Windows 10 Commercial Storybook - Fall Creators Update

Windows 10
Commercial
Storybook
Windows 10 Commercial Storybook | Fall Creators Update

Contents
SECTION 1: About Storybook SECTION 6: Microsoft commercial audiences SECTION 12: Audience profile: Business owner
What is Storybook 5 Microsoft commercial audiences 30 Why choose Windows 10 65
How to use Storybook 6 Microsoft industry focus 31 Windows as part of Microsoft 365 Business 67
How the commercial Storybook has changed 7 SECTION 7: Audience profile: BDM Windows 10 Enterprise for small business 69
What’s new! 8 Why choose Windows 10 33 Why move from Windows 7 to Windows 10 Pro 71
Windows resources for Microsoft partners 9 SECTION 8: Audience profile: CISO SECTION 13: Microsoft Education
SECTION 2: Strategic overview Why choose Windows 10 36 Why choose Microsoft Education 74
Windows 10 value proposition 11 SECTION 9: Industry messaging and copy Microsoft Education messaging 75
blocks for CISOs
Microsoft 365 powered device 12 SECTION 14: Partner messaging
Industry-specific CISO audience messaging 38
SECTION 3: Microsoft 365 Why choose Windows 10 and Microsoft 365 77
SECTION 10: Audience profile: ITDM
Microsoft 365 Enterprise 14 Windows 10 partner opportunities 79
Microsoft 365 Business 19 Why choose Windows 10 48
Seize the Windows 10 deployment opportunity and sell 80
SECTION 4: Brand foundations Integrated for simplicity 50 Microsoft 365 services
Brand foundations 24 Intelligent security built-in 52 Provide modern desktop services for modern IT needs 81
SECTION 5: Momentum with Windows 10 Enables creativity and teamwork 54 Protect against modern threats with modern security 82
Momentum since Windows 10 launch 27 Why upgrade from Windows 7 to Windows 10 56 Deliver innovation that customers want 83
Excitement around Windows 10 28 SECTION 11: Audience profile: IT pro Why sell Windows through Cloud Solution Provider (CSP) 84
program
Why choose Windows 10 59
Developer opportunities with Microsoft 365 (ISVs + SIs) 85
Why upgrade from Windows 7 to Windows 10 61
Windows resources for Microsoft partners 87
Windows application compatibility for IT pros 63
CTRL-CLICK TO NAVIGATE TO SLIDES

Contents
SECTION 15: Customer stories SECTION 16: Windows licensing, continued Microsoft Store for Business 141 Supporting features
ENTERPRISE Windows offerings through volume 111 Windows 10 Subscription Activation 143 BitLocker 178
Adventist Health Group 90 licensing
Application Virtualization* (App-V) 145 Enables creativity & teamwork
Australian Government 91 SECTION 17: Programs
Microsoft User Experience 147 Pillar overview 181
Department of Human Services
First Wave Rapid Deployment Program 114 Virtualization (UE-V)
Hero features
Broward County Public Schools 92
FastTrack for Windows 10 Preview 115 Managed User Experience 149
Calgary Board of Education 93 Office 365 on Windows 183
FastTrack for Microsoft 365 116 Enterprise Mobility + Security 151
Caesars Entertainment 94 Windows Ink 185
SECTION 18: Hero business investments Intelligent security
China Light and Power 95 Faster to done 187
Integrated for simplicity Pillar overview 154
Dell 96 Enterprise search in Windows 189
Pillar overview 120 Hero features
Hendrick Motorsports 97 Supporting features
HM Revenue & Customs 98 Hero features Anti-ransomware 156
Microsoft Edge 192
Hong Kong Polytechnic 99 Windows AutoPilot 122 Windows Defender System Guard 158
Cortana 194
University Enhanced Mobile Device Management 124 Windows Defender Application Guard 160
SECTION 19: OEM Windows editions
Italian Ministry of Defense 100 Mobile Application Management 126 Windows Defender Exploit Guard 162
Windows 10 Pro: the foundation for 197
Kimberly-Clark 101
Windows Analytics 128 Windows Defender Application 164 every business device
MARS 102 Control
Feedback, Diagnostics, and Privacy 130 Windows 10 S: streamlined for security 199
NASCAR 103 Windows Defender Antivirus 166 & superior performance
Windows as a Service 132
PGA Tour 104 Windows Defender Advanced Threat 168
Supporting features Why choose Windows 10 Pro for 201
SMC Protection (ATP) Workstations?
Dynamic Management 135
Homegrown Trailers 106 Windows Hello 171
Wijkracht 107 Azure Active Directory Join 137
Windows Defender Credential Guard 173
SECTION 16: Windows licensing Windows Update for Business 139
Windows Information Protection 175
What is volume licensing 109
CTRL-CLICK TO NAVIGATE TO SLIDES
Windows
Windows 10 desktop
10 Commercial editions
Storybook 110
| Fall Creators Update
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About Storybook
What is Storybook?
How to use Storybook
How the commercial Storybook has changed
What’s new!
What other resources are available

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Section 1: About Storybook LY NCE
What is Storybook STORYBOOK

Semi-annual updates,
aligned with Windows release schedule
Storybook is the single source of truth for those who
want to know the Windows story and how it aligns with Storybook feeds the development of commercial assets
Microsoft 365. It is the culmination of product marketing
doing research into the wants and needs of Microsoft
target audience, then working with engineering to bring a
product to market that uniquely meets those needs. It’s WINDOWS 10 COMMERCIAL MICROSOFT 365 ASSETS
shaped by Microsoft business objectives and aligns to BOM ASSETS Microsoft 365 powered device
Windows Brand. Audience pitch decks Microsoft 365 for industry
The intent is to arm Microsoft and partner marketing Pillar pitch decks Microsoft 365 partner assets
teams with all the information and assets they need to Sales guides, emails, banners, Sales guides, emails, banners,
market Windows across channels—including core flyers, plus more! flyers, plus more!
messaging for commercial audiences and product
features—helping to ensure a consistent story for our
customers. WEB UPDATES GLOBAL ENGAGEMENT
PROGRAMS
Storybook and other assets available at

aka.ms/MS365PoweredDevice
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How to use Storybook

This marketing guide is for Microsoft partners to use, providing inspiration for how to market and tell a compelling commercial story
about Windows 10. Partner marketers should use this guide in order to become more familiar with the Windows 10 brand story and features,
as well as inform their asset creation efforts. This guide is a reference piece. It is NOT designed as a leave behind for external audiences
and it is not designed to be a presentation.
Sections marked ‘external-ready copy’ are designed for porting into customer-facing assets such as websites, go-to-market campaigns,
and presentations, or can be leveraged for press/media. Sound bite text provides conversational talking points and are not quotes attributable
to any one person. This ‘external-ready copy’ has been approved by a Microsoft corporate legal team for use in Microsoft-led marketing in the
US, and includes disclaimers required for certain statements. However, local markets should leverage external copy as a starting point and
modify based on:
• Features available in their respective markets
• Specific device capabilities
• Translation for relevancy and impact in their markets
Microsoft partners should consult with their own legal teams for approval on marketing executions.
The third-party apps mentions are examples of the type of app marketing you can do alongside Windows 10. Partner marketers should work
with Local App PMMs to modify the apps mentioned in the external copy to reflect apps that are available in your market, approved for use
in marketing, and culturally relevant. The Windows Store Merchandizing team will provide final approval. Local Microsoft-led marketing should
be approved by local legal teams in respective markets.
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How the commercial Storybook has changed

Which release does this Storybook represent?
Windows 10 Fall Creators Update.
Update cadence
The Commercial Storybook will now be published in alignment with product releases.
Structural and content changes
Based on feedback received from Storybook users, the Storybook content has been adjusted to make this document more usable. The
following high-level changes have occurred:
Windows OEM editions —a section was added to address the commercial editions that are particularly relevant for OEMs: Windows 10 Pro,
Windows 10 S, and Windows 10 Pro for Workstations.
Microsoft 365 —in overview information was added for Microsoft 365 Enterprise, Microsoft 365 Business, and Microsoft 365 industry GTM
approach, as well as included pertinent links to resources.

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What’s new!
The following has changed since the Creators Update version of Storybook:
New features released with Fall Creators Update

• Windows 10 Subscription Activation
• Windows Defender System Guard
• Windows Defender Application Guard
• Windows Defender Exploit Guard
• Windows Defender Application Control
• Enterprise search in Windows
New sections added to Storybook

• Microsoft Education
• OEM editions (Windows 10 Pro, Windows 10 S, Windows 10 for Workstations)
• Microsoft 365
Overview of the three primary pillars

• Integrated for simplicity
• Intelligent security
• Enables creativity & teamwork
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Windows resources for Microsoft partners

• FastTrack connects customers to partners. FastTrack provides tools, resources, and prescriptive guidance to migrate customers to Windows
10 quickly, efficiently and with confidence—so that you can capture high value services opportunities, and receive greater margin and
recurring revenue streams to help grow your business and profits.
Deployment • Windows 10 Deployments – Get basic Deployment tools and guidance quickly
• Windows Analytics – Learn how Windows Analytics speeds deployments and helps you target applications needing remediation support.
• MPN Windows Solution Page offers a home for Windows partners to gain access to key marketing, sales, and readiness materials. Add this
page to your favorites list and visit often.
• Drumbeat offers web-delivered, to-partner sales and marketing training, up to 200-level.
Readiness • Learning Paths enable you to sharpen your skills, on-demand.
• Microsoft 365 Tech Series offers 300-level technical deep-dive training delivered live and on-demand. For live, in-person training, reach out
to your Microsoft business contact.
• Microsoft 365 Partner Portal – find new content for partners, focused on Microsoft 365
• Windows Dev Center provides content, samples, downloads, and design inspiration to complete an app for Windows.
Through a Microsoft Developer program account, submit apps and add-ins to Microsoft marketplaces.
Solution •
• Desktop App Converter: Build and re-package your existing desktop app to the Universal Windows Platform (UWP).
Development • Windows 10 Cookbook provides guidance to verify compatibility of existing and planned apps for Windows 10.
• Ready for Windows helps you get your application in a directory used by IT decision makers around the world.
• Partner Marketing Center provides ready-to-use campaign materials and resources to help you get to market faster.
Leverage the Secure and Productive Windows 10 Enterprise campaign.
Marketing
•
• Drive Windows on CSP with these campaign resources.
• Sign up for the Windows 10 partner newsletter for insights delivered directly to your inbox.
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Strategic overview
Windows 10 & Microsoft 365
Windows 10 is the most secure release of Windows ever, with intelligent security
capabilities designed to work together to better protect customers’ organizations.
By using the power of the cloud, Windows 10 helps simplify the complexity of
managing today's modern IT device environment, no matter the size. And in addition,
Windows 10 enables creativity and teamwork to deliver the most productive
experience that both users and IT will love.
As part of the Microsoft 365 powered device, Windows helps lower TCO and provide
the very best experience for users.
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Windows 10 value proposition

Windows 10 is built for Digital Transformation
Windows 10 is a secure, intelligent platform, powered by the cloud, to empower employees and help modernize IT.
INTELLIGENT SECURITY INTEGRATED FOR SIMPLICITY ENABLES CREATIVITY & TEAMWORK
Windows 10 is the most secure release Windows 10 is integrated for simplicity, Windows 10 unlocks creativity and
of Windows ever, with intelligent harnessing the power of the cloud to teamwork to deliver the most
security capabilities that are designed to help reduce the complexity of productive experience that both users
work together to better protect your managing today's modern IT device and IT will love.
organization. environment, no matter the size.
With this release (RS3), Windows 10 gets even stronger

in the quest to be the best platform for IT and users today.
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Self-service
deployment
Microsoft 365 Lowest TCO

powered device for all workers
Proactive Simplified
The best way to experience insights management
Microsoft 365
Always
up to date

Section 3
Microsoft 365
A complete, intelligent, secure solution to empower employees.
Microsoft 365 Enterprise is the offering for our enterprise customers and Microsoft 365 Business is the offering
for small and medium businesses. Microsoft 365 Enterprise includes Office 365 Enterprise, Windows 10
Enterprise, Enterprise Mobility + Security. Microsoft 365 Business is a new solution designed for small and
midsize businesses, bringing together the best-in-class productivity and collaboration capabilities of Office 365
with device management and security solutions to safeguard business data.
Microsoft 365 Enterprise
Microsoft 365 Enterprise Industry
Microsoft 365 Business

Microsoft
365
Enterprise

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Why choose Microsoft 365 Enterprise

1. Unlocks creativity. Microsoft 365 Enterprise unlocks creativity by 1. Intelligent security. Enterprise customers are choosing Microsoft 365
empowering people to express their ideas more effectively and to spark Enterprise for unmatched security protection and unique intelligence that
innovation. Microsoft strives to build technology that augments human only we can offer. It keeps customer data, company data, and IP secure,
creativity. Microsoft 365 Enterprise provides the tools for creators to do without impeding productivity, so people can focus on what’s
their best work whether that’s writing a term paper or drafting a business important. And this security is built into all levels of Microsoft 365
plan, crunching numbers for a sales report or building a predictive model Enterprise – the physical layer, the network layer, the infrastructure, and the
for game design, creating a pitch deck for a big customer meeting or apps. With Microsoft 365 Enterprise Microsoft provides the most compliant
designing the next skyscraper. These tools are backed by AI and machine infrastructure on the planet, adhering to industry standards and offering
learning, empower people to do things they could never do on their own advanced compliance functionality.
because they now have the intelligent services working for them – enabling
creativity, automating tasks, surfacing insights and connecting activities
and experiences across any device. Microsoft 365 Enterprise shines best
when it’s running on Surface, whether Surface Pro, Surface Hub, or Surface
laptop, leveraging our newer intuitive tools like the dial, pen…and
eventually even HoloLens.
2. Built for teamwork. Microsoft knows Teams are unique and have different
sets of needs – no one size fits all. So, Microsoft delivers a universal toolkit
for collaboration, giving people flexibility and ownership in how they work
together – to address the needs of every group across different projects
and diverse working styles. And it also offers companies modern tools to
transform and automate their business processes – with Microsoft Flow in
SharePoint, PowerApps and StaffHub.
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Why choose
Microsoft 365 Enterprise
(short copy)
1. Unlocks creativity. Work naturally with ink, voice and touch.
Visualize information in new ways. Create compelling content
with intelligent apps. Build on the work and expertise of
others.
2. Built for teamwork. Enterprise-class email, voice and video.

Connect everyone with company-wide communities. Share
and collaborate on documents in real time. Includes Microsoft
Teams, the new chat-based workspace.
3. Integrated for simplicity. Always up to date. Self-service

deployment. Cloud-based management. Rich telemetry from
your environment. Reduce TCO with consolidated solutions.
4. Intelligent security. Protect identity, apps, data & devices.

Thwart advanced threats. Manage data archiving, governance
and discovery. Powered by Microsoft Intelligent Security
Graph. Accelerate GDPR compliance.

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Why choose Microsoft 365 Enterprise

Short Copy Long Copy
Microsoft 365 Enterprise is a complete, intelligent solution to empower Microsoft 365 Enterprise is a complete, intelligent solution to empower
employees to be creative and work together, securely. employees to be creative and work together, securely. It includes Office 365,
Windows 10 and Enterprise Mobility + Security. Microsoft 365 Enterprise unlocks
creativity by enabling people to work naturally with ink, voice and touch, all
backed by tools that utilize AI and machine learning. It provides the broadest and
deepest set of apps and services with a universal toolkit for teamwork, giving
people flexibility and choice in how they connect, share and communicate.
Microsoft 365 Enterprise simplifies IT by unifying management across users,
devices, apps and services. It also helps safeguard customer data, company data
Medium Copy and intellectual property with built-in, intelligent security.
Microsoft 365 Enterprise is a complete, intelligent solution to empower
employees to be creative and work together, securely. It includes Office 365,
Windows 10 and Enterprise Mobility + Security. Sound bites
“A complete, intelligent, secure solution to empower employees.”

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Microsoft 365 Enterprise Resources

Product Website Microsoft 365 Tech Community
Blog Post Introducing the Product FastTrack for Microsoft 365
Partner Resources

Microsoft
365
Business

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Why choose Microsoft 365 Business

1. Achieve more together. Microsoft 365 Business makes connecting easy with email, 1. Simplified for business. Microsoft 365 Business makes IT easier to manage for your
chat, online meetings. It makes it possible for you to use the right tool for the most company. Manage all your IT services in one place and minimize the work so you
efficient way of communicating. And when you are on the go, you’ll be able to stay can focus on what matters: your business. With Microsoft 365 Business, you don’t
connected and in sync with Outlook, SharePoint, and OneDrive for Business. With have to deal with a complex IT process to get people set up. It simplifies this
Skype for Business they can have an instant chat to solve quick problems or easily process, so your employees can get to work quickly. Microsoft 365 Business offers
jump into a video meeting and work together naturally, as if they were in the same streamlined device and application management. You will save time by easily
building. With Microsoft 365 Business, you can create, share, and work together on configuring security features and settings in one place. It also simplifies and secures
the same document with your co-workers or people outside of your company. No access with a single login for all services and devices, making it easier for you to
matter where people are working, you can access the most recent versions of your access your work, anywhere, on your devices. With Microsoft 365 Business, we will
documents. Plus, Outlook Groups and Microsoft Teams are available to help you be your trusted advisor and ensure you have the best solutions to give you peace of
and your teams communicate and work together collaboratively: wherever, mind.
whenever. Teams brings together people, conversations and content—along with
the tools that your people need—so they can easily collaborate to achieve more.
2. Anywhere it matters. With Microsoft 365 Business, all your Office documents are
kept up to date and accessible from anywhere—including your calendars, email, and
contacts. You can create, edit, and share files anytime, from your PC, mobile phone,
or tablet This makes it possible and easy for your people to work from home or
when they are on the go, with access to their documents with secured cloud
storage. Microsoft 365 Business also provides offline access with automatic syncing
of your work documents, giving you the flexibility to keep working even when you
don’t have internet access. You can easily switch between devices, editing files and
connecting with co-workers. With Microsoft 365 Business, you can have confidence
that your work is saved.
3. Always-on security. With Microsoft 365 Business, the security features you need
are built in and working for you behind the scenes. Help keep your company data
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Why choose
(short copy)
1. Achieve more together. Create with Word, Excel,
PowerPoint and more. Connect with customers, coworkers
and suppliers. Bring together teams and resources, all in one
place. Meet Cortana, your digital personal assistant.
2. Anywhere it matters. Access your work securely from

anywhere. No WIFI, no problem. Work offline and sync later.
Available on Windows, iOS, Android, Mac, and through web
browsers.
3. Always-on security. Safeguard company data across PCs,

phones and tablets. Help protect against phishing and
security threats. Be secured with the latest versions of Office
365 and Windows 10.
4. Simplified for business. Easy employee setup and

deployment. Manage users and devices with a single
dashboard. Single login for all services and devices.

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With Microsoft 365 Business you can empower your team, Microsoft 365 Business is a single platform and security solution designed with you in mind.
safeguard your business, and simplify IT management with a It’s built to keep things simple for you and your people, bringing together the best of what
single solution, purpose-built for your business. Microsoft has to offer: the security features and innovation of Windows 10 with the power and
familiarity of Office 365, with easy management tools. Windows 10 allows you and your team
members to access your files, folders, and apps from virtually anywhere, on your devices. You
can take advantage of your digital assistant, Cortana. Office 365 gives you powerful apps and
tools to enable you to collaborate inside and outside your company, and make work on the
go more productive and easier. We are bringing the best of Intune to enable you to protect
your data in your Office mobile apps, even on personal devices. If someone loses their device,
Medium Copy or leaves your organization, you can easily wipe the company data.
Microsoft 365 Business is a single platform and security solution
designed with you in mind. It’s built to keep things simple for
you and your people, bringing together the best of what Sound bites
Microsoft has to offer: the security features and innovation of
Windows 10 with the power and familiarity of Office 365, with “One solution for your business.”
easy management tools.
“Bringing together best in class solutions.”
“A single platform and security solution designed with you in mind.”
“Microsoft 365 Business brings together the best features in one solution so
you have peace of mind and can manage your work across all of your devices.”

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Microsoft 365 Business Resources

Product Website and Demo Partner Resources
Blog Post Introducing the Product Microsoft 365 Tech Community

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Brand foundations
Brand idea: think of this as the simplest, most succinct way of articulating
Microsoft brand.
Quadrants: At the heart of every great brand you’ll find four key things that
articulate what brands are all about. Here are Microsoft quadrants.

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Brand foundations
At the heart of every great brand you’ll find four key things:
Who is Microsoft What does Microsoft matter
Microsoft made personal computing Because this is the age of

available to everyone. empowered individuals.
We called it Windows Microsoft brand idea When anyone can do anything—
and it became the global if they have the right tools.
tool for initiative.
Windows empowers
people of action to
do great things.
Who is Microsoft for The quest of Microsoft
People of action. To make sure no one is ever limited in

There are people in the world who anything they want to do.
have Windows DNA–those We create the most trusted and
compelled to set ideas humanizing experiences to
into action. unleash human potential.

Section 5
Momentum with
Windows 10
Momentum since Windows 10 launch
Excitement around Windows 10

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Section 5: Momentum with Windows 10 CO L-
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Momentum since Windows 10 launch
500M+ Nearly 2/3 85%

Active devices around of organizations will of Enterprises will have
the world running complete Windows started Windows 10
Windows 10* migration in less deployments by the
than a year*** end of 2017***
14 months 33% 49%

Payback period for Reduction in security
Windows 10 issues and resolution of Enterprises named
deployment costs** time** security improvements
as a driver for planned
Windows 10
deployment***
* Build May 2017 and Q4 Earnings FY17

**”The Total Economic Impact of Windows 10”; Forrester, December 2016
*** “User Survey Analysis: Windows 10 Migration Looks Healthy;” Gartner, March 2017

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Excitement around Windows 10
“Technology is the key to revolutionizing our “Windows 10 has changed the game at CLP. “Knowing that we are using Microsoft’s most secure
industry and The Connected Room, built on Enabling full touch screen ability, quicker operating system is a real relief to the organization.
Windows 10 and the Microsoft Cloud, can help deployment times, and most importantly the Information security is really important to us and
us drive that transformation.” most reliable operating system we’ve ever had.” we need to trust the operating environment.”
Scott Campbell Kane Steel Gary McAllister

VP And Chief Architectural Officer, Caesars Entertainment Director – Group IT Operations, PMO and Smart Grid Chief Technology Officer, Guy’s and St. Thomas’
“With the Windows as a Service model that’s been “With Windows as a Service, our IT team can “With the Microsoft Surface Pro and Lumia devices
introduced with Windows 10, we have reduced our focus on enabling new features in Windows 10 running Windows 10, the PGA TOUR will have
operating system deployment time from up to and Office 365 that promote Associate intuitive, secure and easy to use devices that allow
eight weeks to less than two weeks.”…“Windows 10 productivity and job satisfaction.” our volunteers to track every shot and deliver
promises to provide us with the tools that we need accurate and timely data to our backend systems.”
to respond to today’s new security threats – right Joe Carlin
Technology Service Delivery Director, MARS Corey Weathers
out of the box.”
Co-founder, Chief Executive Officer, Homegrown Trailers
Dorothy Stephenson
Director, ITS
NOTE: Use of quotes and logos must be viewed and approved by your Microsoft contact prior to use in external marketing

Section 6
Microsoft commercial
audiences
Microsoft commercial audiences
Microsoft industry focus

Section 6: Our commercial audiences
Microsoft commercial audiences
Business decision Chief information Technical decision IT professionals are Business owners Partners want to grow
makers/line of security officers makers are looking for looking for high-quality, fulfill many roles. They their businesses by
easy-to-deploy, and approve every purchase providing valuable
business leaders want (CISOs) need to safeguard cost-effective solutions
simple-to-manage decision. They may have solutions for their
to balance smart the modern workforce that can meet or exceed
against current and future business goals and make solutions that help them no IT resourcing and are customers. They need a
investments in technology
digital threats. They’re their end users happy. do more with less budget likely to outsource to a thorough understanding
with the capabilities that
responsible for ensuring Security and compliance and resources. Most IT partner. They need to rely of Microsoft technologies
will help them achieve
the security of company are essential. Solutions pros are IT implementers, on technology to keep and available resources to
their critical business
data and devices, under consideration must many of whom have a their business data secure. help them succeed.
goals. The most important
adherence to IT policies integrate easily with the direct influence on the Many recognize Partners rely on Microsoft
business outcomes
and regulations—and enterprise’s diverse purchase, or approval to technology can be a core for innovations and
include engaging
planning a post-breach systems. They want to purchase, of differentiator for the technology expertise,
customers with innovative
security strategy. The term understand real costs, technology/software for success of their business, which enables them to
experiences, empowering
CISO is a more accurate avoid complex support their organization. IT but need guidance and add their own value with
employees with digital
description since CSO arrangements, and stay professionals plan, build, expertise to make that customers. Microsoft
workstyles, and securing
focuses more on the focused on the acquisition deploy, integrate, manage, happen. relies on partners to help
customer information and
physical safety of of reliable technology that and support the drive the commercial
company data.
employees, facilities, and produces measurable technology infrastructure business with unparalleled
assets. results to improve for their company and its reach and diversity all
business performance. end users. around the world.

Section 6: Our commercial audiences
Microsoft industry focus

Windows 10 is helping transform industries, enhancing customer experiences, and empowering a modern
workforce—all while making sure that business data and devices are safeguarded from external threats.
Retail Financial services Manufacturing Healthcare Government Public safety and Hospitality Transportation
customers seek to organizations are customers are customers are organizations seek national security customers are customers are
engage and looking to deliver seeking to help looking to to collaborate and customers are looking to deliver looking to deliver
delight customers innovative, employees be transform the care communicate with looking to multi-channel, personalized,
with modern personalized more mobile, continuum with greater efficiency effectively and innovative guest innovative, and
shopping wealth more modern, flexible across the efficiently experiences and seamless
experiences— management collaborative, and solutions that organization— communicate to expedited passenger
without a sacrifice experiences— more creative— protect sensitive while retaining respond to customer service— experiences and
to security. without sacrificing without sacrificing patient and network and data incidents—while while protecting transactions—
security. trust or security. healthcare data security. protecting sensitive data. while protecting
records. sensitive data and data against
devices. security threats.

Section 7
Audience profile: BDM

This section provides messaging and copy blocks detailing how Windows 10
addresses the challenges faced by business decision makers (BDMs) in keeping
up with a fast-evolving business environment.
BDM roles include: Chief Executive Officer (CEO), Chief Marketing Officer (CMO),
Vice President, General Manager

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BDM: Why choose Windows 10

Digital transformation is fundamentally changing the ways companies use technology to empower employees, optimize operations, transform products, and
engage customers. Windows 10 enables this digital transformation by providing a secure, intelligent platform, powered by the cloud to deliver an experience loved by
users and trusted by IT.
1. Engage your customers. Improve loyalty and satisfaction by delivering personalized experiences throughout the modern customer journey. Windows 10 helps
to engage customers at every touchpoint using interactive devices with relevant content in channels such as in-store, online, digital kiosks or using voice-
activation with Cortana.* These new revenue opportunities provide your customers with exciting experiences using secure Windows 10 devices.
2. Empower your employees. Enable higher employee productivity and job satisfaction by providing modern tools and consistent experiences across the devices
they prefer. Together with Office*, Windows 10 empowers the multi-generational workforce to be more creative with capabilities such as touch and Windows
Ink, while collaborating with teams and getting their digital workplace organized.
3. Optimize your operations. Modernize systems to protect and streamline data, mange resources with agility, and better coordinate business processes.
Windows 10 helps to optimize with proactive insights on employee devices, easily manages updates, and protects against threats on data, devices, and
identities with the most secure Windows ever.
4. Transform your products. Expand the reach of your products to better understand how customers are using them by harnessing smart devices and data as
strategic assets. Windows 10 mixed reality and IoT devices can uncover new business models and provide actionable data to capture new customers for
increased market share.
*Cortana available in select markets; experiencing may vary by region and device.
**May be sold separately.

