Research Title

Name : Amrit Sapkota

ID No. . :
Supervisor’s Name :Gaurav Ojha
Presentation Outline
• Introduction
• Problem Statement
• Objectives
• Scope of Study
• Significance of Study
• Literature Review
• Methodology and study flow chart
• Gant chart
• Expected Results
Introduction
• Nepal being the abundantly rich country in natural resources has a great
prospect of tourism industry.
• ‘tourism is a phenomena based on the increased need for the change of
scene or air, the way to get enlighten, explore the scenic beauty and the
to take the pleasure by associating with the Mother Nature (Kaur.
2002):- E. Freuler in 1905
• Rural Tourism is an activity which takes place in rural area which allows
traveler to experience the rural environment as offered in the tour
package. (Sandra, 2012)
• Research aims: This research investigates the influence of E-
marketing on Rural Tourism of in the context of Nepal.
Problem Statement
• The misconception of travel operators about owning a
website is enough to promote its tour program
• Use of traditional tools of marketing
• Slow adaption of e-commerce in promoting tour
programs
Objectives
1. To describe the outlook of travel agencies in regards to
e-marketing
2. To evaluate external pressure, perceived benefits and
scope of e-marketing as marketing tool among travel
agencies
Scope of Study
• Increasing Number of tourists
• Rural Locations are ideal for relaxation and rejuvenation
• Increasing Interest in Outdoor Recreation, Eco- Tourism and
Special Interest Tourism
• Accessibility of Rural Areas
Significance of study
• To present the situation of the e-marketing tools used by the travel
agencies of Nepal and their thoughts on e-marketing
• To propose, the ways to uplift the declining trend of tourism
through internet in Nepal
• To suggest the better techniques for future marketing
Literature Review

• Tourism means differs depending on the people since it involves wide

range of activities which requires services from wide range of industries
in the economy (Purthi, 2004)
• Tourism is a common business idea which is relevant all over the world,
every other world tries to make the most of by putting their local culture,
religious and natural and cultural heritages adding the various other
touristic entertainment activities (Laxmi, 2015)

• Krippendorf (1971) described tourism marketing as a logical and synchronized

application of business policy by tourist in undertaking to freedom of choosing
whether to opt for private or state owned, local, regional, national or international
level to gain the ideal profit.
Methodology

1. Primary as well as secondary sources of data have been

used
2. The response collected from the respondents will be
entered into the MS- Excel, SPSS
3. Descriptive method is used to summarize, express and
establish the data collected from the questionnai
Methodology flow chart

Quantitative
Research

Population
and Sampling

Data
Collection

Data Analysis
Expected Results
 Gantt chart.

Nov 2019 Dec 2019 Jan 2020 Feb 2020

ID Task Name
11/24 12/1 12/8 12/15 12/22 12/29 1/5 1/12 1/19 1/26 2/2 2/9 2/16 2/23

1 Introduction

2 Literature Review

3 Methodology

4 Results & Discussion

5 Conclusion & Recommendation

 References
• Loureiro, Sandra. (2012). Tourism in Rural Areas: Foundation, Quality and
Experience. 10.5772/37483.
• Krippendorf J. (1971) Marketing et tourism, Herbert Lang, Berne
• Kaul, N.R. (2002): Dynamics of Tourism, Sterling publications New Delhi, p.4.
Thank You