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Lecture Number 1
Talha Zubair Ahmad Khan
Faculty of Management Sciences
UCP, Business School
Agenda for Today's Class
• One to one introduction
– Briefs about yourself and your ambitions.
– Where would you like to see yourself in 5 years
ahead?
• Brief Introduction of the course
• Class expectations (Dos and Don’ts)
• Story of Mr. Tough Guy!
• Entrepreneurship 101
Mr. Tough Guy!
• Mr. Tough guys and his robotic routine (9-5)
• Decides to open his own travel agency
• Created its name “Traveler’s Paradise”
• Immediately thought of
– Should I invest my resources into the idea?
– Is it worth Investing into it?
– Where would I get the investment?
– Who would be my competition?
– Who would I sell? How would I differentiate?
• Next day, discusses the idea with his best friend
• The entrepreneurial Journey Starts!
Welcome to Entrepreneurship 101
• What is Entrepreneurship?
• Academic Definition (Stevenson & Jarillo)
– Entrepreneurship is the process by which individuals pursue
opportunities without regard to resources they currently
control.
• Venture Capitalist (Fred Wilson)
– Entrepreneurship is the art of turning an idea into a business.
• Explanation of What Entrepreneurs Do
– Entrepreneurs assemble and then integrate all the resources
needed –the money, the people, the business model, the
strategy—needed to transform an invention or an idea into a
viable business.
Why Become an Entrepreneur?
• Three common reasons
Financial rewards
Characteristics of Successful Entrepreneurs
Common Myths About Entrepreneurs
1-7
Common Myths About Entrepreneurs
Although no one is “born” to be an entrepreneur, there are common traits
and characteristics of successful entrepreneurs
• Achievement motivated • Optimistic disposition
• Alert to opportunities • Persuasive
• Creative • Promoter
• Decisive • Resource assembler
• Energetic • Self-confident
• Has a strong work ethic • Self-starter
• Is a moderate risk taker • Tenacious
• Is a networker • Tolerant of ambiguity
• Lengthy attention span • Visionary
1-8
Common Myths About Entrepreneurs
1-9
Common Myths About Entrepreneurs
1-10
Common Myths About Entrepreneurs
1-11
Types of Entrepreneurial Start-ups
The Entrepreneurial Process
1-13
Steps in the Entrepreneurial Process
Step 1 Step 2
Developing Successful Business Ideas
1-14
Steps in the Entrepreneurial Process
Step 3 Step 4
1-15
Text Book and Reference Book
• ENTREPRENEURSHIP: SUCCESSFULLY LAUNCHING NEW VENTURES,
FOURTH EDITION 2015 BY BRUCE R. BARRINGER AND R. DUANE IRELAND