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BDM: Why choose Windows 10

Short copy Long copy
Windows 10 enables this digital transformation by providing a secure, Engage customers with connected digital experiences, empower employees
intelligent platform, powered by the cloud to deliver an experience loved by with modern tools, optimize operations with intelligent security, and transform
users and trusted by IT. products with innovative devices on Windows 10. Together, these business
outcomes will delight customers and enable employees to be more productive,
collaborative, and creative.
With Windows 10, you have a secure, intelligent platform, powered by the
cloud to deliver an experience loved by users and trusted by IT.
Medium copy
Digital transformation is fundamentally changing the ways companies use
technology to empower employees, optimize operations, transform products, Sound bites
and engage customers. Windows 10 enables this digital transformation by
providing a secure, intelligent platform, powered by the cloud to deliver an “Protect your employee information, devices, data, and intellectual
experience loved by users and trusted by IT. property with the most secure Windows ever.”
“Empower your employees to do their best work in the new modern

workplace with Windows 10.”

Section 8
Audience profile: CISO

addresses the challenges faced by Chief Information Security Officers (CISOs)
in keeping up with a fast-evolving business environment.
CISO roles include: Chief Information Security Officer (CISO), Chief Security
Officer (CSO), Chief Technology Officer (CTO)

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CISO: Why choose Windows 10

The security landscape is changing and modern threats are becoming more sophisticated targeting apps, data, identities and infrastructures. Today’s security
operation centers (SOC) must protect, detect, and respond to these threats, while also developing a security strategy and ensuring policies comply with all laws and
regulations. Windows 10, — the most secure Windows ever built, — helps to safeguard your modern workforce against current and future threats.
1. Protect. Windows 10 protects against credential theft and secures access to corporate devices,—using Windows Hello**, Windows Credential Guard, and
Microsoft Edge for more secure browsing.* Windows 10 also ensures documents and emails are seen only by authorized people to prevent accidental data leaks,
— using Windows Information Protection.***
2. Detect. Windows 10 enables detection, investigation, and response to advanced and targeted attacks that help maintain business continuity, —using Windows
Defender Advanced Threat Protection.
3. Respond. Windows 10 provides visibility and control over security tools that maintain the integrity and compliance of devices used across the organization, —
using Windows Defender Security Center.
*According to NSS Labs reports at https://www.microsoft.com/en-us/download/details.aspx?id=54773

**Windows Hello requires specialized hardware such as fingerprint reader, illuminated IR sensor, or other biometric sensors depending on the authentication enabled.
***Windows Information Protection requires either Mobile Device Management (MDM) or System Center Configuration Manager to manage settings. These products sold separately. Active Directory makes management easier, but is not required.

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CISO: Why choose Windows 10

Windows 10, — the most secure Windows ever, — helps to protect, detect, and The business landscape is changing and modern threats are targeting
respond to threats with built- in security solutions including anti-virus, firewall, vulnerable apps, data, identities, and infrastructures. Windows 10, — the most
and anti-phishing technologies to help safeguard your modern workforce secure Windows ever, — helps to protect, detect, and respond to threats with
against current and future threats. built- in security solutions including anti-virus, firewall, and anti-phishing
technologies to help safeguard your modern workforce against current and
future threats.
Medium Copy
Attackers are becoming more sophisticated and data more vulnerable.
Windows 10, — the most secure Windows ever, — helps to protect, detect, and Sound bites
respond to threats with built- in security solutions including anti-virus, firewall,
and anti-phishing technologies to help safeguard your modern workforce “Attackers are becoming more sophisticated. Which is why we are, too.”
against current and future threats.
“Comprehensive, built-in, ongoing protection comes with Windows 10.”

Section 9
Industry messaging and

copy blocks for CISOs
This section provides industry-specific messaging and copy blocks detailing
how Windows 10 addresses the challenges faced by CISOs.

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Retail - CISO audience messaging

1. Secures employee identity
Headline Windows Hello* enables native support of multi-factor authentication to validate users and helps ensure only
authenticated users—such as a retail associate using a modern POS device on the sales floor—can sign in to
Provide innovative, secure customer shopping experiences devices and gain access to sensitive data.
Credential Guard stores user access tokens away from the operating system in a virtualized environment and
protects credentials—so even if something happens to a device, such as one used by a VP of operations
opening a genuine-looking email, tokens aren’t exposed.
Overview
2. Protects company data
Engage customers, empower employees, optimize operations, Windows Information Protection separates personal and business data and encrypts data per policy. It
and transform your retail business. Windows 10—the most notifies users when they take an unauthorized action—such as if a marketer working on a report accidentally
secure Windows ever built—delivers built-in, comprehensive pastes sensitive internal data into a social app—but otherwise works seamlessly in the background.
protection including anti-virus, firewall, and anti-phishing
technologies to help safeguard your modern workforce, point- 3. Enhances threat resistance
Device Guard restricts what can be installed on a device and allows users—such as a store manager wanting
of-sale (POS) devices, digital signage, and shopper data
to install a workforce management app—to only install the apps that are trusted and approved by IT. It works
against current and future threats. behind the scenes to prevent unauthorized apps from gaining access to the network.
4. Secures corporate devices

Modern hardware like UEFI Secure Boot, Biometric Sensors, Cryptographic Processing, and Virtualization
helps IT teams securely set up devices, digital signage, and kiosks used around the store.
Sound bites
5. Provides post-breach security
Windows Defender Advanced Threat Protection (ATP) works behind the scenes to better detect threats on a
“With Windows 10, only authorized users can access
network and help security teams investigate and respond to data breaches. Windows Defender ATP uses
highly-guarded sensitive retail information such as
machine learning, is cloud-based, and requires no additional deployment.
customer information.”
*Windows Hello requires specialized hardware such as fingerprint reader, illuminated IR sensor, or other biometric sensors depending on the authentication enabled.

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Hospitality - CISO audience messaging

Provide innovative, secure guest experiences authenticated users—such as a front desk associate checking in guests—can sign in to devices and gain
access to sensitive data.
Overview opening a genuine-looking email, tokens aren’t exposed.
Transform your hospitality organization with Windows and 2. Protects company data
Windows devices, which can help you deliver personal, Windows Information Protection separates personal and business data and encrypts data per policy. It
seamless multi-channel experiences and expedited customer notifies users when they take an unauthorized action—such as if a marketing manager accidentally pastes
service. Windows 10—the most secure Windows ever built— sensitive internal data into a social app—but otherwise works seamlessly in the background.
delivers built-in, comprehensive protection including anti- 3. Enhances threat resistance
virus, firewall, and anti-phishing technologies to help Device Guard restricts what can be installed on a device and allows users—such as a maintenance engineer
safeguard your modern workforce, point-of-sale (POS) and wanting to install updates to an app—to only install the apps that are trusted and approved by IT. It works
property management system (PMS), digital signage, and behind the scenes to prevent unauthorized apps from gaining access to the network.
guest data against current and future threats.
Modern hardware like UEFI Secure Boot, Biometric Sensors, Cryptographic Processing, and
Virtualization helps security officers and IT teams securely set up devices, digital signage, and kiosks used
Sound bites around the property.
“With Windows 10, only authorized users can access 5. Provides post-breach security
highly-guarded sensitive hospitality information such as Windows Defender Advanced Threat Protection (ATP) works behind the scenes to better detect threats on
a network and help security teams investigate and respond to data breaches. Windows Defender ATP uses
guest credit card numbers.”

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Transportation - CISO audience messaging

Provide innovative, secure passenger experiences authenticated users—such as a customer service agent—can sign in to devices and gain access to sensitive
data.
Transform your transportation organization with Windows and 2. Protects company data
Windows devices, which can help you deliver seamless and Windows Information Protection separates personal and business data and encrypts data per policy. It
secure transactions for passengers. Windows 10—the most notifies users when they take an unauthorized action—such as if a marketing manager accidentally pastes
secure Windows ever built—delivers built-in, comprehensive sensitive internal data into a social app—but otherwise works seamlessly in the background.
protection including anti-virus, firewall, and anti-phishing 3. Enhances threat resistance
technologies to help safeguard your modern workforce, kiosks Device Guard restricts what can be installed on a device and allows users—such as a pilot wanting to install
and signage, electronic flight bags, and passenger data an app on his electronic flight bag device—to only install the apps that are trusted and approved by IT. It
against current and future threats. works behind the scenes to prevent unauthorized apps from gaining access to the network.

Sound bites Virtualization helps IT teams securely set up devices, digital signage, and kiosks used for check-in.

“With Windows 10, only authorized users can access Windows Defender Advanced Threat Protection (ATP) works behind the scenes to better detect threats on
highly-guarded sensitive transportation information a network and help security teams investigate and respond to data breaches. Windows Defender ATP uses
such as electronic routes and kiosks.” machine learning, is cloud-based, and requires no additional deployment.

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Financial services - CISO audience messaging

Provide innovative, secure customer banking experiences authenticated users—such as a financial advisor—can sign in to devices and gain access to sensitive data.
protects credentials—so even if something happens to a device, such as one used by a VP of marketing
Overview 2. Protects company data

Windows Information Protection separates personal and business data and encrypts data per policy. It
Achieve more and transform your financial services business. notifies users when they take an unauthorized action—such as if a product manager accidentally pastes
Windows 10—the most secure Windows ever built—delivers sensitive internal data into a social app—but otherwise works seamlessly in the background.
built-in, comprehensive protection including anti-virus,
firewall, and anti-phishing technologies to help safeguard your 3. Enhances threat resistance
Device Guard restricts what can be installed on a device and allows users—such as a teller wanting to install
modern workforce, digital signage, ATMs, and customer
an app used by the bank—to only install the apps that are trusted and approved by IT. It works behind the
account data against current and future threats.
scenes to prevent unauthorized apps from gaining access to the network.

Virtualization helps IT teams securely set up devices, digital signage, and kiosks used around the branch.
Sound bites 5. Provides post-breach security
Windows Defender Advanced Threat Protection (ATP) works behind the scenes to better detect threats on
“With Windows 10, only authorized users can access a network and help security teams investigate and respond to data breaches. Windows Defender ATP uses
corporate and customer sensitive financial information machine learning, is cloud-based, and requires no additional deployment.
such as customer banking data."

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Manufacturing - CISO audience messaging

Provide innovative, secure manufacturing experiences authenticated users—such as a sales rep preparing for a sales call—can sign in to devices and gain access to
sensitive data.
protects credentials—so even if something happens to a device, such as one used by a marketing director
Compete in the digital age of manufacturing. Windows 10— 2. Protects company data
the most secure Windows ever built—delivers built-in, Windows Information Protection separates personal and business data and encrypts data per policy. It
comprehensive protection including anti-virus, firewall, and notifies users when they take an unauthorized action—such as if a lead engineer working on a schedule
anti-phishing technologies to help safeguard your modern accidentally pastes sensitive internal data into a personal email—but otherwise works seamlessly in the
workforce, peripheral and robotic devices, and customer background.
records against current and future threats. 3. Enhances threat resistance
Device Guard restricts what can be installed on a device and allows users—such as an engineer wanting to
install a scientific calendar—to only install the apps that are trusted and approved by IT. It works behind the
scenes to prevent unauthorized apps from gaining access to the network.

Sound bites Modern hardware like UEFI Secure Boot, Biometric Sensors, Cryptographic Processing, and
Virtualization helps CISOs and IT teams securely set up devices used around the plant.
highly-guarded sensitive manufacturing information Windows Defender Advanced Threat Protection (ATP) works behind the scenes to better detect threats on
such as plans and factory data.” a network and help security teams investigate and respond to data breaches. Windows Defender ATP uses

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Healthcare - CISO audience messaging

Provide innovative, secure patient care experiences authenticated users—such as a traveling care provider—can sign in to devices and gain access to sensitive
data.
protects credentials—so even if something happens to a device, such as one used by a health organization
Overview CEO opening a genuine-looking email, tokens aren’t exposed.
Transform the care continuum and optimize operational 2. Protects company data
effectiveness with the most secure Windows ever. Windows 10 Windows Information Protection separates personal and business data and encrypts data per policy. It
—the most secure Windows ever built—delivers built-in, notifies users when they take an unauthorized action—such as if a nurse manager preparing a report
accidentally pastes sensitive data into a social app—but otherwise works seamlessly in the background.
comprehensive protection including anti-virus, firewall, and
anti-phishing technologies to help safeguard your modern 3. Enhances threat resistance
workforce, mobile devices, and electronic records against Device Guard restricts what can be installed on a device and allows users—such as a doctor using a tablet
current and future threats. with patients—to only install the apps that are trusted and approved by IT. It works behind the scenes to
prevent unauthorized apps from gaining access to the network.

Sound bites Virtualization helps IT teams securely set up devices, digital signage, and kiosks used around the facility.

“With Windows 10, only authorized users can access Windows Defender Advanced Threat Protection (ATP) works behind the scenes to better detect threats on
highly-guarded sensitive healthcare information such as a network and help security teams investigate and respond to data breaches. Windows Defender ATP uses
patient records.” machine learning, is cloud-based, and requires no additional deployment.

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Government - CISO audience messaging

Provide innovative, secure citizen engagements authenticated users—such as a government leader traveling to a meeting—can sign in to devices and gain
access to sensitive data.
protects credentials—so even if something happens to a device, such as one used by a social services
Overview department leader opening a genuine-looking email, her tokens aren’t exposed.
Transform government services, engage citizens, empower 2. Protects company data

government employees, and optimize government operations. Windows Information Protection separates personal and business data and encrypts data per policy. It
notifies users when they take an unauthorized action—such as if a tax auditor conducting an audit
Windows 10—the most secure Windows ever built—delivers
accidentally pastes sensitive data into a personal email—but otherwise works seamlessly in the background.
built-in, comprehensive protection including anti-virus,
firewall, and anti-phishing technologies to help safeguard your 3. Enhances threat resistance
modern workforce, mobile devices and communication tools, Device Guard restricts what can be installed on a device and allows users—such as a case manager wanting
and citizen data against current and future threats. to install an app to extract a file—to only install the apps that are trusted and approved by IT. It works behind
the scenes to prevent unauthorized apps from gaining access to the network.

Virtualization helps government CIOs and their IT teams securely set up devices and networks used at the
Sound bites agency.
highly-guarded sensitive governmental information Windows Defender Advanced Threat Protection (ATP) works behind the scenes to better detect threats on
a network and help security teams investigate and respond to data breaches. Windows Defender ATP uses
such as citizen records.”

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Public safety/national security - CISO messaging

Provide innovative, secure citizen safety engagements authenticated users—such as an officer in the field—can sign in to devices and gain access to sensitive data.
protects credentials—so even if something happens to a device, such as one used by a minister of interior
Overview
2. Protects company data
Transform your services, engage citizens, empower personnel, Windows Information Protection separates personal and business data and encrypts data per policy. It
and optimize operations. Windows 10—the most secure notifies users when they take an unauthorized action—such as if a prosecutor accidentally pastes
Windows ever built—delivers built-in, comprehensive confidential data into a social app—but otherwise works seamlessly in the background.
protection including anti-virus, firewall, and anti-phishing
3. Enhances threat resistance
technologies to help safeguard your modern workforce, Device Guard restricts what can be installed on a device and allows users—such as an EMT wanting to install
mobile devices, and electronic records against current and a communication app—to only install the apps that are trusted and approved by IT. It works behind the
future threats. scenes to prevent unauthorized apps from gaining access to the network.

Virtualization helps security officers and IT teams securely set up devices used across the organization.
Sound bites 5. Provides post-breach security
Windows Defender Advanced Threat Protection (ATP) works behind the scenes to better detect threats on
“With Windows 10, only authorized users can access a network and help security teams investigate and respond to data breaches. Windows Defender ATP uses
highly-guarded sensitive public safety and national machine learning, is cloud-based, and requires no additional deployment.
security information such as security routes and
response plans.”

Section 10
Audience profile: ITDM

addresses the challenges faced by technical decision makers (ITDMs) in
keeping up with a fast-evolving business environment.
ITDM roles include: Chief Information Officer (CIO), Chief Technology Officer
(CTO), IT Director, Chief Architect

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Section 10: ITDM audience messaging CO L-
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ITDM: Why choose Windows 10

1. Integrated for simplicity. Windows 10 and the cloud are transforming the IT landscape, enabling you to modernize your IT management processes from
device procurement through to support. Windows 10 is integrated for simplicity, allowing IT to deploy, manage and update devices in the office or anywhere
employees need to work by harnessing the power of the cloud for server-less device management, reducing IT complexity. Windows 10 provides advanced
capabilities that drive cost savings and help simplify device management. New devices don't require imaging by IT to meet corporate standards. Windows
Analytics enables IT to quickly obtain insights into the health and efficiency of your environment to ensure employees are compliant and have the best possible
user experience, including smooth upgrades.
2. Intelligent security. Windows 10 is unique in providing a set of advanced, integrated security capabilities designed for the modern and sophisticated threats
that organizations face today. With Windows, for the first time, you get one solution for both Endpoint Protection (EPP) and Endpoint Detection and Response
(EDR). Using next generation approaches powered by the cloud, an unparalleled body of real-time threat intelligence, and integration with the Microsoft Secure
security stack (Office 365 Advanced Threat Protection, Microsoft Advanced Threat Analytics) you get a solution that can help protect devices, messaging, and
identities. Windows 10 advanced security features are designed to work together to help you improve the user experience for IT and end users, as well as
reduce costs, complexity, and save time for your business.
3. Enables creativity and teamwork. Windows 10 enables creativity to boost employee productivity and teamwork. Together with Office*, Windows equips users
with the broadest and most comprehensive set of apps and services, giving them tools they need to produce their best work, and flexibility and choice in how
they connect, share, and communicate. Core platform capabilities and features that sync across different devices help employees get their digital workspaces
organized, stay on track, work faster, and get more done.
*Sold separately.

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ITDM: Why choose Windows 10

With Windows 10, you can cost effectively safeguard your business with Today, security is everything—and with Windows 10, advanced security
intelligent security built-in, modernize your end user IT management processes protection is built right in. Windows 10 changes the game for security in
and empower your workforce to unlock creativity and teamwork. organizations by protecting user identities, information, and devices from
known threats and previously unknown zero day attacks. Easy to acquire and
deploy, Windows 10 can help you cost effectively harness the power of the
cloud with fast, simplified IT management processes ranging from procurement
all the way through to support. And Windows 10 gives your employees a
productive, seamless, and connected experiences that unlock creativity and
teamwork.
Medium Copy
With Windows 10, advanced security protection is built in. Safeguard your
employees and your data with enterprise-grade protection and control. Sound bites
Windows 10 is easy and cost-effective to acquire and deploy, and is integrated
for simplicity. It can help simplify IT management processes, ranging from “Modern security threats demand modern security protection.”
procurement all the way though to support. And Windows 10 gives your
employees more productive, seamless, and connected experiences that unlock “Windows 10 and the cloud are advancing the IT landscape.”
creativity and teamwork.
“Advanced security isn’t a nice-to-have. It’s a have-to-have.”

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Integrated for simplicity

1. Easy to deploy. With Windows AutoPilot, quickly unwrap a brand new machine and get it ready for your organization in a few simple steps that any user can
do for themselves. New Windows devices no longer need to be cleaned and reconfigured by IT to meet corporate standards, saving time and money. For in-
place upgrades, Windows Analytics - Upgrade Readiness enables IT to quickly gain trust and confidence in deploying Windows 10 at rates never seen before.
Save time and money by stopping custom imaging. Windows AutoPilot (integrated with Azure Active Directory* and Intune*) automatically configures settings,
and security policies, installs apps including Office 365 ProPlus*, and lowers help desk costs with easy PC recovery/recycle.
2. Easy to manage. Simplify identity, device, and application management with the cloud. Maximize resources by minimizing on-premises infrastructure. Take
advantage of cloud-based simplified management, such as MDM**, to get the granularity and control previously available only through Group Policy. Microsoft
Security Baselines are now available through MDM empowering IT to keep end user devices secure independent of their work location. Increase transparency
with end users and make your help-desk team’s lives easier by showing the status of the MDM setup process as well as letting employees know what policies,
settings and applications are IT managed.
3. Always up to date.*** Give your users the latest innovation and security protection with semi-annual updates for Windows 10 and Office 365 apps. Keep your
machines always up to date with a simple updating process from the cloud, while maintaining high levels of application compatibility, a painless end user
experience, and most importantly, no more big deployment projects. Always up to date provides differential updates to streamline downloads and reduce the
load on your organization's network.
4. Proactive insights. Windows Analytics provides insights into the health and efficiency of your Windows environment using telemetry and diagnostics
information. You can streamline and accelerate your Windows upgrades with powerful data-driven insights and recommendations. You can also get a holistic
view of update compliance, deployment progress, and deployment failures to improve troubleshooting of Windows 10 devices. Device Health can ensure
employees have the best possible experience with Windows 10. It helps you identify issues before a user may even notice, while also outlining steps needed to
resolve issues proactively.
* Sold separately.
** Not all MDM capabilities are available in the Home SKU. MDM requires an MDM product such as Microsoft Intune or other 3rd-party solutions (sold separately).
*** For the supported lifetime of the device.
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Windows 10 is integrated for simplicity, allowing IT to deploy, manage and Windows 10 is designed for modern IT and integrated for simplicity, helping to
update devices in the office or anywhere employees need to work from. simplify the complexity of today’s device management and harnessing the power
Windows Analytics enables IT to quickly obtain insights into the health and of the cloud. To make things even easier, Windows 10 and Office 365* app releases
efficiency of your environment to ensure employees are compliant, and have are now aligned. Keep your platform secured and up to date across your
the best possible user experience, including smooth upgrades. infrastructure and in the cloud, with the flexibility to limit feature updates for
mission critical systems without sacrificing time-sensitive security updates. Data-
driven insights give you a deeper understanding of your Windows environment
with the control your IT department requires. And simplified device management
and procurement will delight your employees, have them up and running more
Medium Copy quickly, and empower them with greater device flexibility.
Windows 10 dramatically improves your IT management experience and
simplifies deployment, helping reduce user interruptions and support costs.
Broad analytics give you a deeper understanding of your Windows Sound bites
environment with the control your IT department requires. Windows makes
it easier and more cost-effective for IT to keep the platform secured and up “Security issue remediation time is reduced by one-third in Windows 10
to date across your organization’s infrastructure and in the cloud. and it takes about one-tenth the time to deploy.”**
“Help your IT staff spend more time managing and less time imaging.”
“Quickly take a brand new boxed machine and get it ready for your
organization in a few simple steps that any user can do for themselves.”
* Office 365 subscription sold separately

**The Total Economic Impact™ of Windows 10, Forrester®, December 2016

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Intelligent security built-in

1. Threat protection. Windows 10 threat protection includes next generation malware and hacking defenses that can protect against both known threats and
previously unknown zero day attacks. It provides a hardened platform that can prevent encounters, isolate threats (Application Guard) , and control execution
(Application Control, Anti-Virus). With the power of the Microsoft Intelligent security graph and our unique ability to detect how attacks are happening, we
bring a level of clarity that is unrivaled. With each new release, the Windows Defender technologies continue to expand the portfolio, providing comprehensive
protection against the full range of threats. Windows Defender Advanced Threat Protection (WDATP) was originally designed to detect and respond to
advanced attacks. The platform has just been expanded to cover the full security lifecycle for detection, response, and now preventive protection.
2. Identity protection. Passwords are the weak link in IT security, and password management is a nightmare. Windows Hello* is designed to completely eliminate
the use of passwords for organizations of all shapes, sizes, and regulatory requirements. It is built in, easy to use, standards based, and will work on any
Windows 10 device. Windows Hello* is the easy-to-deploy multi-factor password alternative that enables users to use Windows Hello companion devices, PINs,
or biometrics for enterprise grade authentication on-premise and in the cloud. Windows Hello also protects against prying eyes on unattended devices, since it
can lock the user’s device when the user is no longer in proximity. Windows Hello helps cover the first part of authentication. And, to safeguard the single sign-
on tokens, The Credential Guard feature in Windows Defender fundamentally removes pass the hash attacks by using hardware isolation to protect user
credentials (NTLM/Kerberos).
3. Information protection. Windows Information Protection makes it easy to protect data wherever it lives on your devices and prevent leaks of sensitive
information without affecting your user experience based on policies you define. When combined with Azure Information Protection** and Office 365**,
Windows 10 gives you an advanced solution that meets the highest requirements for data loss prevention.
4. Security management. Traditionally, Windows security lifecycle management required add-on solutions. The Windows 10 Fall Creators Update includes
comprehensive security life cycle management, with an integrated experience that spans protection, detection, and response. It also provides configuration
management of the full threat protection capabilities and access to 6 months of historical data. With the new console, your security operations team can better
understand the state of your security posture, see when breaches happen, including the scope of the breach (incident graph), and investigate, identify root
cause, and facilitate remediation.
**Sold separately.

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Intelligent security built in

Windows 10 protects, detects, and responds to the most advanced malware Cloud powered and data-driven, Windows 10 helps you stay always up to date*
and hacking threats, as well as protecting your identities and business with the latest security and control from Microsoft—built in. Continual security
information. improvements put you in control of your environment and a step ahead of
attackers. Easy multi-factor authentication, enabled by biometrics and
companion devices, helps your employees begin to move beyond passwords to
protect their user identities. And Windows 10 can help you protect, detect, and
quickly respond to external and internal threats to your business.
Medium Copy
With Windows 10, stay always up to date,* in control of your environment, and
a step ahead of attackers. Better secure your user identities with multi-factor Sound bites
authentication—stronger than easily-compromised passwords. And use real-
time and historic information to respond to breaches that have made it past all “Stay always up to date* with the latest and greatest security and control
other defenses. All built-in to Windows 10. from Microsoft, and it’s built right in.”
“Secure user identities with something stronger than passwords.“
“Respond quickly to breaches, prevent pass the hash attacks, and keep
threats to your business on the run.”
*For the supported lifetime of the device

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Enables creativity and teamwork

1. Work faster. Core platform capabilities and integrated tools empower individuals to get organized, focus quickly on the task at hand, stay in the creative flow,
and work seamlessly across devices. With the core capabilities in Windows such as Snap Assist, virtual desktops, and task view, employees can take control of
their digital workspace, and stay more organized as they multi-task. Whether it’s apps, documents, email messages, company resources* or people, enterprise
search in Windows gives users one place to search in a rich and familiar way, and find what they need—faster. Additionally, only Windows lets people pick up
where they left off—in the websites, applications, and documents they opened on one device—on another device, across Windows, iOS, and Android. Faster,
more secure, and built for uninterrupted browsing, Microsoft Edge allows users to preview and curate tabs, and more quickly resume their work flow. They can
take instant screenshots, add notes directly on webpages, share with colleagues, or export their work instantly into Office apps.
2. Boost teamwork. Integrated for ease of use, Windows and Office** together offer a comprehensive collaboration solution and make it easier to connect with
people and teams. Teamwork has become essential to the way work gets done: - the number of teams employees work on has nearly doubled over the last five
years. Unlock the power of the group with the Microsoft Surface Hub. With its expansive multi-touch screen, wide-angle high-definition cameras, infrared
presence sensors, high-performance microphones, responsive inking experience and on-board Office apps, Microsoft Surface Hub advances the way people
work together naturally, and brings teams together seamlessly.
3. Interact naturally. Natural interaction options like pen, touch*** or voice, along with intelligent apps that work across PC, tablets, and mobile devices, enable
users to work however best suits their style or needs. Using the digital pen in Windows is as fast and familiar as putting a pen to a piece of paper. New pen
gestures allow users to intuitively navigate within Windows without putting the pen down, write into any text box, or use Ink Grab to convert real ink into digital
ink. At work, Cortana**** acts as a personal digital assistant, helping people manage their schedules, commitments, and important tasks they need to remember
day to day. Cortana syncs***** across phones, PCs, or tablets, enabling users to seamlessly move from one device to the next, and get their work done
anywhere.
*Company resource search requires Bing for business subscription.

**Office may be sold separately.
***Touch capable tablet or PC required. Pen accessory may be sold separately.
****Cortana available in select markets at launch; experience may vary by region and device.
*****Internet required; ISP fees may apply.

