HONDA

Kasey, Aimee, and Shailoh

November 22, 2006
Rolf Butz
Dickinson State University
 Overview
 History of Honda
 Global Operations
 Competitors
 Industry Analysis
 Future Trends/Global Issues
 Recommendations
 History of Honda
 When was Honda established
 Who founded Honda
 Where Honda became International
 When Honda became International
 Types of automobiles made
 When they were made
Honda Unit Sales

Honda World
Cars, Trucks, and SUV’s
Most Expensive Vehicle to Insure
 #7- Honda S2000

 #8- Acura RSX

 Global Operations
 Japan
 North and Central America
 Europe, Middle East, and Africa
 Asia and Oceania
 South America
 China
 Competitors
 Toyota

 Nissan

 Ford

 General Motors

 DaimlerChrysler
 Industry Analysis
 Competitor Finances
 Honda Analysis Chart
 Honda vs. Toyota Analysis Chart
 Key Financials for Competitor
Comparison
Toyota Nissan Ford General Daimler
Honda Motors Chrysler

Fiscal Year-End March March March December December March (2006)

(2006) (2006) (2006) (2005) (2005)

Sales (mil.) $84,218.0 $179,083.0 $80,583.7 $177,089.0 $192,604.0 $177,394.7

1-Year Sales Growth 4.7% 3.7% 15.0% 3.2% (0.5%) (7.8%)

Net Income (mil.) $5,074.8 $11,681.0 - $2,024.0 ($10,567.0) $3,370.8

1-Year Net Growth 12.2% 7.1% - (42.0%) - 1.0%

Employees 137,827 285,977 183,256 300,000 335,000 382,724
1-Year Employee 4.7% 7.6% 48.2% (7.7%) 3.4% (0.5%)
Growth

Hoovers
 Market Share

General
Motors,
Other, 14.20%
19.10%
Nissan, 8.00%

Daimler Ford, 17.30%

Chrysler,
12.70%
Honda, Toyota,
13.20% 15.50%

J.D. Power and Associates

Honda Analysis Chart
One Year
Honda vs. Toyota Analysis Chart
Max Years
 Future Trends/ Global Issues
 Hybrids
 Next Generation FCX Hydrogen Fuel Cell
Vehicle
 Expanding into other Countries
 800 million cars and light trucks on the road
around the world.
 Asia #1 growth market
 Recommendations
 Expand to other industries besides engines and
motors.
 Buy out another company to expand profit
margin.
 Invest in safety system such as OnStar or one
of their own.
 One Touch Open
Cool Honda Commercial