PERFORMANCE MANAGEMENT

PRESENTED TO SIR BILAL GHAFAR

PRESENTED BY IQRA SAFDAR

 With a 50-year track record of innovation, technological firsts and industry
milestones, Airbus has lived up to its official motto, “We Make It Fly,” from the
company’s creation.
 Today, Airbus is a leader in designing, manufacturing and delivering aerospace
products, services and solutions to a customer base that spans the globe – with
operations for commercial aircraft, helicopters, defence and space.
 ABOUT AIR BUS
At a meeting in July 1967, ministers from France, Germany and Britain agreed “for the purpose of
strengthening
European co-operation in the field of aviation technology
And thereby promoting economic and technological
progress in Europe 
HISTORY

Roger Beteille was appointed technical director of

the milestone A300 program in 1967 and is
considered one of the “fathers” of Airbus
HISTORY

Felix Kracht, a young German engineer, who had

been working for Nord Aviation but was about to
join the German Airbus group as head of sales and
marketing. Kracht, who later described himself
more as the “midwife” of the Airbus
manufacturing system than as a father of the
company,
 A300B

 The A300B given the go-ahead by France and

Germany at Le Bourget in 1969 would be
smaller, lighter and more economical than its
three-engine American rivals. Its fuselage had
been reduced from the original A300’s 6.4
meters in diameter to 5.6m, its length from
53.92m to 48.3m. As a result it was 25 tones
lighter than the first planned A300.
HISTORY

 A310, launched in July, 1978 entered into service in 1983

 January, 1979, British Aerospace took a 20 per cent stake in Airbus Industries,
France and Germany’s shares went down to 37.9 per cent 
 First assembly line was created in france
 Airbus plans to build the medium to long-range A330 twin and longer-range A340 four-engine
aircraft.
 These were launched jointly in June, 1987
 airbus showed remarkable ingenuity in launching two aircraft together. It was the world’s first
combined aircraft programmed, with both models sharing the same basic fuselage, wing and tail.
18 JANUARY
2005
IN 2013  A350 XWB JETLINER’S TAKES FIRST FLIGHT
HISTORY

 1 January 2014 Eurocopter

becomes Airbus
Helicopters. The rebranding
marks a new era in the
history of the company as it
joins Airbus and Airbus
Defence & Space within the
new Airbus Group.
HOW THEY MOVED AS ENTREPRENEUR

 By continuously applying innovation and technological advancement airbus become the market leader with the
market share of 45%
 From one production plant in France to four located in Germany, Spain, and UK
 final assembly lines in Tianjin, China, and Mobile, Alabama (US)
 research centers in Singapore, India, Japan, and Finland
 The US, China and Russia, and Maintenance, Repair and Overhaul (MRO) hubs on five continents.
HOW THEY MOVED AS ENTREPRENEUR

 Airbus international presence roughly in 180 locations and 12,000 direct suppliers globally

 The largest aerospace and defense company in Europe.
PRODUCT LINES

 Commercial Aircraft
 Helicopters
 Defence
 Space
COMMERCIAL AIRCRAFTS
COMMERCIAL AIRCRAFTS
COMMERCIAL AIRCRAFTS
COMMERCIAL AIRCRAFTS
COMMERCIAL AIRCRAFTS
COMMERCIAL AIRCRAFTS
AIRBUS HELICOPTERS CIVIL
SPACE PORTFOLIO
DEFENSE PORTFOLIO
FUTURE PROSPECTS

 Electric and hybrid-electric aircrafts

 urban air mobility small crafts
 Airbus Racer Helicopter
FUTURE PROSPECTS

 The Airbus Beluga XL is a large transport aircraft due to enter into service in 2019
MAJOR SOURCE OF REVENUE
STRENGTHS AS HR

 Diverse workforce
 More than 130 nationalities make up
the Airbus workforce
 over 20 languages are spoken in Airbus
company 
 Encourage women to join the aerospace
industry
SWOT ANALYSIS

Strengths
 innovation in technology and design
 Eco–Efficiency
 Strong investment
 Heavy Research and development budget
 Weakness:
 Declining popularity of A380s
 High costs of production and operations
 Complex assembly of aircraft
 latest delay is to Emirates Airline
SWOT ANALYSIS
SWOT ANALYSIS

Opportunities
 Increased demand for air travel
 Better economic conditions
 Expanding Passenger Traffic Passenger
 Technological innovation traffic growth by 2037: 4.4 % p.a.
 A large backlog of orders
SWOT ANALYSIS

 THREATS
 Tough Competition
 Losing on important markets
 Brexit
CSR ACTIVITIES

 On September 4, 2004 airbus group founded Airbus foundation to perform CSR Activities
CSR ACTIVITIES

 Airbus Foundation and the French Red

Cross sent an Airbus aircraft with 30
tones of emergency goods and 84 medical
personnel from France, to hurricane Irma
victims
CSR ACTIVITIES

 Airbus Foundation carried 31 kidney

dialysis machines and maintenance
materials to the Hanoi Nephrology
Hospital Vietnam
CSR ACTIVITIES

 9 tonnes of humanitarian goods were

transported to Ethiopia
 3 tonnes of equipment, such as clothes,
blankets, mattresses, cleaning products,
medical supplies to Maxico
CSR ACTIVITIES

 Airbus Foundation has youth programs running in 13 countries