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Enables creativity and teamwork

Windows 10 enables creativity and teamwork. Together with Office*, Windows Windows 10 enables creativity to boost employee productivity and teamwork.
gives individuals and teams the breadth of tools they need to do what matters Together with Office*, Windows equips users with the broadest and most
—faster. comprehensive set of apps and services, giving them tools they need to
produce their best work, and flexibility and choice in how they connect, share
and communicate. Core platform capabilities and features that sync across
different devices help employees get their digital workspaces organized, stay
on track, work faster, and get more done.
Medium Copy
Windows 10 enables creativity to boost employee productivity and teamwork.
Together with Office*, Windows equips users with the broadest and most
comprehensive set of apps and services, giving them tools they need to Sound bites
produce their best work. Core platform capabilities and features help
employees get organized, stay on track, work faster, and get more done. “Natural interactions like pen, voice, and touch** can lead to happier and
more productive employees.”
“Help your team do what matters—faster.”
“Enable more connected experiences with the broad range of

Windows 10 devices.”
*May be sold separately.

**Touch capable tablet or PC required. Pen accessory may be sold separately.

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Why upgrade from Windows 7 to Windows 10

1. Windows 10 is the most secure Windows ever. The threat landscape has changed dramatically since the release of Windows 7. With Windows 10, we’ve built
our most secure OS ever. It provides the full spectrum of security capabilities for identity, data, device, and network protection not available in Windows 7.
Windows Defender technologies provide comprehensive protection against the full range of threats. And now, the Windows 10 Fall Creators Update includes
comprehensive security lifecycle management.
2. Simplify IT and save costs. Windows 10 is our last major Windows system release. Always up to date,* Windows 10 is integrated for simplicity, allowing IT to
deploy, manage, and update devices in the office or anywhere employees need to work by harnessing the power of the cloud for server-less device
management, reducing IT complexity. With powerful data-driven insights and recommendations, you can streamline and accelerate your Windows upgrades
and get a holistic view of update compliance, deployment progress, and deployment failures to improve troubleshooting of Windows 10 devices.
3. It’s familiar and easy to use. Windows 10 is designed to look and feel familiar to Windows 7 users and provide powerful new productivity enhancements, such
as multiple desktops, tablet mode, and Windows Ink. Now you can give your users the features they are asking for, devices they will love, and innovative, natural
ways of working that unlock creativity and teamwork.
4. Upgrade with confidence. With strong app and device compatibility between Windows 7 and Windows 10, you can perform an in-place upgrade** directly to
Windows 10 and keep your apps, settings, and devices. Purchasing new devices? You can quickly provision new devices out of the box with your corporate
apps, data, and settings without having to create and manage images. Windows Analytics Upgrade Readiness provides IT with rich insights and
recommendations about the computers, applications, and drivers in your organization. Using a workflow based on Microsoft recommended practices, Windows
Analytics Upgrade Readiness guides you through upgrade and feature update projects. All at no extra cost and without additional infrastructure requirements.
*For the supported lifetime of the device.

**Hardware/software requirements apply; feature availability may vary. Internet connection required. To check for compatibility and other important installation information, visit your device manufacturer’s website and
www.windows.com/windows10specs. Additional requirements may apply over time for updates.

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Security threats have evolved dramatically since Windows 7. Windows 10 is the Security threats have evolved dramatically since Windows 7. With Windows 10,
most secure Windows ever, with extensive identity, data, device, and network we’ve built our most secure OS ever. Windows Defender technologies provide
protections that are not available in Windows 7. comprehensive protection against the full range of threats. And now, the
Windows 10 Fall Creators Update includes comprehensive security lifecycle
management. We’re simplifying the delivery and management of Windows,
while providing the control and flexibility IT departments need. According to
our data, 99%** of Windows 7 apps are compatible with Windows 10. This
strong app compatibility means you can perform an in-place upgrade* easily
and directly to Windows 10 while maintaining your end users’ data, apps, and
Medium Copy settings.
Windows 10 is the most secure Windows ever, with extensive identity, data,
device, and network protections that are not available in Windows 7. And now, Sound bites
the Windows 10 Fall Creators Update includes comprehensive security lifecycle
management. Strong app and device compatibility with previous versions “Windows 10 will feel familiar to Windows 7 users and offers great new
means you can perform an in-place upgrade* easily and directly to Windows 10 productivity and security enhancements.”
while maintaining your end users’ data, apps, and settings.
“Your users retain their Windows 7 apps, settings, and devices when they
upgrade-in-place* to Windows 10.”
“Windows 10 is built to protect your organization from modern threats.”
*Hardware/software requirements apply; feature availability may vary. Internet connection required. To check for compatibility and other important installation information, visit your device manufacturer’s website and

Section 11
Audience profile: IT pro

addresses the challenges faced by IT pros in keeping up with a fast-evolving
business environment.
IT pro roles: IT decision maker, IT manager, IT implementer (line of business

(LOB) specialist, infrastructure specialist, helpdesk, generalist)

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IT pro: Why choose Windows 10

1. Integrated for simplicity. Windows 10 is proven, highly compatible, and saves time by enabling you to deploy, manage, and update devices in a modern way. In practice,
Windows 10 requires up to 20% less time to manage than Windows 7 and takes about one-tenth the time to deploy.* With more than 500 million devices running Windows 10
and input from 10 million Windows Insiders, Windows 10 is also built with your feedback in mind. Phased rollouts and in-place upgrades** keep users’ applications and data
exactly where they are—replacing only the OS and dramatically speeding up the upgrade process. Windows AutoPilot can make any new PC enterprise-ready by automatically
configuring devices when users log in with their company credentials—no imaging required. Windows as a service provides ongoing value, simplifying the process of staying
current and getting you new features faster. Windows Analytics provides proactive, smart insights, powered by the cloud, that can help you identify potential upgrade blockers,
ensure your devices stay up to date, and streamline IT processes. Cloud-based identity, device, and app management capabilities reduce the burden on IT and make the
experience delightful for users, enabling you to transition to a cloud-based modern management approach at your pace while staying in control. And, when combined with
Office 365 and managed with Microsoft Enterprise Mobility + Security (EMS), Windows 10 gives you a Microsoft 365 Powered Device: the easiest, most secure way to deliver the
latest productivity apps and always keep devices up to date.***
2. Intelligent security and control built in. Designed to be the most secure Windows ever, Windows 10 protects against, detects, and responds to today’s advanced threats. It
offers both endpoint protection (EPP) and endpoint detection and response (EDR) capabilities against malware, ransomware, hacking, and phishing—and reduces the number
of security events requiring IT remediation by up to 33%.* Windows Defender Application Guard isolates threats encountered when using Microsoft Edge, preventing them from
impacting the device, apps, data, and network. Credential Guard fundamentally removes pass the hash attacks and protects user credentials. Windows Hello for Business**** can
replace passwords, one of the biggest security risks and the largest source of support calls, with easy-to-deploy, enterprise-grade, two-factor authentication. And Windows
Defender Advanced Threat Protection, which is built into Windows 10, provides actionable alerts so you can detect, investigate, and respond to suspicious behavior or
sophisticated attacks on your network and devices, enabling you to respond far more quickly.
3. Unlocks productive experiences for creativity and teamwork. With Windows 10, you can arm your users with devices and experiences more tightly aligned to their needs.
They can have more productive, seamless, and connected experiences across a variety of device form factors and utilize more natural interactions (like pen, touch, or voice) to
improve how they get work done. More intuitive navigation in Windows 10 will help users quickly access the information they need when they need it—resulting in fewer help
desk calls. And the deep integration with Microsoft 365**** means that users can collaborate more effectively from their workspace, a conference room, or remotely—helping
you reduce costs while improving how the people in your organization work together.
*The Total Economic Impact™ of Windows 10, Forrester.® December 2016 **Hardware/software requirements apply; feature availability may vary. Internet connection required. To check for compatibility and other important installation information,
visit your device manufacturer’s website and www.windows.com/windows10specs. Additional requirements may apply over time for updates. ***For the supported lifetime of the device. ****To use Windows Hello with biometrics, specialized hardware,
including fingerprint reader, illuminated IR sensor, or other biometric sensors is required. *****Sold separately.

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IT pro: Why choose Windows 10

Windows 10 enables you to deploy, manage, and update devices the modern Windows 10 enables you to provide the innovative experiences and device types users are
way—securely and in less time, thanks to built-in intelligent security and the asking for—in a way that is secure, easy to deploy, and simple to manage. Intelligent, built-
power of the cloud. in security capabilities help you safeguard devices and data. In-place upgrades*
dramatically speed up the migration from Windows 7 or Windows 8. Cloud-based identity,
device, and app management reduce the burden on IT. Windows as a service helps you
ensure that your devices are always up to date** with the latest features and security
protections, and maintain app compatibility with Windows in the future, without the burden
of a large deployment project. And, when you combine Windows 10 with Office 365*** and
Enterprise Mobility + Security (EMS),*** you get a Microsoft 365 Powered Device: an easy,
secure way to deliver productivity and keep devices up to date.
Medium Copy
Intelligent security. Simplified management. Self-service deployment. Windows
10 helps you protect your data and devices, while giving your users the Sound bites
productive, connected experiences they want on the devices they are asking
for. Cloud-based identity, device, and app management capabilities reduce the “Windows 10 enables you to deploy, manage, and update devices the
burden on IT while built-in, advanced security technologies help you safeguard modern way—securely and in less time.”
users and data with enterprise-grade protection and control.
“Windows AutoPilot: from a brand new to fully configured Microsoft 365
Powered Device in just a few clicks—with no images to deploy, and no
infrastructure to manage.”
“Windows 10 provides continual security improvements to help you stay

ahead of today’s advanced threats.”
*Hardware/software requirements apply; feature availability may vary. Internet connection required. To check for compatibility and other important installation information, visit your device manufacturer’s website and
www.windows.com/windows10specs. Additional requirements may apply over time for updates. **For the supported lifetime of the device. *** Sold separately.

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1. Windows 10 is the most secure Windows ever. The threat landscape has changed dramatically in the last decade. Windows 10 includes built-in, intelligent
security technologies that help you protect against, detect, and respond to today’s advanced threats—reducing the number of security events requiring IT
remediation by up to 33%.* With both endpoint protection (EPP) and endpoint detection and response (EDR) capabilities, Windows 10 enables you to safeguard
your data, devices, and intellectual property with enterprise-grade protection and control not available in Windows 7 or Windows 8. And, with the Windows 10
Fall Creators Update, you have new prevention capabilities designed to stop attacks as they happen and before they have impact.
2. Simplify IT and reduce costs. Windows 10 enables you to deploy, manage, and update devices in a modern way—leveraging cloud-based identity, device, and
app management capabilities that reduce the burden on IT and the costs associated with keeping devices secure, reliable, and up-to-date. Windows AutoPilot
can make any new PC enterprise-ready by automatically configuring devices when users log in with their company credentials—no imaging required. Windows
Analytics provides proactive, smart insights that can help you identify potential upgrade blockers, ensure your devices stay up to date**, and streamline IT
processes. Dynamic Management allows to you dictate settings based on location, network, or time—enabling bring your own device (BYOD) scenarios while
enforcing the security and control measures required to protect your data. Windows as a service simplifies the process for staying current, delivering new features
incrementally and introducing less change which; therefore, reduces the impact to application compatibility. Cumulative quality updates contain all the fixes that
you need while differential updates reduce the load on your organization's network and enable the preservation of user settings, saving time. In practice,
Windows 10 requires up to 20% less time to manage than Windows 7 and takes about one-tenth the time to deploy.*
3. Upgrade with confidence. Windows 10 is designed to be compatible with software that runs on Windows 7 and Windows 8. In fact, our customers report 99%
application compatibility with Windows 7.*** Upgrade a PC that is currently running Windows 7 or Windows 8 to Windows 10 through an in-place upgrade ,***,
which keeps user apps, data, and settings intact. Purchasing new devices? Quickly make any new PC enterprise-ready without having to create and manage
custom images with Windows AutoPilot, which empowers users to set up their new devices with corporate apps, data, and settings via a simple self-service
experience.
*The Total Economic Impact™ of Windows 10, Forrester®, December 2016 **For the supported lifetime of the device. ***99% of the top 3,000 apps (across consumers, gamers and information worker categories) that Microsoft tests with every new
release of Windows 10 pass application compatibility testing, and 99% of the millions of apps from customers who opted to share telemetry with Microsoft, are considered highly adopted or adopted.
***Hardware/software requirements apply; feature availability may vary. Internet connection required. To check for compatibility and other important installation information, visit your device manufacturer’s website and

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Migrate with confidence. Windows 10 offers extensive identity, data, Security threats have evolved dramatically since Windows 7. Windows 10 offers built-
device, and network protections not available in Windows 7 plus 99% in, intelligent security capabilities that help you protect against, detect, and respond
application compatibility* and cloud-based identity, device, and app to today’s advanced threats and extensive identity, data, device, and network
management capabilities that reduce costs and the burden on IT. protections not available in Windows 7. With 99% application compatibility* with
Windows 7, you can migrate with confidence—and in far less time—thanks to in-place
upgrades and modern deployment options like provisioning packages and self-service
deployment. In practice, Windows 10 takes about one-tenth the time to deploy and
up to 20% less time to manage** than Windows 7 and, with Windows as a service, you
can deliver new features faster and stay compatible with Windows in the future.
Medium Copy
Windows 10 is the most secure Windows ever, with built-in, intelligent
security capabilities that help you protect against, detect, and respond to Sound bites
today’s advanced threats. Safeguard your data and devices with
extensive identity, data, device, and network protections not available in “Windows 10 offers extensive identity, data, device, and network protections
Windows 7. Windows 10 also enables you to deploy, manage, and not available in Windows 7.”
update devices in a modern way—taking up to 20% less time to manage
than Windows 7 and about one-tenth the time to deploy.** With strong “Windows 10 takes up to 20% less time to manage than Windows 7 and about
app and device compatibility between Windows 7 and Windows 10, you one-tenth the time to deploy.”**
can migrate with confidence.
“Retain apps, settings, and data when you upgrade in place from Windows 7 to
Windows 10.”***
*99% of the top 3,000 apps (across consumers, gamers and information worker categories) that Microsoft tests with every new release of Windows 10 pass application compatibility testing, and 99% of the millions of apps from customers who opted
to share telemetry with Microsoft, are considered highly adopted or adopted. **The Total Economic Impact™ of Windows 10, Forrester®, December 2016 ***Hardware/software requirements apply; feature availability may vary. Internet connection
required. To check for compatibility and other important installation information, visit your device manufacturer’s website and www.windows.com/windows10specs. Additional requirements may apply over time for updates.

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Windows application compatibility for IT pros

Migrate with confidence. Windows 10 is the most compatible Windows Application compatibility can sometimes be a challenge. Windows 10 is the most compatible
ever with 99%* compatibility—and the tools you need to ensure that your version of Windows ever—with 99% application compatibility with Windows 7* so you can
apps stay compatible with Windows 10 in the future. migrate to Windows 10 smoothly and with confidence. Microsoft also offers proven tools to help
you easily identify which devices are ready to be upgraded, address compatibility issues that can
block an upgrade, and find business solutions that are fully supported on Windows 10. We know
you are under increasing pressure to deliver a return on your IT investments, and keep up with
the latest advancements in technology. Deliver continuous innovation with Windows as a service,
and ensure your applications stay compatible with Windows in the future. Visit
https://aka.ms/windowsappcompat to learn more.
Medium Copy
Windows 10 is the most compatible version of Windows ever. 99%
application compatibility with Windows 7* means you can migrate to
Windows 10 with confidence. Proven tools and prescriptive guidance mean
you can ensure your applications stay compatible with Windows 10 in the
future while taking advantage of Windows as a service to deliver
continuous innovation.
Sound bite
“Windows 10 is the most compatible version of Windows ever, built to support the
most demanding of business applications.”
*99% of the top 3,000 apps (across consumers, gamers and information worker categories) that Microsoft tests with every new release of Windows 10 pass application compatibility testing, and 99% of the millions of apps from customers who opted
to share telemetry with Microsoft, are considered highly adopted or adopted.

Section 12
Audience profile:
business owner
addresses the challenges faced by business owners in keeping up with a fast-
evolving business environment.

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Section 12: Business owner audience messaging CO L-
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Business owner: Why choose Windows 10

1. Intelligent security, built in.
Windows 10 is the most secure Windows ever. And Windows 10 Pro is the edition built for business devices.
Keep business devices and identities secure with BitLocker and Windows Hello*. Ensure business files don’t leak with Windows Information Protection**. And be
confident that file systems and apps are protected via the Windows Defender Suite. Every business needs a strong foundation to build upon and Windows 10 Pro
provides that base, with options to step up to enterprise-grade functionality for businesses with enterprise-grade needs.
2. Enables creativity and teamwork

Windows 10 Pro enables teams to stay focused, connected and productive.
Access what you need, when you need it, from wherever you are with OneDrive for Business and Remote Desktop. Go beyond mouse and keyboard with first class
support for voice, pen, gesture and touch***. Fully unlock your creative potential with pen-enabled Windows 10 Pro devices and Windows Ink. And Cortana* at
work means every employee now has a truly personal digital assistant to help with basic tasks, research and scheduling.
3. Integrated for simplicity

Windows 10 Pro integrates seamlessly with cloud, on-premise and hybrid environments.
Whether your business is fully cloud managed via Azure Active Directory and Intune, or you’re just at the beginning of your cloud journey, Windows 10 Pro
ensures IT teams have the functionality necessary to keep devices safe, secure and always up to date. Windows Analytics helps IT get ahead of technical issues
before they turn into problems and Windows Autopilot dramatically reduces the time required to get new devices up and running, freeing up IT resources and
helping employees get to work.
**Windows Information Protection requires either Mobile Device Management (MDM) or System Center Configuration Manager to manage settings. These products sold separately. Active Directory makes management easier, but is not required.
***Cortana available in select markets; experience may vary by region and device **Remote Desktop requires internet connection; ***Device dependent; Windows Ink requires touch capable tablet or PC. Pen accessory may be sold separately.

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Business owner: Why choose Windows 10

Windows 10 provides the best possible foundation for your business, with Windows 10 provides the best possible foundation for your business, with
comprehensive security and management capabilities, plus enhanced comprehensive security and management capabilities, plus enhanced
productivity features, to help your employees do more while protecting productivity features, to help your employees do more while protecting
business information and devices. business information and devices. It works across your devices so you can stay
mobile, and integrates seamlessly with Office 365*—connecting your team to
maximize productivity. Moving to Windows 10 also gives you the capabilities
that allow you to focus on running your business instead of your IT.
Medium Copy
Windows 10 provides the best possible foundation for your business, with
comprehensive security and management capabilities, plus enhanced
productivity features, to help your employees do more while protecting
business information and devices. Moving to Windows 10 also gives you the
capabilities that allow you to focus on running your business instead of your IT.
Sound bite
“Windows 10 provides the best possible foundation for your business.”
*Subscription sold separately.

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Windows as part of Microsoft 365 Business

1. Standardize your business on the most secure Windows ever
In order to deploy Microsoft 365 Business, customers can upgrade existing Windows 7 and 8.1 Pro devices to Windows 10 without the need to purchase
separate device upgrade licenses. Standardizing on Windows 10 reduces security risk, increases productivity, and lowers overall IT costs. And with over 99%
compatibility* of Windows 7 apps, there’s no reason not to move to Windows 10.
2. Essential security features; pre-configured and automatically deployed

Rest assured that essential business security features such as Windows Information Protection** are automatically configured, deployed , and enforced.*** Have
confidence that devices remain current and secure, with the latest feature and quality updates, as well as protection from the latest malware and virus threats
with Windows Defender Suite.
3. Get up and running fast with Windows AutoPilot and automatic Office 2016 installation
When employees get new devices, or refresh an existing device, Windows AutoPilot helps get them up and running faster than ever with automatic device
enrollment into Azure Active Directory and installation of Office 2016. And because essential security features are pre-configured, Microsoft 365 Business
customers are more secure, from the moment they first log in to their device.
4. Manage Windows devices and business functionality via the cloud

Microsoft 365 Business provides partners or IT teams with an exclusive, lightweight, web-based admin console to configure and manage functionality in
Windows such as Cortana, the Microsoft Store, and consumer experiences, without the need for enterprise-level infrastructure investments or complexity.
Learn more about the Microsoft 365 Business offering

*Based on analysis by Microsoft of millions of applications on Windows, across information worker, consumer, and games categories – 99% were inferred as compatible based on information shared by customers.
***For the supported lifetime of the device.

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Windows as part of Microsoft 365 Business

Standardize your business on the most secure Windows ever. Windows 10 Standardize your business on the most secure Windows ever. Windows 10
reduces security risk, increases productivity and lowers overall IT costs. reduces security risk, increases productivity and lowers overall IT costs. Rest
assured that essential business security features are automatically configured,
deployed and enforced out of the box ensuring devices are always up to date
with the latest feature and quality updates. And with over 99% compatibility**
of Windows 7 apps with Windows 10, there’s no reason not to move to
Windows 10.
Medium copy
Standardize your business on the most secure Windows ever. Windows 10
reduces security risk, increases productivity and lowers overall IT costs. Rest
assured that essential business security features are automatically configured,
deployed, and enforced* out of the box, ensuring devices are always up to date
with the latest feature and quality updates.
Sound bite
“With Microsoft 365 Business, customers can standardize on the most
secure Windows ever with simple, web based management.”
*For the supported lifetime of the device. **Based on analysis by Microsoft of millions of applications on Windows, across information worker, consumer, and games categories – 99% were inferred as compatible based on information shared by
customers.
**For the supported lifetime of the device.

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Windows 10 Enterprise for small businesses

1. Enterprise-grade security
Windows 10 Enterprise is the edition upgrade for businesses with advanced security and IT needs.
Windows 10 Enterprise builds upon the strong foundation of Windows 10 Pro with additional security features. Businesses that handle sensitive client data, in
highly regulated industries, or that monetize digital IP, need additional levels of protection. Windows 10 Enterprise includes safeguards such as Device Guard
which almost entirely mitigates the risk of ransomware and Credential Guard helps protect valuable identity credentials in the case of a system breach.
2. Advanced device configuration and customization

Solutions for every business scenario.
Businesses needing granular control over Windows desktop elements, user environment virtualization, application virtualization , or even full machine
virtualization hosted in Azure, or with a qualified hosting partner, can do so with Windows 10 Enterprise. The possibilities are almost endless.
3. Licensing solutions for every business

Cloud-based subscriptions for the cost of coffee and a donut.
No IT? No worries. Scale up or down, month-to-month, with Windows 10 Enterprise subscriptions in the Cloud Solution Provider program and have your IT
managed by a trusted partner. For customers with their own IT teams looking to purchase at scale, Windows 10 Enterprise is also available via Software
Assurance in the Open volume licensing programs or as part of an Enterprise Agreement.

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Windows 10 Enterprise for small businesses

Windows 10 Enterprise makes it easy for any small business to get enterprise- Your data is your business, revenue, and livelihood. With Windows 10
grade security and control—without enterprise-grade complexity or cost. Enterprise, Microsoft is making it easier for you to get the benefits of
enterprise-grade security and control—without enterprise-grade complexity or
cost. A pay-as-you-go subscription model, per-user, per-month pricing, and
lower upfront costs give small businesses the flexibility to scale up or down,
from month-to-month, as needs change. And because your Windows 10
Enterprise subscriptions are managed by trusted Microsoft partners, even
companies with limited or no IT staff can stay secure, compliant, and in control.
Medium copy
Windows 10 Enterprise makes it easy for any small business to get enterprise-
grade security and control—without enterprise-grade complexity or cost. A
pay-as-you-go subscription model, per-user, per-month pricing, and lower up Sound bites
front costs give small businesses the flexibility to scale up or down, from
month-to-month, as needs change. And because it’s run by a trusted partner, “Enterprise-grade security and control for your business—with small-
you get the time to focus on your priorities, not IT needs. business-friendly pricing.”

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Why move from Windows 7 to Windows 10

1. It’s time to say “goodbye old friend”
Windows 7 is almost 10 years old. A lot has changed…
Windows 10 is faster, improves device battery life*, and supports modern input and interactivity methods. And with Windows as a Service, Windows 10 is always
up to date** with intelligent security features in response to the latest security threats. Windows 7 was the right choice in 2009, today it’s Windows 10.
2. The cloud is here to stay

Windows 7 can’t get you fully to the cloud. Windows 10 can.
The future of identity and cloud-based device management is Azure Active Directory*** and Intune***. And with Windows 10, the future is here now. Devices
still on Windows 7 rely on legacy on-premise infrastructure. Only Windows 10 supports both legacy and modern device management giving you the best of
both worlds while supporting your transition to the cloud.
3. You might not know it, but you’re ready

Your apps work; what are you waiting for?
Over 99%**** of Windows 7 apps work with Windows 10. And with in-place upgrades, moving to Windows 10 takes less than an hour with options to keep
apps, files and settings or start again with a clean slate. And many customers with Windows Software Assurance agreements or Microsoft 365 subscriptions
already have Windows 10 upgrade benefits. So upgrade now and get ahead of the January 2020 end-of-support deadline.
*Based on average times; battery life varies significantly with settings, usage and other factors. ***Product sold separately.
**For the supported lifetime of the device. ****Based on analysis by Microsoft of millions of applications on Windows, across information worker, consumer, and
games categories – 99% were inferred as compatible based on information shared by customers. **For the supported
Windows 10 Commercial Storybook | Fall Creators Update lifetime of the device.
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Why move from Windows 7 to Windows 10

Windows 10 is faster, built for the cloud, improves device battery life*,and Windows 10 is faster, has better battery life and supports modern input and
supports modern input and interactivity methods. And with always up-to- interactivity methods. And with always up-to-date intelligent security features,
date** intelligent security features, Windows 10 responds to the latest security only Windows 10 can respond to the latest security threats. Only Windows 10
threats in ways that Windows 7 cannot. supports both legacy and modern device management, giving you the best of
both worlds while you transition to the cloud. Upgrade now and get ahead of
the January 2020 end-of-support deadline and see that over 99%*** of
Windows 7 apps work with Windows 10.
Medium copy
Windows 10 is faster, has better battery life and supports modern input and
interactivity methods. And with always up-to-date intelligent security features,
only Windows 10 can respond to the latest security threats. And only Windows
10 supports both legacy and modern device management, giving you the best
of both worlds while you transition to the cloud.
Sound bite
“Windows 10 is the most secure Windows ever and brings a new set of
capabilities that enables creativity and teamwork, as well as simple and
flexible management.”
*Based on average times; battery life varies significantly with settings, usage and other factors.
**For the supported lifetime of the device. ***Based on analysis by Microsoft of millions of applications on Windows, across information worker, consumer, and games
categories – 99% were inferred as compatible based on information shared by customers. **For the supported lifetime of
Windows 10 Commercial Storybook | Fall Creators Update the device.
Section 13
Microsoft Education
This section provides messaging and copy blocks detailing how Windows
addresses the challenges faced by IT admins, school leaders, teachers, and
students who want to use, deploy, and manage technology in the classroom to
enable better learning outcomes.

