Ad Intel

What They Measure? Assortment Customer

& Shelf Insights

Global Consumer Retail

Confidence
Online survey of more than 30,000
respondents across countries in Africa,
Asia-Pacific, Europe, Latin America, the
Middle East and North America. It
measures consumer attitudes about the job
market, spending intentions and changing
habits.
Closely monitors the purchasing behavior
of more than 250,000 households in 25
countries through panel of customers. Demand
Buyers' data is collected by means of a Product
Analysis
manual optical reader which transmits data Development
directly to them. This data used to identify
key buyer behavior in stores, on TV, online
and in social media. Solutions

Digital
Online Measures how consumers engage with
Provides guidance on what people like and media across TV, online and mobile, while
what they don’t on websites. Companies continuously exploring emerging
can use this information to understand how technologies. Television meters provide an
users behave offline and what content is electronic snapshot of consumer viewing, Retail
most appropriate to their needs. and on-device meters are used to record Price & Analytics
interactions with smartphones and tablets. Promotions

Shopper
Experience