What is a TREND?

is a “look” has the appeal of

“newness” because it has been
missing or scarce in
marketplace”.
 A Trend is basically a pattern or a
conceptualized idea that has the
prospect or providing or having a
continuing influence for a longer period
of time due to its increasing and
sustained presence and effect or even
demand among its consumers in the case
of a product.
What is FAD?
Is a short-lived idea or temporary
event that is usually called as a
“flash in the pan “ because the
popularity and reception of
consumers for this idea fades away
easily over a short period of time.
Characteristics of a FAD
Fad is confined to particular segments in
society.
Fad is trivial because of its short life
expectancy. It is prone to being outmoded.
Fad is not created but it is just revived from
a style that existed all along in the lives of
some subgroup.
Process of Identifying a trend
Fringe stage- an innovative
idea, whether in the form a new
product, service, or in other form
Trendy- most fashion-forward
brands and retailers.
Mainstream
-conservative consumers join
the trend, the idea’s popularity
and acceptance continues to
increase, and the corporations
and company brands exploit the
growing demand for the idea.
ELEMENTS AND CHARACTERISTIC
OF A TREND
1.duration of time
2.acceptability
3. cultural basis
4.transitory increase or decrease
Duration of time
-trends have longer
staying power and enjoy a
longer period of
popularity..
Acceptability

-trends are popularly
accepted by many
industries and people .
Cultural basis
A trend is rooted on the
peoples cultural traditions,
beliefs, and values.
Transitory increase or
decrease
A trend shows a transitory
increase or decrease of a
particular idea, event, or
phenomenon Brannon(2000)
 DIFFERENCES OF TRENDS
AND FADS
1.Duration of time
2.Number of industries affected
3.Industry acceptance
4.Consumer adoption and
perception of overall quality
5.Reason for rise
6.Incubation period
and life span
7.Scope
8.Cultural roots
LESSON 1

CRITICAL
THINKING:
SKILLS AND
ATTITUDES
 CHARACTERISTICS OF
CRITICAL THINKING
1. Critical thinking is
nothing but the activity of
making criticisms
2. Critical thinking is nothing but
logical thinking
3. Critical thinking is nothing but
the formal study of some formal
reasoning skills that are hardly
useful in dealing with real-life
issues.
 CRITICAL THINKING AS GOOD
THINKING
OTHER FORMS OF THINKING:
1. Imagining
2. Doubting
3. Recalling
4. Analyzing
Other forms of good thinking
1. creative or innovative
thinking
2. meditative thinking
3. instinctive thinking
ARGUMENTATION,
REASONING, AND
CRITICAL THINKING
2 BASIC MISCONCEPTIONS
ABOUT ARGUMENTATION
1. Persuasion- idea that the
fundamental goal of argumentation
2.explanation- the misconception
that argumentation is the same
 Persuasiveness
- is a psychological matter
that may be influenced by
things having no relevant
connection to reasoning.
 2 general types of
reasoning
1. inductive-the
support that a premise
provides is incomplete
2. deductive
-the support that a premise
provides is complete and
hence the truth of its
conclusion is certain.
 CORE CRITICAL
THINKING
1.Interpretation
2.Analysis
3.Inference
4.Evaluation
5.Explanation
6.self-regulation
 CORE CRITICAL
THINKING ATTITUDES
1.Truth-seeking
2.Inquisitive
3.Open-minded
4.Analytical
5.Systematic
6.Judicious
7.Confident in reasoning
 Critical spirit
- referring to the over-all
attitude of the critical
thinker as he/she applies
his/her critical thinking
skills.