Eataly: Reimagining the Grocery Store

Akash Khatri B19063

A submission by :

Group 8 Section B Rohan Coelho B19099

Shaswat Dharmadhikari B19106
Shubham Kapoor B19110
Anuj Jain FB19003
What changes would you
suggest To Eataly's
business model as it grows
from family-run to a
professionally managed
business?
 Business Model

Family Driven System Driven

Example:

USA – Joint Venture Italy/Dubai – Franchise

Initially, Eataly was a family owned business but with time, they set new structure everywhere they
went. They entered US in a joint venture model and Italy & Dubai using a franchising model. So
systems need to be put in place for newer expansion plans.
 Hiring

Internal Promotions External Hiring

Vs

Seniority Talent

Currently, Eataly has a flat organizational structure with employees get promoted internally which
prevents fresh pool of talent from entering the business. Expansion would require more people and
that demand might not be satisfied from internal promotions.
 Appraisal and Job Descriptions

Appraisals

Informal Process Structured Process

Job Roles

Multitasking Specialists

Currently, there is no formal performance review process but with increase in the number of employees,
job roles would need to be defined properly along with the type of skills required for the job.
 Decision Making

Appraisals

Informal Relations Firm Oriented Decisions

Eataly chose to expand to Bari just because they had a friend there and he wanted to collaborate even
though management knew that the location would be making losses for many years to come. In the
new arrangement, the management must look at the welfare of firm as topmost priority
.
 Approach to Marketing

Promotions

In Store Promotions Firm Wide Marketing

Eataly has engaged only in in-store marketing about specific products and menus. But now as it expands, it would
need to have proper marketing communications to establish a positioning for the retail store at a global level.

Focus on E Commerce

Although e-commerce is a small part of Eataly right now, it is expected to grow swiftly, thus Eataly must have special
dedicated teams managing the online portion of the business as the influencers and factors affecting the purchase
are different for offline and online channels and currently Eataly has no expertise in the e-commerce segment
Thank You !