Impact of social media

on youth of universities
By:
Syed Muhammad adil 1411482
Mohsan khuwaja 1411466
Introduction
 Social media
Social media are computer-mediated technologies that facilitate the creation and
sharing of information , ideas, career interests and other forms of expression
via virtual communities  and networks
Social media refers to interaction among people in which they create, share, and/or
exchange information and ideas in virtual communities and networks
“Social” – refers to instinctual needs humans have to connect with other humans
Media” – what we use to make connections with other humans
“Social Media” – Media used for social interaction
 Uses of social media
Business
Entrepreneurship
Sharing information
most of the powerful used of Social media are for businesses and social entrepreneurship
whereas most of the people these days are sharing information which is very informative and
effective if used at right places such as universities and colleges as students have to prepare
assignments and projects; social media as a flow of information floating every second.
 Social media trends in pakistan
Social media has been gaining vast popularity among the masses in Pakistan mainly
due to Facebook, Twitter, Skype, Instagram etc.
The introduction of mobile broadband coupled with the influx of affordable
smartphones had a effect on the use of social media in Pakistan
People turn towards social media to voice their opinions, experiences, suggestions
and feedback on any topic or constituent of the society.
 Problem statement

To evaluate effect of Social Media on university students academic and social life
 Research objectives

This thesis aims at finding out the effect of these social media on the youth of
universities and identifying whether the impact is positive or negative by
exploring different variables.
 Hypothesis
H01: Social Media networks has not provided platform for easy communication
and knowledge sharing for youth in universities.
Ha1: Social Media networks has provided platform for easy communication and
knowledge sharing for youth in universities.
H02: Students are getting distracted by the use of Social Media in their routines.
Ha2: Students are not getting distracted by the use of Social Media in their
routines.
Literature review
Haq & Chand (2012) investigated the usage rate of Social media networks such as
Facebook twitter and Instagram of students in university. The data was collected
through different questioners and surveys spread to different departments of
university whereas students on street to who are engaged in social applications on
smartphone. The collected respondents were 384 and the equal number of male and
female students was sampled. The idea was to analyses the usage frequency of
students of social media in daily routine and its impact on their academic scores. The
study resulted that Facebook has adverse effects on their academic performance
Junco (2012) analyzed the performance of academics dependent on usage of
information shared on social media, the aim of the research was to analyses the
students how they use the information floated on social media in their academics.
The data was collected from the department of university where 188 respondents
were gathered into a sample group. The results show that they don’t have any direct
effect on the academic performance of students where there is a increase in better
information assignments but they don’t directly affect the studies.
Hamat, et al., (2012) focused on the usage of social networks by post graduate
students of different universities looking for jobs and information online; the data
collection was made primary by students of different departments of university and
concluded with quantitative analysis of relation between jobs and social media. The
researcher concludes that there is a positive relation between jobs or employment and
social media; social media is filled with information and if right people are in your
friendliest there are a lot of chances of getting employed comparatively with other
post graduate students.
 Methodology:
Research is based on quantitative approach
primary data collected through questionnaire from students of different departments in different universities
of Hyderabad
The survey questions helped to analyze hypothesis and objectives given below:
 
H01: Social Media networks has not provided platform for easy communication and ..…
knowledge sharing for youth in universities.
Ha1: Social Media networks has provided platform for easy communication and knowledge …
sharing for youth in universities.
H02: Students are getting distracted by the use of Social Media in their routines.
Ha2: Students are not getting distracted by the use of Social Media in their routines
 RESEARCH DESIGN

This study has focused on collecting information on the basis of hypothesis and
observation regarding the topic of dissertation that Social media has an impact on
youth of universities
 The research aims at identifying impacts social media has on university students.
The research design is based on 140 student responds that filled up online and offline
survey.
Measurement/Instrumental Collections

Procedure of Data Collection

 Finding and data analysis

The findings and analysis are created through summing up answers of the
questions given in the questionnaire by the 140 respondents. The data analysis
and findings are presented through frequency tables and figures.
 HUMAN
Respondents classifications on the basis of gender
INFOGRAPHICS

40
MAL
60
FEMAL
%
Eshows that there were 40
percent male which are 56 out
of 140 who had answered the
survey %
Eshows that there were 60
percent female which are 84
out of 140 who had answered
the survey
Figure 4.2 respondents classification on the basis of
universities

30%
Muet
Szabist
70%

Universities Frequency Percent Cumulative Percent

MUET 42 30 30

SZABIST 98 70 100

The objective of the table 4.2 is to represent that most of the Szabist student were found to be using
Social media in their daily routine in comparison to Mehran university students as the table has
reflected that 70 percent which is 98 students from Szabist were more interested in responding the
survey.
 Figure 4.3 Respondents classification on the basis of Age.