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Why choose Microsoft Education

1. Equip the classroom with powerful and affordable technology. Microsoft Education enables you to put the latest technology into the hands of students,
teachers, and administrators with Windows 10 PCs starting as low as $189. With the variety of affordable computers now available to schools, it’s easier to make
sure there are full-featured devices for all staff, faculty, and students. In addition, the Office 365 for Education is free for students and teachers and Intune for
Education provides savings of up to 70% compared to Chrome Management Console. *
2. Take advantage of easy, integrated setup. Microsoft Education is designed to help you get going fast, making it easy for you to set up and manage the right
IT environments for improved learning outcomes. Now, you can better align education and IT strategy to reduce costs, improve operational efficiency, and
realize the benefits of cloud computing and hybrid infrastructures. Set up your classroom in an hour with a simple but powerful solution for managing policies,
apps and settings.
3. Get better results for your students on a platform they never outgrow.
• Teach students using the technology they will need to know for their future and that help them achieve better learning results. Microsoft Office is ranked in
the top five requested job skills and is the only software listed in the top ten skills. ** Students can learn via robust team-based classroom experiences where
every student has access to modern tools for collaboration, hubs for teamwork, personalized learning tools, and the ability to collaborate and co-create in
real-time using Microsoft Teams and Office 365 for Education.
• Built-in software and device functions provide measurable gains in learning outcomes. Learning Tools for OneNote and the Immersive Reader, when used in
schools with personalized learning plans, have helped students increase reading speed and comprehension. *** Windows Ink capabilities found on new
devices boost comprehension and test scores. ****
• Educators can teach in imaginative new ways, such as teaching coding using Code Builder for Minecraft: Education Edition. ***** Students can take
advantage of the most comprehensive 3D experience, important because 3D and spatial thinking have been shown to increase test scores and attentiveness.
*When licensed for all faculty and staff via the student use benefit. Based on a calculation of 500 faculty and staff, 2000 devices, a device refresh cycle of 4 years and a Google MSRP of $30 per device for the lifetime of the device.
** IDC: Keys to the Future: Align Workforce Readiness Skills to Ensure Student Success ***LAccording to Lauren Pittman, Special Education Teacher, Holly Springs Elementary, https://www.youtube.com/watch?v=3Ztr44aKmQ8&feature=youtu.be
****Computer interfaces and their impact on learning by Sharon Oviatt *****Available stand-alone or as part of select Office 365 Education subscription plans

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Microsoft Education messaging

Empower today’s students to create tomorrow’s world. Microsoft Education Empower today’s students to create tomorrow’s world with Microsoft
offers affordable technology that students never outgrow and that is simple to Education solutions. We believe technology can inspire creativity in today’s
set up and manage. classrooms, where the makers of tomorrow reside. This next generation of
creators embrace technology as their first language; learn by collaborating and
communicating with anyone in the world; and create with touch, command
with voice, and conceptualize in 3D.
Microsoft introduces a set of educational products and services that’s

affordable and easy-to-manage—inspired by teachers and students and
streamlined for performance and simplicity.
Medium copy
Empower today’s students to create tomorrow’s world with Microsoft
Education solutions. Equip classrooms with affordable technology that students Sound bites
never outgrow and that is simple to set up and manage. Provide the right IT
environments for engaged students and improved learning outcomes. “Empower today’s students to create tomorrow’s world with Microsoft
Education solutions.”
“Equip classrooms with powerful, affordable technology that students

never outgrow.”

Section 14
Partner messaging
This section provides messaging and copy blocks detailing how Microsoft partners can
build their business and solutions on Windows 10 to address customer challenges in
keeping up with a fast-evolving business environment.
Partner types include traditional system integrators (SIs), licensing solution partners
(LSPs), managed service partners (MSPs), and independent software vendors (ISVs).
Read more about Windows 10 for Microsoft partners
Download the new Forrester Partner Opportunity study

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Why choose Windows 10 and Microsoft 365

Digital Transformation is accelerating all around us, and the way we work and live is dramatically affected. Technology enables us to do more, to envision new things,
and to be more flexible and agile as we face new challenges. Windows 10 and Microsoft 365 enable your customers to succeed in growing their business and
increasing profitability.
1. Windows 10 embraces the world of Digital Transformation 1. Migrating to Windows 10 and Microsoft 365 will make your customers more
More than 500 million devices are already experiencing the security and secure and also more productive
productivity innovations that Windows 10 offers. By including many new For any commercial customers still running Windows 7 or Windows 8 Enterprise,
advanced security protection features in Windows 10, Microsoft ensures that your the case to move to Windows 10 is very clear. The security improvements with
information and identity are protected from modern threats of the digital era. In Device Guard, Credential Guard, and Windows Defender Advanced Threat
addition, by innovating and delivering on new productivity enhancements for Protection—to name just a few new enhancements—are dramatic. The many
powerful, modern devices, we are empowering your customers to work where productivity improvements, like enhanced Touch, Windows Hello*, the improved
they want and how they want, more efficiently than ever before. Designing Start Menu, Cortana** integration, and Windows Ink innovations, make Windows
Windows 10 for the modern business environment—where innovation and real- 10 an enjoyable adjustment for employees. And by deploying the full Microsoft
world business requirements meet the rapidly changing world of the cloud and 365*** suite, customers ensure that employees’ creativity and teamwork are
the modern workforce—–allows Windows to continue as the most-preferred further optimized through Office 365***, and that their IT management is
commercial OS in the world. simplified with Enterprise Mobility + Security.
2. Take advantage of Windows 10 and Microsoft 365 deployments to grow

your services business today
As a Microsoft partner, you have the opportunity to deploy Windows 10 to your
customers, and then manage ongoing services including Updates, Security
Services, and Workplace Management. With the launch of Microsoft 365***, which
includes Windows 10, Office 365*** and Enterprise Mobility + Security, it is easier
* Windows Hello requires specialized hardware such as fingerprint reader, illuminated IR sensor, or other biometric sensors depending on the authentication enabled.
**Cortana available in select markets; experience may vary by region and device.
than ever for you to add your service and support to several great Microsoft
*** Subscription sold separately. technologies so that customers get the best working experience available. Use
Windows 10 and Office 365 deployments to elevate your relationship with your
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Why choose Windows 10 and Microsoft 365

As a Microsoft partner, you can help enable your As a Microsoft partner, you can enable your customers to transform their business and succeed in their digital
customers’ digital transformation with Windows 10 and transformation. You can help your customers stay better protected against modern security threats,
Microsoft 365*. No matter your specialty, you can build leveraging built-in capabilities of Windows 10, the most secure Windows ever. Use Windows Defender
value with more continuous customer engagement, Advanced Threat Protection to help secure your customers – monitoring threats and defending them from
provide more comprehensive services, and increase internal or external attacks. You can also enable greater customer productivity by driving commercial
your revenues. deployments with Microsoft 365*, a simplified offering that includes Office 365*, Enterprise Mobility +
Security, and Windows 10 Enterprise. This fully integrated, modern desktop upsell and cross-sell opportunity
will result in happier, better protected customers and larger, more lucrative, and more consistent projects for
Medium Copy you. You can design your Microsoft 365 service offering with Windows 10 to provide packaged security
As a Microsoft partner, you can enable your customers solutions including configuration, monitoring, and remediation. Or build services for update and deployment
to transform their business and succeed in their digital management, support with on-premises and cloud network capabilities, or compliance, identity, and license
transformation. You can help your customers stay better management services. And of course, add your unique creativity and IP by delivering innovative applications,
protected against modern security threats, leveraging solutions, and training that your customers need. No matter your specialty, you can increase your customer
built-in capabilities of Windows 10, the most secure engagement and ongoing revenues with Windows 10 and Microsoft 365.
Windows ever. You can enable greater customer
productivity by driving commercial deployments with
Microsoft 365*, a great new offering that includes
Windows 10 Enterprise, Office 365*, and Enterprise
Sound bites
Mobility + Security. While deploying the modern “Windows 10 looks and feels familiar, while also providing new productivity and security enhancements.”
desktop, you can provide packaged solutions ranging
from training and desktop management to security and “Windows 10 is designed to work with Microsoft 365*—meaning you can develop full, robust solutions
compliance, plus identity and license management. No and support customers across their business.”
matter your specialty, you can increase your customer “With great tools like Upgrade Analytics, I know exactly which apps need focus as I migrate
engagement and ongoing revenues with Windows 10. customers to Microsoft 365* and keep them updated.”
* Subscription sold separately.

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Windows 10 partner opportunities

1. Provide modern desktop services to meet modern IT customer needs 1. Deploy Windows 10 and Office 365 ProPlus together with Microsoft 365 powered devices
Windows 10 and Microsoft 365 create opportunities for you to engage with your customers in FY18 is poised to be the peak year for Windows 10 commercial deployments and updates. With
continuous dialogue about ongoing technical needs. With Microsoft 365, deployment is just the virtually all commercial customers considering or implementing Windows 10 migrations today,
beginning. For example, you can manage your customers’ updates for Windows 10 and key and Windows 7 End of Service just around the corner, there is significant opportunity on the
applications, including Office 365 and Enterprise Mobility + Security, as well as device lifecycle table for partners through transformation consulting, infrastructure and software audits,
management. You can add services like network and infrastructure management. You can also compatibility testing, project management, and deployment and upgrade execution. Best of all,
add mobile device management (MDM) services with Microsoft Intune* to give your customers a Windows 10 deployment project strategically positions you to become a trusted advisor and
secure access to corporate apps and data from virtually anywhere, on any device. Then offer your customers’ go-to for additional projects and services. Consistent releases of Windows 10
greater manageability and security with Azure Active Directory,* System Center Configuration will stimulate the need for ongoing customer support and consulting. This is a great new
Manager,* and Microsoft Intune.* Additionally, you can deliver helpdesk and break-fix support opportunity for you to engage your customers and help them to stay secure, productive, and
or offer compliance, identity, and license management services. With Windows 10 and Microsoft successful. Additionally, Microsoft offers tools and support with Microsoft 365—such as
365, you have multiple opportunities to engage more deeply—and more regularly—with your Windows Upgrade Analytics, System Center Configuration Manager,* Microsoft Intune,* and
customers. And as you expand to add more service lines, you can also grow your customer base Ready for Windows—to help ensure that updates and deployments are easier for you and your
and your bottom line. customers.
More details Windows FastTrack
2. Protect your customers against modern threats with modern security 2. Deliver innovation that customers want
Data and identity security is critically important to every business—and more so all the time with Business customers are demanding more efficiency and productivity from their technology
the rise of modern and targeted threats. Combine your intellectual property with the built-in, investments. With more than 500 million devices running Windows 10, you can seize the
enterprise-grade protection offered in Windows 10 and Microsoft 365* to build a modern opportunity and capitalize on your intellectual property to create and sell innovative
security management practice. Taking advantage of capabilities such as Windows Defender applications and strategic services, such as custom line-of-business (LOB) or industry apps,
Device Guard, Windows Defender Credential Guard, and Windows Information Protection**, you management and productivity services, and technology consulting services. Windows 10 makes
can offer services that help protect customers’ devices, data, and networks. And, in the event it easy for you to deliver your solutions and develop apps. Microsoft supports your
that something slips past existing security defenses, you can help your customers through post- development on the Windows platform through resources including Ready for Windows, the
breach detection and remediation by leaning on the capabilities of Windows Defender Windows Dev Center, the Microsoft Developer program, and more.
Advanced Threat Protection, which enable a quick and effective response. Windows Dev Center
*Product sold separately
Learn More
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Seize the Windows 10 deployment opportunity,

and sell Microsoft 365 services
A Windows 10 deployment practice strategically positions you to become a A Windows 10 deployment practice strategically positions you to become a
trusted partner and your customers’ go-to for additional projects and services. trusted partner and your customers’ go-to for additional projects and services.
Take advantage of the Windows 10 and Microsoft 365** migration as your Take advantage of Windows 10 and Microsoft 365** migrations as your
doorway to long-term customer value—and more consistent, long-term service doorway to long-term customer value. Deployment projects can be difficult,
revenues. and with regular Windows update releases, you can benefit from ongoing
customer support and consulting to manage those updates. By migrating your
customers to Windows 10 and keeping their technology up to date, you will
help them to be successful and more secure in the modern, digital age while
locking-in more consistent, long-term service revenues. Additionally, Microsoft
Medium Copy offers you tools and support—such as Windows Upgrade Analytics, System
A Windows 10 deployment practice strategically positions you to become a Center Configuration Manager,* and Ready for Windows—to ensure that
trusted partner and your customers’ go-to for additional projects and services. updates and deployments are easier.
Take advantage of Windows 10 and Microsoft 365** migrations as your
doorway to long-term customer value. By migrating customers to Windows 10
and keeping their technology up to date, you help them to be successful and Sound bites
secure while locking in more consistent, long-term service revenues. Microsoft
offers you tools and support—such as Windows Upgrade Analytics, System “Windows 10 deployments are moving fast now, and Microsoft 365* brings
Center Configuration Manager,* Microsoft Intune,* and Ready for Windows—to the integrated solution that we have been waiting for.”
ensure that updates and deployments are easier. “There is great new revenue opportunity this year. We plan to deploy
Windows 10, deploy Microsoft 365**, and manage on-going updates and
security for our customers.
*Subscription sold seperately

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Provide modern desktop services for modern IT needs

Windows 10 and Microsoft 365* can help you engage your customers with Windows 10 and Microsoft 365* create opportunities for you to engage with
continuous service projects. In deploying Windows 10, your work is just your customers in continuous dialogue and ongoing service projects—
beginning. As you expand to add more service lines, you can also grow your deployment is just the beginning. For example, you can manage your
customer base and your bottom line. customers’ updates for their applications, including Office 365 and Enterprise
Mobility + Security, as well as powered device lifecycle management. You can
add services like network and infrastructure management, or mobile device
management services to give your customers secure access to corporate apps
and data from virtually anywhere, on any device. Additionally, you can offer
helpdesk and break-fix support or compliance, identity, and license
Medium Copy management services. With Windows 10, you have multiple opportunities to
Windows 10 and Microsoft 365* can help you engage your customers with engage more deeply—and more regularly—with your customers. And as you
continuous service projects. In addition to deployment projects, you can expand to add more service lines, you can grow your customer base and your
provide them with new services like network and infrastructure management or bottom line.
mobile device management services to give them access to corporate apps and
data. You can also offer helpdesk and break-fix support or offer compliance,
identity, and license management services. With Windows 10, you have Sound bites
multiple opportunities to engage more deeply—and more regularly—with your
“Windows 10 unlocks new directions for your business to engage with
customers. And as you expand to add more service lines, you can grow your
customers, realize profitability, and have a successful cloud business.”
customer base and your bottom line.
“The Microsoft 365* suite is what my customers need and want to ensure
ongoing productivity and efficiency – while remaining secure. My ability to
deliver this to them is a huge value.”

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Protect against modern threats with modern security

Data and identity security is critically important to every business Data and identity security is critically important to every business—more so all the time.
in the modern IT era. With Microsoft 365* and Windows 10—the Advanced threats require advanced security solutions. Windows 10, the most secure Windows
most secure Windows ever—you can help protect customers’ ever, is trusted by many of the world’s largest organizations. With the built-in enterprise-
endpoints, networks, and data against modern security threats. grade protection offered in Windows 10 and Microsoft 365*, you can help protect customers’
Windows 10 gives you what you need for your security endpoints, networks, and data against modern security threats. This includes data, device, and
management practice. identity protection with Windows Defender Device Guard, Windows Defender Credential
Guard, and Windows Information Protection**. And protect against internal and external
attacks with post-breach detection and remediation with Windows Defender Advanced Threat
Protection. Windows 10 and Microsoft 365 give you what you need for your security
Medium Copy management practice.
Microsoft 365* and Windows 10, the most secure Windows ever,
are trusted by many of the world’s largest organizations. With
built-in enterprise-grade protection, you can help protect your
Sound bites
customers’ endpoints, networks, and data against modern “Windows 10 is the most secure Windows ever. Customer data, networks, and identity
security threats. In addition, Windows 10 allows you to better are protected.”
protect your customers’ identity and data, and helps you detect
and respond to both external and internal attacks. Windows 10 “Customers can stay always up to date*** with the latest and greatest security and
and Microsoft 365 give you what you need for your security control from Microsoft—and it’s all built right in.”
management practice.
“Respond quickly to breaches, prevent pass the hash attacks, and help customers
protect their business against modern threats.”

*** For the supported lifetime of the device
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Deliver innovation that customers want

With more than 500 million devices running Windows 10, your opportunity to Business customers are demanding more efficiency and productivity from their
capitalize on your intellectual property to create and sell innovative technology investments. With more than 500 million devices running Windows
applications and strategic services has never been better. And Microsoft 10, you can seize the opportunity and capitalize on your intellectual property to
programs and services will help you do it. create and sell innovative applications and strategic services such as custom
LOB or industry apps, management and productivity services, and technology
consulting services. Windows 10 makes it easy for you to deliver your solutions
and develop apps. Microsoft supports your development on the Windows
platform with resources including Ready for Windows, the Windows Dev
Center, the Microsoft Developer program, and more.
Medium Copy
With more than 500 million devices running Windows 10, the timing has never
been better for you to seize this opportunity. Capitalize on your intellectual Sound bites
property to create and sell innovative applications and strategic services such
as custom LOB or industry apps, management and productivity services, and Windows 10 is the most compatible version of Windows ever.* Showcase
technology consulting services. Windows 10 makes it easier for you to deliver your software in the Ready for Windows directory and let your customers
your solutions and develop apps, and Microsoft will help you with the know your software is ready for Windows 10.”
resources you need to be successful.
*Based on analysis by Microsoft of millions applications on Windows, across information worker, consumer and games categories. Based on information shared by customers, 99 percent were inferred as compatible.

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Why sell Windows through Cloud Solution Provider (CSP) program

1. Businesses need your help
Over 90% of businesses have limited or no IT resourcing, but 100% of businesses need to be productive and stay secure.
With solutions for businesses of every size and complexity, adding Windows to managed servicing practices means significant opportunity for partners. Selling
Windows 10 through CSP creates an opportunity to work more closely with smaller companies who may not have IT on staff. As you provide strategic
leadership and expertise to manage the end-to-end customer relationship, you become their go-to resource for all technology needs.
2. Solutions for every business

Every business, regardless of size, can subscribe to a solution that best meets their needs.
Every business is different, but all businesses share a set of fundamental security, productivity, and management requirements that Windows 10 delivers.
Starting from the cost of coffee and a donut every business can afford the most secure Windows ever, comprehensive IT support, and the flexibility to change
and evolve subscriptions as business needs change.
3. Windows will expand and strengthen your managed services portfolio

Cloud partners have 2.0X the growth and 1.5X the gross profit of their non-cloud peers*.
The security, management, and productivity features in Windows 10 make it easier for you to deliver your solutions, such as technology consulting, project
management, IT management, customized security strategies, and line of business or industry app development. In fact, the average cloud value-added partner
today sells $5.87 of their own offerings for every $1 of Microsoft cloud solutions they sell*. The bottom line? Windows 10 in CSP creates opportunities to realize
increased revenues at a high margin, by selling and managing both one-time and recurring services.
* Source: IDC eBook, sponsored by Microsoft, The Modern Microsoft Partner Series, Part 1: The Booming Cloud Opportunity, 201

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Developer opportunities with Microsoft 365 (ISVs + SIs)

Microsoft 365* with Windows 10 offers a robust developer experience for Independent Software Vendors (ISVs). More than 500 million devices are already running
Windows 10, and business customers continue to demand more compatible, more innovative, and more productive apps. When you develop your applications on
Windows 10, you can capture this market opportunity, create powerful new application experiences, and develop new and better ways to engage customers.
1. New value to your customers 1. Modernize existing applications and develop engaging, universal solutions for
Whether it’s the enhanced touch capability that Windows 10 offers, the customers
improvements around security and identity, the better browsing and cross-platform The Universal Windows Platform (UWP) provides customers with a consistent
integration that is enabled, or the more powerful modern Windows devices that allow experience that adapts to different Windows devices—all with one set of APIs, tools,
your customers to do more, faster—Microsoft 365* with Windows 10 enables you to and services. You can package existing applications and convert them to UWP to take
provide better solutions for your customers than ever before. This means new advantage of Windows 10 capabilities such as Windows Hello*** for Business (to
opportunity for you to grow your business and increase revenue. authenticate users with just a glance); Windows Ink (to give natural writing and
editing functionality), or even holograms.
2. The application industry—and Microsoft—are moving from major block release
to frequent updates 2. Microsoft supports your development efforts at every step of the way
With Microsoft 365*, and the new release cadence of Windows as a service (WaaS), The Windows Dev Center and Microsoft Developer program provide prescriptive
customers receive monthly quality updates and twice-annual feature updates. The guidance to build applications to support Microsoft 365*. When you’re ready to go to
model enables you to decouple your release cycle so you can release new products in market, the Ready for Windows directory and Windows Store for Business provide
the technical rhythm that best fits you. visibility to a large base of Windows business customers, as well as an easy way to
deliver application updates post purchase.
3. Get credit for compatible applications with customers making the move to
Microsoft 365
Most Windows 7 and Windows 8.1 applications work with Microsoft 365**, but many
IT managers want to know for sure about their business critical software. Starting this
September, the Ready for Windows directory enables you to register your Windows
10 and Office 365 ProPlus* solutions, so IT managers can migrate with confidence to
**Based on telemetry Microsoft receives from customers.
Microsoft
***Windows 365, knowing
Hello requires specializedyour applications
hardware support
such as fingerprint reader,it.
illuminated IR sensor, or other biometric sensors depending on the authentication enabled.
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Developer Microsoft 365 and Windows 10 partner opportunities

(ISV and SIs)
Microsoft 365* and Windows 10 offers a robust developer experience. Microsoft 365* and Windows 10 offers a robust developer experience and can
Modernize existing applications using Desktop Application Converter or bring new value to your customers. You can modernize existing applications
develop from scratch with the Universal Windows Platform (UWP). Windows 10 using the Desktop Application Converter or develop applications from scratch
provides simplified testing, and you can feel confident that your enterprise- on the Universal Windows Platform (UWP) to provide customers with a
ready applications work across Windows devices. consistent experience that adapts to different Windows devices with just one
set of APIs, tools, and services. With Windows 10, you can be confident your
apps are compatible, because most Windows 7 and Windows 8.1 apps “just
work” in Windows 10. When you build around Microsoft 365, you can take
advantage of Windows as a Service—and with more frequent OS updates,—
Medium Copy decouple your release cycle from Windows, with simplified testing. Microsoft
Microsoft 365* and Windows 10 offers a robust developer experience and can provides tools, resources, and guidance to support you along the way,
bring new value to your customers. You can modernize existing applications whether you need to migrate and modernize apps or go to market to reach
using the Desktop Application Converter, or develop compatible apps using the the more than 500 million devices running Windows 10 today.
Universal Windows Platform (UWP) with simplified testing. Microsoft offers a
range of tools and guidance to support your development and testing efforts, Sound bites
with more than 500 million devices already running Windows 10.
With Windows 10, your applications just work—across more than 500
million devices worldwide."

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Windows resources for Microsoft partners

• FastTrack connects customers to partners. FastTrack provides tools, resources, and prescriptive guidance to migrate customers to Windows
10 quickly, efficiently and with confidence—so that you can capture high value services opportunities, and receive greater margin and
recurring revenue streams to help grow your business and profits.
Deployment • Windows 10 Deployments – Get basic Deployment tools and guidance quickly
• Windows Analytics – Learn how Windows Analytics speeds deployments and helps you target applications needing remediation support.
• MPN Windows Solution Page offers a home for Windows partners to gain access to key marketing, sales, and readiness materials. Add this
page to your favorites list and visit often.
• Drumbeat offers web-delivered, to-partner sales and marketing training, up to 200-level.
Readiness • Learning Paths enable you to sharpen your skills, on-demand.
• Microsoft 365 Tech Series offers 300-level technical deep-dive training delivered live and on-demand. For live, in-person training, reach out
to your Microsoft business contact.
• Microsoft 365 Partner Portal – find new content for partners, focused on Microsoft 365
• Windows Dev Center provides content, samples, downloads, and design inspiration to complete an app for Windows.
Through a Microsoft Developer program account, submit apps and add-ins to Microsoft marketplaces.
Solution •
• Desktop App Converter: Build and re-package your existing desktop app to the Universal Windows Platform (UWP).
Development • Windows 10 Cookbook provides guidance to verify compatibility of existing and planned apps for Windows 10.
• Ready for Windows helps you get your application in a directory used by IT decision makers around the world.
• Partner Marketing Center provides ready-to-use campaign materials and resources to help you get to market faster.
Leverage the Secure and Productive Windows 10 Enterprise campaign.
Marketing
•
• Drive Windows on CSP with these campaign resources.
• Sign up for the Windows 10 partner newsletter for insights delivered directly to your inbox.
Section 15
Customer stories
This section provides a selection of customer stories focusing on how Windows
10 addresses the challenges they face in keeping up with a fast-evolving business
environment.
See more on the external customer story portal

Enterprise Adventist Health Group
Australian Government Department of Human Services
customer Broward County Public Schools

Calgary Board of Education
stories Caesars Entertainment

China Light and Power
Dell
Hendrick Motorsports
HM Revenue & Customs
Hong Kong Polytechnic University
Italian Ministry of Defense
Kimberly-Clark
MARS
NASCAR
PGA Tour

To better serve more With faster authentication
than 4.7M patients and less reliance on
passwords, Adventist
annually, Adventist Health Systems is poised to
Health System is deliver quality patient care
working to ensure quickly
that its health care
professionals are The organization is
upgrading more than
able to access data
55,000 devices running
securely and from Windows 7 to Windows 10,
any device with a goal of 25 percent of
its devices in the first year
“Our experience to-date with Windows 10 and application compatibility

has truly exceeded our expectations. The Windows 10 upgrade will help
bring about improved mobility for physicians, stronger security and
easier authentication to improve the operational efficiency of staff.”
Tony Qualls, Director of Technical Service, Adventist Health Group

Australian Government
Department of Human Services
“Our last operating system upgrade

to 45,000 desktops and devices,
took us almost 3 years. With
Windows 10 it took us 4 months
with a much better user
experience.”
Mike Brett, General Manager,
ICT Infrastructure
Deployment Commitment Touch First Modern Enhanced end to end Express Plus Connect System is accessibly
• 45,000 total seats by Nov. 2016 Applications + Device: security with allows ADHS to deliver designed for a broad
• UWP custom "Express Plus 1,000 devices with a multifactor services remotely where range of customers,
Universal Application authentication to local specialists are not including those
Connect” LOB app to engage
“Express Plus Connect” simplify access to available, and provides with physical or
citizens in remote areas of to engage citizens in corporate data deeper citizen interaction mental disabilities
Australia remote locations while working on
Windows 10 Commercial Storybook | Fall Creators Update the road
“Windows 10 is fantastic. A lot of
the best functionality revolves
around its tremendous
touchscreen support.”
Robert Decker, Educator, Sheridan
Technical High School
Summary By 2016-2017 All teachers and Broward has 366 Students and
Broward County Public Schools, the nation’s school year, the students have certified MIE teachers are enjoying
district has migrates to the teachers, in the advanced
sixth-largest school district with more than
160,000 Office 364 suite, addition to 36 MIE features and
225,000 students and 236 schools, has adopted
Windows allowing for higher trainers,. The goal is integration with
the Windows 10 operating system as its primary devices, productivity and to have certified other Microsoft
IT platform to provide students with more replacing Apple collaboration in the teachers/trainers at applications, like
personalized
Windows 10 Commercial learning.
Storybook | Fall Creators Update devices classroom all Broward schools Microsoft OneNote
“Windows 10 helped IT eliminate
complexities with rolling systems out
to users, making our services more
efficient and dependable. It also
provided an easy-to-use interface for
students and teachers, which helped
with the deployment. We will also see
efficiencies in ongoing support with
the streamlined approach to
updating, and the ability to quickly
provide new features to our users.”
Brad Grundy, Chief Financial Officer
Deployment Commitment Refresh existing Windows Full management of Leveraging the Windows Store
• 2,300 seats to 22,000 seats machines (~22,000 client devices using for business/education this will
• Standardize on machines) and to be able to offer existing management allow processes to be created to
single platform alternative “cool” Windows 10 infrastructure centrally purchase and manage
• Leverage existing devices to schools to replace iOS applications for staff and students
management infrastructure and Chrome Book devices to enable application self-services
Built on the Universal
Caesars Entertainment
Windows Platform
Group pilots the
Connected Room at Personalized offers
the Las Vegas strip’s through the Microsoft
only boutique hotel – Cloud
The Cromwell. The
solution controls all Launched in all rooms by
aspects of guests’ stay mid 2017
into a single system
experienced through a Built with Microsoft
Windows 10 device partners iRiS Software
Systems and Ireckon
“Technology is the key to revolutionizing our industry

and The Connected Room, built on Windows 10 and
the Microsoft Cloud, can help us drive that
transformation.”
Scott Campbell, VP and Chief Architectural Officer, Caesars
Entertainment

“Windows 10 has changed the
game at CLP. Enabling full touch
screen ability, quicker deployment
times and most importantly the
most reliable operating system
we’ve ever had.”
Kane Steel, Director – Group IT
Operations, PMO and Smart Grid
Deployment Commitment Empower CLP Modern technologies such as Empower Surface Hub replaces myriad
• 1,500 Windows 10 devices employees to navigate BitLocker, Credential Guard, power users conference room tools and
deployed, 2500 by Sept 2016 and present critical Office 365, OneDrive for and executives to technologies, delivering the
• Surface Hub for Smart Conference business Business, SCCM, Windows visualize CLP’s power and versatility of a
Room insights/analytics Store for Business and business data, connected device with the
solution by July 2016 in a natural way via Advanced Thread Analytics making faster and simplicity of a custom interface
• Power BI & Azure Machine Cortana personal offer a secure and easy to better decisions that is built for people to walk up
Learning using Cortana Analytics assistant manage solution and use
“Combining the best Windows
operating system ever with our
award-winning, touch-enabled Dell
Notebooks unlocks a new level of
power and productivity. I believe
we have contemporized the
desktop like never before and have
really changed how people work
every day.”
Chris Murphy, Vice President, IT
Team Member Experience Services
Summary Windows 10 Security nhancements such

