Ice Cream Monthly Performance - Feb'2020

CREAMBELL ICE CREAM
MONTHLY PERFORMANCE-
FEBRUARY ’20
Nielsen
February’2020
This artwork was created using Nielsen data.
Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.
38 METROS
ALL INDIA
2
Preference remains cause of concern for Creambell though it has better distribution quality than
Amul & Kwality Walls
ALL
61 CR 2729 KL 66 K RS 223
MARKETS
VALUE VOLUME DEALERS AVERAGE PRICE

KWALITY MOTHER
Top Players AMUL HAVMOR CREAMBELL VADILAL
WALLS DAIRY
Value (Crs) 12.0 13.2 7.8 5.0 3.8 3.3
Volume (K Ltrs) 606 458 342 214 174 154
MS Vol 22.2 16.8 12.5 7.8 6.4 5.6
Dealers (000) 13.9 21.3 9.1 8.9 8.1 6.9
Num D% 20.9 32.2 13.7 13.4 12.2 10.4
Wtd D% 29.5 45.7 31.7

F 30.8 19.2 21.1
PDO VOL (Ltrs) 43.6 21.5 37.5 24.0 21.5 22.3
SAH% 66.8 47.5 40.6

F 26.8 32.8 25.6
Av.Price/Ltr 197 288 229 234 220 213
All Markets| Feb’20 3

Creambell lost share due to drop in quality stores and preference
Preference led gains for Havmor and Vadilal; B-Brands gaining significantly
MS VOL ND%
NOV19 DEC19 JAN20 FEB20 Ch vs PP NOV19 DEC19 JAN20 FEB20 Ch vs PP
Amul 23.5 24.8 27.7 22.2 -5.5 Amul 23.4 22.7 22.2 20.9 -1.3
Kwality Walls 16.8 16.7 17.3 16.8 -0.5 Kwality Walls 30.6 31.6 31.2 32.2 1.0
Havmor 14.8 15.1 11.3 12.5 1.2 Havmor 13.9 15.4 13.8 13.7 -0.1
Creambell 8.9 9.5 9.7 7.8 -1.9 Creambell 13.9 12.2 12.5 13.4 0.9
Vadilal 8.0 6.4 6.1 6.4 0.3 Vadilal 12.0 11.2 10.9 12.2 1.3
Mother Dairy 5.7 5.2 6.4 5.6 -0.8 Mother Dairy 10.4 9.4 10.4 10.4 0.0
Others 22.4 22.3 21.6 28.6 7.1
WD% SAH%
Amul 31.2 31.1 35.4 29.5 -5.9 Amul 63.8 68.1 66.5 66.8 0.3
Havmor 37.8 40.8 36.5 31.7 -4.8 Havmor 40.4 39.5 32.7 40.6 7.9
Creambell 35.0 34.2 33.4 30.8 -2.5 Creambell 27.1 29.7 30.4 26.8 -3.7
Vadilal 21.4 19.8 19.5 19.2 -0.3 Vadilal 36.4 31.1 30.7 32.8 2.0
Mother Dairy 22.7 19.6 23.1 21.1 -2.1 Mother Dairy 23.7 23.7 26.1 25.6 -0.5
Dinshaw’s Dairy (6.5%) & Sheetal (4.3%) are other key players
All Markets| Feb’20 (Number in red & green are change vs PP) 4
Creambell losing share across all segments; Also less than fair share in Cone
Havmor gaining share across segments
BRICKS CUPS CONE STICK
Contribution % (VOL) 29.8 -9.6 19.2 -1.7 17.8 -5.1 -2.9

17.2
4.4
19.0 12.8 0.2 14.9 -2.5 21.7 -1.1 23.3 -0.1

13.6 33.8
34.2
19.6 2.1 0.8 2.0 0.1
16.0 10.8 11.5 9.4
19.5 12.1
20.0
22.9
7.9 -1.8 6.8 -1.0
F 4.9 -1.2 8.1 -2.1
5.7 -0.1 8.6 0.3 6.3 0.5 6.4 0.3

Inner Circle : Creambell
Outer Circle: Category
BRICK CUP CONE STICK TUB
8.3 -0.8 3.3 -0.9 3.0 0.2 4.3 -1.3
AMUL KWALITY WALLS HAVMOR CREAMBELL VADILAL MOTHER DAIRY
Creambell lost -6.4 percentage points in tubs

All Markets | Feb’20 (Number in red & green are change vs PP) 5
Creambell needs to build distribution across segments to gain share; Preference is also a concern in
Brick, Cone & Stick
BRICK ND% WD% SAH PDO Vol CUP ND% WD% SAH PDO Vol
AMUL 14.5 -0.6 24.9 -5.1 28.0 -4.1 28.5 -8.6 AMUL 13.1 -0.6 21.3 -3.5 18.1 3.9 13.8 1.8
KWALITY WALLS 15.2 0.1 28.6 0.1 12.5 -0.8 11.7 -0.2 KWALITY WALLS 21.0 -0.4 36.8 -2.5 10.3 0.2 6.7 0.3
HAVMOR 7.4 -0.6 25.1 -2.1 17.8 2.3 30.3 5.5 HAVMOR 10.0 0.5 24.4 -1.1 10.3 1.6 10.2 1.9
CREAMBELL 6.3 0.4 20.9 -4.0 9.2 -0.8 17.6 -6.0 CREAMBELL 7.6 0.2 23.1 -1.9 7.6 0.6 8.5 0.1
VADILAL 6.8 0.8 15.1 -1.2 10.4 -0.5 11.7 -2.1 VADILAL 8.9 0.8 16.8 -0.4 11.0 1.6 9.1 1.2
MOTHER DAIRY 5.1 0.4 14.6 -2.1 12.1 -0.8 22.5 -5.2 MOTHER DAIRY 5.5 -0.5 16.7 0.3 4.9 -0.5 5.7 0.2
CONE ND% WD% SAH PDO Vol STICK ND% WD% SAH PDO Vol
AMUL 14.1 -2.7 24.1 -6.3 15.3 0.3 10.1 0.0 AMUL 15.9 -1.2 26.9 -5.3 15.8 -0.2 8.5 -0.4
KWALITY WALLS 23.2 3.6 40.2 -2.7 19.1 0.8 7.5 -1.2 KWALITY WALLS 27.7 2.8 43.5 -2.4 14.2 0.6 6.6 -0.5
HAVMOR 8.4 0.6 22.1 0.1 10.7 1.8 11.0 2.0 HAVMOR 12.3 0.8 29.7 -4.5 9.3 1.2 6.0 -0.1
CREAMBELL 7.5 0.5 19.2 -2.0 6.1 -0.5 5.2 -1.2 CREAMBELL 11.8 1.1 28.4 -3.3 7.4 -1.5 5.3 -1.8
VADILAL 6.8 0.4 8.8 -0.7 14.0 2.5 7.5 0.6 VADILAL 8.9 1.3 10.5 0.0 15.3 1.2 5.6 -0.3
MOTHER DAIRY 5.4 0.0 14.6 -2.3 5.9 1.2 4.5 0.6 MOTHER DAIRY 7.5 -1.0 17.3 -2.8 6.5 -0.7 4.5 -0.5
All Markets|Feb’20 (Number in red & green are change vs PP) 6

