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‡ Leverage brands¶
investments in the real-
time web to power ad units
‡ Scale the delivery or rich,
engaging, and ³custom´ ad
experiences
‡ Deliver a 6-8x increase in
performance over display
via IAB and custom-size
units
‡ Build and traffic-ready
within 30 minutes

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£O
R Add brand content and engagement
to the ad unit
R outube com/brand
2 witter com/brand
3 acebook com/brand
4 ideos, lash Games, Product
eeds
5 Polls, Lead Gen orms«
2 Pick IAB or custom-size
3 Add brand look and feel
4 Select Sharing options
R acebook
2 witter
3 LinkedIn
4 obile Companion Site
5 Publish and traffic

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‡ Sponsored Content
‡ Consumer Education
‡ Product Release
‡ Brand Dialogue
‡ Lead Gen Ad Unit
‡ Display+obile+Social
‡ icro Site raffic Driver

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‡ Dynamic, Rich Content
‡ RSS, ideo, witter, Polls, Quizzes, Lead Gen orms, acebook,
lash, Slideshows,
‡ lexible Sizes
‡ Custom and IAB Sizes
‡ Sharing
‡ acebook, witter, obile
‡ Auto-Play
‡ ideo, auto-scroll across and within tab content
‡ Analytics
‡ Detailed engagement reporting
‡ Edit ³Live´ Units on the ly
‡ Support for standard media servers
‡ Ability to build and flight within 30 minutes via a web-based editor

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Sponsored Content Ad Units

Leverage publisher content to engage


brand audience around contextually
relevant topics
M Publisher and Advertiser content can
include video, twitter, blogs, acebook
feeds, lash files«
M Available as IAB and custom-sized ad units
M Synthesize brand content with the
publisher¶s best content related to brand buy

Advertiser benefits:
M Harness publishers¶ topical content to
complement brand message
M Aditorials outperform pure banner buys
Consumer Education Ad Units

Educate consumers through customizable


ad units that provide rich content and
context
M Include lash, ideo, and feed-based
content via tabs and content menus
M Drive email registrations and lead-gen
M Available as IAB and custom-sized ad units
M Share to mobile, acebook, witter, and
LinkedIn

Advertiser benefits:
M Educate consumers regarding product
pricing, packaging, and features
M Perfect for tech/telco, pharma, auto and
other high-value, feature-rich product
segments
Product Release Ad Units

Drive consumer awareness of new


product introductions
M New product content can include video,
witter, acebook an Pages, blogs, or
other RSS feeds
M Available as IAB and custom-sized ad units
M Drive video trailers views, while highlighting
product reviews, product availability
information, and launch branding
M Share to mobile, acebook, witter, and
LinkedIn

Advertiser benefits:
M Deliver robust packages of engaging content
in a streamlined ad unit
M Build loyal followers by exposing consumers
to contextually relevant product information
M Easily execute and maintain updated
information through use of feed-based
content
Brand Dialogue Ad Units

Stream multiple content types through a


customizable, tabbed module
M Leverage existing brand investments in
ouube, acebook, witter, lickr, RSS to
program ad content
M Available as IAB and custom-sized ad units
M Share to mobile, acebook, witter, and
LinkedIn

Advertiser benefits:
M Deliver robust packages of engaging
content in a streamlined ad unit
M Build loyal followers by exposing members
to contextually relevant messages
M Easily execute and maintain updated
information through use of RSS feeds
Lead Gen Ad Unit

Drive lead generation via in-ad unit forms


M Add forms to ad units
M Enforce data validation
M Enable qualification
M Enable S acceptance
M Pass data directly to advertiser CR
systems

Advertiser benefits:
M Capture leads directly in the ad unit
M Increase conversions by removing the
friction and drop off associated with click-
throughs
M Drive lead data directly into the CR system
Display + Social + obile

Sell integrated marketing ± display,


mobile, and social
M Build a Clickurn ad unit that includes the
brand¶s ouube, witter, RSS, acebook,
and product feeds
M Share to acebook Event Stream
M Ad unit available as a mobile web site on
the iPhone, iPod ouch, Droid, and other
smart phones

Advertiser benefits:
M light ad units that can reach consumers
across the web, mobile web, and social
networks
M Deliver an integrated campaign via a single
ad package
icro Site raffic Driver

Drive traffic to micro sites via ad units that


aggregate the best the target site has to
offer
M Build a Clickurn ad unit that includes the
best content from the micro site
M Share to acebook Event Stream
M Ad unit available as a mobile web site on
the iPhone, iPod ouch, Droid, and other
smart phones

Advertiser benefits:
M Buy media that increases the value of micro
site projects
M Boost traffic to realize the full benefit of
micro site activity
Configuration ptions

R Branding
R Header/footer/background image
or lash file
2 Content Sources
R ideo, witter, acebook eeds,
Blog eeds, Product eeds, lickr,
lash, XL/RSS
3 Engagement Choices
R Polls, Lead Gen orms, Quizzes,
Countdowns, Slideshows
4 Sharing ptions
R acebook, witter, LinkedIn,
obile
5 Size ptions
R IAB standard sizes or custom
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click Actions for Country detail, click columns for drill down to detail, click column headings to report

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    $!  !  $   "$ "!  %  " #!   #!

   "  " ! "  "$"!" "  "  " "$$ # "#

    !  $  ! !   $  "!!$ #" !#" 

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‡ Blogs/RSS ‡ Share: obile


‡ ideo ‡ Any IAB size
‡ weets ‡ Any non-standard size
‡ lash in tab ‡ lash in body
‡ orms ‡ Click-to-Call
‡ Polls ‡ Product feeds
‡ Audio Player ‡ Slide shows
‡ Share: B, witter, LinkedIn ‡ Countdowns
‡ Detailed Analytics
± ideo plays, hovers, tab clicks,
scrolls, etc

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Steve Klopf
Clickurn
+4R5 602-4RR4
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 "# $  "   


Jillian Jones
Clickurn
+5R0 604-R570
%  &!   

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