Documente Academic
Documente Profesional
Documente Cultură
Phil Simchi-Levi
David Kaminsky
kaminsky@ieor.berkeley.edu
Philip Kaminsky
Edith Simchi-Levi
Barilla SpA Part A
Promotional activity
Product proliferation
Poor communication
– Workers
– Equipment
Transportation costs are higher than
necessary
McGraw-Hill/Irwin © 2003 Simchi-Levi, Kaminsky, Simchi-Levi
What is the impact of demand
fluctuation
seen in Exhibit 12?
The distributor must build excess capacity to
hold goods bought on any type of
promotion, including quantity discounts,
truckload discounts and canvass period
discounts
– What if the distributor passes the discount along
to the retailers?
– What is the value of the promotion game?