Creambell observed losses across BW
Havmor gaining through FAV & FAN
Contribution % VOL (Category)
BW FAV FAN ROY
3.2
9.1 Value (Crs) 42.8 8.8 6.7
Volume(K Ltrs) 2160 233 248
8.6 FAV Dealers (000) 65.0 28.0 32.6
FAN Num D% 97.9 42.2 49.1
Wtd D% 99.9 74.5 79.3

ROY
PDO VOL (Ltrs) 33.3 8.3 7.6
OTHERS SAH% 70.5 19.5 13.8
Av.Price/Ltr 198 378 268
79.2
10.2
1.2
5.5 0.7 25.4 1.6
31.3 4.7
8.4 -0.2
6.8 -0.6 Others
8.1 1.4
5.5 -1.2 2.7 0.2 Motherdairy
7.2 21.9 2.9
0.3 10.4 -3.6
7.2 -1.6 Vadilal
10.5 -0.2
11.6 4.6
1.3 1.3 Creambell
30.3 0.9
16.8 -0.9 Havmor
38.3 Kwality Walls
-0.6
20.4 -6.3 20.6 -4.9
Amul
FAV FAN ROY
All Markets|Feb’20 (Number in red & green are change vs PP) (Number in red & green are change vs PP) 7
Distribution causing losses across BW while Preference too is a concern in FAV and ROY
FAV ND% WD% SAH PDO Vol FAN ND% WD% SAH PDO Vol
AMUL 19.1 -2.6 28.3 -5.9 45.3 -1.5 34.8 -2.7 AMUL 10.6 1.0 20.1 -4.8 10.6 -0.4 6.8 -2.4
KWALITY WALLS 31.5 1.0 45.2 -2.7 32.2 0.3 17.4 -0.4 KWALITY WALLS 18.0 1.3 36.5 -4.5 15.9 1.5 5.9 -0.2
HAVMOR 12.9 0.7 29.1 -1.6 29.4 4.3 29.4 3.3 HAVMOR 7.3 -1.7 23.7 -2.8 9.8 1.4 10.6 3.2
CREAMBELL 10.9 0.9 26.4 -2.3 19.1 -1.5 21.4 -5.3 CREAMBELL 7.4 1.0 20.6 -4.0 5.0 0.2 3.2 -0.8
VADILAL 12.2 1.7 19.2 -0.3 27.6 1.9 19.2 -0.7 VADILAL 3.8 0.2 13.8 0.1 4.0 -0.2 4.3 -0.4
MOTHER DAIRY 9.1 -0.1 19.3 -2.2 18.3 -1.5 19.6 -2.7 MOTHER DAIRY 2.9 0.5 11.5 -0.4 7.3 0.8 6.6 -0.4
ROY ND% WD% SAH PDO Vol

AMUL 12.8 -0.7 24.5 -4.4 15.7 2.4 11.2 0.8
KWALITY WALLS 10.4 2.9 12.0 0.5 6.0 1.8 1.6 0.1
HAVMOR 6.5 -1.6 23.2 -3.8 6.2 0.8 6.1 1.3
CREAMBELL 5.5 -0.4 22.5 -3.4 6.3 -1.3 7.0 -1.4
VADILAL 4.9 1.0 6.9 -0.6 5.6 1.0 2.1 -0.3
MOTHER DAIRY 6.6 0.8 18.2 -1.6 4.9 0.7 4.6 0.4
Creambell saw losses across zones while Havmor gaining in all zones
MS-VOL
7.6 57.5 14.2
VOL SALIENCY % 20.5
2729 KL 561 KL 209 KL 1569 KL 388 KL
17.7 10.4 21.7 9.3

28.6 30.0
7.1 33.2 7.9 0.3
19.2 7.5 -3.5

5.6 -0.8
-3.6 2.5 0.9
1.9 -0.2 8.0 -1.6
6.4 0.3 12.2 -1.5 6.4 -0.0
12.0 5.3 6.5 0.5
7.8 -1.9 0.9 1.6 1.4 -1.9
12.5 1.2 13.2 -2.8

13.9 1.0
32.6 -1.7
7.8 -1.0
16.8 -0.5 16.7 3.0 49.4 0.7
13.3 0.2 31.4 -5.7

22.2 -5.5 21.8 -4.9
7.9 -8.1 6.0 0.0
ALL MARKETS NORTH EAST WEST SOUTH
OTHERS MOTHERDAIRY VADILAL CREAMBELL HAVMOR KWALITY WALLS AMUL
SUMMARY
B ZONE
Build distribution to
W
Build distribution to gain Losses coming in through all
arrest losses across share in all BW zones majorly through North
segments
10
NORTH ZONE
JAIPUR, KOTA, LUDHIANA, FARIDABAD,
VARANASI, LUCKNOW,MEERUT,ALLAHABAD,
AGRA, KANPUR, JODHPUR, DELHI
11
Preference is a cause of concern for Creambell in North zone
North 13 CR 562 KL RS 225

