BRAINSTORMING

• DEVELOPED BY ALEX F.OSBORN-Father of

brainstorming
• BASIS-
• THE Basis of brainstorming is generating ideas,
individually or in a group based on the
principle of suspending judgement .
 Principles of brainstorming
• Principle of Deferred evaluation
• Principle of quantity begets quality
• Principle of productive Lunacy
• Principle of Hitchhiking
 Steps in brainstorming
• Gather experts from different field
• Write down a brief description of the problem
• Use the description
• Encourge participation
• Write down all the solutions
• Avoid evaluation phase without completion
• Focused to subjects
• Evaluate alternatives suggested
 Advantages of brainstorming
• Brings new ideas
• Issues are defined better as questions arise
• Helps reduce conflicts
• Free participation