Wholesaling

This includes all the activities in

selling goods and services to
those who buy for resale or retail
use
Wholesaling Functions
 Selling and promoting
 Buying and assortment building
 Bulk breaking
 Warehousing
 Transportation
 Financing
 Risk bearing
 Market information
 Management services and counseling
Major Wholesaler Types

 Merchant wholesalers
 Full-service wholesalers
 Limited-service wholesalers
 Brokers and Agents
 Manufacturers and retailers branches and
offices
Market Logistics

 Thisincludes planning the infrastructure

to meet demand, then implementing and
controlling the physical flow of materials
and final goods from point of origin to
points of use
Market Logistics Planning

 Deciding on the companies value

proposition to its customers
 Decidingon the best channel design and
network strategy
 Developing operational excellence
 Implementing the solution
Integrated Logistics System

 Thisincludes material
management, material flow
systems, and physical distribution
aided by information technology
Market Logistics Decisions

Order processing
Warehousing
Inventory
Transportation