Documente Academic
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Pilani Campus
• Ranjan Jaiswal was a successful sales executive at ACL Ltd.. The company was a prominent
manufacturer of Personal computers in India and was giving stiff competition to multinational
manufacturers like HP, IBM (before the sale of PC business to Lenovo) among others in the early
part of the first decade of the millennium. Ranjan was posted in Mumbai where he was the star
salesman in the ten strong team. He alone used to account for nearly one third of the brand’s sale
in the city.
• As a reward for his performance he was promoted and made an Area Manager with two people
reporting to him. Unfortunately, the promotion did not prove successful. It was found that Ranjan
had virtually abandoned the two reportees and was falling back more on his sales skills to meet
the now increased target.
Analysis
• Ranjan was still a star salesman. The senior management continued to treat his opinion with
respect. But his abandonment of his juniors was getting too stark to be noticed. He was the
protective elder brother to them. But in sales review meetings his subordinates were turning out as
people who lacked confidence and information and were completely dependent on Ranjan’s selling
skills to bail them out.
• The following points were noted.
• Ranjan was in love with his image as a gifted salesman. He did not want to share that image
with any one.
• He lacked the patience to train and sought to cover up his junior’s weaknesses.
• He was a “nice” man who did not want to challenge his subordinates.
Leadership for change
• In 1976 Steve Jobs and his friend Steve Wozniak founded Apple Computers to manufacture
personal computers. The company was fabulously successful.
• In 1985 he had to leave the company as a result of a disagreement with its Chief Executive. During
the next 12 years Steve set up a number of ventures the most notable of which was Pixar Studios
– a company making animated films.
• In 1997 he returned to Apple was the company was losing market share and focus. Steve Jobs is
credited with reinventing Apple and making it into the world’s most valuable company by leading it
to create world class products noted as much for their aesthetics as their technical excellence.
Course Plan
• Understanding Change
• Leadership styles
• Systems Thinking
• Change Management Framework
• Contemporary Challenges
Learning Resources
• Books
• Leadership and Change management - Annabel Beerel, Sage Publication
• Leading Change – John P Kotter, Harvard Business Press
• References
• Leadership by Richard Daft
• Organization Development and Change by Thomas G. Cummings, Christopher G. Werky, 10th
Edition , Cengange Learning
• Others*
• Julius Caesar, Macbeth, Anthony and Cleopatra etc. by Shakespeare among others
• Movies – Nayakan, Thalapathy, Godfather
• Biographies – Churchill, Gandhi etc.
Identify,
New Realities Name and
Reframe
Reality test
Stakeholders
Change with
affected
stakeholders
Challenge to
Gains and Open system
values , meaning
Losses approach
and behaviour
Bareilley Garments
• Bareilley Garments, as the name indicates is a shop selling garments in Bareilley,
a small, sleepy town in Western Uttar Pradesh whose only claim to fame is the
mention of its name in a famous Bollywood song. The proprietor of the shop is Mr.
Ram Aggarwal, a septugenerian gentleman who has only known one business all
his life. The shop was bequeathed to him by his father.
• Ram Aggarwal has been a conservative man all his life. He was not a big believer
in educating his daughters and got them married off as soon as they finished their
intermediate courses. He was vehemently opposed to women wearing western
clothes, especially T-shirts and jeans and for a long while, did not keep them at his
store. The two employees at the store, who shared Ram Aggarwal’s beliefs also
followed his example.
• Unfortunately, even in relatively small cities like Bareilley, the demand for jeans
and T-shirts is increasing among girls. Despite his irritation, Ram has been forced
to stock those items in his shop. His salespersons find it strange when women
come in groups and check out these clothings inside the shop for which he had to
construct a trial room. He and his salespersons sometimes talk about the good old
Application Gender Empowerment
Customer
Individualistic,
Stakeholders Discerning, Confident
• Customer Employee
• Employee Change Conservative, Paternalistic.
• Shareholder Dismissive
Shareholder
Proprietorial
Challenge to
values , meaning Gains and Open system
and behaviour Losses approach
The change paradigm
Identify,
New Realities Name and
Reframe
Reality test
Stakeholders
Change with
affected
stakeholders
Customer
Modified Retail Experience
Impact on Employee
Value Tension
Stakeholders Learn to handle more independent
customers
Shareholder
Invest on merchandise
Challenge to
Gains and Open system
values , meaning
Losses approach
and behaviour
New Realities and the human response
• To stay relevant
• Relevance is engaged power
• Power is relational.
• The key challenge the leader faces is to ensure that the organization stays
relevant so that they have the power and resources to do meaningful things.
• Staying relevant needs an appreciation of current and new reality,
• Auto makers today must appreciate the current reality that the customers prefer
fuel efficient cars while remaining tuned to the fact that electric cars may be the
norm in the near future.
Five Sources of Power
• Legitimate Power
• Power of a legitimately appointed manager.
• Coercive Power
• Power to punish
• Referent Power
• Power built through relationships and personal charisma
• Expert Power
• Power of a special skill or knowledge.
• Reward Power
• Power to reward with a bonus, promotion.
Pervasiveness of change
• Agriculture
• Industrialization
• Development of the steam engine
• Interconnectedness
• Development of PC, Internet
• Integration
• Increasing homogenization of the world
The locus of change
• Power Hierarchy
• Power Dynamics
• Exposure that leads to vulnerability
• Fear of job loss
• Fear of organization survival
• The new, raised stake
Management of change
• Reactive
• Prefer the past
• Inactive
• Resist the new reality
• Simply do nothing about it.
• Pro active
• View change as an opportunity
Management of Change