11 K

KWALITY
Top Players MOTHER DAIRY HAVMOR CREAMBELL VADILAL AMUL
WALLS
Value (Crs) 2.3 2.1 2.3 1.7 1.5 0.8
Volume (K Ltrs) 108 94 75 74 67 44
MS Vol 19.2 16.7 13.3 13.2 12.0 7.9
Dealers (000) 2.8 1.8 3.6 3.4 3.3 1.9
Num D% 26.5 16.8 33.5 31.5 30.5 17.7
Wtd D% 60.6 52.6 57.3 62.5 56.3 13.4
PDO VOL (Ltrs) 38.0 52.1 20.8 22.0 20.5 23.3
SAH% 30.0 31.1 31.8 22.0 20.7 47.1
Av.Price/Ltr 213 220 308 234 220 180
12
North Zone| Feb’20
Even with highest distribution, Creambell losing share due to preference
Havmor, Vadilal & Kwality Walls saw gains led by preference; B-Brands too saw significant gains with Top and Town
in the top 5 players in the zone
MS VOL ND%
Havmor 10.4 15.6 13.7 16.7 3.0 Havmor 16.4 20.6 19.3 16.8 -2.5
Kwality Walls 13.9 15.2 13.1 13.3 0.2 Kwality Walls 28.2 31.9 33.3 33.5 0.2
Vadilal 17.3 15.2 11.1 12.0 0.9 Vadilal 27.5 29.4 25.9 30.5 4.6
Amul 16.1 9.6 16.0 7.9 -8.1 Amul 20.8 18.4 19.7 17.7 -2.0
Others 11.0 12.1 7.2 17.7 10.4
WD% SAH%
Havmor 42.9 56.8 52.9 52.6 -0.3 Havmor 22.9 26.2 24.8 31.1 6.3
Creambell 54.3 62.9 59.5 62.5 3.0 Creambell 28.4 24.4 27.5 22.0 -5.4
Vadilal 54.0 62.1 54.5 56.3 1.8 Vadilal 31.2 23.4 18.9 20.7 1.8
Amul 20.0 13.2 20.5 13.4 -7.1 Amul 66.1 53.9 55.3 47.1 -8.2
Other key players are Top N Town (13.0%) and London Dairy (1.6%)
North Zone | Feb’20 (Number in red & green are change vs PP) 13
Creambell losing share across segments; Also less than fair share in Brick
Havmor gaining across segments while Vadilal gaining through Impulse
BRICK CUP CONE STICK
Contribution % (VOL) 13.1 12.1
21.4 -4.5 16.3 -5.2 -2.9 -1.9
9.4
20.2 2.6 9.9 3.0 13.6 6.7 10.0 1.8

13.3 16.5
37.2
0.0 -1.4 25.9 0.8
18.3 7.2 17.8 25.3 -0.3
51.7
12.9
11.8 16.0
11.9
9.5 -1.9 17.7 -5.3
F 12.1 -3.6 18.2 -2.5
16.4 1.6
Inner Circle : Creambell 11.2 -1.4 17.9 8.9 13.2 2.2
8.9 -13.9 0.4 10.1 -5.4 6.9 -1.7
7.3
MOTHER DAIRY HAVMOR KWALITY WALLS CREAMBELL VADILAL AMUL
North Zone |Feb’20 (Number in red & green are change vs PP) Creambell lost -4.6 percentage points in tubs
14
Drop in preference and throughput causing share loss across segments for Creambell though
distribution too is a concern in Brick and Stick
MOTHER DAIRY 17.0 0.3 50.6 -4.7 13.7 -1.5 33.9 -3.8 MOTHER DAIRY 11.4 -3.3 50.1 -5.1 4.9 0.1 9.0 1.9
HAVMOR 10.0 -2.6 47.3 1.2 17.8 2.0 54.6 20.4 HAVMOR 12.2 1.5 48.1 1.5 2.4 0.4 5.1 2.0
KWALITY WALLS 17.9 2.1 48.6 -1.8 5.8 0.2 10.8 -0.1 KWALITY WALLS 25.6 4.1 50.4 -1.9 5.4 0.3 4.3 0.0
CREAMBELL 16.3 1.5 48.0 -2.4 7.6 -1.1 15.8 -3.1 CREAMBELL 17.7 1.7 58.8 1.2 4.3 -0.6 6.2 -0.7
VADILAL 17.4 4.1 51.2 1.6 9.0 -2.0 17.5 -5.7 VADILAL 20.8 2.4 50.4 1.6 3.8 1.8 5.4 3.0
AMUL 10.2 1.1 11.7 -6.6 24.1 -15.9 23.5 -37.8 AMUL 5.2 -1.1 5.1 -0.7 16.1 6.0 8.8 3.5
MOTHER DAIRY 17.3 -3.4 55.5 -5.0 4.7 -0.5 5.1 0.5 MOTHER DAIRY 20.2 0.0 54.6 -5.5 4.6 0.1 4.2 -0.2
HAVMOR 11.7 0.4 47.8 1.2 4.7 2.4 7.8 4.1 HAVMOR 16.0 0.9 52.5 0.0 4.2 0.7 4.4 0.9
KWALITY WALLS 27.2 3.0 54.8 -3.5 10.7 0.8 6.3 -0.1 KWALITY WALLS 29.7 0.0 57.0 -4.3 10.2 1.0 6.1 0.8
CREAMBELL 21.8 3.7 52.5 -3.4 3.7 -0.6 3.7 -1.5 CREAMBELL 28.0 4.6 61.1 2.9 5.2 -0.9 4.5 -1.0
VADILAL 12.3 1.1 10.7 0.2 18.0 4.1 7.2 1.3 VADILAL 16.9 2.2 14.8 3.9 20.4 -1.2 6.8 0.4
AMUL 10.6 -3.6 9.8 -6.7 14.9 2.0 6.4 -0.1 AMUL 13.3 -1.7 11.9 -6.9 8.9 2.2 3.6 0.0
Creambell lost share across BW; Also less than fair share in FAV & FAN
Havmor gaining through all while Vadilal saw gains through FAV & ROY
Contribution % VOL (Category)
4.1
6.8 BW FAV FAN ROY
Value (Crs) 8.4 2.5 1.1
10.8 FAV
FAN Dealers (000) 10.5 5.6 7.2
ROY Num D% 98.1 52.4 67.0
OTHERS
Wtd D% 99.9 83.8 93.5
PDO VOL (Ltrs) 41.7 10.8 5.3
SAH% 66.3 23.3 9.2
78.3 190 407 284
Av.Price/Ltr
0.6 3.7 0.1

