UNIC GROUP COMPANY

NOR IKHMAL BIN ABD HAMID ( M101815013 )

ADIB HAMDANI BIN ABDUL RAHMAN ( M101812613 )
ROZIANA BINTI WILLIE ( M1010809412 )
AYU HANDAYANI BINTI SAIFUL ( M101810012 )
ROHAZFARIEYNA BINTI MATASSAN ( M101809212 )
 INTRODUCTION

• Mr. Armanwadi Sh. Abdul Latif was founder of Unic Group Of

Companies on 1996. He the one handle overall operation of the Unic
Group Of Companies. This companies were handling by their family
members. CEO of Unic Group Of Companies was Encik Arizal Sh. Abdul
Latif. The business that UGC runs is based on transportation services
mainly bus services. UGC offers bus services for public and private
institutions to provide the needs of the customers. Furthermore, UGC
also provides tour packages within and outside the country that suits
every individual. Besides that, they also specialised in bus body
assembly and bus for sale. UGC bus depot is fully operational under one
roof, maintenance and paint workshop, spare part and tyre store and
admin office. Currently, UGC operates with a total of 150 buses with
encompasses five states Perlis, Kedah, Penang, Selangor and Johor.
 OBJECTIVE

• To Identify The Types Of Promotions Used By The Company

• To Review The Pricing Strategies Used By The Company
• To Study The Strategic Places Used By The Company.
• To Identify The Services Performed By The Company.
 PROMOTION

• Company give promotional price to regular customer.

• This company will provide a promotional price during the semester

break for students.

• In addition, the company will provide a package for the holiday.

 PRICE

• This bus company has different prices with other bus companies.

• This company has affordable price.

• Bus ticket prices do not change unless the customers regular.

 PLACE

• customers get bus tickets online or go straight to the company

counter.
• this company does not have any agents.
• this company is located in the center of Kangar’s town.
• the company also has its own workshop, mechanics.
• has its own warehouse.
 services

• offer service contract

• providing express bus service.

• providing a bus service for a program.

 CONCLUSION

• the company has many subsidiaries that carry various types of

services to support big companies.

• This companies have different prices compared to other bus

companies.

• Has a unique twist to attract more customers to retain the

contract in the future.

• This company have a many holiday package for students.