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  • Cult Fitness: New Product Development

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    Rohan Coelho
    383 vizualizări9 pagini
    Cure.fit is a preventative healthcare company in India that operates fitness centers, an online food delivery service, digital health services, and mental wellness centers, with the goal of making health and fitness accessible to people. Due to the closure of exercise facilities during COVID-19, Cure.fit is exploring new online and at-home product offerings that can help people stay active, eat healthy, access doctors, and maintain mental wellness while social distancing. Some proposed solutions include live online exercise classes, nutrition guidance from dieticians, telehealth consultations with doctors, and tools to track workout progress.

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    Cure.fit is a preventative healthcare company in India that operates fitness centers, an online food delivery service, digital health services, and mental wellness centers, with the goal of making health and fitness accessible to people. Due to the closure of exercise facilities during COVID-19, Cure.fit is exploring new online and at-home product offerings that can help people stay active, eat healthy, access doctors, and maintain mental wellness while social distancing. Some proposed solutions include live online exercise classes, nutrition guidance from dieticians, telehealth consultations with doctors, and tools to track workout progress.

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    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    383 vizualizări9 pagini

    Cult Fitness: New Product Development

    Încărcat de

    Rohan Coelho
    Cure.fit is a preventative healthcare company in India that operates fitness centers, an online food delivery service, digital health services, and mental wellness centers, with the goal of making health and fitness accessible to people. Due to the closure of exercise facilities during COVID-19, Cure.fit is exploring new online and at-home product offerings that can help people stay active, eat healthy, access doctors, and maintain mental wellness while social distancing. Some proposed solutions include live online exercise classes, nutrition guidance from dieticians, telehealth consultations with doctors, and tools to track workout progress.

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    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 9

    C U LT

    FITNESS
    NEW PRODUCT
    DEVELOPMENT
    Company Background
    Cure.fit ( (CureFit Healthcare Pvt. Ltd) is a preventive and curative healthcare & fitness company
    headquartered in Bengaluru, India

    Founded July 1, 2016 Revenue (FY18) - ₹346 Employees ~5,000 Valuation (‘19) - $575 M
    M

    Cult.fit Eat.fit is an online Cure.fit provides Mind.fit is a chain


    is a chain of group food ordering and doctor consultations of mental fitness
    workout fitness centers delivery platform and full-body checkup centers that
    -Bengaluru, Hyderabad, that delivers daily at its health center with comprises Yoga and
    Delhi and Gurugram health meals Pharmacy & Meditation as its
    Diagnostics facility primary offerings
    Issue
    Need Gap Analysis?

    Closure of Exercise Fat Gain


    Facilities

    Poor Health Risk of Covid 19

    Lower Immunity
    Possible Solutions

    Yoga and Home


    Housework
    Exercises

    Online Fitness Outdoor Exercise


    Routines with Precautions
    Cult Online

    Live Exercise Healthy Eating


    Classes

    Mental Fitness Solutions Exercise in Groups

    Doctors Consultation Live Feedback


    Product Features and Needs – Bringing Home
    Services
    Healthy Recipes Dietician Doctors and Pathology

    Idea :Making Healthy and Idea: Provide dietary Idea: Provide basic on call
    nutritious food due to advice to people suddenly consultations and safe
    inability to procure rom who have a very different diagnostics to people with
    outside set of ingredients and minimum contact and social
    foods to manage with distancing
    Need Satisfied :
    To keep Healthy while Need Satisfied : Need Satisfied :
    enjoying foods which Mental satisfaction that Safety from other patients
    cannot be procured from one is having a healthy diet who maybe Covid Infected
    external vendors to keep weight in check and also come to the doctors
    and immunity up clinic or testing lab
    Product Features and Needs – Personal Presence

    Fit Squad Counselling Energy Meter

    Idea :Perform live classes Idea: Provide counselling Idea: Through Image
    together and achieve confidentially over an processing , users are given
    milestones online platform assessment of how well they
    are doing their workout
    Need Satisfied : Need Satisfied :
    Sense of collective Human company, release Need Satisfied : Live
    belonging while exercising from loneliness , mental feedback and assessment
    for greater motivation peace
    THANK
    YOU
    NEW PRODUCT
    DEVELOPMENT

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