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1. Treat the Customer¶s $ As If It Is Your Own
2. Appeal to Customer Needs
3. Empathetically Engineer Solutions
4. Provide Long-term Solutions
5. Provide Council ± Guide the Investment Process
6. Provide Market ROI (Return on Invest) or Above
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v If I Owned This Property Would I Do This?
v Is This the µHighest & Best¶ Use of These
Enhancement Dollars?
v Is There Something That Is Being Overlooked?
v Does This Project Fit the Long-range Plan?
v Can it be done on time as promised?
v Can we make money at it?
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v Needs Related To Safety and Security
v Needs Affecting Property Structures ±
Buildings, Site Work, Recreational Infrastructure
v Needs Relating to Budget
v Needs Related to Income Disruption
v Needs Related to Client Customer Disruptions
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v Wear and Tear Repair


v Create Focal Points-Especially Around
Signage
v Modify Traffic Patterns
v Modify to Adapt to Changing use Patterns
v Upgrade Tired or Dated Plantings
v Reduce Water Use
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v Standing water or water seepage


v Vision Obstruction
v Lighting impairment
v Tripping hazards
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v Help them plan-no surprises


v If it is in their budget; will most likely spend
it.
v Decisions on whether they do enhancements
are budget related not price related.
v Acts of god or seasonal extremes may affect
budgets
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v Economic Down Cycles


v Catastrophic Events-Earthquakes, Katrina or
9/11
v Loss of Major Tenant
v Could Make Enhancements More Valuable
and/or less Affordable to Owner
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v Consider the Customer¶s Business Cycles


v Consider the Customer¶s µCustomer Flow¶
v Consider the Customer¶s Cash Flow
v Consider the Customer¶s Administrative Flow
v Consider the Customer¶s Value Chain
v Consider the Customer¶s Demand Chain
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v Do It Right the First Time ± No Service Recovery
v Schedule Work to Reduce µWindow Time¶
v Schedule Work to Avoid Re-mobilizations
v Synchronize Work in Your Market µCells¶
v Leverage For Purchasing Power
v Avoid Over-engineering
v Train Personnel & Dedicate
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v Establish a Long Range Master Plan
v Maximize the Life Cycles ± Landscape, Irrigation,
Flat Work, Etc.
v Reduces Long-term Maintenance Costs
v Synchronizes Curb Appeal to Customers Business
Needs
v Provides a Financial µRoad Map¶ for the Customer
v Leverages Your Purchasing Power
v Eliminates Surprises - All Parties
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v Provide Vision ± Establish a Priority Overview
(Safety, Life Cycle, Maintenance Costs, Curb
Appeal)
v Establish the Time-line
v Provide a Comprehensive Budget
v Provide Plan Discipline
v Periodically Re-visit the Plan
v Look for Be Alert for Leverage Opportunities
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v Water Wise Irrigation Systems


v High Maintenance to Low Maintenance
v Customers Revenue Stream Opportunities
v Re-design high wear areas
v Lower other maintenance costs
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v All plants have a life cycle


v All plants have a life cycle cost
v Balance interest and investment
v Emphasize asset value of the most
sustainable portion of the landscape-Trees
v Preserve asset value
v Environmentally responsible
recommendations
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/ 011.234.5545 /

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