RADIO STATIONS IN MALAYSIA

BRO231
PREPARED FOR : MADAM SITI NUR FARRAH FAADIAH BINTI ABDUL GHANI

ISTIQAMARIAH BINTI JAMALUDIN (2017650802)

CHE WAN NURFATIN 'AQILA BINTI CHE WAN ZUHAINI (2017651136)
NURUL AINI BINTI SELAMAT (2017651358)
NURUL ALYA BINTI HASLIN (2017651224)
ANIS NOR SYUHADA BINTI KAMSANI (2017650964)
  There are a total of 44 government and 24
private-owned radio stations in Malaysia.
 Radio Televisyen Malaysia (RTM) group is
operated under the stations that are owned
by government.
RADIO  Stations that run in Malaysia use the
Frequency Modulation (FM) stations.
STATIONS IN  Malaysia does not own any Amplitude
MALAYSIA Modulation (AM) stations.
 All of the AM stations which are able to be
received in Malaysia are from other Asian
countries with high power transmitters.
 Reception is much better at night.
ZAYAN FM
  ZAYAN FM is a Malaysian
Malay language radio station
operated by Astro Radio Sdn.
Bhd.
 An Islamic modern
contemporary radio station.
ZAYAN FM  Went on air on 2 October
HISTORY AND 2017.
 Target listeners : Muslim
BACKGROUND listeners aged 18-35.
 Plays music from local and
international artists, as well
as mainly Islamic-related
content.
PROGRAMS
AND SLOTS
AVAILABLE
 ADDITIONAL SLOTS :
 ZAYAN FM has a slot called 'Mawi Jawi' on how to learn and read
Jawi alphabets on Youtube.
 ZAYAN FM publishes short film that is called #ZAYANSHORT on
PROGRAMS Youtube, Facebook and Instagram every week.
AND SLOTS  Zayan FM produces more inspirational videos and also a segment
with PU Taha which is about Islamic things.
AVAILABLE  ZAYAN FM also do updates about food with hashtag
#ZAYANEATS and also about current issues on Instagram.
 ZAYAN FM also provides advertisement services for those who
want to advertise their business.
  ZAYAN FM provides their
listeners with interesting and up-
to-date contents related to
current fashion trend,
entertainment, technology and
lifestyle.
DIFFERENCES OF  It focuses on the students and
ZAYAN FM THAN young adults who are always
high-spirited.
OTHER RADIO
 ZAYAN FM wants to attract their
STATIONS target audience by giving a lot of
fun and useful information.
 ZAYAN of The Day (ZOTD)
segment will discuss various kind
of topics such as how to dress up
or choose trendy outfits which
follows the Islamic sharia law.
  The radio announcers also give
a lot of information related to
Muslim-friendly places to travel
and halal hipster cafe to chill.
 Medium for Millennials Muslims
DIFFERENCES OF that want a quality material
ZAYAN FM THAN with Islamic values, yet still
OTHER RADIO offering a great deal of
entertainment.
STATIONS
 The slot ‘Mawi Jawi’ helps the
listeners to revise and practise
their fluency in Jawi writing in a
very leisurely way.
 It still plays latest songs on the
radio which suit the young
people’s taste in music.
 IMPLICATIONS
 Based on our point of view, most of radio listeners do not prefer to
FUTURE listen to ZAYAN FM because people still do not aware about the
IMPLICATIONS/ existence of the radio channel even though it is under Astro Radio.
EXPECTATIONS  According to our findings, ZAYAN FM is still new in radio industry
unlike other radio stations.
OF ZAYAN FM  ZAYAN FM is quite hard to compete with other established radio
stations like Fly FM, Traxx FM and Era FM.
 EXPECTATIONS
 ZAYAN FM will have more listeners
and many people will be aware
FUTURE about this radio station.
IMPLICATIONS/  Astro Radio should promote
EXPECTATIONS ZAYAN FM actively because Astro
is one the largest and influential
OF ZAYAN FM broadcast station that can make
this radio channel become more
established as the other well
known radio stations.
 : @zayan.my

: @ZayanMy

ZAYAN FM SOCIAL : Zayan

MEDIA
PLATFORMS
: Zayan My

: 016-9175555
THANK YOU!