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 u 
` Arrange the following terms in a logical hierarchy:
` Company
` Division
` Strategic Business Unit (SBU)
` Corporation
` Industry
` Value Chain
` Person
` Department
` Market
 u 
` Arrange the following terms in a logical hierarchy:

` Industry ` Corporation
` Value Chain ` Division / SBU
` Company ` Company
` Department

` Person
A market refers to the place where
goods and services are exchanged.
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u.    :
: 95% of revenues from a single product line
2.  
  : : 70-
70-94% of revenue from a single
product line
3. G 
    :: Less than 70% of revenue from a single
product line and and the remainder of revenues from a
related product domain
4.  
    :: Less than 70% of revenue from a single
product and remainder of revenues from an unrelated
product domain
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The
he Impact of IT on strategy is dramatically
different depending on the 
of
of strategy. On
what level is your paper?
` Corporate

` Business

` Functional

` Operational
 À 
 |

 
` mhat businesses are we in? mhat businesses
should we be in?
` Four areas of focus
` Diversification management (acquisitions and
divestitures)
` Synergy between units

` Investment priorities

` Business level strategy approval (but not crafting)

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` @ow do we support the corporate strategy?
` @ow do we compete in a specific business arena?
` Three types of business level strategies:
` Low cost producer
` Differentiator
` Focus
` Four areas of focus
` Generate sustainable competitive advantages
` Develop and nurture (potentially) valuable capabilities
` Respond to environmental changes
` Approval of functional level strategies
 ‰ 


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` Functional: @ow do we ` An example.

support the business ` Business L.S.: Become
level strategy? the low cost producer of
` Operational: @ow do widgets
we support the ` Functional L.S. (Mfg.):
functional level Reduce manufacturing
strategy? costs by u0%
` Operational (Plant #u):
Increase worker
productivity by u5%
    

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