DIGITAL SELF

Component or

DEFINITION OF DIGITAL SELF

extension of the total
self that is created
through constant
interaction with the
Internet.
● Posting photos
● Liking and commenting in
social media
● Exchanging emails using the
world wide web
“Digital self
is part of the
extended
self”
“Material possessions
are physically not part
of the self but are
considered an
extension of the self.”
- Russell Belk ( 2013 ) American professor
of Marketing
People are attached
to the possessions
that they value and
how such things
give an insight into
their personality.
 FIVE
CHARACTERISTIC
S
 1
DEMATERIALIZED

NOT TANGIBLE BUT VIRTUAL

 2
REEMBODIED

NOT PHYSICAL
 3
SHARED ONLINE

OPEN-SHARING NATURE OF
THE INTERNET
 4
CO-
CONSTRUCTIVIST
CONSTANT ONLINE
INTERACTION WITH OTHERS
HELP CREATE OR CONSTRUCT
AND RECONSTRUCT THE
DIGITAL SELF
 5
DISTRIBUTED
MEMORY
PAST ONLINE TRANSACTIONS
AARE LIKELY TO BE IN A
DIGITAL CLUTTER SPREAD
ACROSS THE INTERNET
Reasons in Creating
Digital Self
• To keep in touch with
family, friends, and
acquaintances

• Wants to maintain
communication with
their social circle

• Some business
transactions are
online in nature
Private
self
- parts of the self
that people
vs. Digital
Self
consciously
decide to hide
from the online
world - public entity
since people
have access to
it
 Shared
characteristi
c of the
digital self THREE
CHARACTERISTICS
THAT SETS PRIVATE
Co-
constructivist

Cluttered SELF APART FROM

records
of the
digital
DIGITAL SELF
self
Private self is kept relatively
secret and away from the
prying eyes of the digital
world
Private self is constructed
largely by the individual
Private self essentially has
none to very limited
records
The Impact of Online
Interactions on the
Self Computer-mediated
communication
(CMC) ● used to interact
with other
Technology-
mediated people online
communication
(TMC)
Proteus effect

People changed
after using
avatars, taking on
the
characteristics of
their avatars
Labelling effect
When people’s
digital selves are
constantly praised
by several of their
online friends as
beautiful or smart,
they engage in
behaviors that
confirm such praises
INTERNET ENHANCED
SELF-DISCLOSURE
HYPOTHESIS
• Having feeling of closeness
despite the lack of actual
physical contact
• They conted that the resulting
closeness is due to heightened
— Valkenburg and Peter
self-disclosure
(2009)
OTHER BENEFITS OF
ONLINE INTERACTION

● Enhanced
communication

● Better social adjustment

● Well-being
ADVERSE EFFECTS
OF ONLINE
INTERACTION
 Adolescents
experience
May put a person
misunderstandings, at risk of
unwanted contact, depression
online meanness, and
cyberbullying

Online interactions can pose a Frequent use of the

risk when it comes to internet could displace
unintended disclosure of physical interaction with
information family and friends
AUSTRALIAN STUDY

8%
of 2,000 users of digital
games over the age of 13
are considered game
addicts
AS OF 2017,

1.94
billion active facebook
users monthly and five
new profiles created every
second
ONLINE
SELF-PRESENTATION
AND IMPRESSION
MANAGEMENT
Those who engage in
online interactiobs
have a higher level of
control on what they
present and disclose.
 ADVANTAGES OF ONLINE INTERACTIO
1.

A person can have anonymity

in the digital world
4.

There is the advantage of

asynchronicity, meaning that 2.
people have the opportunity to The unavailability of audio-visual
delay their responses so that they cues make it easier for people to
can edit wbat thwy want to say manage impressions( Ellison,
before sending it( Valkenburg & Heino, & Gibbs, 2016; Walther ,
Peter, 2011; Walther, 2007) 2007)

3.

People can manipulate

what information about
themselves they will share
so that they can positively
present themselves online.
Thus, self-presentation
and impression
CREDITS: This presentation template was
management areicons
created by Slidesgo, including easier
by Flaticon
, and infographics & images by Freepik.
with one’s digital self
than with face-to-face
interactions.
Managing Online
Presentation

1. Think before you leave any digital trace

2. Limit access to your digital self
3. Beware of unreliable sites or suspicious
transactions
4. Balance the engagemdnt of your digital self
5. Be a responsible member of the online social
network
THANK YOU!