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Brief of case study
Ruth's Chris Steak House in Baton Rouge serves the finest aged,
corn-fed USDA Prime beef. Broiled in a trademark 1,800° oven
& served on a plate heated to 500 degrees, your steak is
presented to you sizzling hot. At Ruth’s Chris Steak House in
Baton Rouge you can always enjoy New Orleans-inspired
cuisine, aged USDA Prime steaks, fresh seafood, signature side
dishes and incredible homemade desserts, all complemented by
an award-winning wine list and served with Southern hospitality
in an elegant, yet comfortable atmosphere. Ruth's Chris never
fails to please!
Ownership of Ruth’s restaurant
Competitor’s details
Criteria for Franchisee
Liquid net worth of at least US $ I million.
Verifiable experiences within hospitality industry.
Cost of frenchisee – US$100000 per restaurant.
5% gross sales royality fee
2% of gross sales fee as a contribution to the national advertising
campaign.
Each franchisee entered into 10 years franchisee agreement with 10-years
renewal options for each restaurant.
Each agreement granted franchisee territorial protection, with option to
develop a certain number of restaurant in their territory
Termination clause in the event of non-performance by the franchisee.
World Opportunity