11.0
20.3 13.3 -9.8 14.3 -4.8
5.1
6.9 -1.0
7.5 -8.9 12.1 2.0 Others
9.4 -0.7
12.9 1.1 Amul
18.4 -6.2
20.6 0.4
12.1 -2.5 Vadilal
6.1 2.3
Creambell
13.2 -0.1
18.3 2.0 Kwality Walls
28.8 8.3
14.6 2.5 Havmor
26.9 4.7 Motherdairy
19.3 -5.4 18.2 2.2
FAV FAN ROY
North Zone | Feb’20 (Number in red & green are change vs PP) (Number in red & green are change vs PP) 16
Drop in preference & throughput causing share loss for Creambell across BW while significant drop
in distribution too seen in FAN
MOTHER DAIRY 26.0 0.7 58.9 -3.8 20.5 -3.1 30.5 -4.3 MOTHER DAIRY 11.0 -0.1 49.8 -4.3 6.8 0.9 9.3 1.3
HAVMOR 16.8 -2.0 52.6 0.2 19.1 3.9 35.6 12.8 HAVMOR 9.9 0.5 46.6 1.0 7.6 1.9 16.5 4.4
KWALITY WALLS 33.0 -0.3 57.3 -4.7 20.2 2.1 16.4 2.1 KWALITY WALLS 20.7 0.9 52.1 -3.7 10.3 0.0 5.6 -0.1
CREAMBELL 26.3 3.4 60.7 2.2 13.9 -2.9 18.8 -3.9 CREAMBELL 19.1 3.1 51.4 -3.1 3.5 -0.3 2.8 -0.7
VADILAL 30.5 7.6 56.3 1.9 16.0 1.7 17.4 -1.0 VADILAL 8.1 2.0 49.1 0.9 2.1 -0.2 4.8 -2.4
AMUL 16.3 -2.6 13.4 -7.1 31.4 -9.9 18.8 -12.0 AMUL 7.2 -0.5 7.2 -4.7 10.5 -2.8 4.0 -6.7

MOTHER DAIRY 18.5 3.8 54.9 -4.7 4.1 0.7 5.2 0.0
HAVMOR 6.6 -0.7 46.5 1.3 3.5 0.1 9.9 2.2
KWALITY WALLS 16.4 6.0 8.2 1.6 8.1 1.3 1.3 0.1
CREAMBELL 19.5 0.8 55.7 2.1 3.1 -1.4 3.4 -1.2
VADILAL 13.6 4.1 13.5 4.1 10.0 -1.8 3.2 -0.5
AMUL 7.5 0.1 10.6 -3.0 7.8 -0.3 6.8 -2.1
SUMMARY
B
Drive preference to combat

competition
Drive preference &
throughput to gain share
W
Focus on preference
to gain share across
across segments BW
18
EAST ZONE
ASANSOLE,DHANBAD,KOLKATA,PATNA, JAMSHEDPUR,RANCHI
19
Creambell needs to build distribution further to combat competiton
ALL
5 CR 210 KL 11 K RS 224
MARKETS
Top Players KWALITY WALLS AMUL METRO DAIRY CREAMBELL MOTHER DAIRY
Value (Crs) 1.8 0.9 0.8 0.7 0.3
Volume (K Ltrs) 68 46 42 26 16
MS Vol 32.6 21.8 19.9 12.2 7.5
Dealers (000) 5.1 2.7 1.9 1.5 1.8
Num D% 46.5 25.2 17.4 14.0 16.2
Wtd D% 61.2 28.9 27.2 25.1 13.0
PDO VOL (Ltrs) 13.5 16.7 22.1 16.8 9.0
SAH% 62.2 63.0 59.9 59.4 54.6
Av.Price/Ltr 262 187 183 273 212
20
East Zone| Feb’20
Significant drop in preference causing share loss for Creambell in the zone
Metro Dairy on the other hand doubled its share on the back of preference and distribution
MS VOL ND%
Amul 19.8 25.4 26.8 21.8 -4.9 Amul 25.2 26.4 20.5 25.2 4.7
Metro Dairy 13.0 3.8 9.0 19.9 10.9 Metro Dairy 16.4 12.6 18.9 17.4 -1.5
Others 14.2 7.3 5.3 6.0 0.7
WD% SAH%
Kwality Walls 52.4 52.1 38.8 61.2 22.4 Kwality Walls 83.2 82.4 92.3 62.2 -30.1
Amul 31.3 29.1 30.0 28.9 -1.1 Amul 54.2 72.1 74.4 63.0 -11.4
Metro Dairy 15.1 19.3 21.4 27.2 5.8 Metro Dairy 67.9 13.3 35.6 59.9 24.3
Creambell 14.5 23.2 24.2 25.1 0.9 Creambell 59.3 79.0 73.7 59.4 -14.3
Vadilal (2.5%) and Havmor (1.6%) are the other key gainers in the zone
East Zone | Feb’20 (Number in red & green are change vs PP) 21
Creambell losing through Cone & Stick; Also insignificant presence in Brick
Metro Dairy is majorly drawing the gains from Cup

Contribution % (VOL)
28.9 -7.3 25.5 -14.3 36.0 21.3 54.8 16.2
2.6
17.4 24.6
6.6 5.9 0.7 -4.4 -14.8 1.0
40.2 11.3 31.9 11.6
20.9
15.7 44.2
5.0 23.7 -6.9 2.3
9.4 41.9 1.9 4.5
20.2
39.5
2.9 -1.6 13.7 1.5 15.7 -7.4 14.7 -8.9

BRICK CUP CONE STICK TUB -1.3 -3.5 7.4 -12.7
12.0 2.3 11.4 5.0
KWALITY WALLS AMUL METRO DAIRY CREAMBELL MOTHER DAIRY

Creambell needs to focus on distribution in Brick and Cone while preference and throughput are
causing share loss in Stick
KWALITY WALLS 21.7 0.6 37.4 5.8 15.5 -18.3 6.3 -3.5 KWALITY WALLS 29.7 -4.7 42.4 5.8 21.6 -14.2 6.5 0.3
AMUL 14.8 4.7 19.0 -1.7 32.3 -9.7 12.9 -9.4 AMUL 13.8 2.8 21.5 -3.8 16.9 -0.6 6.2 -1.5
METRO DAIRY 7.9 2.3 13.2 -1.0 9.1 2.8 5.7 1.2 METRO DAIRY 12.2 -1.1 16.1 8.9 86.3 18.6 26.0 18.7
CREAMBELL 1.0 -1.3 2.3 -2.3 17.8 -1.7 14.4 3.1 CREAMBELL 10.4 -1.6 22.7 0.2 26.3 5.8 10.0 4.6
MOTHER DAIRY 9.2 3.1 8.4 -3.1 20.7 -12.0 6.2 -6.4 MOTHER DAIRY 4.5 -2.1 5.2 -6.8 16.7 2.2 3.9 -0.9
KWALITY WALLS 18.8 9.5 34.6 11.0 3.3 16.9 5.8 2.5 KWALITY WALLS 40.6 17.3 59.1 26.1 19.9 -5.9 4.5 -0.3
AMUL 8.8 0.2 13.5 -3.5 11.4 0.9 10.9 -0.4 AMUL 13.2 5.6 16.8 6.7 16.7 -11.4 3.0 -1.1
METRO DAIRY 2.5 -3.2 12.8 8.2 3.3 -30.5 2.3 -1.0 METRO DAIRY 5.4 -0.5 2.1 1.0 39.0 10.5 2.8 1.7
CREAMBELL 6.8 -2.3 10.8 -5.4 5.4 7.2 7.0 1.6 CREAMBELL 13.3 -0.8 24.4 1.1 16.2 -15.2 3.7 -1.2
MOTHER DAIRY 7.9 3.3 6.1 1.1 1.8 30.0 4.4 2.5 MOTHER DAIRY 9.3 -2.2 8.6 -4.6 14.4 -17.2 1.8 -2.7
Creambell drastically lost share in FAN & ROY while marginal gains seen in FAV
Gains in FAV helping Metro Dairy gain share in East
Contribution % VOL
5.3 0.6 BW FAV FAN ROY
9.0 Value (Crs) 3.6 0.8 0.3
FAV
FAN Dealers (000) 10.5 4.6 3.5
ROY Num D% 96.9 42.5 32.0
OTHERS Wtd D% 99.5 71.8 44.2