E Dell plans to enable
Dell uses Windows 10 Enterprise to enable its provides improvements have as HTML5 are Windows 10
security, helped protect data simplifying the advanced security
People Strategy and create a
scalability, and enhanced the company’s features such as
Connected Workplace where employees
flexibility, overall security application test and Device Guard,
collaborate in a highly mobile and flexible work features, and a posture of their deployment Credential Guard
environment to deliver breakthrough high-quality user endpoints processes auditing, and
performance for customers, partners, and team experience Windows Information
members.
Windows 10 Commercial Storybook | Fall Creators Update Protection
“Windows Defender ATP identified
a threat before we lost any critical
data on one of our Crew Chiefs PCs.
Other scanners didn’t see the threat
and the Windows Defender ATP
quickly alerted us a back door had
been installed and was actively
looking to download ransomware.
Windows Defender ATP kept us from
experiencing a catastrophic failure in
our malware defenses.”
Matthew Cochran, Manager of Information
Technologies, Hendrick Motorsports
Deployment Commitment Leverage Azure Ability to make real- In-Place upgrade Solution to be
• 650 Win10 Seats deployed ML to improve race time decisions across the used by Jimmie
• Windows 10 UWP competition app day decisions for fuel across device form enterprise from Johnson, Dale
w/Azure ML backend consumption factor to improve Windows 7 to Earnhardt Jr,
• Windows Defender ATP competition Windows 10 in Kasey Kane and
four months Chase Elliott
“We're genuinely changing the way we
work, empowering staff, increasing
collaboration, and thus improving
efficiency and effectiveness.”
Steven Walters, Chief Technology Officer
Deployment Commitment Thanks to the safeguards HMRC has rolled out 25,000 With the move to
• HMRC has deployed 25,000 Surface Pros, 97 around Windows 10, Office Surface Pro devices, 97 Windows 10, HMRC
365, and Azure datacenters, percent of which run staff have access to
percent of which run Windows 10 HMRC can be confident that Windows 10. These devices the latest technology
• Provides staff with Microsoft Surface Pro devices, vital confidential information is have replaces the large and features, and the
with the Windows 10 Enterprise operating system, kept highly secure, while still amounts of paperwork organization has
along with Office 365 for cloud-based productivity being easily accessible to those employees used to have to reduced
who need to access it. carry to meetings. administration costs.
and
Windows collaboration
10 Commercial Storybook | services
Fall Creators Update
“Microsoft has helped us
rationalize processes at every
level, realize the cost of our
investment, and implement an
exciting IT and education vision
for PolyU. You could say we’re
having fun.”
Gerrit Bahlman, Director of
Information Technology, Hong Kong
Polytechnic University
Deployment Commitment Give students Establish more IT Help students avoid Strike the right
• Windows 10 and Microsoft Office 365 support and teachers control but give queues, get more balance between
easy access to academic and time with computer ease of management,
Virtual Student Computing Center, connect
the resources research resources at Virtual information security,
students to learning resources
they need to get departments Student Computing and the institution’s
• Microsoft Virtual Desktop Infrastructure, work done flexibility and Center with 2,000 needs
Hyper-V, System Center Configuration wherever they independence to virtual seats
Manager support virtualization, improved find the innovate
security,
Windows and
10 Commercial centralized
Storybook | Fall Creatorsmanagement
Update opportunity
Focusing on Italy has experienced a
innovation and to 30% increase in cyber
crimes and a 135%
meet the needs of its increase in ransomware
military community, in last year
the Italian Ministry of
Defense is upgrading
Leveraging Windows 10
to Windows 10 with Hello, Credential Guard
the goal of increasing and Device Guard to
productivity and protect their digital
assuring security identities, systems and
data
“We have chosen to adopt Windows 10 as a strategic element

of our organization because it is the operating system that
allows us to obtain not only a higher standard of protection,
but also a personalized, user-friendly experience.”
Captain Maurizio La Puca, Joint Force Cyber Defense Operations,

Command of the Ministry of Defense General Staff
“With the Windows as a Service
model that’s been introduced with
Windows 10, we have reduced our
operating system deployment
time from up to eight weeks to
less than two weeks.”
“Windows 10 promises to provide
us with the tools that we need to
respond to today’s new security
threats – right out of the box.”
Dorothy Stephenson, Director, ITS
Deployment Commitment Kimberly-Clark has A rugged, secure Enable plant-floor Increased agility with
• 700 seats deployed immediate needs for mobile device will computing via a secure Windows 10 device
• 1,500 Windows 10 devices Windows tablet devices enable workers to and manageable device provisioning and on-
deployed by Oct 2016 in several plant-floor complete tasks more going management
• Scale to all 35K employees in scenarios effectively and via SCCM
2017 efficiently directly
on the plant floor
“Initiatives like Windows 10 and our
new digital workplace help MARS
direct IT investment dollars toward
unlocking greater potential across our
organization.”
J onathan Chong, Digital Workplace and
Corporate Systems Director
“With Windows as a Service, our IT

team can focus on enabling new
features in Windows 10 and Office 365
that promote Associate productivity
and job satisfaction.”
Joe Carlin, Technology Service Delivery
Director
Deployment Commitment With Windows 10, cloud-based Windows 10 aligns with MARS intends to combine MARS desires to be a
• 5,000 device deployment by Office 365, and an early evaluation Mars Digital Workplace existing BitLocker Drive leader in technology—
September 2016 of Windows Intune, MARS intends strategy to provide Encryption with other Windows 10 helps them
• Green field deployment to align to expand its on-premises modern, intuitive tools to Windows security features create a more desirable
with Digital Workplace Strategy capability for mobile device increase mobility, to help safeguard all the work environment to
• Increase executive mobility with management in the Microsoft security, ease-of-use and company’s devices and attract new employee
single unified platform on light Enterprise Mobility + Security to collaboration reduce risk to its corporate candidates and millennials
weight devices manage mobile devices and data
applications
“Windows 10 brings a new set
of capabilities for identity,
information protection and
malware resistance. This will
help remove reliance on third
party security solutions and
give NASCAR an end-to-end
safe and secure computing
environment.”
Steve Worling, Managing Director
NASCAR Information Services
Deployment Commitment Reduced pre-race NASCAR officials and Optimize workflow Improve data
• Windows 10 adoption across racing officials to inspection process series directors now by consolidating visualization for
streamline race day Inspection process from five hours to have information/ improved decision
• UWP solution with Azure backend to improve race two & half hours real-time data applications into a making and offer
operations and optimize workflow and decision making to ensure single unified view extensibility to easily
during and post race competitive balance for race operations grow the solution over
and adherence to time at lower cost and
rules effort
“With the Microsoft Surface Pro
and Lumia devices running
Windows 10, the PGA TOUR will
have intuitive, secure and easy
to use devices that allow our
volunteers to track every shot
and deliver accurate and timely
data to our backend systems.”
S teve Evans, Chief Information
Officer, PGA TOUR
Deployment Commitment Access archive content (video, Contextualizer Arm 11K PGA Tour In-place upgrade from
• 800 Windows 10 seats deployed, audio, images, statistics, written Application on volunteers with Windows Windows 7 to Windows 10
1,300 Fall 2016 editorial) to leverage Azure Windows 10 devices 10 Surface Pro and Lumia to unify endpoints on singe
• Azure Content Relevancy Engine (CRE) analytics, machine learning, and provides rich toolset devices with new UWP platform for better security,
& Azure ML Fall 2016 rich data analysis to mine archives for querying and applications. Data will be management and access to
• Windows 10 UWP – Walking scorer, to surface relevant, personalized richly visualizing captured via three apps: applications through
Laser Operator & Greenside Grid apps content on demand to a wide data Walking Scorer, Laser Windows Store for Business
• Windows 10 PGA TOUR Live Tournament variety of PGA TOUR digital clients Operator, Grid Tracker
Consumer app
SMC
customer
stories
Homegrown Trailers
Wijkracht

“After having a mishmash of
technologies for a few years, it
has been refreshing to have one
set of software and hardware
technologies―Windows 10,
Office 365, Dynamics 365 and
Windows devices―that are
intuitive to use and work
seamlessly together. “
Corey Weathers / Co-founder, Chief
Executive Officer, Homegrown Trailers
Deployment Commitment Homegrown appreciates Windows Ink allows Communication and

• 8,500 Windows 10 devices Windows 10 operating speed Homegrown to notate collaboration have grown
migrated from Windows 7 and how intuitively everything documents and engineering because of Microsoft products
by mid 2017 works together, especially the plans quickly on the Surface like SharePoint, Microsoft
• Replacing 4,500 pilot iPads ease of collaboration and Pro 4 when working with the Planner and Skype for
with Surface devices communication from using its production team Business
Windows 10 Commercial Storybook | Fall Creators Update suite of tools
Social workers adopt Microsoft cloud and
devices to better connect with the
community
Wijkracht wanted an IT environment that combined

mobility with security, simplicity, and value but didn’t
want to manage an expensive IT infrastructure.
Wijkracht adopted a Microsoft cloud infrastructure

based on Windows 10 devices, Microsoft Office 365,
and Enterprise Mobility Suite.
Now Wijkracht can work directly in the community

and deliver faster, more convenient services—at
significantly lower cost and with fewer IT headaches.
“By using Windows 10 and Office 365 together,
our social workers are more effective and our Wijkracht estimates that its social workers are at
least 20 percent more productive. The Microsoft
IT costs are significantly lower.” cloud IT environment reduces costs by 30 percent.
- Jos Geesken, CIO, Wijkracht
Section 16
Windows licensing
For information on Windows 10 licensing, contact your Licensing Sales Specialist
(LSS)

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What is volume licensing?

1. Volume Licensing is designed for businesses. Microsoft Volume 1. Choose the plan that works for you. Microsoft offers several
Licensing provides an easy and affordable way to run Microsoft desktop editions, deployment options, and volume licensing
software across multiple computers and use online services across offers to fit the needs of your business. Various licensing models
multiple users within an organization. By acquiring licenses are available depending on the size and type of your organization,
through Microsoft Volume Licensing programs, you pay only for the products that you want to license, and the way in which you
the software license and not for additional materials. Purchasing want to use those products. As an alternative to traditional on-
in volume helps reduce your costs, enables more customized premises software licenses, Microsoft also offers cloud services
purchasing opportunities, and provides improved software subscriptions with a pay-as-you-go model; per-user, per-month
management options. pricing; and reduced-term commitments that help you lower up-
front costs, stay up to date more easily, and scale as your business
2. Gain flexibility and save money. Microsoft Volume Licensing needs change.
solutions provide the most flexible and cost-effective way to give
your organization access to the latest Windows desktop Learn more about the Cloud Solution Provider (CSP) program
technologies. Whether you want to upgrade your PCs to Windows
10, gain access to exclusive offerings such as Windows 10
Enterprise, or use Windows with greater flexibility, there is a
Volume Licensing option that is right for your organization.

Section 16: Windows licensing
Windows 10 desktop editions

Edition Audience Benefits Availability
• Familiar and personal experience
Windows 10 OEM
Consumers and BYOD • New ways to get organized and be productive
Home Retail/ESD
• Up to date with latest security and features 1
• Management of devices and apps OEM
Windows 10 Small, lower mid-size • Support for remote and mobile scenarios Retail/ESD
Pro businesses • Enabling cloud-first business VL (Upgrade only)
• Up to date and secured*
• Advanced security
Windows 10 Mid-size and large • Extensive device and app management VL***
Enterprise enterprises • Full flexibility of OS deployment & update control**
• Microsoft Desktop Optimization Pack (MDOP) **
Educational • All the features of Windows 10 Enterprise
Windows 10 institutions, students, VL
• Simplified upgrade and deployment from Windows 10
Education teachers, and Home
administrators
*
Applicable for the supported lifetime of the device
Windows 10 Enterprise LTSB is also available through VL **
Requires Software Assurance
Windows 10 Enterprise IoT is available in OEM ***
Windows 10 Enterprise is also available in CSP
Section 16: Windows licensing
Windows offerings through volume licensing

Commercial offers:
Windows 10 Enterprise E3
Windows 10 Enterprise E5 AVAILABLE
PER USER
EDU offers:
OR PER DEVICE
Windows 10 Education E3
Windows 10 Education E5
Other VL offers:
Windows Virtual Desktop Access (VDA) E3 and E5*
Windows 10 Enterprise LTSB
Windows 10 Pro Upgrade
*available per user or per device

Section 17
Programs
There are several programs in place to help validate OS features and drive
deployments and adoption of Windows 10. In this section we’ll take you through
these programs.
First Wave Rapid Deployment Program
FastTrack for Windows 10 Preview

Section 17: Programs
Changing the way

Microsoft builds and
deploys Windows with its
FANS First Wave Rapid
Deployment Program
Take deployments bigger, better, or faster
Windows 10 customer evaluation and
early adoption programs FastTrack for Windows 10
Preview
Helps customers adopt Windows 10 through partners

Seats committed: Seats deployed:
First Wave Rapid 752,660 229,927
Deployment
Program • Airline
Industry coverage:
• Sports & Entertainment
• Education
The elite Windows First Rapid •
•
Manufacturing
Financial Services
Deployment Wave program is •

•
Telecommunications
Public Sector
an early adopter, rapid •
•
Consumer Packaged Goods
Utility
deployment program
designed for enterprise
customers who plan to deploy
latest release of Windows OS.

IN
T
O ERN
N A
Section 17: Programs LY L
FastTrack for Windows 10 Plan for a

successful rollout
Deploy Windows 10
with confidence
Preview
Customer success plans, tools, and best practices
FastTrack.microsoft.com
Deployment services delivered by qualified partners
Partner referral assistance METHODOLOGY &

RESOURCES
TOOLS &
INSIGHTS
Customers and partner offers for deployment

EXPERTS
Visit fasttrack.microsoft.com to learn more about FastTrack

Boost user
for Windows 10 Preview engagement

FastTrack for Microsoft 365

Faster
Move to the cloud with confidence Deployment
Migrate email, content, and light up Microsoft 365 services
Deploy and securely manage devices

Maximized
Enable your business and gain end-user adoption ROI
Delivered by Microsoft engineers as part of your subscription
Tight integration with qualified partners for additional services Higher

Adoption
FastTrack.microsoft.com
Microsoft 365 powered device deployment

When you’ve decided to deploy, Microsoft FastTrack provides best practices, expertise and support
Microsoft recommends connecting with a qualified expert to get

the best FastTrack ‘Modern Desktop’ deployment experience
Success Plan Production Pilot End User Adoption

Proof of Concept Best Practices Up-to-date Servicing
Self-service training and guidance available at every

step in the FastTrack deployment process

Section 18
Hero business investments

Windows has amazing capabilities that empower people of action to do great things.
In this section we’ll take you through our hero capabilities.
Intelligent security
Enables creativity & teamwork

Section 18: Hero business investments

Windows 10 is designed for the needs of modern IT, helping to simplify the complexity of
today’s device management and harnessing the power of the cloud. From traditional PCs
and mobile devices, to emerging new device types, Windows 10 makes it even easier to
manage Windows devices as part of the modern device lifecycle.

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Windows 10 is integrated for simplicity, allowing IT to deploy, manage and update devices in the office or anywhere employees need to work from.
Windows 10 provides advanced capabilities that drive cost savings and help simplify device management. New devices don't require imaging by IT to meet corporate
standards. Windows 10 is integrated for simplicity, harnessing the power of the cloud for server-less device management and reducing IT complexity. Windows
Analytics enables IT to quickly obtain insights into the health and efficiency of your environment to ensure employees are compliant and have the best possible user
experience, including smooth upgrades.
Easy to deploy Easy to manage Always up to date* Proactive insights

Provide employees with an easy Simplify identity, device and Give your users the latest Upgrade with confidence: Confirm
self-service experience on their new application management with the innovation with semi-annual app compatibility using your own
PC. cloud. Maximize resources by updates for Windows 10 and Office information, Microsoft expertise, ISV
minimizing on-premises 365* apps. reports, and worldwide usage.
Stop custom imaging. Windows
infrastructure.
AutoPilot (integrated with Azure Windows Update for Business, Ensure devices and apps stay
Active Directory and Intune) Connect System Center Configuration Manager and healthy: watch for the unexpected
automatically configures settings, Configuration Manager with cloud Microsoft Intune support for semi- and proactively address before the
security policies and installs apps services like Azure Active Directory, annual updates give you control helpdesk is called.
including Office 365 ProPlus*. Microsoft Intune, and Microsoft and flexibility.
Aggregate insights in your current
Store for Business to facilitate the
Lower help desk costs with easy PC Each update is supported for 18 management tools.
transition to cloud-based
recovery/recycle. months and allows you to roll them
management.
out together or separately; once or
* For the supported lifetime of the device
*Subscription sold separately twice a year.

Hero
features Windows AutoPilot
Enhanced Mobile Device Management
Mobile Application Management
Windows Analytics
Feedback, Diagnostics and Privacy
Windows as a Service

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Windows AutoPilot
1. From the box to enterprise ready, quickly and easily.
Quickly and easily transform new Windows devices. From the time a device is
first unboxed and turned on, Windows AutoPilot gets it configured and
managed from the cloud, with no IT or end user effort required.
2. Traditional or modern, you choose.

Windows AutoPilot supports joining devices to Active Directory, registering
them in Azure Active Directory (Azure AD), and enrolling them in mobile
device management (MDM).*
3. The experience keeps getting better.

Windows AutoPilot supports additional user personalization and suppressing
End User License Agreement (EULA) to improve end user experience.

4. Stay informed during the whole process.
Devices being provisioned via Windows AutoPilot display status to let the user
know that configuration is proceeding.*
*Requires support from Intune and other MDM vendors.

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Windows AutoPilot
Tagline Long Copy
Transform Windows devices quickly and easily, without imaging. Windows AutoPilot capabilities enable the quick and easy transformation of
new devices into enterprise-ready machines, without imaging and with
flexibility to satisfy organizations of all shapes and sizes. This process can be
Short Copy done by the user themselves—without IT ever touching the device—by
leveraging technologies such as Azure Active Directory,* Microsoft Intune* or
Windows AutoPilot capabilities enable the quick and easy transformation of
third-party MDM services,* and the Windows AutoPilot device enrollment
new devices into enterprise-ready machines, without imaging and with flexible
service.
methods to satisfy organizations of all shapes and sizes.
Medium Copy
Windows AutoPilot capabilities enable the quick and easy transformation of
new devices into enterprise-ready machines, without imaging and with
flexibility to satisfy organizations of all shapes and sizes. This process can be
done by the user themselves—without IT ever touching the device—by Sound bite
leveraging technologies such as Azure Active Directory,* Microsoft Intune* or
third-party MDM services,* and the Windows AutoPilot device enrollment
“With Windows AutoPilot, it’s easy to transform new devices into ready-
service.
to-use, productive organization PCs.”
*Separate subscriptions may be required.

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1. Modern Management, transition at your own pace.
The ability to manage Active Directory Domain-joined devices through mobile device management (MDM)
solutions makes it easier to migrate to cloud-based management services. Or select deeper manageability
through System Center Configuration Manager.* Or a mix of both. Either way, Windows provides a
consistent set of configurations across device form factors through a common MDM layer. With Fall
Creators Update, it is easier than ever to transition from Group Policy to MDM with additional policies
available through MDM and a new MDM Migration Analysis Tool to cross-reference Group Policies and
MDM Policies.
2. Reduce costs and increase productivity.

Windows MDM shows users what policies, settings, and apps are managed by their organization and what
their status is, so end users know when their devices are ready for productive use. This lowers help desk
calls and allows administrators to easily troubleshoot issues. Users get fewer, shorter interruptions if they
run into problems with mobile access to corporate resources. MDM can implement policies on devices even
when users are not active. And, if a device is offline or asleep, Windows Notification Services will deliver
policy updates when it is back online.
3. Simpler for users to join.

No more multiple, confusing steps for self-service users to join their device to a local or cloud domain. Now
they can receive a link over email or find a single button and enter their work email ID to ‘Connect to work.’
4. Easily and consistently secure your devices.

(Screen simulated, subject to change; Some
Microsoft Security Baseline is available through MDM, including new and enhanced security policies apps sold separately, availability may vary).
ensuring user identities and corporate information are secure.

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Windows 10 mobile device management (MDM) provides an alternative to Lightweight mobile device management (MDM) capabilities are built into all
traditional PC management processes: you can transition to cloud based Windows 10 devices.*. Windows 10 MDM provides an alternative to traditional
management at your own pace. PC management processes: you can transition to cloud based management at
your own pace. Manage some devices traditionally with Group Policy or
Microsoft System Center,** and manage other devices using MDM through
Microsoft Intune** or third-party management products. No matter how you
decide to manage your devices, Windows provides a consistent set of
configurations across device form factors through a common MDM layer,
ensuring independent software vendors can easily support new features. With
Medium Copy Fall Creators Update, it is now easier to transition from Group Policy to MDM,
Windows 10 mobile device management (MDM) provides an alternative to to secure your devices with the Microsoft Security Baseline, now supported
traditional PC management processes: you can transition to cloud based through MDM, and for end users to know what policies, settings, and apps are
management at your own pace. No matter how you decide to manage your managed by their organization.
devices, Windows provides a consistent set of configurations across device
form factors through a common MDM layer.
Sound bite
“Windows 10 helps IT professionals manage company policies and
applications without compromising employees’ productivity.”
* Specific MDM capabilities vary with each Windows 10 edition.

**Products and subscriptions sold separately

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1. Mobile Application Management (MAM)* provides management
capabilities for BYOD across PCs, tablets, and phones.
Using MAM, your IT can manage corporate data, access to cloud resources,
copy/paste protection, and selective wipe on personal devices without impacting
the user’s personal data.
2. Enforce PIN and data protection policies on personal devices.

With Windows 10 MAM* IT can ensure personal devices comply with corporate
PIN and data protection policies.
3. Additional flexibility with support for different mobile device management

(MDM) and MAM* solutions.
Windows 10 provides IT with the choice of using the same solution for MDM
and MAM or separate solutions for each. Windows 10 MAM enables IT to
migrate users to MDM — meeting the need for increased control and
compliance, even on personal devices.
*Azure Active Directory Premium required for Mobile Application Management, requires use of Windows Information Protection Aware or Enlightened Apps.

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Windows 10 Mobile Application Management (MAM)* allows IT to manage Used in a BYOD environment, Windows 10 Mobile Application Management
corporate data, access of cloud resources, copy/paste protection, and selective (MAM)* allows IT to manage corporate data, access of cloud resources,
wipe on personal devices — without impacting users’ personal data. copy/paste protection, and selective wipe on personal devices — without
impacting users’ personal data. Windows 10 MAM* can also ensure personal
devices comply with corporate PIN and data protection policies. With Windows
10 MAM,* IT can migrate users to MDM, meeting the need for increased
control and compliance even on personal devices.
Medium Copy
Windows 10 Mobile Application Management (MAM)* allows IT to manage
corporate data, access of cloud resources, copy/paste protection and selective
wipe on personal devices-—without impacting users’ personal data. Windows
10 MAM* can also ensure personal devices comply with corporate PIN and data
protection policies.
Sound bite
“Windows 10 Mobile Application Management (MAM)* allows IT to
manage corporate data and resource access on personal devices without
impacting your users’ personal data.”
*Azure Active Directory Premium required for Mobile Application Management, requires use of Windows Information Protection Aware or Enlightened Apps.

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Windows Analytics
1. Use data-driven insights to reduce the cost of deploying, servicing, and supporting Windows 10.
Windows Analytics uses telemetry data to provide rich, actionable information to help you gain deep
insights into operational efficiency and the health of Windows 10 devices in your environment.
2. Make Windows as a Service easier with Windows Analytics Upgrade Readiness.

Windows Analytics Upgrade Readiness provides insights and recommendations about the computers,
applications, and drivers in your organization. Windows Analytics Upgrade Readiness uses a workflow
based on Microsoft recommended practices to guide you through upgrade and feature update projects.
Up-to-date inventory data allows you to balance cost and risk. All at no extra cost and without additional
infrastructure requirements.
3. Ensure your devices are secure and up to date.

Windows Analytics Update Compliance provides a holistic view of OS update compliance, update
deployment progress, and failure troubleshooting for Windows 10 devices to help ensure your devices
are properly updated—at no extra cost and without additional infrastructure requirements. Windows
Analytics Update Compliance uses telemetry data including installation progress and Windows Update
configuration to provide insights. Use it with Windows Update for Business or other management tools.
4. Use data to improve Windows 10 experiences while reducing support costs.

Windows Analytics Device Health* provides insights to identify issues affecting end users, before they
even have a chance to call the helpdesk. IT can leverage insights to identify root causes and address
issues in bulk.
5. Get powerful business intelligence (BI) reporting and share data with other tools.
The Microsoft Operations Management Suite underlying Windows Analytics provides business
intelligence features that make it easy to export data, drill deeper into the collected information, and
easily integrate with System Center Configuration Manager.
*Windows Analytics Device Health is in preview now, with general availability later in 2017.

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Windows Analytics
Windows Analytics provides data-driven, actionable insights about the device With Windows Analytics, you can assess the health of your environment and
health, update compliance, and upgrade readiness of your environment that reduce the cost of deploying, servicing, and supporting Windows 10.
can reduce the cost of deploying, servicing, and supporting Windows 10.
Windows Analytics Upgrade Readiness provides recommendations to guide
you through upgrade and feature update projects.
Windows Analytics Update Compliance provides a holistic view of the Windows

10 devices in your environment to ensure they're secure and up to date.
Medium Copy Windows Analytics Device Health* provides insights to identify issues affecting
end users, before they even have a chance to call the helpdesk.
Windows Analytics provides data-driven, actionable insights about the device
health, update compliance, and upgrade readiness of your environment that Additionally, the Microsoft Operations Management Suite underlying Windows
can reduce the cost of deploying, servicing, and supporting Windows 10. Analytics provides advanced business intelligence data that can be exported
Windows Analytics uses telemetry data to provide rich, actionable information and shared with other tools for external analysis and reporting.
to help you assess the operational efficiency and health of Windows 10 devices
in your environment.
Sound bite
“Windows Analytics provides data-driven insights that reduce the cost of

deploying, servicing, and supporting Windows 10.”
*Windows Analytics Device Health is currently in preview, with general availability later in 2017.

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Feedback, Diagnostics, and Privacy

1. Windows 10 works better for you with feedback and diagnostics information.
To make sure Microsoft listening to you, we've built ways for you to send us feedback anytime
using the Feedback Hub. Windows diagnostics data helps keep Windows up to date, secure, and
operating properly. It also helps improve Windows and, for users who have turned on “tailored
experiences”, it can be used to provide relevant tips and recommendations to tailor Microsoft
products to the user’s needs.
2. Manage feedback & diagnostics settings.

You and your IT team have the ability to control what is collected. Windows 10 can use Group
Policies or MDM* to manage settings to what you’re most comfortable with. It is now easier to
understand and define what level of diagnostics data sharing is appropriate for your organization.
Basic level collects only what is vital to the operation of Windows, keeping the operating system
(OS) and apps more secure, up to date, and running properly. Additional details are available on
https://docs.microsoft.com/en-us/windows/configuration/windows-diagnostic-data
3. Customer privacy is a priority for Microsoft.

We will put you in control of your privacy with easy-to-use tools and clear choices. We will be
transparent about data collection and use so you can make informed decisions. Users have direct
access to the Privacy Statement within the setup process. As you set up a new device, the Learn
More page on the privacy settings screen enables you to jump to relevant information for specific
settings for location, speech recognition, diagnostics, tailored experiences, and ads while you
choose your privacy settings. Read more at https://privacy.microsoft.com.
*MDM requires an MDM product such as Microsoft Intune or other 3rd-party solutions (sold separately).

