Sunteți pe pagina 1din 9

Communication Challenges

Rohit Singh
International logistics
• Globalization has made speed, efficiency, and flexibility necessities for logistics
companies looking to prosper in the 21st century.
• A common denominator among these characteristics is effective logistics
communication, which has become increasingly difficult as logistics has become
more complex.
• However, mobile solutions provide an answer by streamlining logistics
communication and addressing key challenges companies face in the globalized
• By tackling the following challenges head on, logistics companies can speed past
the issues that slow down their competitors.
1. Lack of Transparency

• When speed is valued more than ever, there is no room for collecting information
or keeping it out of the purview (scope of influence) of employees.
• Even more, a truly global logistics business needs to have a single point of access
for all of its supply chain information so that partners can execute efficiently.
2.Increasing Real-Time Communication

• Lags in communication can cause a cascade of problems across a logistic

company’s supply chain, lowering efficiency and increasing costs.
• Timely communication and team collaboration between suppliers and customers
needs to be monitored, so that supply is always meeting demand. Thus, instant
messaging for business and mobile solutions are a must for keeping operations in
• Enterprise messaging enables real-time communication, giving your employees
and management the time they need to react to changing conditions.
3. Shifting from Market to Network-Based Communication

• Before, logistics companies focus on their geographic markets, independently

making decisions on day-to-day basis. Today, logistics companies work in
interdependent, networked economies that have a global scale.
• This new paradigm requires collaboration and cooperation across the supply
chain, instead of focusing on zero-sum competition. All aspects of the supply
chain must be securely connected and communicate effectively in order to
• To facilitate the team collaboration required, it's important to use the right tools
for internal communications. Mobile solutions allow workers to communicate in
real-time, connecting everyone from frontline employees to corporate offices.
• Communication is key when optimizing logistics networks
• When addressing communication challenges in the logistics industry, it's important to
remember to avoid the quick and easy fix and prepare for the future by taking an
integrated ,Omnichannel approach to optimization.
• In order to do this, you need to understand your business goals and evaluate how each
component of your business is serving those goals. Then, take into account how
upgrades, new technology, mechanization, or better communication processes will
enhance your ability to achieve those goals.
• With razor thin margins in a fast-paced industry, logistics companies must adapt to
this new, globalized order.
• This means team collaboration instead of competition, and open networks instead
of closed markets. Studies show that good communication flows are crucial to
operating a thriving logistics company and stay ahead of the pack.