PDO VOL (Ltrs) 17.0 4.1 3.2
SAH% 76.2 22.7 16.3
85.1
6.3 1.6 2.8 -6.3 7.0

6.9 -4.1
6.3 -5.0 -5.1
10.1 0.1
27.3 -18.6 28.0 23.6
Others
23.4 13.0 Mother Dairy
17.0 10.2 17.7 -11.7
Creambell
21.7 -4.4 Metro Dairy
29.5 -22.8 Amul
32.3 -5.3
17.7 15.1
FAV FAN ROY
Creambell needs to focus on driving preference & throughput to gain fair share in FAV & FAN
while distribution and preference are causing losses in ROY
KWALITY WALLS 46.5 8.1 61.2 22.4 44.7 -39.2 11.4 -2.6 KWALITY WALLS 24.5 11.0 46.0 22.1 19.1 6.5 3.3 1.3
AMUL 22.5 2.0 25.9 -4.1 54.8 -4.3 15.8 -2.3 AMUL 11.9 10.6 14.8 10.6 12.7 -8.4 2.5 -2.6
METRO DAIRY 17.4 -1.5 27.2 5.8 59.9 24.3 22.1 14.3 METRO DAIRY 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
CREAMBELL 13.1 2.6 24.8 7.5 35.9 -14.9 12.6 -0.9 CREAMBELL 10.6 0.6 20.8 3.4 19.3 -8.6 4.5 -0.1
MOTHER DAIRY 11.0 -1.8 9.7 -8.9 46.8 2.5 9.5 -3.3 MOTHER DAIRY 3.7 0.9 4.7 0.9 25.9 -23.0 3.3 -1.1

KWALITY WALLS 15.2 14.0 22.2 19.9 8.8 -4.5 1.2 -1.1
AMUL 8.8 1.1 10.8 -1.2 16.6 -8.7 3.5 -3.4
METRO DAIRY 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
CREAMBELL 2.5 -3.3 5.7 -6.1 29.3 -0.7 7.2 2.2
MOTHER DAIRY 6.1 3.2 6.6 -0.7 19.8 12.4 4.7 3.2
SUMMARY
B
Maintain momentum in
building distribution
Build distribution to gain
share in Brick and Cone
W
Drive preference to
gain share across BW
to combat competition
26
WEST ZONE
AHMEDABAD, BHOPAL, INDORE, MUMBAI, NAGPUR, NASHIK, PUNE,
RAJKOT,SURAT, VADODRA,DURG BHILAI, RAIPUR, JABALPUR, GWALIOR
27
Distribution gap witnessed b/w Creambell & top players though Creambell has better distribution
quality than others
Lowest preference in the zone for Creambell
ALL
33 CR 1569 KL 33 K RS 209
MARKETS
KWALITY
Top Players AMUL HAVMOR SHEETAL COOL VADILAL CREAMBELL
WALLS
Value (Crs) 9.8 5.0 3.5 1.6 2.2 1.9
Volume (K Ltrs) 493 219 123 114 101 83
MS Vol 31.4 13.9 7.8 7.3 6.4 5.3
Dealers (000) 8.4 6.0 7.9 4.0 3.7 3.3
Num D% 25.3 18.0 23.9 11.9 11.1 10.0
Wtd D% 43.1 28.8 29.7 13.1 12.5 18.5
PDO VOL (Ltrs) 58.5 36.5 15.5 29.0 27.4 24.8
SAH% 69.5 52.5 35.6 37.5 54.3 30.6
Av.Price/Ltr 199 227 283 141 220 225
28
West Zone| Feb’20
Creambell witnessed share loss in West led by distribution and preference
Havmor and Sheetal gaining on the back of preference
MS VOL ND%
Amul 32.9 34.8 37.1 31.4 -5.7 Amul 30.8 28.6 28.8 25.3 -3.5
Havmor 20.6 17.9 13.0 13.9 1.0 Havmor 20.1 20.3 18.4 18.0 -0.4
Kwality Walls 6.5 7.9 8.9 7.8 -1.0 Kwality Walls 24.3 24.3 25.5 23.9 -1.6
Sheetal Cool 4.0 5.1 5.6 7.3 1.7 Sheetal Cool 9.5 9.5 11.1 11.9 0.8
Vadilal 6.3 5.7 6.4 6.4 -0.0 Vadilal 10.8 10.0 11.2 11.1 -0.1
Others 24.0 22.2 21.8 27.8 6.0
WD% SAH%
Amul 46.8 46.7 50.8 43.1 -7.7 Amul 64.2 69.0 67.5 69.5 1.9
Havmor 41.2 39.3 37.2 28.8 -8.4 Havmor 54.9 51.0 39.0 52.5 13.5
Sheetal Cool 11.1 12.6 14.5 13.1 -1.4 Sheetal Cool 24.3 26.6 25.2 37.5 12.4
Vadilal 14.7 11.6 14.8 12.5 -2.3 Vadilal 44.8 50.0 46.4 54.3 7.8
Dinshaws (10.7%) is another key player in West
West Zone | Feb’20 (Number in red & green are change vs PP) 29
Losses for Creambell are coming across segments; Also less than fair share in Cup & Cone
Havmor gaining through Brick, Cup and Cone while Sheetal gaining in Impulse
CONE STICK
BRICK CUP
46.9 -8.3 26.2 -1.7 20.7 -6.5 22.6 -4.0
2.8
20.5 2.0 1.1 1.6 -0.7

