BOEING COMPANY ANALYSIS

PRESENTED BY:
RUSHIKESH DEO 20192006
GAJANAN SAWANT 20192024
NISHA WALAWALKAR 20192031
 INTRODCUTION
• The world’s largest American aerospace company.
• Leading producer of military aircrafts, missiles, etc.
• Assumed its current name in 1961.
• Business units are organized around three main groups of products and
services.
 Govt. policies Rely heavily on Growth in Technological Sustainability
and regulations. subsidies. WTO’s support.
commercial innovation in initiatives to
High political Corona Chaos. air travel. commercial The new US-EU reduce carbon
intervention. OPEC deal   airplanes. transatlantic footprints.
Geo-political failure.  
  market.  
   
war.  
 
 
       
 
       
 
         
 
       
 
       
 
BOEING’S COMPETITIVE ANALYSIS

• Commercial Airplanes – Airbus

• Boeing Defense, space & security – Lockheed Martin
• Despite having so many competitors, Boeing is still ahead of
them because of certain competitive advantages.
 BOEING’S VISION AND MISSION STATEMENT

“People working together as a global enterprise for

aerospace industry leadership.”

“Designed to inspire and focus all employees on a

shared future and to reaffirm that, together, we
can meet the challenges that lie ahead.”
BOEING’S GENERIC COMPETITIVE STRATEGY

• The strategy line of Boeing is focused distribution.

• The product produced is specific and respond to customer
requirements, because these products are aimed to conduct business
(transportation) or to be used by government (defense, space
program).
• ‘Safety’ – The competitive power of Boeing.
DIVERSIFICATION & INTEGRATION STRATEGY

• Diversification strategy – started as commercial and then diversified

into defense, space & security. They are also tapping the AI market.
• Integration strategy – in 2018 Boeing started its vertical integration
efforts by making its own flight control devices and composite wings.
• For this purpose it started a few join ventures with Safran and Aident.
They also opened their own lavatories and in-house avionics unit.
RECOMMENDATIONS /CONCLUSIONS

Market leader of the aerospace industry.

Good relations with competitors.

Opportunities to tap new markets.