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Feedback, Diagnostics, and Privacy

Windows 10 offers ways for you to send Microsoft feedback anytime. Windows To make sure Microsoft is listening to you, we've built ways for you to send us
10 provides a more secure and reliable experience for customers based on feedback anytime, and at specific times, such as when Windows 10 asks you
feedback and diagnostics information. Microsoft maintains the timeless value specific questions about how something is working for you.
of privacy and preserves the ability for you to control your data. Windows 10 provides a more secure and reliable experience for customers,
based on feedback and diagnostics information. You and your IT team have the
ability to control what is collected. Windows 10 can use Group Policies or
MDM* to manage settings to what you’re most comfortable with. Basic level
diagnostics are essential to Windows operation, keeping Windows and apps
secure, up to date, and running properly, including basic error reporting.
Medium Copy Feedback and diagnostics information complies with international laws and
Windows 10 offers ways for you to send Microsoft feedback anytime, and at regulations as well as Microsoft security and privacy policies.
specific times, such as when Windows 10 asks you specific questions about how Microsoft works everyday to earn your trust by focusing on six key privacy
something is working for you. Windows 10 provides a more secure and reliable principles: Read more at https://privacy.microsoft.com/
experience for customers based on feedback and diagnostics information. You
and your IT team have the ability to control what is collected. Basic level
diagnostics are essential to Windows operation, keeping Windows and apps
secure, up- to -date, and running properly, including basic error reporting. Sound bite
Microsoft is working to earn your trust every day by focusing on six key privacy
principles. Read more at https://privacy.microsoft.com/ “Your data, powering your experiences, controlled by you.”
*MDM requires an MDM product such as Microsoft Intune or other 3rd-party solutions (sold separately).

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1. No more big Windows deployment projects.
Through monthly quality updates and semi-annual feature updates, keeping
Windows 10 up to date is a simple process.
2. Feature updates are easy to deploy.
Windows 10 maintains high levels of application compatibility, resulting
in a significant reduction in testing effort. Additional improvements
automatically ensure that language packs and optional Windows features
are also preserved through the feature update installation process.
3. Apps removed by IT don’t come back.
Starting with Windows 10 1709, in-box apps removed by IT no longer
come back when a new feature update is installed.

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Windows as a Service enables Windows 10 to keep itself up to date for the Windows as a Service enables Windows 10 to keep itself up to date for the
lifetime of the device through simple, always-improving updating processes, lifetime of the device through simple, always-improving updating processes,
with high levels of application compatibility, minimal effort and cost, and— with high levels of application compatibility, minimal effort and cost, and—
most importantly—no more big deployment projects. most importantly—no more big deployment projects.
Feature updates continue to get easier and quality updates smaller. Settings
are preserved, existing apps continue to work, and removed apps don’t come
back.
Medium Copy For those upgrading from Windows 7 or Windows 8.1, upgrading to Windows
10 is simple, easy, and cost-effective using in-place upgrades which
Windows as a Service enables Windows 10 to keep itself up to date for the automatically preserve apps, settings, and data.
lifetime of the device through simple, always-improving updating processes,
with high levels of application compatibility, minimal effort and cost, and—
most importantly—no more big deployment projects. Feature updates
continue to get easier—and quality updates smaller.
For those upgrading from Windows 7 or Windows 8.1, your apps, settings, and
data are preserved when you upgrade to Windows 10. Sound bite
“Windows as a Service keeps getting better, making it simple to keep
Windows 10 up to date.”

Supporting
features
Dynamic Management
Azure Active Directory Join
Windows Update for Business
Microsoft Store for Business
Windows 10 Subscription Activation
Application Virtualization (App-V)
Microsoft User Experience Virtualization (UE-V)
Managed User Experience
Enterprise Mobility + Security

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Dynamic Management
1. Windows 10 has the most flexible management platform.
Adjust settings as users work environment changes. Regardless of
network status (even without network access).
2. Give your users the best experience by applying the right

policies, at the right time and place.
Users can be sure their devices have the right settings as they move from
building to building.
3. Limit access to only certain features when users are out of the
office.
Restrict the use of camera, cellular, Wi-Fi and even Cortana when users
are outside of the office or in restricted locations.
4. Dynamic management helps IT handle unique business needs.

Disable applications and network access outside of work hours.

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Dynamic Management
Windows 10 Dynamic Management provides the most flexible management Windows 10 Dynamic Management provides the most flexible management
platform: you can adjust settings as users’ work environment changes. platform: you can adjust settings as users’ work environment changes even
when network access in unavailable. With Dynamic Management, users can be
sure their devices have the right settings as they move from building to
building. That includes turning Wi-Fi, cellular, camera, and even Cortana on or
off based on network, location, or time. Dynamic Management also allows IT to
disable applications and network access outside of work hours.
Medium Copy
Windows 10 Dynamic Management provides the most flexible management
platform: you can adjust settings as users’ work environment changes. With
Dynamic Management, users can be sure their devices have the right settings
as they move from building to building. That includes turning Wi-Fi, camera,
and cellular networking on or off based on location or time.
Sound bite
“Give your users the best experience by applying the right policies at the
right time and place.”

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1. Shared login and identity with Microsoft cloud services.
Windows 10 PCs can now use Microsoft Azure Active Directory (Azure AD) for logons and other
key areas. This is the same identity service used in Microsoft Office 365—making a single identity
possible across Windows logon, the Windows Store, Microsoft OneDrive, Office 365, and even
Microsoft Intune.*
2. Streamlined logon and shared identity from desktop to apps.

You can log on to Azure AD enrolled devices with your existing work credentials or with
Windows Hello** for Business. You also can enjoy single sign-on from the Windows desktop to
thousands of business applications that rely on Azure AD for authentication.
3. Simplified infrastructure.
Companies that want to use a pure cloud infrastructure can do so using Azure AD for their
Windows identity. Devices can be easily enrolled into Azure AD through bulk enrollment using
the Windows Configuration Designer App. Of course, you also can continue to use Active
Directory Domain Services accounts with Windows 10, and you can still use federation to link
them together.
4. Support for modern form factors.

Azure AD Join works on PCs, tablets, phones, and new form factors that don’t have traditional
domain-joined capabilities. With it, you can fully manage the phones, tablets, and other devices
that your organization owns.
5. Settings and passwords synchronized across devices.

Azure Active Directory Join is designed to automatically synchronize Windows and app settings
across devices with Azure state roaming.
(Screen simulated, subject to change)
*Microsoft Intune sold separately.
**Windows Hello requires specialized hardware such as fingerprint reader, illuminated IR sensor, or other biometric sensors depending on the authentication enabled.

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Share user identities across Windows 10 and Office 365* using Azure Microsoft Azure Active Directory* (Azure AD) Join gives you a new way to apply all the
Active Directory* (Azure AD) Join. The shared logon works on PCs, flexibility and cost-saving benefits of BYOD to the devices your organization owns. End
tablets, phones, and new form factors, making logons and passwords users don’t need consumer accounts for their company-issued devices. Instead, they
easier to manage. can use existing work or school accounts either mastered in Azure AD or synchronized
to an on-premises directory.
Azure AD Join works on PCs, tablets, phones, and new form factors that lack
traditional domain-joined capabilities. IT can easily enroll a large number of devices
into Azure AD through bulk enrollment using the Windows Configuration Designer
Medium Copy App.
Azure Active Directory* (Azure AD) Join gives you a new way to apply And users enjoy single sign-on (SSO) from the Windows desktop to apps and
the flexibility and cost-saving benefits of BYOD to the devices your resources like Microsoft Office 365* and thousands of business applications that rely
organization owns. End users don’t need to create and maintain on Azure AD for authentication. Users also use SSO for on-premises apps that are
consumer accounts for their company-issued devices. Instead, they can exposed via Azure AD Application Proxy.
use existing work or school accounts either mastered in Azure AD or
synchronized to an on-premises directory.
Sound bite
“Azure AD Join provides a single sign-on to Windows 10 and thousands

of business applications through the power of the Microsoft Cloud.”
*Sold separately.

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1. Keep devices up-to date and secured cost effectively.
Windows Update for Business enables organizations to keep Windows 10 up to date with
no need for any on-premises infrastructure. Instead, devices can be updated directly from
the cloud with minimal IT effort.
2. Control which devices are updated.
You can specify which devices go first in an update wave, and which will come
later. This allows time to test and validate feature updates and enables you to
create internal deployment groups.
3. Feature updates continue to get easier.
Windows Update for Business reduces the size of semi-annual feature updates by
about 35% when upgrading from Windows 10 1703 to Windows 10 1709.
Additional improvements automatically ensure that language packs and optional
Windows features are also preserved.
4. Update in a network-efficient manner.
You can enable efficient delivery of application and OS updates in limited
bandwidth environments through peer-to-peer delivery.
(Screens simulated, subject to change.
5. Updates on your terms.

You can specify the critical timeframes when updates should and should not occur
with Active Hours.
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Windows Update for Business can help businesses reduce management costs, Windows Update for Business will reduce management costs, provide controls
provide control over update deployments, enable more efficient delivery of over update deployment, offer quicker access to security updates, and provide
updates, and provide access to the latest innovations from Microsoft. access to the latest innovation from Microsoft on an ongoing basis. Windows
Update for Business is a part of Windows 10 Pro and Windows 10 Enterprise.
You can specify the critical timeframes when updates should and should not
occur and enable maintenance that aligns with your business rhythm. IT can
enable efficient delivery of updates with limited bandwidth through peer-to-
peer delivery.
Medium Copy
Windows Update for Business can reduce management costs, provide controls
over update deployment, enable more efficient delivery of updates, and
provide access to the latest innovation from Microsoft on an ongoing basis.
Windows Update for Business is a part of Windows 10 Pro and Windows 10
Enterprise.
Sound bite
“With Windows 10, we introduced new updating features that enable

organizations to leverage the cloud and eliminate on-premises
infrastructure.”

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1. Designed for organizations.
Microsoft Store for Business is the place where IT decision makers and administrators can
find, acquire, manage, and distribute no-cost and paid apps to Windows 10 devices.*
Quickly find the right apps for your teams, and acquire them in volume.
2. Simpler app licensing.
Manage your company’s inventory of Windows Store apps and private line-of-business
apps in one place. Use work or school accounts—assigned by your organization through
Microsoft Azure Active Directory** or Office 365**—to easily assign, reclaim, and re-use
licenses.
3. Scalable options for distributing apps.
Distribute apps by assigning them directly to users and groups. You can also let
employees find apps in your private store. And, if you need more control over app
distribution and app updates, you can connect to management tools such as Mobile
Device Management (MDM).**
(Screens simulated, subject to change; some

*Available in select markets. Functionality and apps may vary by market and device.
** Requires Azure Active Directory (Azure AD); subscriptions with no additional charges available. Additional purchase may be required based on size and needs of the
apps sold separately, availability may vary).
organization. Organizations with Office 365 subscriptions meet the Azure AD requirements for Microsoft Store for Business.

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Microsoft Store for Business* gives IT decision makers a flexible way to find, Microsoft Store for Business* gives IT decision makers a flexible way to find,
acquire, manage, and distribute no-cost and paid apps in volume to the acquire, manage, and distribute free and paid apps in volume to the Windows
Windows 10 devices across your organization. 10 devices used across your organization. IT administrators can manage
Windows Store apps and private line-of-business apps in one inventory, as well
as assign and re-use licenses as needed. You can directly assign apps to
individuals and teams, publish apps to private pages in the Windows Store, or
connect with management solutions for more options—choose the best
distribution method for your organization. Use work or school accounts,
including Microsoft Azure Active Directory** or Microsoft Office 365,** to
Medium Copy acquire and distribute apps. Using offline-licensed apps, you can distribute
Microsoft Store for Business* gives IT decision makers a flexible way to find, apps on computer images or air-gapped devices.
acquire, manage, and distribute free and paid apps in volume to the Windows
10 devices used across your organization. IT administrators can manage
Windows Store apps and private line-of-business apps in one inventory, as well
as assign and re-use licenses as needed. Choose the best distribution method Sound bite
for your organization: directly assign apps to individuals and teams, publish
apps to private pages in the Windows Store, or connect with management “Microsoft Store for Business is the place for IT professionals to acquire,
solutions for more options. distribute, and manage apps across Windows 10 devices.”
“Microsoft Store for Business gives organizations flexible options for

acquiring and distributing apps to their Windows 10 devices.”
*Available in select markets. Functionality and apps may vary by market and device.
** Azure Active Directory (Azure AD) is required, no-cost subscriptions are available. Additional purchase may be required based on size and needs of the organizations. Organizations with Office 365 subscriptions meet the Azure AD requirements for
Microsoft Store for Business.

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1. Automatically step up from Windows 10 Pro to Windows 10
Enterprise.
Leverage Azure Active Directory to assign Windows 10 Enterprise E3 or E5
licenses to users. When they log on, the device will automatically step up
from Windows 10 Pro to Windows 10 Enterprise, activating all the
subscription capabilities automatically.
2. Eliminate the need for imaging.
Devices can be shipped to users with the original Windows 10 Pro
installation. They will automatically step up to Windows 10 Enterprise when
joining the organization, supporting Windows AutoPilot deployment
scenarios.


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Tagline Long Copy
Easily step up from Windows 10 Pro to Windows 10 Enterprise Easily step up from Windows 10 Pro to Windows 10 Enterprise, without even
rebooting, through Windows 10 Subscription Activation.
Take advantage of Azure Active Directory to assign Windows 10 Enterprise E3
Short Copy or E5 licenses to members of your organization, using the same methods
Easily step up from Windows 10 Pro to Windows 10 Enterprise, without even available for Office 365 and EMS.
rebooting, through Windows 10 Subscription Activation. When combined with Windows AutoPilot, you can ensure that new devices

automatically step up to Windows 10 Enterprise, enabling the additional
features that it includes.
Any Windows 10 Pro device that the user signs into will automatically step up
to Windows 10 Enterprise.
Medium Copy
Easily step up from Windows 10 Pro to Windows 10 Enterprise, without even
rebooting, through Windows 10 Subscription Activation.
Take advantage of Azure Active Directory to assign Windows 10 Enterprise E3
or E5 licenses to members of your organization, using the same methods Sound bite
available for Office 365 and EMS.
When combined with Windows AutoPilot, you can ensure that new devices will “Leverage the cloud to automatically step up from Windows 10 Pro to
automatically step up to Windows 10 Enterprise, enabling the additional Windows 10 Enterprise.”
features that it includes.

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Application Virtualization* (App-V)

1. Reduce base image size and OS deployment time.
Microsoft Application Virtualization* (App-V) enables administrators to deploy,
update, and support applications as services in real time, on an as-needed basis,
outside the base OS image. Individual applications are transformed from locally
installed products into centrally managed services and are available wherever you
need, without the need to preconfigure computers or to change operating system
settings. App-V dramatically accelerates application deployment by eliminating time-
consuming processes and simplifying the application management lifecycle.
2. Avoid application conflicts.
Microsoft Application Virtualization* abstracts applications from the operating system
to prevent application conflicts. The application is never installed, files and registry
settings are never changed. Virtual applications appear to the user just like any other
application, enabling no user learning curve and improved productivity benefits.
3. Simplify application delivery and management.
Customers have a number of choices to deliver virtualized applications, including a
scalable management and delivery infrastructure that comes with the platform or
through an existing System Center Configuration Manager** infrastructure.
(Screen simulated, subject to change; some
*Requires either App-V Server (available at no additional cost as part of Windows 10 Assessment and Deployment Kit) or System Center Configuration Manager (sold separately).
**Product sold separately.

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Application Virtualization (App-V)

Microsoft Application Virtualization (App-V)* delivers a seamless user Microsoft Application Virtualization (App-V)* delivers a seamless user
experience, streamlined application deployment, and simplified application experience, streamlined application deployment, and simplified application
management. management. App-V* lets administrators make applications available to end
users without having to install the applications directly on end user computers,
and without worrying about whether the application will work well with other
programs. App-V* enables you to transform applications into centrally
managed virtual services to reduce the cost of application deployment,
eliminate application conflicts and reboots, simplify your base image footprint
to expedite PC provisioning, and increase user productivity.
Medium Copy
Microsoft Application Virtualization (App-V)* delivers a seamless user
experience, streamlined application deployment, and simplified application
management. App-V* lets administrators make applications available to end
users without having to install the applications directly on end user computers,
and without worrying about whether the application will conflict with other
programs.
Sound bite
“App-V helps keeps your Windows image leaner and allows incompatible
apps to work together on the same device.”
*Requires either App-V Server (available at no additional cost as part of Windows 10 Assessment and Deployment Kit) or System Center Configuration Manager (sold separately).

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1. A consistent, personal experience that matches your employee’s unique workstyle.
People no longer need to reconfigure applications each time they login from a different instance of
Windows regardless if it is a rich desktop or a VDI session. When used with physical or virtual desktops,
Microsoft User Experience Virtualization (UE-V) automatically delivers a personal experience to each
Windows-based device. In organizations that use more than one version of Windows, OS settings can be
roamed between them, giving users a consistent look and feel. Smart synchronization policies determine
when and where to synch application and OS settings, helping ensure seamless personalization and
quick loading, while minimizing corruption.
2. Enable experience across many devices while maintaining oversight.

Microsoft User Experience (UE-V) includes settings location templates, which automate the identification
of the most common paths for application and OS settings. UE-V is versatile enough to enable IT to
create custom settings location templates, yet robust enough to streamline the discovery process. If the
user accidently applies unwanted changes, IT can simply roll them back to their initial state.
3. Easily scale and manage with familiar tools.

IT can use their existing investments and skillsets for System Center Configuration Manager* to simplify
deployment and updating of settings location templates or PowerShell to manage Microsoft User
Experience Virtualization (UE-V). It seamlessly integrates with Microsoft desktop virtualization products
to roam the user experience in heterogeneous environments to automate common tasks, making
settings updates simple.

*Product sold separately apps sold separately, availability may vary).
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Microsoft User Experience Virtualization (UE-V) is an on-premises solution that Microsoft User Experience Virtualization (UE-V) is an on-premises solution that
captures and centralizes application and Windows settings for the user. captures and centralizes application and Windows settings for the user. This
enables users to change devices without reconfiguring their applications or
settings. UE-V focuses on providing a personal and flexible experience for the
end user while being simple and versatile for the IT professional to configure
what applications should have their settings roam, and be easily integrated and
scalable through their existing tools and infrastructure.
Medium Copy
Microsoft User Experience Virtualization (UE-V) is an on-premises solution that
captures and centralizes application and Windows settings for the user. This
enables users to change devices without reconfiguring their applications or
settings.
Sound bite
“Microsoft User Experience Virtualization (UE-V) provides an enterprise-

scalable user state virtualization solution to enable a personal Windows
experience.”

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1. Provide a default user experience based on your organizational standards.
IT can customize the Windows 10 boot-up, login, and Start layout, providing a
more consistent organizational experience across all devices.
2. Configure a device for a specific, controlled scenario.
Windows 10 devices used for special uses, such as in schools or kiosks, can be
restricted to a single application based on the user. The device can be
automatically reset to a default state, discarding saved documents and registry
changes, upon a user logging off. Specific keyboard combinations, such as
CTRL-ALT-DELETE or ALT-TAB, can be disabled to block people from rebooting
the device or accessing tools such as Task Manager.
3. Manage access to the Microsoft Store, Windows Hello* or Cortana.*
Organizations can enable or disable access to Windows Hello, the Windows
Store or Cortana,* through Group Policies or mobile device management
(MDM).**
(Screens simulated, subject to change; Some

* Windows Hello requires specialized hardware such as fingerprint reader, illuminated IR sensor, or other biometric sensors depending on the authentication enabled Cortana available in select markets; experience may vary by region and device.
**MDM requires an MDM product such as Microsoft Intune or other 3rd-party solutions (sold separately).

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Using the Managed User Experience capabilities included in Windows 10, IT can IT can create a more consistent, predictable experience for users across your
create a more consistent, predictable experience for users across your organization and configure devices for single-purpose scenarios, using the
organization and configure devices for single-purpose scenarios. Managed User Experience capabilities of Windows 10. Your organization can
provide a default user experience based on your organizational standards. You
can configure devices for specific, controlled scenarios, such as a kiosk or
educational PC that automatically resets once a student logs off. You can even
restrict access to services including Windows Hello,* Cortana,** or the Microsoft
Store by centrally managed policies or using mobile device management
(MDM).***
Medium Copy
IT can create a more consistent, predictable experience for users across your
organization and configure devices for single-purpose scenarios, using the
Managed User Experience capabilities of Windows 10. Your organization can
provide a default user experience based on your organizational standards. You
can configure devices for specific, controlled scenarios. You can even restrict Sound bites
access to services including Windows Hello,* Cortana,** or the Microsoft Store.
“Windows 10 enables you to create a more consistent, predictable device
and user experience across the organization—and configure devices for
specific, controlled scenarios.”
**Cortana available in select markets; experience may vary by region and device.
*** MDM requires an MDM product such as Microsoft Intune or other 3rd-party solutions (sold separately).

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Cloud-delivered updates
Modern management & security Maintain control and keep devices up to
You can lower your total cost of ownership (TCO) while date on your schedule from the cloud.
simplifying how you manage your Windows 10 environment.
Cloud updates mean you no
Microsoft Cloud longer need to have on-
premises update servers.
Identity-driven
EM
Agentless
management
Integrated data
protection security S IT Policies
Have more
control about
what updates
are deployed, to
whom, and
when.
Modern deployment
Simplified device enrollment and
configuration for corporate- and
employee-owned devices. Windows 10
Procurement
Deploy apps, policies, profiles, and security Windows You can spend more time
10
settings without IT having to touch the device.
managing and less time imaging.
Contoso Sign in
Corp. Username
Password
Configure devices when users login with their

Get work-ready devices
Physical smart cards corporate credentials. customized for your needs
directly from suppliers
Virtual smart card without gold images.
Certificate

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1. Better protect access to your applications.
Help safeguard your users, devices, apps, and data through Windows 10 and
Microsoft Enterprise Mobility + Security.* Microsoft Azure Active Directory,*
built into Windows 10, provides single sign-on for your users. This helps
simplify their experience and help make it easier to set up company devices,
use on-premises web apps, and access thousands of software as a service
(SaaS) apps. IT can use Enterprise Mobility + Security* to take advantage of
unique Windows 10 device health data and build conditional access policies
that provide greater security when users access corporate applications.
2. Manage your devices and applications easily.
Help ensure employees always have up to date, compliant devices while
confining corporate information to corporate apps by leveraging the built-in
mobile device management (MDM) and Mobile Application Management
(MAM) capabilities of Windows 10. And, with Windows 10 and Enterprise
Mobility + Security,* users can work with the tools they need on the devices
they trust, while meeting IT-defined security and compliance standards.
3. Help secure data everywhere.
Now you can better protect the data inside and outside your organization— Sound bite
even when it’s in motion. Use Enterprise Mobility + Security* and extend “
internal security capabilities to better protect data shared outside your Using Windows 10 and the Microsoft Enterprise Mobility + Security* is the
organization. Enterprise Mobility + Security includes data encryption for any
answer to BYOD nightmares. Users get the freedom they crave, and IT gets
file type, with identity-based access policies, to deliver greater performance
the control it needs.”
across multiple devices. You can track and revoke access to files and run
advanced security reports to better detect threats and security issues.
*Sold separately

Windows 10 changes the game for security in organizations by protecting user
identities, information and devices from threats. Windows provides a
comprehensive and fully integrated set of advanced security capabilities coupled
with rich management to address the modern and sophisticated threats that
organizations and your users are facing today and will face tomorrow.

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With intelligent security, Windows 10 secures your devices to unprecedented levels to manage the end-to-end security lifecycle across endpoint protection (EPP),
endpoint detection and response (EDR).
Windows 10 protects, detects, and responds to the most advanced malware and hacking threats, as well as protect your identities and business information.
Threat protections Identity protection Information protection Security management

Windows 10 Threat Protection Protect user identities with more Windows 10 makes it easy to Traditionally Windows security
includes next generation malware than just a password. Windows 10 protect data at rest and in use. lifecycle management required add-
and hacking defenses that can has a multifactor password Windows Information Protection on solutions.
protect against both known threats alternative that is built in, easy to delivers the fundamentals you need
Now the Windows 10 Fall Creators
and previously unknown zero day use, standards based, and will work for protecting your information.
Update includes comprehensive
attacks. It provides a hardened on any Windows 10 device.
When combined with Azure security life cycle management.
platform that can prevent
Windows Hello* is the easy to Information Protection and Office
encounters, isolate threats and This integrated experience spans
deploy multi-factor password 365** you get an advanced solution
control execution. protection, detection, and response.
alternative that enables users to use that meets the highest requirements
It also provides configuration
Windows 10 uses the Microsoft Windows Hello* companion devices, for data loss prevention.
management of the full Threat
Intelligent security graph to detect PINs, or even biometrics using
Protection capabilities.
and respond to advanced threat fingerprint or facial recognition for
that make it past your primary enterprise grade authentication on-
defenses. premise and in the cloud.
** Office 365 subscription sold separately

Intelligent Anti-ransomware
security: Windows Defender System Guard
hero
Windows Defender Application Guard
Windows Defender Exploit Guard
features Windows Defender Application Control
Windows Defender Antivirus
Windows Defender Advanced Threat Protection (ATP)
Windows Hello
Windows Defender Credential Guard
Windows Information Protection

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Anti-ransomware
1. Protect: Windows 10 prevents ransomware from reaching your machines.
The first line of defense is protection. Microsoft’s services work together to help prevent delivery of ransomware even before it gets to a
machine. This is achieved through cutting-edge machine learning, reputation-based blocking, anti-spam patterns, and the Microsoft
Intelligent Security Graph—unparalleled signals we receive from all our consumer and commercial services. Windows 10 continuously
improves its built-in protection capabilities to address newest threats. With Microsoft Edge, users can safely browse the internet, and be
assured that malware gets blocked from silently downloading and executing another program. Windows Defender Exploit Guard provides
specific rules which can be configured to block and mitigate ransomware. With the Windows Defender’s Application Control features
configured, your IT team is in control of what applications can run within your environment, blocking ransomware and untrusted apps
from ever running on a device.
2. Detect: Windows 10 identifies and blocks ransomware from running on devices.
If malware reaches a user’s machine, Windows Defender Antivirus uses a combination of filesystem event correlation, behavior-based, and
context-aware detections including integration with script runtime (for non PE attacks) to prevent ransomware activities. Additionally, you
can control access to important folders and allow only trusted processes to access this data. When you enable Windows Defender Cloud
Protection, you can take protection to a new level. Cloud Protection can perform file reputation and fast detonation—evaluating specific
file types and using ransomware-focused intelligence observers—to rapidly prevent ransomware attacks.
3. Respond: Should a breach sneak through, Windows Defender ATP supports your teams to effectively respond.
As ransomware attacks become more sophisticated and targeted, even the best defenses may be breached eventually. With Windows
Defender Advanced Threat Protection (ATP), your security and operations (SecOps) team gains full visibility into their endpoint security
and can rapidly investigate any suspicious behavior. Windows Defender ATP has ransomware-specific detection capabilities and will
display actionable alerts, including response recommendations.
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Anti-ransomware
Windows 10 continuously improves its protection capabilities to harden its Windows 10 continuously improves its built-in protection capabilities to
platform against ransomware. You can safely browse the internet with Microsoft harden its platform against ransomware. You can safely browse the internet
Edge, and control what applications can run by configuring Windows Defender’s with Microsoft Edge, and be assured that malware gets blocked from silently
Application Control features. Windows Defender Exploit Guard can block and downloading and executing other processes. With Windows Defender’s
mitigate Office Macros as a ransomware delivery vector. If malware reaches your Application Control features configured, your IT team is in control of what
device, Windows Defender Antivirus helps prevent further ransomware activities. applications can run within your environment, blocking ransomware and
If your device gets infected, Windows Defender
Advanced Threat Protection* untrusted apps from ever running on a device. Windows Defender Exploit
helps your Security teams to investigate and respond. Guard rules can be enabled to block and mitigate Office Macros as a
ransomware delivery vector. If malware reaches your machine, Windows
Defender Antivirus uses a combination of processes—such as filesystem event
Medium Copy correlation and behavior-based and context-aware detections—to help
Microsoft’s services work together to help protect you from ransomware. prevent further ransomware activities. If your device gets infected with
Windows 10 continuously improves its built-in protection capabilities to harden ransomware, Windows Defender Advanced Threat Protection* helps your
its platform against ransomware. You can safely browse the internet with security teams to investigate and respond.
Microsoft Edge, and be assured that malware gets blocked. With Windows
Defender’s Application Control features configured, your IT team is in control of
what applications can run within your environment. Windows Defender Exploit Sound bite
Guard rules can be enabled to block and mitigate Office Macros as a
ransomware delivery vector. If malware reaches your device, Windows Defender “Customers can depend on Windows 10 to protect them from
Antivirus helps prevent further ransomware activities. If your device gets ransomware.”
infected, Windows Defender Advanced Threat Protection* helps your Security
teams to investigate and respond.
*Some separate subscriptions may be required.