18.1 13.2
17.7 30.4 13.2 10.4
37.2
0.9 -0.9 -3.1 -3.1
17.4 4.9 5.8 10.4 12.3
21.6 10.4
17.3
0.4 -0.1 11.2 2.0 12.2 2.4 2.1
8.9
24.5
3.9 10.3 7.0 6.0

-0.1 -1.1 0.2 -0.0
BRICK CUP CONE STICK TUB 6.4 -1.7 3.7 -1.4 F 2.5 -0.8 4.5 -1.6

Creambell needs to build distribution and throughput across segments; Preference too is a concern in
Cone and Stick
AMUL 19.6 -3.0 38.1 -6.4 28.2 -2.3 34.3 -3.1 AMUL 18.3 -1.7 32.8 -5.4 18.4 4.3 16.6 2.9
HAVMOR 9.8 -1.0 20.7 -5.1 23.5 4.7 26.6 3.7 HAVMOR 13.0 0.2 18.5 -1.2 19.1 4.0 11.8 2.5
KWALITY WALLS 8.1 -0.7 12.6 -0.1 10.2 1.0 8.8 1.7 KWALITY WALLS 12.9 -1.8 20.8 -4.7 7.7 1.0 5.2 0.8
SHEETAL COOL 1.7 0.0 1.4 -0.5 4.3 -0.5 3.0 -1.3 SHEETAL COOL 8.8 1.4 10.5 -1.1 18.0 6.2 14.7 2.6
VADILAL 6.7 0.0 8.2 -3.0 12.9 2.5 8.3 -0.7 VADILAL 9.3 0.2 10.6 -2.3 24.2 4.6 12.9 0.6
CREAMBELL 6.1 0.8 14.0 -5.5 11.0 0.6 15.1 -8.2 CREAMBELL 5.2 0.3 11.2 -4.3 8.8 1.2 8.3 -2.1
AMUL 19.4 -4.2 36.6 -8.1 13.6 -0.3 10.9 -0.1 AMUL 20.6 -3.4 40.5 -7.3 16.1 -0.4 10.6 0.2
HAVMOR 10.8 0.7 14.9 0.2 19.6 1.6 12.5 1.5 HAVMOR 16.2 0.1 26.6 -8.1 13.0 2.4 6.2 -0.2
KWALITY WALLS 18.3 1.8 24.8 -4.5 17.0 -1.6 5.8 -2.0 KWALITY WALLS 21.0 -0.8 27.6 -6.4 11.9 -0.2 5.7 -1.0
SHEETAL COOL 9.2 2.0 11.4 5.1 12.4 -4.2 13.4 0.8 SHEETAL COOL 9.9 1.2 10.7 -1.5 14.4 4.9 8.7 1.4
VADILAL 9.3 0.5 11.9 -1.4 12.4 1.7 7.7 0.4 VADILAL 10.3 0.8 12.4 -2.2 13.6 1.6 5.7 -0.3
CREAMBELL 4.4 0.4 7.9 -1.6 8.6 -0.8 5.9 -2.2 CREAMBELL 8.1 1.4 14.6 -7.1 8.6 -0.1 5.3 -3.2
Creambell witnessed losses across BW; Also Less than fair share in FAN
Havmor gaining in FAV & FAN while Sheetal is gaining through FAV & ROY
Contribution % VOL
BW FAV FAN ROY
2.8
12.0 FAV Value (Crs) 23.6 3.4 4.8
FAN
6.8 Dealers (000) 32.5 13.0 18.4
ROY Num D% 97.9 39.1 55.4
Wtd D% 100.0 69.8 84.4

OTHERS
PDO VOL (Ltrs) 37.9 8.2 10.2
SAH% 71.7 14.6 17.3
78.5
12.1 5.0
6.7 2.2 -0.4 23.6 0.7
29.7 6.0 0.4
0.2 0.0 Others
14.3 -5.2 7.6 -2.7
4.9 -1.7 1.0 -0.2 Creambell
7.5 0.0 11.1 0.6
7.6 2.0 2.5 0.5 Vadilal
28.4 4.1 9.2
8.1 -0.8 -0.1
Sheetal Cool
45.0 1.2 Havmor
36.9 -3.8
28.6 -7.1 Amul
FAV FAN ROY
West Zone | Feb’20 (Number in red & green are change vs PP) (Number in red & green are change vs PP) 32
Creambell needs to focus on building distribution & throughput to gain share across BW
AMUL 23.0 -5.0 41.3 -7.3 46.2 -0.7 46.1 1.3 AMUL 13.0 -1.2 30.5 -7.6 10.3 -0.2 9.1 -0.8
HAVMOR 16.4 0.2 23.9 -4.4 43.6 8.9 30.6 3.1 HAVMOR 10.0 -3.3 18.9 -4.6 13.5 2.3 9.1 2.8
KWALITY WALLS 22.9 -1.4 28.8 -6.0 25.6 2.1 13.0 0.2 KWALITY WALLS 12.2 -2.4 19.3 -10.3 12.0 0.0 3.7 -0.9
SHEETAL COOL 11.2 0.8 12.6 -1.4 29.4 10.9 25.1 6.2 SHEETAL COOL 1.0 0.0 1.1 -0.4 1.9 0.3 0.6 0.0
VADILAL 11.1 -0.1 12.5 -2.3 48.2 7.4 25.1 1.3 VADILAL 4.6 -0.4 6.4 -0.6 9.1 0.6 4.2 0.3
CREAMBELL 7.8 0.2 15.9 -5.7 22.0 1.2 23.4 -7.6 CREAMBELL 4.4 1.2 9.8 -6.7 3.1 0.8 1.6 -1.2

AMUL 18.5 -1.6 38.1 -6.0 16.8 3.2 13.8 2.2
HAVMOR 9.9 -1.9 18.8 -5.3 9.5 2.3 5.2 1.1
KWALITY WALLS 6.7 -0.7 11.4 -2.3 4.4 1.7 2.1 0.7
SHEETAL COOL 9.4 1.5 11.7 -1.4 10.1 2.2 6.7 -0.4
VADILAL 4.4 0.1 6.7 -3.3 2.4 0.3 1.3 -0.3
CREAMBELL 3.1 0.0 8.7 -6.3 15.9 3.2 13.7 -3.8
SUMMARY
B
Build distribution &

preference to gain
Drive distribution &
throughput to arrest
W
Focus on building
distribution &
share in the zone losses in all segments throughput to gain
share across BW
34
SOUTH ZONE
BANGALORE,CHENNAI, HYDERABAD, KOCHI, COIMBATORE, VIJAYWADA
35
Creambell is positioned at No 2 in South with highest throughput and distribution quality
ALL
11 CR 388 KL 12 K RS 271
MARKETS

