Media and Information Literacy Types of

Media: Print, Broadcast, New Media (Lec)

CONTENT STANDARDS
THE LEARNERS DEMONSTRATE AN UNDERSTANDING OF HOW REPRESENTATIONS ARE CONSTRUCTED IN DIVERSE
MEDIA TYPES AND HOW THEY CONVERGED.
PERFORMANCE STANDARDS
THE LEARNERS SHALL PROVIDE AN OUTLINE OF MEDIA CONVERGENCE IN DIFFERENT AREAS BY IDENTIFYING
THE DIFFERENT PLATFORMS AND THE CONVERGENCE THEREIN.
LEARNING COMPETENCIES
• CLASSIFY CONTENTS OF DIFFERENT MEDIA TYPES. MIL11/12TYM-IIID-10
• DEFINE MEDIA CONVERGENCE THROUGH CURRENT EXAMPLES. MIL11/12TYM-IIID-11
• DISCUSS TO CLASS ON HOW A PARTICULAR INDIVIDUAL IS PORTRAYED IN PUBLIC USING DIFFERENT TYPE OF
MEDIA. MIL11/12TYM-IIID-12
SPECIFIC LEARNING OBJECTIVES
AT THE END OF THE LESSON, THE LEARNERS MUST BE ABLE TO:
• IDENTIFY DIFFERENT TYPE OF MEDIA.
• DEFINE MEDIA CONVERGENCE IN DIFFERENT CONTEXTS.
Communicate Learning Objectives
• Classify contents of different media types.
• Define media convergence through current
examples.
 • Discuss to class on how a particular
individual is portrayed in public using
different type of media.
Type of Media
 Books
 Newspaper
 Television
 Youtube
 Magazines
 social network
 Radio
 Memeography
 Newsletter
 Cellphone
 Journals
 film/movie
Print, Broadcast, and Digital (New) Media
• Print Media - media consisting of paper and ink,
reproduced in a printing process that is traditionally
mechanical.
• Broadcast Media - media such as radio and
television that reach target audiences using airwaves
as the transmission medium.
 • New Media - content organized and distributed on
digital platforms.
Media Convergence
 • The co-existence of traditional and new
media.
 • The co-existence of print media, broadcast
media (radio and television), the Internet,
mobile phones, as well as others, allowing
media content to flow across various
platforms.
 • The ability to transform different kinds of
media into digital code, which is then
accessible by a range of devices (ex. from the
personal computer to the mobile phone), thus
creating a digital communication environment
• Describe how new technologies have led to the
convergence of traditional and new media.
• Explain how media convergence creates new
opportunities for interaction.
• Describe the use of one or two forms of new media
to share knowledge and information on a current
issue in society.
• Explain how a person could be portrayed in public
in the age of media convergence.