Documente Academic
Documente Profesional
Documente Cultură
SYSTEMS DESIGN
THREE
•Chapter Four Product and Service
Design
•Chapter Four Supplement Reliability
•Chapter Five Capacity Planning
•Chapter Five Supplement Decision
Theory
•Chapter Six Process Design and Facility
Layout
•Chapter Six Supplement Linear
Programming
•Chapter Seven Design of Work Systems
•Chapter Seven Supplement
Learning Curves
•Chapter Eight Location Planning and
Analysis
•Chapter Eight Supplement The
Transportation Model
Chapter 4
Product and
Service Design
Product and Service Design
• Major factors in strategy
– Cost
– Quality
– Time-to-market
– Customer satisfaction
– Competitive advantage
Trends in Product & Service Design
• Increased emphasis on or attention to:
– Customer satisfaction
Kano Model
Customer Satisfaction
Excitement
Expected
Must Have
Customer Needs
Sources of Ideas for Products
and Services
• Internal
– Employees
– Marketing department
– R&D department
• External
– Customers (QFD)
– Competitors
– Suppliers
Quality Function Deployment
• Quality Function Deployment
– Voice of the customer
– House of quality
Saturation
Maturity
Demand
Decline
Growth
Incubation
Time
Advantages of Standardization
• Component design
• Production/assembly techniques
• Testing
• Redundancy/backup
• Preventive maintenance procedures
• User education
• System design
Robust Design
Concurrent engineering
is the bringing together
of engineering design and
manufacturing personnel
early in the design phase.
“Over the Wall” Approach
New
Product
Mfg Desig
n
Computer-Aided Design
• Computer-Aided Design (CAD) is product
design using computer graphics.
– increases productivity of designers, 3 to 10 times
– creates a database for manufacturing information
on product specifications
– provides possibility of engineering and cost
analysis on proposed designs
Manufacturability
Correlation
matrix
Design
requirements
Customer
Relationship Competitive
require-
matrix assessment
ments
Specifications
or
target values
House of Quality Example
Correlation:
X Strong positive
Positive
X X
X X X Negative
Strong negative
Water resistance
*
Accoust. Trans.
Energy needed
Energy needed
Im
to close door
Engineering
to open door
Check force
po
resistance
Competitive evaluation
Door seal
rta Characteristics
Window
X = Us
on level
nc
ground
A = Comp. A
et B = Comp. B
Customer oC (5 is best)
Requirements us 1 2 3 4 5
t.
X AB
Easy to close 7
Stays open on a hill X AB
5
Easy to open 3 XAB
A XB
Doesn’t leak in rain 3
No road noise 2 X A B
Strong = 9
Reduce energy
Reduce energy
Reduce force
current level
current level
current level
to 7.5 ft/lb.
Medium = 3
Target values
Maintain
Maintain
Maintain
to 9 lb. Small = 1
5 B
BA BA
B B BXA X
Technical evaluation 4
A
X
A X
3
(5 is best) 2 X
X A
1
Operations Strategy
• Shorten time-to-market
• Package products and services
• Increase emphasis on component
commonality
• Use multiple-use platforms
• Consider tactics for mass customization
• Look for continual improvement