Percentage

15-18
10% 19-22
30%
20% 23-25
26-28

40%

Age Range Frequency Percent Cumulative Percent

15-18 15 20 20
19-22 22 30 50
23-25 27 40 90
26-28 8 10 100

The table 4.3 concludes that most of the social media users are of age 19-25; as it’s the
cumulative average of 70 percent respondents.
Figure 4.4Usage of Social Media
Percentage

NO

Yes

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Social media Usage Frequency Percent Cumulative Percent

Yes 112 80 80
No 28 20 50

The table 4.4 also concludes that it was 112 respondents out of 140 who are more
indulged in using social media in their daily routine while 20 percent respondents
didn’t used social media.
Figure 4.5 Social Media Usage Experience:
Percentage
5 years and more

3 years and more

Two Years

One Year

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Usage time Frequency Percent Cumulative Percent

One Year 14 10 10
Two Years 28 20 30
56 40 70
3 Years and more
5 Years and more 42 30 100

we have identified that most of the respondents which are 40 percent have been using social
media for last 3 years and more while 30 percent said they have been using social media
network for 5 and more years which makes an average of 70 percent people or students
using social media for past 4 plus years.
 Figure 4.6 Hours Spending on Social Media:
Percentage
more then 10 hours

6-9 hours

3-5 hours

1-2 hours

0% 10% 20% 30% 40% 50% 60%

Daily Usage Frequency Percent Cumulative Percent

1-2 hours 28 20 30
3-5 hours 14 10 60
6-9 hours 70 50 80
More than 10 hours 28 20 100

This concludes that youth is more into using the social media network in their daily routine as the major
percent of 50-60 reflects the high usage of networks.
 Key factors for using social media

our objective was to identify the key factors or variables for what youth uses
the social media in their university time span as to identify the positive or
negative impact

20% 30% 10% 40%

Study purpose socializing Information purpose Being updated

concludes that 40 percent students use social media to be updated with current affairs and
notifications or updates whereas 30 percent students use social media network for socializing
remaining 30 percent average students use social media network for information and study
purpose. This does show that a chunk of youth uses social media but it also reflects that only 30
percent of it uses for study or information
Figure 4.8 Negative effect of Social Media

Percentage

Yes
25%
NO

75%

Frequency Percent Cumulative Percent

Negative Impact
35 25 25
YES
105 75 100
NO

This also concludes with descriptive answers which show that using type of social media is what to be
concerned about; if they are using for just socializing and using for wrong use it is going to have a
negative impact on the routine.

 
Figure 4.9 Use of information taken from Social Media:

Percentage

25% Yes
NO

75%

Frequency Percent Cumulative Percent

Use of information
105 75 75
YES
35 25 100
NO

The major chunk of 75 percent students said yes they used information that they find on social
networks while other 25 percent students were not sure if they could use that or they have used the
information. It shows that most of the students do use information from the social media source;
hence it’s a positive thing that social media is not wasting the information.
Figure 4.10 having teachers as friends on Facebook:

Percentage
Yes
10% No
40% I am not on Social Media
50%

Frequency Percent Cumulative Percent

Teachers as friends on Facebook
Yes 56 40 40
No 70 50 90
14 10 100
I am not on Social media

The table 4.10 concludes that half of the students are actually friends with their teachers on
social network and other either have not added.
 Figure 4.11 Communicating with teachers on Social
Network
Percentage

30% yes I do
40% No I don't do
;
30% ; I don't have teachers as friend
40%
30%
;
30%

Frequency Percent Cumulative Percent

Communicating with Teachers on
Social Media
Yes I do 56 40 5
No I don’t do 42 30 65
42 30 85
I Don’t have teachers as friend

Hence it concludes that teachers and students do communicate on social network sites; where it can
be a positive sign that there is frank society on the social media network.
Figure 4.12 Parents Acknowledgement on Social activities

Percentage

Yes
15%
35% No
We don't share

50%

Frequency Percent Cumulative Percent

Parents Acknowledgement
Yes 49 35 35
No 70 50 85
21 15 100
I am not on Social media

The tale concludes that most of the parents are unaware of the social activities of their children and an
average percent of respondents have shared their information with parents about social activities.
Results
Hypothesi Statement Result
s
H01 Social Media networks has not provided platform for easy communication and Rejected
knowledge sharing for youth in universities.
Ha1 Social Media networks has provided platform for easy communication and Accepted
knowledge sharing for youth in universities
H02 Students are getting distracted by the use of Social Media in their routines. Rejected

Ha2 Students are not getting distracted by the use of Social Media in their routines. Accepted
 
conclusion
The purpose of the dissertation or research was to conduct an analysis on how our
youth is indulged in use of social media while being in universities and does this
activity have a positive impact in their routine life
The data was collected through online and offline method, Google docs survey tool
and offline printed questioner were distributed in SZABIST Hyderabad campus and
online surveyed at Mehran university. the total data was collected and a sample size
of 140 was created
Hence the dissertation concludes that there is a greater chances of Youth getting active and
scoring if they use of social media is made more proper as it has a provided a great platform for
communication and information sharing.
Hence the Ha1: is approved as most of the respondents agreed to the positive and efficient use of
social media networks in their daily routine of university and normal routine of life.
On the other hand it has also concluded that students on the social network have teachers as
friends and their parents acknowledge their activities, the students are not distracted through
social media yet are having a positive and effective use of the platform and source; hence the H a2:
is also approved.
 
Recommendation
Recommendations for the students who would read this dissertation or use for
any purpose; the recommendations are:
The students must use the social media with more potential as its filled with more
knowledge
Socializing more can lead to greater PR and better social circle which also leads to
a good career in near future
Students should join channels and groups on social networking sites where they
have subject related topics
More of the students should interact with their teachers on social networks to create
better bonding.
Students should decrease their time span of using social media network to 4-6 hours
per day from 9 hours or 10.
Thank you 