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Vision

Objective
Is to design and develop
first 4-wheeler for first and last Replace Auto Rickshaw
mile transportation. Reduce Traffic
Protect users in all whether
Which is light weight
Reduce carbon foot print
Which is fuel efficient Reduce fuel consumption
Which is economical Capture Global Market

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Bajaj Mission
To address & fill the stop gap

Today cities are facing traffic congestion and lack of parking spaces.
There is one way traffic and parking on road side is common.
Lot of signals are there which results in frequent stop and go operation.
Average speed of the vehicles is 30 kmph.

In the absence of appropriate solution, people are using cars for "Intercity
Travel.

Requirement for intercity travel is a 4 wheeled vehicle which has significantly


higher mileage, which has low maintenance cost & easy to drive,

Which provides all weather protection to its occupants, is safe & spacious and
low on CO2 emissions

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Bajaj QUTE
USP
 EASY TO DRIVE
Qute has the smallest turning radius of 3.5m, which makes it extremely easy to
maneuver through congested lanes. Dash mounted sequential shift gears provide
comfort in driving. The small size of the vehicle helps in navigating the city traffic and
parking in tight spaces.
 PROVIDES WEATHER PROTECTION
Qute provides protection from sun and rain. The vehicle navigates better in water-
logged conditions as well. It has 12-inch alloy wheels which provide better road grip
and is equipped with wipers and washing system for better visibility during harsh
weather conditions.
 HIGHLY FUEL EFFICIENT
Qute has a higher fuel efficiency of 43 km/kg* – at least 65% more than the most
popular small car. It has a 4-valve water cooled DTSi engine with closed loop fuel
injection system. The engine is 216 cc and is light weight 450 kgs. Petrol : 35 km/l* 
 LOW ON MAINTENANCE COST
Qute has a less complex engine than other 4-wheelers. The vehicle is Made in India and
hence, parts are easily available. The maintenance cost is comparable with a 3–
wheeler. It is suitable for daily commuting.
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Bajaj QUTE
STP
Segmentation
Small Car, Quadricycle, 4 Wheelers
Targeting
Urban and Rural Middle class commuters
Positioning
  Qute is positioned in place of Auto Rickshaw
Which is Designed with emphasis on being eco-friendly,
Fuel efficient and easy maneuverability,
Affordable & Ideally suited for small families

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