Top Players KWALITY WALLS CREAMBELL HAVMOR AMUL HASTUN AGRO
Value (Crs) 5.6 0.7 0.7 0.5 0.3
Volume (K Ltrs) 192 31 25 23 7
MS Vol 49.4 8.0 6.5 6.0 1.9
Dealers (000) 4.7 0.7 0.7 0.8 1.0
Num D% 41.2 5.9 6.5 7.2 8.5
Wtd D% 74.9 34.0 23.4 6.8 3.2
PDO VOL (Ltrs) 40.5 46.4 33.9 27.9 7.4
SAH% 71.3 19.9 28.8 67.5 79.1
Av.Price/Ltr 293 228 281 208 370
36
South Zone| Feb’20
Distribution and preference causing share loss for Creambell in South Zone
Kwality Walls & Havmor
74.0
gaining
72.1
on the
72.4
back 71.8
of preference
100 100 100 100
MS VOL ND%
Kwality Walls 46.8 42.0 48.7 49.4 0.7 Kwality Walls 41.5 39.5 39.3 41.2 1.9
Havmor 8.9 9.9 6.1 6.5 0.5 Havmor 5.6 6.0 5.0 6.5 1.5
Amul 4.5 5.8 5.9 6.0 0.0 Amul 4.4 6.0 7.2 7.2 0.0
Hastun Agro 3.2 2.2 2.1 1.9 -0.2 Hastun Agro 4.9 6.1 9.4 8.5 -0.9
Others 26.0 27.9 27.6 28.2 0.6
WD% SAH%
Havmor 33.5 37.1 23.8 23.4 -0.4 Havmor 28.8 29.4 27.8 28.8 1.1
Amul 4.4 5.7 6.7 6.8 0.1 Amul 73.7 75.3 68.1 67.5 -0.6
Hastun Agro 3.8 2.7 3.3 3.2 -0.1 Hastun Agro 100.0 100.0 81.0 79.1 -1.9
Hangyo (6.0%), Scoops (4.5%), Lazza (2.9%) & Dinshaw (2.5%)

are other major players in the zone
South Zone | Feb’20 (Number in red & green are change vs PP) 37
Creambell losing share across segments and less than fair share in Cup and Cone
Kwality Walls gaining through Brick, Cone and Stick while Havmor saw gains in Impulse
1.4 41.8 -1.8 56.2 0.4 49.3 2.8
4.9
22.0 1.3
26.3 13.0 -3.4
5.9
-0.3
F 3.8 -0.6 9.9 -2.0
27.1
42.4
-0.3 0.4 7.7 1.6 1.2
1.1 10.1 8.0
10.9
17.0
23.0 23.4
0.3 -0.1 7.8 0.6 8.4 -0.7
3.9 5.5

Outer Circle: Category 0.0 0.0 1.3 1.6 0.6 2.4 -0.5
3.5
KWALITY WALLS CREAMBELL HAVMOR AMUL HATSUN AGRO
South Zone |Feb’20 (Number in red & green are change vs PP) Creambell gained 0.7 percentage points in tubs 38
Creambell needs to build distribution across segments while Preference too is declining in Brick,
Cone and Stick
KWALITY WALLS 27.2 0.0 50.7 -0.5 21.1 0.3 18.8 0.4 KWALITY WALLS 31.7 2.6 67.8 -0.2 13.8 0.3 10.4 -0.4
CREAMBELL 2.2 0.0 18.3 -1.6 9.3 -2.1 51.5 -14.5 CREAMBELL 2.5 0.0 17.7 -1.0 7.6 0.4 18.7 0.6
HAVMOR 2.6 0.0 19.0 -1.1 1.3 -0.2 3.8 -0.9 HAVMOR 6.5 1.5 23.4 -0.4 8.5 0.1 12.4 -1.7
AMUL 3.6 0.0 2.1 0.0 24.6 1.4 9.8 0.7 AMUL 4.9 0.0 5.1 -0.3 16.5 1.9 8.9 0.7
HATSUN AGRO 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 HATSON AGRO 3.6 0.2 1.9 0.6 45.4 5.3 7.6 3.0
KWALITY WALLS 37.9 4.7 73.5 -0.6 26.2 0.4 11.5 -1.3 KWALITY WALLS 33.0 2.4 70.2 0.4 18.9 0.6 11.1 -0.1
CREAMBELL 3.6 0.0 18.5 -1.6 4.5 -0.3 8.2 -1.1 CREAMBELL 5.9 -1.3 34.0 -1.3 7.6 -1.6 12.6 0.3
HAVMOR 6.5 1.5 23.4 -0.4 7.8 1.5 9.2 0.0 HAVMOR 6.5 1.5 23.4 -0.4 9.4 1.1 9.1 -0.9
AMUL 7.2 0.0 6.8 0.1 23.3 1.3 8.4 0.8 AMUL 7.2 0.0 6.8 0.1 24.2 -2.8 8.6 -0.7
HATSUN AGRO 6.8 0.2 2.6 0.7 29.7 1.8 1.9 0.6 HATSUN AGRO 4.1 -1.1 2.2 -0.2 35.5 -2.4 4.4 0.2
Amongst BW, Creambell losing share in FAV & FAN while gained in ROY
On the other hand Kwality Walls gaining through FAN & ROY
Contribution %VOL
BW FAV FAN ROY
4.9
2.8 Value (Crs) 7.3 2.2 0.4
FAV
12.3 Volume(K Ltrs) 310 48 11
FAN Dealers (000) 11.4 4.8 3.5
Num D% 98.9 41.5 30.3
ROY
Wtd D% 99.9 79.7 62.2
OTHERS PDO VOL (Ltrs) 27.3 10.0 3.2

