What is Influencer

Marketing?
Influencer marketing is a strategy that identifies people who
have a strong influence on a brand’s industry or target audience.
In an influencer marketing strategy, a brand forms a partnership
with the influencer wherein the influencer agrees to expose their
audience to the brand’s messaging or content.
 How it will help us ? M4N

• Brand Awareness: Getting more people to know, recognize, and like us.
• Building Brand Identity: Getting people to see our brand personality and values.
• Audience Building: Getting more people to follow and subscribe.
• Engagement: Getting more shares, comments, and likes for our content.
• Lead Generation: Getting more people to sign up for your lead magnets and offers.
• Sales: Getting more people to purchase our products/services.
• Customer Loyalty: Getting people to stay interested and connected with our brand.
• Link Building: Getting more links directed back to your site.
 OUR TARGET INFLUENCERS
1.  Nano-influencers.
• Nano-influencers have typically less than 10,000 followers and
resemble everyday people – like your family and friends.
• This group of influencers have gained popularity from both brands
and consumers in the past year for various reasons:
• From our brand perspective, it is much more cost-effective to
partner with a nano-influencer. Due to their high engagement
rates and lower compensation rates, your brand has a greater
ROI potential on these marketing efforts
2. Micro-influencers.
• Micro-influencers have less than 100,000 followers and are
often known as an industry expert or topic specialist in a
specific niche..
• Different than nano-influencers, a micro-influencertarget
audience is more niche and focused. This gives brands an
easier way to tap into their target market.
• We can work with them too.
3. Macro-influencers.
• Macro-influencers have between 100,000 and 1 million
followers.
• Sometimes these influencers can be celebrities, but often
are just micro-influencers who have continued to grow
their following base. Instagram influencer marketing is
their full-time job.
• Not for us at the initial stage as they may add to
expenses.
• 4. Mega-influencers.
• Mega-influencers have more than 1 million followers.
These influencers tend to be celebrities or major public
figures.

• We are just in the initial stage and because these charge a

lo nd out of our reach we will definitely not work with
them.
 Six steps to run successful
influencer campaign
1. Determine Your Goals
2. Outline the Details
You will also want to have a sense of which social media platforms your target
audience hangs out on most
3. Find the Right Influencers
4. Reach Out to Your Chosen Influencer(s).
5. Confirm Your Publishing Schedule and Promote Your Campaign.
6. Measure the Outcome.
Once your campaign has run, it’s time to measure your outcome.