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Windows Defender System Guard

1. Get complete control from the start.
Windows Defender System Guards’ trusted boot capability helps ensure that your PC boots using only trusted software. When the PC
starts, trusted boot validates the device's firmware, each Windows boot-related component, and even the antivirus solution, helping
ensure malware is unable to compromise the OS and key defenses before they start.
2. Protecting the most sensitive Windows services from compromise.
Windows Defender System Guard uses a hardware isolated container to secure sensitive Windows services and data (e.g.
authentication) away from the main OS, enabling them to remain secure even when the OS is fully compromised.
3. Protecting the guard.
Windows Defender System Guard uses the latest technology in Intel vPro processors to help ensure attempts at tampering with
System Guard (e.g. firmware attacks) can be detected and repelled without impact.
4. Trust but verify for your peace of mind.
Windows Trusted Boot provides a high level of assurance that a device’s integrity is maintained. With the Windows Trust Boot use of
cloud-based Device Health Attestation service (DHA) management, management systems like Intune* and System Center
Configuration Manager* can confirm a device’s integrity before granting access to resources.

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Windows Defender System Guard

Windows Defender System Guard helps maintain and validate the integrity of Windows Defender System Guard helps maintain and validate the integrity of
the devices firmware, OS, and system defenses. It ensures that only trusted the devices firmware, OS, and system defenses. By permitting only the UEFI
software can run during start-up, isolates sensitive services and data, and Secure boot trusted firmware and OS to start on the device, Windows OS files
makes certain low level tampering can be detected and remediated without and antimalware solution can be validated for integrity and self repaired if
impact. tampering is detected. Sensitive Windows services and data (e.g. authentication
tokens) can be isolated, enabling them to remain secure even with an attacker
has full control of the OS. Low level system tampering with the devices
firmware can be detected and remediated without impact. Additionally, the
integrity of the OS and key system configurations can be validated remotely
Medium Copy before granting the device access to resources.
Windows Defender System Guard helps maintain and validate the integrity of
the devices firmware, OS, and system defenses. By permitting only UEFI Secure
boot trusted software to run during start-up, sensitive Windows services and
data (e.g. authentication tokens) can be isolated. This enables them to remain
secure even with an attacker has full control of the OS, low level system.
Tampering can be detected and remediated without impact, and the integrity Sound bite
of the OS and key configurations can be validated remotely before granting the
device access to resources. “Windows Defender System Guard helps maintain and validate the
integrity of the system firmware and operating system from start to
shutdown, helping prevent unhealthy devices from accessing business
resources and increasing your resistance to modern security threats.”

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1. Isolate the device from online threats.
Windows Defender Application Guard enables organizations to rest assured that when users use Microsoft Edge the malware and
hacking threats they encounter online will be unable to compromise the device, apps, data, or the broader business network
2. Wipe away exploits and malware without a trace.
When using Windows Defender Application Guard to protect Microsoft Edge, the threats it encounters online are trapped within a
hardware isolated container. Closing the browser wipes them away without a trace.
3. Stay productive.
When Windows Defender Application Guard is used to protect Microsoft Edge, your users can remain productive. They can
continue to print, save documents, etc. when using business related web sites and services.
4. Easy to enable. Easy to manage.
Using Windows Defender Application Guard to protect devices while using Microsoft Edge is easy to provision and manage using
MDM solutions like Intune* and System Center Configuration Manager*.

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Organizations can rest assured that when Windows Defender Application Organizations can rest assured that when Windows Defender Application
Guard is used to protect Microsoft Edge the malware and hacking threats users Guard is used to protect Microsoft Edge the malware and hacking threats users
encounter online will be unable to compromise the device, apps, data, or the encounter online will be unable to compromise the device, apps, data, or the
broader business network. broader business network. Application Guard uses hardware isolation to isolate
Microsoft Edge and any of the threats it encounters while using it away from
the rest of the system. Closing the browser wipes them away from the system
without a trace and without impact. Enabling and managing Application Guard
is easy, and your users can continue to remain productive when using business-
related web sites and services.
Medium Copy
Organizations can rest assured that when Windows Defender Application
Guard is used to protect Microsoft Edge the malware and hacking threats users
encounter online will be unable to compromise the device, apps, data or the
broader business network. Application Guard uses hardware isolation to isolate
Microsoft Edge and any of the threats it encounters while using it away from Sound bite
the rest of the system. Closing the browser wipes away these threats without a
trace and without impact. “Roughly 50% of attacks on organizations originate through a user’s use
of a browser. With Windows Defender Application Guard isolating
Microsoft Edge from the device, malware and sophisticated hacking
attempts will be unable to give an attacker access to the device, apps,
data, and your network.

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1. Windows Defender Exploit Guard reduces the attack surface of applications while balancing productivity and security.
With a new rich set of intrusion prevention capabilities for Windows 10, security admins can configure individual components to reduce the attack and exploit
surface of their applications. Windows Defender Exploit Guard leverages the Microsoft Intelligent Security Graph to strike the balance of security and productivity
for your enterprise.
2. Reduce the exploitability of your legacy applications.

Windows Defender Exploit Guard includes built-in EMET-like (Enhanced Mitigation Experience Toolkit) capabilities to protect your applications. With modern
exploit mitigations, you can reduce the exploitability of your legacy application without recompilation.
3. Smart rules can be set with Attack Surface Reduction to protect from macro-, script-, and mail-based threats.
Windows Defender Exploit Guard helps minimize the attack surface though signature-less, control entry vectors, based on cloud intelligence and attack surface
reduction (ASR) controls, such as the behavior of Office Macros.
4. Protect sensitive folders, processes, and data assets from ransomware and unknown threats.
Your data can be secured from ransomware and unknown threats by protecting folders from untrusted processes with Controlled Folder Access.
5. Automatically block outbound connections to malicious locations on the internet from your device.
Security admins can avoid many exploits, malicious downloads, and phishing attacks by blocking the connection to websites known to host them by enabling
Network Protection.
6. Windows Defender Advanced Threat Protection gives you detailed reporting.

With Windows Defender ATP, you obtain detailed reporting for Windows Defender Exploit Guard events and blocks for your deeper investigations.

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Windows Defender Exploit Guard is a rich, new set of intrusion prevention capabilities Windows Defender Exploit Guard is a rich, new set of intrusion prevention capabilities
for Windows 10 to reduce the attack and exploit surface of applications. EMET-like for Windows 10, allowing enterprise admins to reduce the attack and exploit surface of
(Enhanced Mitigation Experience Toolkit) capabilities help to reduce the exploitability applications. Windows Defender Exploit Guard includes four components: Attack
of legacy applications. Smart rules can be set to protect from macro-, script-, and mail- Surface Reduction, Exploit Protection, Network Protection, and Controlled Folder
based threats. Your data can be secured by protecting folders from untrusted Access.
processes, and outbound network connections can be automatically blocked to low With Exploit Protection, admins can reduce the exploitability of their legacy
reputation IP addresses. applications with built-in EMET-like (Enhanced Mitigation Experience Toolkit)

capabilities. Smart rules can be set with Attack Surface Reduction to protect from
macro-, script-, and mail-based threats. Your data can be secured from ransomware
and unknown threats by protecting folders from untrusted processes with Controlled
Medium Copy Folder Access. Network Protection can automatically block outbound connections to
Windows Defender Exploit Guard is a rich, new set of intrusion prevention capabilities low reputation IP addresses from the device.
for Windows 10, allowing enterprise admins to reduce the attack and exploit surface of With Windows Defender Advanced Threat Protection (ATP),* your security teams gets
applications. EMET-like (Enhanced Mitigation Experience Toolkit) capabilities now built rich insights into Windows Defender Exploit Guard events and blocks.
into the operating system to reduce the exploitability of legacy applications. Smart
rules can be set to protect from macro-, script-, and mail-based threats. Your data can
be secured from ransomware and unknown threats by protecting folders from
untrusted processes. Outbound network connections from your device can be Sound bite
automatically blocked to low reputation IP addresses. Windows Defender Exploit
Guard leverages the Microsoft Intelligent Security Graph to strike the balance of
security and productivity for your enterprise. With Windows Defender Advanced “Windows Defender Exploit Guard is a rich, new set of intrusion prevention
Threat Protection (ATP),* your security teams gets rich insights into Windows Defender capabilities for Windows 10 to reduce the attack and exploit surface area
Exploit Guard events and blocks. of applications.
.

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Windows Defender Application Control

1. Prevent untrusted apps from running using application control.
Windows Defender Application Control helps enable your IT department to
decide which software vendors and apps can be trusted within your
environment. IT can identify the right combination of apps for your organization,
from internal line-of-business apps, to everything from the Windows Store, to
apps from specific software vendors.
2. Easy deployment and management.
Unlike many application control solutions, Windows Defender Application
Control is easy to manage and provision. Windows Defender Application Control
can be enabled on any device running Windows 10 Enterprise edition. It
eliminates the need to manually manage a constantly changing list of internal
and 3rd party applications. Windows Defender Application Control can eliminate
list management through its use of the Intelligent Security Graph (ISG), which
maintains a worldwide and constantly updated inventory of billions of
trustworthy applications.
(Screens simulated, subject to change. Office 365

subscription, sold separately, required for some
features )

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Windows Defender Application Control

Windows Defender Application Control puts you in control of your Windows Defender Application Control on Windows 10 puts you in control of
environment with rigorous access controls that help protect the Windows 10 your environment—and a step ahead of malware and hacking—with rigorous
system core and help prevent malware, untrusted apps, and executables from access controls that help prevent untrusted apps and executables from starting.
running on your devices. Using Windows Defender Application Control, you can lock down devices,
granting access only to apps from trusted sources. Provisioning and
management is easy since Windows Defender Application Control can run on
any device running Windows 10 Enterprise edition. The safe application list
management that typically challenges IT organizations can be automated using
the power of the Intelligent Security Graph (ISG).
Medium Copy
Windows Defender Application Control puts you in control of your
environment and a step ahead of malware, with rigorous access controls that
help prevent untrusted apps and executables from starting. Using Windows
Defender Application Control , you can lock down devices, granting access only
to apps from trusted sources. Plus, —it works with all of the apps in your
environment.
Sound bite
“Windows Defender Application Control provides the most decisive
malware defense ever shipped in Windows and helps to ensure that
only trusted apps can start on your devices.”

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1. Helps protect devices almost instantaneously.
Windows Defender Antivirus is an enterprise-grade, next-gen antivirus solution that uses the power of the cloud, wide optics, precise
machine learning models, and enhanced behavior analysis to rapidly respond to emerging, sophisticated threats and protect your devices
against them.
2. Windows Defender Antivirus reduces the time to protect from emerging malware from days to seconds.
With Windows Defender Cloud Protection turned on, it evaluates unknown, evolving, and polymorphic files—never seen before—
downloaded from the internet to the client, and quickly deciphers whether the file is malicious. For Enterprise customers, Windows
Defender Cloud Protection evaluates every unknown executable, not only those downloaded from the internet.*
3. Folders important to customers are protected against ransomware and unknown threats.
With Controlled folder access, you can select sensitive folders and block unauthorized processes from accessing your data. Default folders
such as “My Document”, “My Pictures”, etc. are already included and your personal data can only be accessed by trusted applications.
4. Helps identify and block ransomware from running on the device.
Windows Defender Antivirus uses a combination of filesystem event correlation, behavior-based, and context-aware detections including
integration with script runtime (for non PE attacks) to detect common and complex ransomware code.
Enabling Windows Defender Cloud Protection takes it to a new level and performs file reputation and rapid detonation—with enhanced
inline evaluation for specific file types as well as ransomware-focused intelligence observers—to block files in minutes.
* Windows
Windows 10 EnterpriseStorybook
10 Commercial E5 required
| Fall Creators Update
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Windows 10 includes Windows Defender Antivirus (AV), an enterprise-grade, Windows 10 includes Windows Defender Antivirus, an enterprise-grade, next-
next-gen antivirus solution that uses the power of the cloud, wide optics, gen antivirus solution that uses the power of the cloud, wide optics, precise
precise machine learning models, and behavior analysis to protect your device machine learning models, and behavior analysis to protect your device from
from emerging, sophisticated threats in real-time. When activated, Windows emerging, sophisticated threats in real-time. When activated, Windows
Defender Cloud Protection can make a swift assessment of new and unknown Defender Cloud Protection evaluates unknown, emerging, and polymorphic
files, allowing Windows Defender AV to block new malware the first time it is files—files never seen before—that are downloaded from the internet, and
seen. quickly deciphers whether the file is malicious. It can make a determination in
as little as 60 seconds. For Enterprise customers, Windows Defender Antivirus
evaluates every unknown executable, not only those downloaded from the
Medium Copy internet.*
Windows 10 includes Windows Defender Antivirus, an enterprise-grade, next- Windows Defender Antivirus helps identify and block ransomware from running
gen antivirus solution that uses the power of the cloud, wide optics, machine on your device using a combination of processes, —such as filesystem event
learning, and behavior analysis to protect your device from emerging, correlation and enhanced behavior-based and context-aware detections.
sophisticated threats in real-time. When activated, Windows Defender Cloud
Protection evaluates unknown, emerging, and polymorphic files—files never
seen before—that are downloaded from the internet, and quickly deciphers
whether the file is malicious. For Enterprise customers, Windows Defender Sound bite
Antivirus evaluates every unknown executable, not only those downloaded
from the internet.* “Windows Defender Antivirus protects your device from emerging,
sophisticated threats.”
* Windows 10 Enterprise E5 required

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1. Built in EDR solution, plus next-gen threat & exploit protection
Extending the promise of protection built deep into Windows across the entire security feature stack – endpoint protection, exploit prevention and EDR all with
the same ensured best in class performance, and no additional infrastructure required.
2. Analytics based, cloud powered protection, detection and response

Fusing EDR and AV cloud logic and making application control and exploit protection ‘cloud aware’. Creating a cloud driven coordinated defense grid based on
our deep OS expertise, data science and security expertise to quickly adapt to changing threats, deploy new defenses, and orchestrate remediation.
3. Single pane of glass and centralized management for your endpoint security.
The Windows Defender Security Center is the single console to centrally manage the end to end security management lifecycle from Security Operations
(SecOps) to Security Administration (SecAdmin). SecOps have everything they need to detect, investigation, and response to incidents. A rich machine timeline to
investigate the scope of a breach, and to proactively hunt by instantaneously searching and exploring up to six months of historical data across onboarded
endpoints, including events from the entire Windows threat protection stack. SecAdmins have one integrated place to manage configuration of the Windows
security stack.
4. Security Analytics gives Security Score and Guidance.

Windows Defender ATP expands visibility into your security posture with the Security Analytics dashboard. Security teams can track their overall security state and
receive recommendations for actions to further reduce their organization’s attack surface, all in one place.
5. Unparalleled threat optics.

Windows Defender ATP is a key component of the Microsoft Secure stack that brings together signals, detection and investigations across devices, identity and
information connecting the 3-ATPs – Windows, Office and Azure.
6. Customer can access their own tenant data.

Intuitive access to customers own data via well documented Standard API. This allows customers SIEM, Ticketing system or any other automation system to pull
data from WDATP or instruct WDATP to perform response actions on the endpoint.

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Windows Defender ATP unifies your endpoint security stack, by putting Windows 10 Windows Defender ATP unifies your endpoint security stack, by putting Windows 10
threat & exploit protection and Endpoint Detection and Response (EDR) under one threat & exploit protection and Endpoint Detection and Response (EDR) under one
roof, for better and more manageable protection, detection, investigation and roof, for better and more manageable protection, detection, investigation and
response. A single console to centrally manage their end-to-end security management response.
lifecycle from Security Operations to Security Administration. Windows Defender ATP Through the power of the cloud, machine learning, behavior analytics and our
is a key component of the Microsoft Secure stack that brings together signals, unparalleled global optics, Windows 10 built-in security controls are no longer acting
detection and investigations across devices, identity and information. in isolation, they become connected, smarter, more adaptable and more manageable.

Your security teams have a single console to centrally manage their end-to-end
security management lifecycle from Security Operations to Security Administration.
Security Analytics expands visibility into your security posture, with recommendations
Medium Copy to further reduce your organization’s attack surface, all in one place.
Windows Defender ATP unifies your endpoint security stack, by putting Windows 10 Windows Defender ATP is a key component of the Microsoft Secure stack that brings
threat & exploit protection and Endpoint Detection and Response (EDR) under one together signals, detection and investigations across devices, identity and information,
roof, for better and more manageable protection, detection, investigation and without the need to switch consoles to learn more.
response.
Through the power of the cloud, machine learning, behavior analytics and our
unparalleled global optics, Windows 10 built-in security controls are no longer acting
in isolation, they become connected, smarter, more adaptable and more manageable.
A single console to centrally manage their end-to-end security management lifecycle. Sound bite
With Security Analytics they get visibility into your security posture, with
recommendations for improvements. “Windows Defender ATP unifies your endpoint security stack, by putting
Windows Defender ATP is a key component of the Microsoft Secure stack that brings Windows 10 threat & exploit protection and Endpoint Detection and
together signals, detection and investigations across devices, identity and information.
Response (EDR) under one roof.”

RE
FE
ON RE
Section 18: Hero business investments LY NCE
Windows Defender Advanced Security Infrastructure

(SIEM / Ticketing..)
+
Threat Protection (ATP)
Microsoft 365
Custom Threat Intelligence
Advanced Threat
Protection
Windows Defender Security Center - Single pane of glass +

Extensibility
and centralized management for your endpoint security
Windows Defender Security Center
Alerts Hunting Reporting Events Actions Security Analytics
Windows 10 security events and configuration

surfaced into Windows Defender Security Center
Microsoft Intelligent Security Graph

Windows 10 security capabilities
Detections
configuration
Centralized
EDR behavioral sensors Windows Defender Windows Defender

Application Guard Antivirus
Responses
Windows Defender Windows Defender Windows Defender
System Guard Exploit Guard SmartScreen
Windows Defender Windows Defender
Windows Updates Detonation chamber
Application Control Firewall
Windows 10 Endpoint Windows Defender

ATP tenant
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Windows Hello (Screens simulated, subject to change)
1. Fast and password-free.

With Windows Hello,* you can sign into your Windows devices, compatible apps and sites 3 times faster1 than a password that you have to
remember, type in, and worry about keeping secure. Windows Hello uses a combination of multiple factors like biometrics (such as your face or
fingerprint), a PIN, a Windows Hello companion device†, your location, and even other factor types to recognize you instantly.
2. More secure when used with biometrics.

Get better protection when you unlock your device with a look or a touch. Windows Hello* uses two or more factors of user validation, such as
biometrics and your device, to ensure security. Biometrics are one of the most convenient ways of authenticating – it is more secure than a
password, can recognize you apart from all others, and works on any device that can run Windows 10.
3. Tamper- and theft-proof credentials.

Your device’s Trusted Platform Module (TPM) hardware helps protect and isolate your Windows credential from the rest of the operating
system, helping to thwart malware and advanced attacks. Windows Hello* is based on an industry security standard (FIDO 2.0) and is
fundamentally immune to phishing and safer from data center breaches because the authentication factors and Windows Hello credential are
physically separate. Even if you enter your PIN on a malicious website, an attacker will not be successful unless they also have your device.
4. Improved information security through presence detection.

Unattended and unlocked devices are a frequent source of unauthorized data access and leaks. When you pair your mobile phone to your
device, Windows Hello will automatically lock your device when you and your phone are no longer within close proximity to the device.
5. Your companion devices unlock your PC.

Windows Hello* lets you use your phone and other Windows Hello companion devices to quickly unlock your Windows PC without using a
password. Companion devices† know who you are and give you another choice for quick, secured sign-ins that can meet some of the strictest
regulatory compliance standards.
* To use Windows Hello with biometrics specialized hardware, including fingerprint reader, illuminated IR sensor, or other biometric sensors is Available for select premium phones and selected Windows 10 editions. Requires PC and phone to be joined in Azure Active Directory or
3
required. Hardware-based protection of the Windows Hello credential/keys requires TPM 1.2 or greater; if no TPM exists or is configured, Active Directory and paired via Bluetooth.
credentials/keys protection will be software-based.
Windows
† 10 Commercial
Companion devices mustStorybook
be paired with| Fall Creators
Windows 10 PCsUpdate
via Bluetooth. To use a Windows Hello companion device that enables the user to
roam with their Windows Hello credentials requires Pro or Enterprise edition on the Windows 10 PC being signed into.
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Windows Hello
Windows Hello* is a convenient, enterprise-grade alternative to passwords that Windows Hello* is a convenient enterprise-grade alternative to passwords that
is designed for today’s mobile-first world. It uses natural (biometrics), familiar uses the devices users already have and is designed for today’s mobile-first
(PIN), or a companion device as factors to validate a user’s identity. world. Windows Hello* can validate a user’s identity using biometric sensors
such as your face or fingerprint, PINs, or your Windows Hello* companion
device such as a mobile phone. It does not require additional external hardware
such as Smartcards or infrastructure. Because Windows Hello is based on an
industry security standard (FIDO 2.0), it provides an identity option that is
phish-proof and can be resistant to breaches in your data center infrastructure.
Windows Hello is an enterprise-grade secure identity solution that can be
Medium Copy optimized for user convenience or for the highest level of security for heavily
Windows Hello* is a convenient, enterprise-grade alternative to passwords that regulated industries, such as defense.
uses the devices users already have and is designed for today’s mobile-first
world. It uses natural (biometrics) and familiar (PIN) factors as a means to
validate a user’s identity—and can even use the companion device as
validation. It does not require additional external hardware or infrastructure.
And because Windows Hello* is designed on an industry security standard Sound bite
(FIDO 2.0), it provides a trusted identity option that prevents phishing and can
resist breaches in your data center infrastructure. “Windows Hello is an easy-to-deploy and easy-to-use multi-factor
authentication tool that makes enterprise-grade authentication accessible
to everyone.”
*To use Windows Hello with biometrics specialized hardware, including fingerprint reader, illuminated IR sensor, or other biometric sensors is required. Hardware based protection of the Windows Hello credential/keys requires TPM 1.2 or greater; if no
TPM exists or is configured, credentials/keys protection will be software-based.
†Companion devices must be paired with Windows 10 PCs via Bluetooth. To use a Windows Hello companion device that enables the user to roam with their Windows Hello credentials requires Pro or Enterprise edition on the Windows 10 PC being
signed into.

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1. Protect identities from the impact of a full system compromise.
One of several identity protection layers in Windows 10, Windows Defender Credential Guard*
helps protect the user access tokens (derived credentials) that are generated once users have
been authenticated. Protection of these tokens is critical to prevent NTLM pass the hash
attacks, which is the go-to tactic for nearly all major network breaches. Credential Guard stores
tokens within a virtualization-based security (VBS) environment running on top of Hyper-V
technology. This helps prevent attackers from extracting the tokens from devices, even when
the Windows kernel itself has been fully compromised.
2. Hardware-level security.
Windows Defender Credential Guard* uses hardware-based virtualization and Hyper-V to
isolate and protect derived credentials from attacks. Credential Guard uses hardware-based
isolation so that malware and attacks running in the operating system, even with the highest
privilege level, can‘t access user-related access tokens.
3. Easy manageability.
Windows Defender Credential Guard* can be enabled using Group Policy, making it easy and
familiar for your IT staff to administer using the existing management tools they have in place.
*Requires UEFI 2.3.1 or greater with Trusted Boot; Virtualization Extensions such as Intel VT-x, AMD-V, and SLAT must be enabled; x64 version of Windows; IOMMU, such as Intel VT-d, AMD-Vi; BIOS Lockdown; TPM 2.0 recommended for device health
attestation (will use software if TPM 2.0 not present)

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Windows Defender Credential Guard* helps protect user single sign-in tokens While Microsoft Windows Hello** can help strengthen and protect user
(NTLM) from being stolen and fraudulently used by storing them inside a credentials, Windows Defender Credential Guard takes the next step to help
secure hardware isolated container. prevent attackers who try to impersonate a user’s identity and access your
resources. Credential Guard helps protect the user single sign-in tokens that
are generated once users have been authenticated. Credential Guard stores
user access tokens within a virtualization-based security environment running
on Hyper-V, away from the Windows 10 kernel. Even if a device is
compromised, the credentials are not available to the attacker. This helps
prevent them from being stolen and fraudulently used in NTLM-based pass the
Medium Copy hash attacks, one of the key tactics used by attackers to move laterally across
Windows Defender Credential Guard* helps protect user single sign-in tokens networks.
from theft, preventing attackers from gaining access to your resources by
impersonating a user’s identity using their derived credentials (NTLM).
Credential Guard stores user credentials inside a secure hardware isolated
container. Even if a device is compromised, the credentials are not available to
the attacker.
Sound bite
“Windows Defender Credential Guard helps protect user single sign-in
tokens, stopping one of the top tactics used to compromise a device and
network.”
* Credential Guard requires specialized hardware, Requires UEFI 2.3.1 or greater with Secure Boot; Virtualization Extensions such as Intel VT-x, AMD-V, and SLAT must be enabled; x64 version of Windows; IOMMU, such as Intel VT-d, AMD-Vi; BIOS
Lockdown; TPM 1.2 or greater.
** To use Windows Hello with biometrics specialized hardware, including fingerprint reader, illuminated IR sensor, or other biometric sensors is required.

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1. Separate personal and professional data.
Windows Information Protection* (WIP) helps IT and users prevent accidental leaks by
separating personal and business data. WIP allows IT administrators to apply rules to control
how business data can be used. WIP recognizes business data as it arrives on devices, is
generated by business applications, or when it is designated as business data by the user.
2. User and app access control.
Windows Information Protection* (WIP) enables IT to set policies that define which
applications and users are authorized to access business data. WIP also enables IT to define
which rights a user has, allowing IT to either help block leaks or, optionally, help warn the
user before content is copied to unauthorized websites and personal documents. Plus, WIP
helps protect business data that is placed on removable storage by ensuring all business
data is encrypted and accessible only by authorized users.
3. Provides greater IT control with a seamless experience for users.
With Windows Information Protection* (WIP) in Windows 10 Pro and Enterprise editions,
business data protection takes place completely behind the scenes, only notifying users
when they’re attempting to take an unauthorized action. Your IT team has full control of keys
and protected data, making it easy to perform a remote wipe** of business data on demand
while leaving personal data untouched.
*WIP requires either Mobile Device Management (MDM) or System Center Configuration Manager to manage settings. These products sold separately. Active Directory makes management easier, but is not required.
**Remote wipe possible via a management system, sold separately.

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Windows Information Protection* (WIP) helps prevent accidental data leaks by Windows Information Protection* (WIP) in Windows 10 helps prevent
restricting user and app access to data based on policies you define. Your accidental leaks of business data in a way that is easy to manage and use.
business data is protected no matter where it lives on your devices— without Unlike most third-party solutions, WIP does not require containers and instead
affecting your user experience. acts as an access-control broker that gates user and app access to business
data based on policies you define. Your IT team has full control of keys and
data, so it can wipe** data remotely, on demand. Because WIP is seamlessly
integrated into the mobile and desktop platform, you can use the same apps—
instead of alternate versions with reduced functionality—to interact with
protected data on all your devices. Users remain focused on getting work done,
Medium Copy and you get the corporate data protection you need with straightforward
Windows Information Protection* (WIP) gives you enterprise-ready security manageability. WIP works with Azure Information Protection and Office 365,
that’s easy to manage and use. Unlike most third-party solutions, WIP does not which help add additional leak protection for the most advanced scenarios.
require containers, special apps, or mode switching. It acts as an access-control
broker, gating user and app access to protect data based on policies you
define. WIP is seamlessly integrated into the mobile and desktop platform,
meaning you can use the same apps to interact with protected data on all your
devices.
Sound bite
“Windows Information Protection helps prevent accidental data leaks of
business data in a way that is easy to use, deploy, and manage.”
*WIP requires either Mobile Device Management (MDM) or System Center Configuration Manager to manage settings. These products sold separately. Active Directory makes management easier, but is not required.
**Remote wipe possible via a management system, sold separately.