SAH% 69.4 26.6 6.7
80.0
8.4 -2.6
0.8 -0.2 22.6 5.0
32.1 1.3 5.7 0.5
7.4 -0.3
5.7 -1.8 2.5 0.1 Others
1.9 -0.3 14.8 -2.1
5.4 0.1 Hatsun Agro
5.3 0.9
7.5 -1.7 17.7 -4.4 Amul
Havmor
71.9 4.5
21.9 Creambell
0.9
47.7 -0.3 Kwality Walls
20.5 0.5
FAV FAN ROY
40
South Zone | Feb’20 (Number in red & green are change vs PP)
Creambell needs to drive preference across BW while distribution is also a concern in FAV & FAN
KWALITY WALLS 40.6 2.0 74.8 -0.8 46.5 -1.0 31.7 -1.3 KWALITY WALLS 26.1 3.4 67.6 2.3 23.5 1.6 11.5 -0.1
CREAMBELL 3.6 -1.3 18.5 -2.2 21.6 -2.0 56.6 7.2 CREAMBELL 2.3 -1.4 17.6 -1.4 6.0 -1.2 10.6 2.4
HAVMOR 6.5 1.5 23.4 -0.4 17.1 2.7 22.2 -1.4 HAVMOR 4.1 0.0 21.6 -1.3 5.7 -0.4 7.6 0.2
AMUL 7.2 0.0 6.8 0.1 43.8 0.5 20.1 0.6 AMUL 6.0 0.0 5.6 -0.3 13.3 1.5 4.0 0.6
HATSON AGRO 8.5 -0.9 3.2 -0.1 66.9 -2.9 6.2 0.0 HATSON AGRO 3.1 0.0 1.7 0.2 8.7 -2.1 1.1 -0.2

KWALITY WALLS 11.2 0.6 13.9 0.8 6.3 -0.7 1.8 -0.2
CREAMBELL 2.2 0.0 33.0 -0.1 3.1 -0.3 9.4 -0.5
HAVMOR 2.6 0.0 19.0 -1.1 4.0 -0.8 6.5 -2.4
AMUL 4.9 0.0 5.1 -0.3 8.3 -2.2 2.9 -0.7
HATSON AGRO 1.3 0.0 0.9 0.4 7.8 -7.4 1.9 -0.1
SUMMARY
B
Build distribution in the

zone to arrest losses
Build distribution to gain
share in all segments
W
Focus on distribution
and preference to gain
share in FAV & FAN
42
KEY RECOMMEDATIONS
• Key KPIs to focus- Distribution
ALL MARKETS • Formats to focus- Brick, Cup, Cone & Stick
• Brandworld to focus- Favourite, Fantasia and Royal
• Key KPIs to focus- Preference

NORTH ZONE • Formats to focus- Brick, Cup, Cone & Stick
• Brandworld to focus- Favourite, Fantasia & Royal
• Key KPIs to focus- Distribution

EAST ZONE • Formats to focus- Brick, Cone & Stick
• Brandworld to focus- Favourite & Royal
•Key KPIs to focus- Distribution & Preference

•Formats to focus- Brick, Cup, Cone & Stick
WEST ZONE •Brandworld to focus- Favourite, Fantasia & Royal
•Key KPIs to focus- Distribution

•Formats to focus- Brick, Cup, Cone & Stick
SOUTH ZONE •Brandworld to focus- Favourite & Fantasia
43

Ice Cream Monthly Performance - Feb'2020

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CREAMBELL ICE CREAM

VALUE VOLUME DEALERS AVERAGE PRICE

Value (Crs) 12.0 13.2 7.8 5.0 3.8 3.3

Volume (K Ltrs) 606 458 342 214 174 154

MS Vol 22.2 16.8 12.5 7.8 6.4 5.6

Dealers (000) 13.9 21.3 9.1 8.9 8.1 6.9

Num D% 20.9 32.2 13.7 13.4 12.2 10.4

Wtd D% 29.5 45.7 31.7

PDO VOL (Ltrs) 43.6 21.5 37.5 24.0 21.5 22.3

SAH% 66.8 47.5 40.6

Av.Price/Ltr 197 288 229 234 220 213

All Markets| Feb’20 3

Contribution % (VOL) 29.8 -9.6 19.2 -1.7 17.8 -5.1 -2.9

19.0 12.8 0.2 14.9 -2.5 21.7 -1.1 23.3 -0.1

5.7 -0.1 8.6 0.3 6.3 0.5 6.4 0.3

AMUL KWALITY WALLS HAVMOR CREAMBELL VADILAL MOTHER DAIRY

Creambell lost -6.4 percentage points in tubs

All Markets|Feb’20 (Number in red & green are change vs PP) 6

Wtd D% 99.9 74.5 79.3

FAV FAN ROY

ROY ND% WD% SAH PDO Vol

17.7 10.4 21.7 9.3

7.1 33.2 7.9 0.3

19.2 7.5 -3.5

12.5 1.2 13.2 -2.8

13.3 0.2 31.4 -5.7

North 13 CR 562 KL RS 225

VALUE VOLUME DEALERS AVERAGE PRICE

Value (Crs) 2.3 2.1 2.3 1.7 1.5 0.8

Volume (K Ltrs) 108 94 75 74 67 44

MS Vol 19.2 16.7 13.3 13.2 12.0 7.9

Dealers (000) 2.8 1.8 3.6 3.4 3.3 1.9

Num D% 26.5 16.8 33.5 31.5 30.5 17.7

Wtd D% 60.6 52.6 57.3 62.5 56.3 13.4

PDO VOL (Ltrs) 38.0 52.1 20.8 22.0 20.5 23.3

SAH% 30.0 31.1 31.8 22.0 20.7 47.1

Av.Price/Ltr 213 220 308 234 220 180

20.2 2.6 9.9 3.0 13.6 6.7 10.0 1.8

MOTHER DAIRY HAVMOR KWALITY WALLS CREAMBELL VADILAL AMUL

Contribution % VOL (Category)

ROY Num D% 98.1 52.4 67.0

0.6 3.7 0.1

FAV FAN ROY

ROY ND% WD% SAH PDO Vol

Drive preference to combat

VALUE VOLUME DEALERS AVERAGE PRICE

Value (Crs) 1.8 0.9 0.8 0.7 0.3

MS Vol 32.6 21.8 19.9 12.2 7.5

Dealers (000) 5.1 2.7 1.9 1.5 1.8

Num D% 46.5 25.2 17.4 14.0 16.2

Wtd D% 61.2 28.9 27.2 25.1 13.0

PDO VOL (Ltrs) 13.5 16.7 22.1 16.8 9.0

SAH% 62.2 63.0 59.9 59.4 54.6

Av.Price/Ltr 262 187 183 273 212

BRICK CUP CONE STICK

Inner Circle : Creambell

KWALITY WALLS AMUL METRO DAIRY CREAMBELL MOTHER DAIRY

Creambell lost -17.9 percentage points in tubs

OTHERS Wtd D% 99.5 71.8 44.2

6.3 1.6 2.8 -6.3 7.0

FAV FAN ROY

ROY ND% WD% SAH PDO Vol

VALUE VOLUME DEALERS AVERAGE PRICE