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  • Nestle Case Study

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    Akesh Gupta
    373 vizualizări15 pagini
    Nestle is a global food and beverage company with a mission of good food and good life. It has a large portfolio of brands across categories like coffee, dairy, baby food, pet food and confectionery. The document discusses Nestle's STP strategy targeting urban middle and upper middle class consumers. It analyzes Nestle's strengths like its large scale and R&D capabilities, and weaknesses like competition and controversies. Opportunities discussed are expanding health products and developing markets. Economic instability is identified as a threat.

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    Nestle is a global food and beverage company with a mission of good food and good life. It has a large portfolio of brands across categories like coffee, dairy, baby food, pet food and confectionery. The document discusses Nestle's STP strategy targeting urban middle and upper middle class consumers. It analyzes Nestle's strengths like its large scale and R&D capabilities, and weaknesses like competition and controversies. Opportunities discussed are expanding health products and developing markets. Economic instability is identified as a threat.

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    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    373 vizualizări15 pagini

    Nestle Case Study

    Încărcat de

    Akesh Gupta
    Nestle is a global food and beverage company with a mission of good food and good life. It has a large portfolio of brands across categories like coffee, dairy, baby food, pet food and confectionery. The document discusses Nestle's STP strategy targeting urban middle and upper middle class consumers. It analyzes Nestle's strengths like its large scale and R&D capabilities, and weaknesses like competition and controversies. Opportunities discussed are expanding health products and developing markets. Economic instability is identified as a threat.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 15

    Subject=marketing research

    topic =case study of nestle india

    submitted by MANI SINGH

    TO GOVIND SIR
    ABOUT NESTLE
    Mission statement
    Vision of nestle
    strategy
    Product in india
    SWOT Analysis of Nestle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

    SWOT Analysis of Nestle with USP, Competition, STP


    (Segmentation, Targeting, Positioning) - Marketing Analysis

    Nestle Ltd
    Parent Company Nestle Ltd
    Category Food Products
    Sector Food & Beverages
    Tagline/ Slogan Good Food, Good Life

    Nestle is one of the biggest food processing,


    USP health and wellness brand in the world
    STP

    People looking for good quality, branded


    products like foods, dairy products, baby food,
    Segment pet food, confectioneries, etc.

    Target Group Urban middle and upper middle class

    Nestle is a world class company providing good


    Positioning quality, healthy and tasty food and beverages
    brand

    1. Nestle Milkybar
    2. Nestle MilkMaid
    3. Nestle Everyday Dairy Whitener
    4. Nescafe
    5. Maggi
    6. Nestle Kitkat
    7. Nestle Bar One
    Brands 8. Nestle Polo
    Competitor of nestle

    Nestle Competition
    Below are the 7 main Nestle competitors :
    1.Unilever
    2.Kraft Foods
    3.Sara Lee
    4.Danone
    5.Mars Incorporated
    6.Hershey’s
    Competitors 7. Parle Products Ltd
    Swot analysis of nestle

    . Nestle has an experience of more than 140 years in the industry

    2. Nestle is one the world's biggest brand and is consistently


    in the Fortune 500 list

    3. The company has a global reach with presence in over 86


    countries
    4. Employee strength of around 330,000 people worldwide


    5. Nestle offers a wide product range including baby food,
    pet food, dairy products, confectioneries, pharmaceuticals,
    beverages, etc.

    6. Popular brands owned like Maggi, Haagen-Dazs, Boost, Kit
    Kat, Nescafe, etc.
    7. Largest R&D network facilitating continuous innovation

    8. Nestle has a very strong supply chain network and products are available through groceries,
    supermarkets and even online worldwide

    9. C.S.R. activities for rural development, environment protection, water conservation,, etc.
    weakness

    1.Being a big global brand,


    numerous controversies in different
    countries of operation cause issues
    2.Strong competition by other
    brands means limited market share
    growth for Nestle
    1.Introduce more health based food
    products to tap the health consciousness
    amongst consumers
    2.Expanding focus on developing
    economies can boost business for Nestle 
    3.Continue with acquisitions and joint
    ventures to increase its market share
    4.Try to capture the rural markets
    5. Tie-ups with leading hotel chains,
    restaurants, schools, government
    institutes etc can help Nestle maintain its
    Opportunities market domina
    threat

    Economic instability and recession in countries


    can
    adversely effect Nestle because it is a global
    player

    .Events like Eurozone crisis, as most of its


    revenue
    comes from Europe
    THNAK YOU

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