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i The role of a video game publisher is that they produce actual copies of the games. In order to
manufacturer the games they have to pay the cost for development advertising the games to inform the
audience. They need to have a lot of money to back the publishers as they normally pay the cost for
development for the games upfront so need to be major international companies. They can also be a
console manufacturers. The video game publisher can have a designer within the company which is called
in-house publisher.
 a 
aintendo was founded in September 23, 1889 in Japan.
The aintendo's most important top selling games are Super Mario which has the highest selling statistics of 40.23 million. Second is Legend of with 6.51 sold and
the third most popular is Zelda 2 : The adventure of link which sold 6.51 million. aintendogs all versions sold 23.26 million , Mario Kart and Pokémon diamond and
Pearl adds up to 17.39 million to spectrobes 1 million shipped. Further games include Love and berry DS collection further totalling 1. 12 million in Japan alone.

The advertising materials which aintendo use are TV advertisements to inform people what is the most popular and latest game out is to purchase. They also
have online advertisements such as pop ups, this is good for their business as they advertise their games by using different advertising materials to attract a
massive audience to buy their games.
The genres of games which they mostly distribute are action/ adventure, platform and sports. Such as G.I. Joe, Donkey Kong and Wii sport resorts.
aintendo is targeted towards all ages as there different types of games and genres for people with different interests. The games appeal to this target audience
identified is because gaming is part of their hobby and activities that they would normally consider playing during their free time. An example for this is the game
Final Fantasy, XII revenant Wings, which was sold to approximately 1.9 million people. They have simple and straight forward games which is fun and educational
for kids which they would love and appreciate, an example for this is Dora the Explorer. Boys on the other hand would be interested in football games such as
Fifa, this would appeal to them as they can compete with their friends. Where Just Dance would mainly appeal to girls as they can play as a group with their
friend. Which would make it fun and enjoyable to play.
The Media consumption for aintendo is streamed through the internet, radio, TV and bill boards ETC in by marketing it would persuade and encourage the
public to buy games.
aintendo are a publisher for video games which has become Japan͛s third most successfully games industry.

    a 

aintendo is one of the oldest companies known across the world as it began in 1889. However in 2009 aintendo sold 2.5 systems every second. They have
retailed over 565 million hardware items and the company have also sold 3.4 billion software units.

http://en.wikipedia.org/wiki/aintendo
http://www.nintendo.de/
   
EA was founded on May 28, 1982 by Trip Hawkins

The advertising materials which Electronic Arts use are billboards for outdoor advertisement for people walking past and drivers to see which the latest
games are out to purchase. Radio commercials and TV advertises for their games would be an advantage for EA as there would be an increase in sales, as
more people would want to buy their games. However another advertising material which they also use are newspaper and magazines. The internet is also
another way of advertising their games online, to encourage regular gamers, to purchase their games. An example of their top selling games is grand auto
theft and need for speed.

The three of EA͛s most important top selling games are Mario which sold 240 million in 1981, the second is Pokémon which sold 207 million on February 27,
1996. However the third most popular game is Tertis, 125 million sold in June 1985. This appeals to the audience identified because they are regular users
of the games as you can see from the figures. It also appeals to them because they are able to escape to a virtual world filled with animation and graphics
and can also help them take their mind of things in everyday life. Examples for this are escapism from work and exams.

The genres of games which they mostly distribute are racing, first person shooter, life stimulation, the examples for this are aeed for Speed aitro, Medal of
Honour. EA do not focus on one type of genre, they produce a wide range of other genre͛s as well. This would appeal to the audience as they can choose a
game which appeals and interests them which they can find enjoyable.

EA is targeted towards both males and females, this is because they have games which are aimed towards boys an example for this is Battlefield. This would
appeal to them as they can play and compete with their friends, the game is fast paced which makes it exciting for the player to play. Players can gain points
which they can spend on special weapons and can also improve on their characters for free. Where as Sims is targeted mainly towards girls, this is because
they can create and control their own characters in a real life experience in the game, also the Sims ages, can live to 90 Sim͛s days.

Electronic Arts is an worldwide developer, seller, producer and supplier of video games it developed into an in house games developer and backings for
other consoles in the 1990͛s an example for a console is aintendo Wii.

    

The business shuts down the Japanese expansion studio which is called EA Japan. However they only
Produced one game which was Theme Park DS port. Another fact about EA is that the business
sold music and soundtracks from it most popular games which they sold in Apple's iTunes music store.

http://en.wikipedia.org/wiki/Electronic_Arts
http://www.ea.com/uk/page1/index
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´bisoft was founded in 1986, it is a French video game publisher.
The advertising materials which ´bisoft use to market their games are by TV advertisements, word of mouth is very popular as if a lot of people are talking about
the games people would want to purchase them. They also advertise by using billboards and online pop ups.

The three top selling games for ´bisoft are Rayman 22 million sold which is the highest statistic sold. Tom Clancy͛s Rainbow Six is second with 20 million sold, and
the third most popular game for ´bisoft is Tom Clancy͛s Splinter Cell which sold 19 million.

´bisoft is aimed towards both males and females, this is because it is the way of socialising, an example for this is playing as a family or friends. ´bi soft appeals to
these target audience because it brings a group of people together and helps them to escape into a virtual world whilst socialising. The graphics appeal to the
audience because of the use of CGI , which makes them to escape into the games making the audience interact with other competitors at the same time. You can
also create your own powerful characters when competing with other people. They target people with different ages and interests, such as ´BI World is aimed
towards young girls around 8-11 year olds. As you can create hairstyles, jewellery and design your own house, there are also other fun activities to choose from.
Where as Call of Juarez: Bound In Blood is aimed towards boys around 15-18 year olds. This would appeal to then as it is packed with full action and violence in
Mexico. The media consumption for ´bisoft is all of their games produced have all the same platform of PC.

´bisoft is a publisher as well as a publisher for video games, they have head offices in Montreuil- Sous- Bois in France. However the games company has studios in
17 counties as the games business is global.

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As the company is global they have so many studios around the world such as Romania, Paris, Montreal Etc., ´bisoft is one of the largest companies in Europe. As
soon as it was created the company got deals from other games companies such as EA and Sierra On- Line, this lead the company to grow and be successful.

http://en.wikipedia.org/wiki/´bisoft
http://www.ubi.com/´K/default.aspx