UNIT-2

COMMUNICATION
 PRESENTATION OUTLINES

Communication
Corporate Communication
Employee Communication
Government Relation
Media Relation
Conclusion
WHAT IS COMMUNICATION….?
 METHODS OF COMMUNICATION

One-Way:

Two-Way:
 Phone call, in-person.
Collaborative:
Team meetings, consulting, decision
making.
 7 C’S COMMUNICATION

 Completeness

 Conciseness

 Clarity

 Concreteness

 Correctness

 Courtesy

 Consideration
Corporate communication
 CORPORATE COMMUNICATION

Corporate communication is managing

an organization's internal and external
communications .

Advertisement
Marketing
Marketing
communication
Public relation
CORPORATION COMMUNICATION TYPES

Internal communication

Eg: Presentations , Conferences

&Interviews.
External communication

Eg: Advertising , Marketing &

Public Relations.
WHY CORPORATE COMMUNICATION..?

To have better rapport.

To Advertise new product or services.

To Highlight the performance.

 WAYS OF CORPORATE COMMUNICATION

 Face to Face Meetings

 Press releases

 Websites

 Letters / Emails

 Advertisement

 Social networking
MAJOR COMPONENT IN CORPORATE
COMMUNICATION

Employee
Communication
Government
Relations
Media Relations
EMPLOYEE COMMUNICATION

Employee
communication is often
defined as the sharing
of information, feelings
and ideas.
More than 75% time of the manager is spent
in communication with employees.

Employee communication is all about

maintaining relationships.
 WHEN EFFECTIVE EMPLOYEE
COMMUNICATION MATTERS

Communicating difficult
or sensitive changes.
Sharing good news.
When nothing changes.
Influencing behaviour.
Announcing significant
changes beyond
benefits.
 VARIOUS MEDIA FOR EMPLOYEE
COMMUNICATION
 Orientation literature
for new joiners.
 News Letters.
 Video Conferences.
 Suggestion boxes.
 Periodic Face to Face
meetings between
management and
employees.
 MEASURES TO IMPROVE EMPLOYEE
COMMUNICATION

 Have a shared purpose.

 Convince your leaders.
 Engage your people.
 Work collaboratively.
 Measure your results.
 Keep the personal touch.
GOVERNMENT RELATION

Government Relation is the

broader term that includes
all forms of lobbying and
non-lobbying activities that
have the ultimate goal of
influencing public policy.
WHAT ARE GOVERNMENT RELATION?

Government relations for

companies are systematic
effort to influence the
policies of government to
help achieve particular
objectives or protect
particular interest in public
that reflects well on
company and the decision
makers involved.
 Building meaningful relationship with
Government essential for corporate
success.

 Lobbying - the legal influencing of

public officials on stands appropriate
for industry.

 Public Affairs - stances on

controversial issues of public concern
is imperative for business success
today.
NEED FOR GOVERNMENT RELATIONS

Impact on business operation

Impact on functional environment

Understanding government policies

Trust and transparency

FACTORS AFFECTING GOVERNMENT RELATIONS
MANTAINED BY ORGANISATIONS
 TWO WAY PROCESS

Government relation

Maintained by Maintained by
Government Organization
GUIDELINES FOR BUSINESS
 OUTCOMES FOR THE RELATION IN THE
ORGANIZATION

BAD GOVERNMENT
GOOD GOVERNMENT
RELATIONS
RELATIONS
-Organizational goals cannot
-Helps in protecting the
be achieved.
organizations interests.
-No influence on legislations
-Helps in having a voice in
that affect the organization.
what legislation is enacted.
-The organization becomes a
-Play a part in determining
spectator, rather than a
govt. fiscal policies ,
participant in forming of govt.
taxation.
policies
 THE POSITIVE CHANGE

Since the turn of the century there has been a

steadily increasing interaction of government and
business organizations.

Government Business organization

The Government has started There is an increasing recognition on

recognizing the importance of the part of business executives of the
business organizations to the importance of developing an
economy of the state, and have effective partnership with
started interacting with them. government.
MEDIA RELATIONS

Working with media.

Coordinating directly
with public.
Powerful tool for
influencing and
changing behaviour.
GOALS

Informing the public

about mission,
policies and practices
of the organisation.
In a positive,
consistent and
credible manner.
 ISSUES INVOLVED IN MEDIA WRITING

 Cultural sensitivity
 Competition
 Truthfulness
 Conflicts in interest
 Sensationalism
 Photography
 Writing simple but without sacrificing original content
 GUIDE LINES FOR PRESS RELEASE

The ability to
articulate ideas and
information gives you
power over others.
Four characteristics
• Accuracy
• brief/Completeness
• Clear heading
• Prioritise information
 ROLE OF MEDIA RELATION

 Core activity of public relation.

 Adds value to business
 Building up relationship is very hard.
 Investors, suppliers, retailers and consumers receive information about
and develop images of a company.
 Best avenue to create +ve impression.
 Medias are the multipliers that enable million of people to receive a
message at the same time.
 Serves as a third-party endorsers of information.
 Stakeholder understanding the organization through the media was the
most important activity for the public relation division.
 WHEN TO REACH MEDIA

Organization can reach out to media for:

Launch of a new product/ service.
Initiation of new factories/office.
Financial results.
Organization sponsored events and awards.
Change in company’s CEO.
Recent disasters, strikes or organization closures.
Awards for the company.
Visits from company dignitaries/celebrities.
Involvement in local/community activities.
 DETERMINING NEWSWORTHINESS

 Is the information significant.

 How many readers/viewers could
benefit from it.
 Is the story timely.
 Is it have local impact or
national impact.
 Is the information accurate.
 Is the information new or
different.