Intelligent
security:
supporting
features BitLocker

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BitLocker
Keep your peace of mind, even with a lost
or stolen device.
BitLocker and BitLocker To Go encrypt your

data on your device and even on your USB
drive, so you’re more protected.*
*Requires TPM 1.2 or greater for TPM based key protection.

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BitLocker
With BitLocker*, organizations can rest assured that their sensitive information With BitLocker*, organizations can rest assured that their sensitive information
is better protected from unauthorized access—even if a device is lost or stolen is better protected from unauthorized access—even when a device is lost or
—and meet regulatory and compliance requirements. stolen—and meet regulatory and compliance requirements. BitLocker offers
enterprise grade security, providing IT with the ability to encrypt full disks.
BitLocker to Go does the same for removeable storage devices. Microsoft
BitLocker Administration and Monitoring (MBAM) provides organizations with
tools that make it easy to deploy and manage BitLocker-encrypted
environments, —as well as provision, enforce, report compliance, and recover
BitLocker-protected data if disaster strikes.
Medium Copy
With BitLocker*, organizations can rest assured that their sensitive information
is better protected from unauthorized access—even if a device is lost or stolen
—and meet regulatory and compliance requirements. BitLocker offers
enterprise grade security, providing IT with the ability to encrypt full disks.
BitLocker to Go does the same for removeable storage devices.
Sound bite
“BitLocker* enables organizations to meet regulatory and compliance
requirements for protecting sensitive information from unauthorized
access when a device is lost or stolen.
* Requires TPM 1.2 or greater for TPM based key protection.

Enables creativity &

teamwork
Windows 10 boosts productivity and teamwork, empowering the creator inside of every employee.
Core platform capabilities and features that sync across different devices help users work faster, stay on
track, and organize their digital workspaces. Together with Office, Windows equips users with a broad
and comprehensive set of apps and services, giving them tools they need to produce their best work,
and flexibility and choice in how they connect, share and communicate.

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Pillar owner: Mary Votava CO L-
PY

Windows 10 boosts productivity and teamwork, empowering the creator inside of every employee. Core platform capabilities and features that sync across different
devices help users work faster, stay on track, and organize their digital workspaces. Together with Office, Windows equips users with a broad and comprehensive set
of apps and services, giving them tools they need to produce their best work, and flexibility and choice in how they connect, share and communicate.
Work faster Boost teamwork Interact naturally

Core platform capabilities and integrated tools Integrated for the richest user experience, Natural interaction options like pen or voice, and
empower the individual to get organized, focus together Windows and Office offer a intelligent apps that work across PC, tablets, and
quickly on the task at hand, stay in the flow, and comprehensive collaboration solution and make it mobile devices, enable users to interact however
work seamlessly across devices. easier to connect with people and teams. best suits their needs or work requirements.
• Faster to Done • Office on Windows • Windows Ink
• Enterprise search in Windows • Surface Hub* • Cortana**
• Microsoft Edge
*https://www.microsoft.com/microsoft-surface-hub/en-us
Windows 10 Commercial
**Cortana available in Storybook | Fall
select markets; Creatorsmay
experience Update
vary by region and device. Cortana app required for Android and iOS devices (Requires Android version 4.1.2 or higher, or iPhone 4 with iOS 8.0 or higher).
Enables
creativity &
teamwork: Office 365 on Windows
hero Windows Ink
features Faster to done
Enterprise search in Windows

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Office 365 on Windows*

1. Ink the way you think.
Employees can use the digital pen to easily annotate Office documents, edit them directly, strikethrough words to delete them, circle text to select it, highlight with precision, and leverage shape
recognition to transform drawings into shapes. Users can replay the sequence of mark-ups from co-workers to better understand another’s thought process. They can ink, write, or draw with digital
pen in Outlook, then convert ink to text in the context of an email message. And with Windows, users can apply pen and touch simultaneously to draw with a built-in digital ruler in Office.**
2. Cloud location, familiar navigation.

With Files On-Demand, users can access all their files in the cloud without having to download them and use storage space on their device. All files—even online-only files—can be seen in File
Explorer and work just like every other file on the device. Users will be able to open online-only files from within any desktop or Windows Store apps using the Windows file picker. And users are
covered in both their personal and professional life since Files On-Demand works with both personal and work OneDrive, as well as SharePoint Online team sites.
3. The best duo for multitasking.

New multi-tasking features in Windows pair perfectly with Office. Users can arrange their screens however they want to easily
open and manage multiple Office apps and documents on one screen, and effortlessly snap up to four documents or apps at a
time into view to optimize their digital workspace. Users can also slide the shared edge of snapped apps to wherever they want it,
easily resizing both apps or documents in a single motion.
4. Add power to the point with 3D

Employees can leverage 3D content to increase the visual and creative impact of their PowerPoint, Word, and Excel
documents. They can easily insert a 3D object from the Remix 3D catalog,*** their device, or cloud locations, then use the 360-
degree rotation handles to change its perspective. Users can bring 3D objects to life in their presentations with transitions like
Morph, which create cinematic animations between slides. And View 3D is integrated into SharePoint and OneDrive for Business,
enabling users to view and interact with 3D files from the browser as easily as they can locally.
5. Smarter digital assistance. A more productive user. [For use in Cortana markets only]
Office and Cortana4 work together to help users get more done, like finding what they need, including emails and documents
stored on OneDrive or on their PC. Cortana also makes it easier for users to manage their day, by integrating with their to-do list
and reminding them of commitments made in emails.
*Requires Office 365 subscription. ***Remix 3D catalog available in select markets; experience may vary by region and device. Online access required to
**Requires Office 365 subscription and touch capable tablet or PC; pen accessory may be sold separately. use Remix 3D from within the application.
4Cortana available in select markets; experience may vary by region and device. Office integration with Cortana may
require Office 365 work or school account.
Windows 10 Commercial Storybook | Creators Update
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Faster to done
Core capabilities in Windows help employees get organized, stay With the core capabilities in Windows, employees can take control of their digital workspace,
on track, work faster, and get more done. and stay more organized as they multitask. Users can get productive quickly with all their
favorite apps and files at hand in the Start menu, and take immediate action with important
notifications collected in the Action Center. Capabilities like snap and virtual desktops make it
easy for users to organize their screens just the way they want, and keep the documents and
apps they need in easy view.
Medium Copy
With the core capabilities in Windows, employees can take
control of their digital workspace, and stay more organized as
they multitask. Features like the Start menu, Action Center, snap,
and virtual desktops make it easy for users to get organized, stay Sound bites
on track, work faster, and get more done. “Start fast, stay focused, finish strong.”
“Windows gives users the best experience for starting fast, staying focused, and
getting things done.”
“Multi-task like a master and get more done—faster.”

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1. One place to search.
Whether the item or answer lies on their device or in the cloud, enterprise search in Windows enables users to find what they’re
looking for faster, with one aggregated place to find apps (on device or in the Windows Store), documents, email messages,
company resources,1 or people—across local devices, and Office 3652 cloud locations—all right from the Windows taskbar.
2. Search engine experience from the taskbar.

Enterprise search in Windows brings the sophisticated search techniques used for web search to users’ fingertips, with faster search
speed and autocompletion, so searching from the taskbar is the same familiar, fast, rich experience users are accustomed to with
search engines.
3. Quickest way to find documents.

Enterprise search in Windows scans for documents and items across local devices, OneDrive for Business, and SharePoint locations
—so if someone forgets where they saved an item, this is the one place that will search across all these locations to help them find
their document in an instant. Users can type any keyword or name, and their search will quickly return results from titles and
document bodies.
4. Get the message.

Users can quickly search on sender, subject, attachments, and message body, to effortlessly find the email message or thread they
need in their organizational email account.
5. Find company resources.

Enterprise search with Bing for business1 is the fastest way to search for company resources and portals. Users can even search for
resources based on the action they want to take—for example, searching for “report vacation” instantly surfacing a company’s time
and absence reporting tool.
6. Make quicker contacts.

Searching for a person with enterprise search in Windows will return results from within the organization, with contact options
such as email or IM, so users can take immediate action from the search results.
1
Requires Bing for business
2
Office 365 subscription sold separately.
Windows 10 Commercial Storybook | Fall Creators Update 189

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Whether it’s apps, documents, email messages, company Whether the item or answer lies on their device or in the cloud, enterprise search in Windows
resources,1 or people, enterprise search in Windows gives users enables users to quickly find what they need from one place, aggregating results such as
one place to search in a rich and familiar way, and find what they documents, email messages, apps (on device or in the Windows Store), company resources
need—faster. and portals,1 and people—across local devices and Office 3652 cloud locations—all right from
the Windows taskbar. Enterprise search in Windows brings the sophisticated techniques used
for web search, such as search speed and autocompletion, to users’ fingertips, so searching in
Windows is the same fast, familiar, rich experience that users are accustomed to with search
engines.
Medium Copy
Enterprise search in Windows brings the sophisticated search
techniques used for web search to users’ fingertips, enabling
people to search in a rich and familiar way, and find what they
need—faster. Whether it’s apps, documents, email messages, Sound bites
company resources,1 or people—across local devices and Office
3652—enterprise search in Windows gives users one place to “The fast, familiar, rich experience of a search engine—right from the Windows
search for and quickly surface what they’re seeking, right from taskbar.”
the taskbar.
“Fast, sophisticated, aggregated local and cloud search, right from the Windows
taskbar.”
1
Company resource search requires Bing for business subscription. 2
Office 365 subscription sold separately.
Windows 10 Commercial Storybook | Fall Creators Update 190

Enables
creativity &
teamwork:
supporting Microsoft Edge
features Cortana

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Microsoft Edge
1. Browse securely.
Microsoft Edge is safer and more secure than Google Chrome and Mozilla Firefox. 1 With Microsoft Edge, users are protected
from phishing and malicious software while they’re online. And now, Windows Hello 2 comes to Microsoft Edge so employees
can use authentication methods like face, fingerprint, or PIN. 4 With built-in enterprise-grade security, users on the web are
protected in Microsoft Edge.
2. Better browser performance.

Designed for how the web is built today, Microsoft Edge is compatible with modern sites—and is the faster browser on
Windows 10, even according to a benchmark from Google. 3 It is also the browser for better battery life, 4 letting users do more
on the web and stay productive on the go.
3. Take control, mark-up, and share.

Users can eliminate tab chaos, with easy tools for previewing, curating, and saving web page tabs. They can quickly find,
manage, and open tabs previously set aside, without leaving the page they are on. And only Microsoft Edge has the built-in
technology that lets users write or type directly on webpages, transforming them into a canvas for annotations. Users can add
their thoughts to a page, then easily share with co-workers, or seamlessly save screenshots to Office apps such as OneNote.
4. Go beyond reading.
Microsoft Edge takes ebook reading to the next level. Users can leverage Windows Ink to take notes that capture thoughts and
ideas right on the page. Cortana5 brings relevant information from the web into the book, and accessibility features help
employees who need assistive technology to read.
5. Quickly move into action.

With Cortana5 enabled, users get helpful alerts that give then instant access to key actions – like making reservations or reading
reviews – without leaving the page they’re on. Users can also highlight an unfamiliar term to get a contextual explanation right
on the spot.
1
According to NSS Labs reports at https://www.microsoft.com/en-us/download/details.aspx?id=54773
2
Windows Hello biometrics require specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors and capable devices.
3
Performance claims based upon Octane 2.0 and Jetstream 1.1 tests using Edge 15063 vs. Chrome 57 and Firefox 54.04 benchmark methodology. https://microsoftedge.github.io/videotest/2017-04/BenchmarkMethodology.html
4
Based on average times; battery life varies significantly with settings, usage and other factors. Read https://microsoftedge.github.io/videotest/2017-04/VimeoMethodology.html and https://microsoftedge.github.io/videotest/2017-
04/WebdriverMethodology.html for more details.
5
Cortana available in select markets; experience may vary by region and device. Read more at https://www.microsoft.com/en-us/windows/microsoft-edge#qUR3sAWIlFwR4d5W.97

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Microsoft Edge
Microsoft Edge is the faster, safer, modern browser built for Windows Faster, more secure, and built for uninterrupted browsing, Microsoft Edge is the modern
10 and designed to help users be more productive online. browser designed for Windows 10. It allows employees to use authentication methods
like face, fingerprint, or PIN,2 preview and curate tabs, consume content distraction-free
in Reading Mode, and more quickly resume their work flow. They can take instant
screenshots, add notes directly on webpages, share with colleagues, or export their work
instantly into Office apps. Microsoft Edge is compatible with modern sites, offers better
battery life for employees on the go,3 and provides a browser experience that’s flexible,
responsive, and helps users be more productive online.
Medium Copy
Faster, more secure, and built for uninterrupted browsing, Microsoft
Edge comes with enterprise-grade security options, 2 allowing users to
preview and curate tabs, consume content distraction-free in Reading
Sound bites
Mode, and more quickly resume their work flow. They can take instant
screenshots, add notes directly on webpages, share with colleagues, or
“Microsoft Edge is the modern browser designed for Windows 10—with better
export their work instantly into Office apps. Microsoft Edge provides a
security and performance.4”
browser experience that’s flexible, responsive, and helps users be more
productive online. “Fast, flexible, and responsive: Microsoft Edge is the browser built for
productivity.”
1
According to NSS Labs reports at https://www.microsoft.com/en-us/download/details.aspx?id=54773 3
Based on average times; battery life varies significantly with settings, usage and other factors. Read
2
Windows Hello biometrics require specialized hardware, including fingerprint reader, illuminated IR sensor or other https://microsoftedge.github.io/videotest/2017-04/VimeoMethodology.html and
biometric sensors and capable devices. https://microsoftedge.github.io/videotest/2017-04/WebdriverMethodology.html for more details.
4
Performance claims based upon Octane 2.0 and Jetstream 1.1 tests using Edge 15063 vs. Chrome 57 and Firefox 54.04 193
benchmark methodology. https://microsoftedge.github.io/videotest/2017-04/BenchmarkMethodology.html
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Cortana
1. Available whenever and wherever she’s needed. 1
Cortana is on Windows PCs, as a free app on iOS and Android devices, 2 and available on the Harman Kardon Invoke speaker and is
always up to date. Cortana1 keeps users in sync, whether they’re at home, at work, or on the go.
2. Cortana remembers, so users don’t have to.

Reminders from Cortana1 work across devices, making her more relevant where and when she’s needed. Users can set a reminder
on one device and get it on another. Cortana has many ways to set reminders, including reminders that are based on time, location
or even a photo. Cortana can even proactively remind users about things mentioned in email, 2 such as sending a SharePoint
document link to the team, or following up with a co-worker in one month. It is also easy to create, keep track of, and access lists
on the go.
3. Does things for you.

Cortana helps users save time by simplifying everyday tasks. She does things like answer questions, find directions, or provide
weather reports. Users can also have Cortana shut down, restart, or put their PC to sleep. Cortana can even help users with more
complex things like reviewing the day’s agenda when connected to an Outlook Calendar, Office 365 account, or even Gmail. 2
Cortana can alert users when they’re double-booked and even help to reschedule, saving them time and hassle.
4. Hands-free help—just ask.

Cortana now allows users to do more with voice. They can interact with Cortana by typing or by speaking, even from across the
room. Many things can be done with Cortana above the lock screen. For example, ask Cortana to take a note, create a checklist, or
convert measurement hands-free.
5. A truly personal assistant.

Like the best real-life assistants, Cortana1 is ready on day one and gets even better over time. Users can review Cortana’s notebook
to add or edit the information that drives Cortana’s deep level of personalized assistance. And, as Cortana gets to know an
individual, she can provide proactive help, like monitoring traffic and prompting employees when to leave in order to arrive at
meetings on time.
1
Cortana available in select markets; experience may vary by region and device. Cortana app required for Android and iOS devices (Requires Android version 4.1.2 or higher, or iPhone 4 with iOS 8.0 or higher).
2
Certain reminder scenarios require user to connect their Office 365 and Gmail within settings.
3
Additional fees and subscriptions may apply.

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Cortana
Cortana1 acts as an intelligent assistant, helping with tasks and reminders, to save At work, Cortana1 acts as an intelligent assistant, helping users make sure nothing slips
users time. through the cracks. Cortana remembers and provides intelligent reminders, helps users
save time by simplifying everyday tasks, and keeps in sync across devices (PC, iPhone
and Android devices and now speaker). She covers the ordinary tasks so that users can
focus on the extraordinary.
Medium Copy
Cortana1 acts as an intelligent assistant, saving users time and helping with tasks and
reminders—across PC, phone (iPhone and Android), and Harman Kardon Invoke
speaker.
Sound bites
““Cortana1 helps users conquer the chaos.”
“Cortana1 takes care of the ordinary tasks, so users can focus on the
extraordinary.”
“Cortana1 helps keep commitments from slipping through the cracks.”
1
Cortana available in select markets; experience may vary by region and device. Cortana app required for Android and iOS devices (Requires Android version 4.1.2 or higher, or iPhone 4 with iOS 8.0 or higher).

Section 19
OEM Windows editions

This section provides messaging and copy blocks for the three distinctive
Windows 10 editions for devices.
Windows 10 Pro
Windows 10 S
Windows 10 Pro for Workstations

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Section 19: OEM Windows editions CO L-
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Windows 10 Pro: the foundation for every business

1. The most security protection, built in to your device.
Windows 10 Pro brings essential business security features to all companies, built right into your device. Sign in with your face or your
fingerprint, using Windows Hello.* BitLocker and BitLocker to Go protect against loss of business information even when a device is lost or
stolen. Windows Information Protection prevents unauthorized information sharing. Your device also helps safeguard against modern
security threats. Windows 10 Pro helps protect your business information, your customer data, your employees’ digital identities, and,
ultimately, your reputation and your brand.
2. Get more done with the most productive tools.
Windows 10 Pro helps you and your team members to stay focused, stay connected, and, most importantly, get more done with the right
tools. Use your laptop like a tablet or your tablet like a laptop with Tablet Mode. Interact with your device however you want, with voice,
gesture, pen, or touch as well as keyboard and mouse. Windows Ink** lets you capture notes at the speed of thought without being
logged in.^ And Paint 3D enables you to capture ideas in all dimensions. Cortana*** at work, your digital assistant, is designed to help you
get things done.
3. Simple and flexible management.
Windows 10 Pro sets a new standard for user-friendly and flexible management. Users can set up new devices quickly on their own with
Windows AutoPilot. Sign in once for all Microsoft services and many apps on Azure, using Azure Active Directory.^^ Receive updates on
your own schedule. Take advantage of the Microsoft Store for Business to acquire, manage, and distribute apps easily to your team.
*To use Windows Hello with biometrics specialized hardware, including fingerprint reader, illuminated IR sensor, or other biometric sensors is required. **Device dependent; Windows Ink requires touch capable tablet or PC. Pen accessory may be sold
separately. ^User must enable in settings and have a Bluetooth button on pen. ***Cortana available in select markets; experience may vary by region and device ^^Sold separately.

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Windows 10 Pro: the foundation for every business

Focus on running your business instead of your IT when you have Windows 10 Focus on running your business instead of your IT when you have Windows 10
Pro. Windows 10 Pro provides an essential foundation, with built-in security Pro. Windows 10 Pro provides an essential foundation, with built-in security
and easy-to-implement management, plus enhanced productivity, to keep your and easy-to-implement management, plus enhanced productivity, to keep your
business on the right track. business on the right track.
Windows 10 Pro has the critical business security features to help protect your
data, and it is simple to set up and manage for multiple users. It works across
your devices so you can stay mobile, and interoperates seamlessly with Office
365*—connecting your team to maximize productivity. And affordable, durable,
Medium Copy and versatile Windows 10 Pro devices can help your team get things done
faster.
Focus on running your business instead of your IT when you have Windows 10
Pro. Windows 10 Pro provides an essential foundation, with built-in security
and easy-to-implement management, plus enhanced productivity, to keep your
business on the right track. Moving to Windows 10 Pro gives you the agile,
cost-effective features you need to better manage and protect your systems
and data. Affordable, durable, and versatile Windows 10 Pro devices can help
your team get things done faster. Sound bite
“Windows 10 Pro means business: built-in security and simple
management, plus enhanced productivity, to keep your business on the
right track."
*Subscription sold separately.

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Windows 10 S: streamlined for security & superior performance

1. Cloud convenience plus the power of apps.
Windows 10 S is deeply integrated with OneDrive, so your files are saved to the cloud, in sync, and accessible from all your devices. You also have the flexibility to use the cloud
storage solution of your choice and connect to your business by signing in once to get access to company resources through Azure Active Directory (Azure AD) and Cloud-based
device management. You’re not limited to online apps, so you can get the full functionality of Office, Evernote, and many of the other titles in the Windows Store. And if you
decide you’d rather run non-Store apps, you can easily and affordably switch to Windows 10 Pro at any time.
2. Windows 10 S, on a range of modern devices.

Enjoy all the great Windows multi-tasking features like snap, task view and virtual desktops. You also get the full suite of built-in apps and all the newest innovations, like Secure
Boot, Cortana, Windows Ink, and Windows Hello for fast password-free sign-on.* Quickly set up and maintain locked-down, single-purpose devices with Windows Assigned
Access. Choose from a range of exciting modern devices coming soon.
3. Performance that lasts.

Windows 10 S is designed for performance that lasts. Start-ups are quick and built to stay that way. With Microsoft Edge as your browser, your online experience runs fast and safe,
too. Optimize battery life with Microsoft Edge so workers can stream video and browse longer. This gives you a smooth, responsive experience, from streaming HD video to
switching across apps to being productive on the go.
4. Microsoft-verified security.
Windows 10 S is security at its simplest and it includes Windows Defender Antivirus and all ongoing security features of Windows 10. Your applications are delivered via the
Windows Store, ensuring they’re Microsoft-verified for security. Your time online is safer too: Microsoft Edge is your default browser because it’s more secure than Chrome or
Firefox for more protection against phishing and socially-engineered malware.** And of course, all the comprehensive and ongoing security features of Windows 10 are included.
• *Cortana available in select markets; experience may vary by region and device. Windows Hello requires specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors and capable devices. ** According to NSS Labs reports at
https://aka.ms/browser-security.
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Windows 10 S: streamlined for security & superior performance

Windows 10 S is a familiar, productive Windows experience streamlined for Windows 10 S is a familiar, productive Windows experience streamlined for
security and superior performance. security and superior performance. By exclusively using apps from the Windows
Store, which are Microsoft-verified for security and ensuring that you browse
safely with Microsoft Edge, Windows 10 S keeps you running fast and securely
day in and day out.
Windows 10 S is simple to set up and manage for multiple users. And Windows
10 S is designed for performance that lasts. Start-ups are fast and built to stay
that way. Windows 10 S is deeply integrated with OneDrive, so your files are
Medium Copy saved to the cloud, in sync, and accessible from all your devices. You can
connect to your business by signing in once to get access to company
Windows 10 S is a familiar, productive Windows experience streamlined for
resources. You’re not limited to online apps, so you can get the full
security and superior performance. By exclusively using apps from the Windows
functionality of Office, Evernote, and many of the other titles in the Windows
Store, which are Microsoft-verified for security and ensuring that you browse
Store.
safely with Microsoft Edge, Windows 10 S keeps you running fast and securely
day in and day out.
Sound bite
“Windows 10 S is a familiar, productive Windows experience streamlined
for security and superior performance."

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Why choose Windows 10 Pro for Workstations?

Designed for people such as data scientists, CAD professionals, researchers, media production teams, graphic designers, and animators, who
do compute-intensive and data-intensive work, Windows 10 Pro for Workstations helps you power through advanced workloads with server-
grade data protection and performance.
1. Speed through demanding workloads and file transfers. Windows 10 Pro for Workstations supports devices with persistent memory 1
(aka non-volatile memory, or NVDIMM-N), so you can speed through advanced workloads with the fastest data storage possible on
workstations. In addition, persistent memory keeps your files at hand in the event of a system power loss. And you’ll save valuable time
on file transfers between Server and PC with SMB Direct,2 a Microsoft solution for network adapters with Remote Direct Memory Access
(RDMA) capability.
2. Work confidently with server-grade data protection on your workstation. In addition to speed, you get server-grade data
protection on your workstation—a high value feature for anyone working with large volumes of data or intellectual property that must
be retained. Windows 10 Pro for Workstations combines the Microsoft Resilient File System (ReFS) with Storage Spaces to provide highly
resilient storage for large volumes of data, so you can rest assured your data is automatically backed up to multiple mirrored drives.
ReFS also detects when data becomes corrupt on one of the mirrored drives, and then repairs data across your drives to ensure you’re
working with clean data.
3. Experience the power of high-performance workstations. With Windows 10 Pro for Workstations, you can choose high performance
configurations including server-grade Intel Xeon processors, with up to 4 CPUs (previously limited to 2 CPUs), and add massive memory
up to 6TB (previously limited to 2TB).These machines provide an enormous amount of power to run advanced workloads, with CPU
cycles left free so you can run other apps simultaneously.
1
Requires NVDIMM-N compatible hardware, ADR-enabled chipset and compliant UEFI
2
SMB Direct requires RDMA capable network adapters on both endpoints of the connection: client/device and server

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Windows 10 Pro for Workstations messaging

With Windows 10 Pro for Workstations, you can power through advanced, Advanced work demands performance. For people who do compute-intensive
compute-intensive workloads with server-grade data protection and and data-intensive work, such as data scientists, CAD professionals, researchers,
and media professionals, saving time and protecting data are critically
performance.
important—they are a currency in the new world of work.
With Windows 10 Pro for Workstations, you can speed through demanding
workloads, work confidently with server-grade data protection, and experience
the power of high performance computing.
Medium copy
Designed for people who do compute-intensive and data-intensive work, such
as data scientists, CAD professionals, researchers, media production teams, Sound bites
graphic designers, and animators, Windows 10 Pro for Workstations helps you
power through advanced workloads with server-grade data protection and “Power through advanced workloads with server-grade data protection
performance. and performance.”
“Experience the power of high performance workstations.”

© 2017 Microsoft Corporation. All rights reserved.

Windows 10 Commercial Storybook - Fall Creators Update

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What is Storybook 5 Microsoft commercial audiences 30 Why choose Windows 10 65

CTRL-CLICK TO NAVIGATE TO SLIDES

How to use Storybook

How the commercial Storybook has changed

What other resources are available

Windows 10 Commercial Storybook | Fall Creators Update

What is Storybook STORYBOOK

Storybook and other assets available at

How to use Storybook

How the commercial Storybook has changed

Windows 10 Commercial Storybook | Fall Creators Update

New features released with Fall Creators Update

New sections added to Storybook

Overview of the three primary pillars

Windows resources for Microsoft partners

Windows 10 value proposition

INTELLIGENT SECURITY INTEGRATED FOR SIMPLICITY ENABLES CREATIVITY & TEAMWORK

With this release (RS3), Windows 10 gets even stronger

Microsoft 365 Lowest TCO

Windows 10 Commercial Storybook | Fall Creators Update

Microsoft 365 Enterprise

Microsoft 365 Enterprise Industry

Microsoft 365 Business

Windows 10 Commercial Storybook | Fall Creators Update

Windows 10 Commercial Storybook | Fall Creators Update

Why choose Microsoft 365 Enterprise

2. Built for teamwork. Enterprise-class email, voice and video.

3. Integrated for simplicity. Always up to date. Self-service

4. Intelligent security. Protect identity, apps, data & devices.

Windows 10 Commercial Storybook | Fall Creators Update

Why choose Microsoft 365 Enterprise

“A complete, intelligent, secure solution to empower employees.”

Windows 10 Commercial Storybook | Fall Creators Update

Microsoft 365 Enterprise Resources

Windows 10 Commercial Storybook | Fall Creators Update

Windows 10 Commercial Storybook | Fall Creators Update

Why choose Microsoft 365 Business

2. Anywhere it matters. Access your work securely from

3. Always-on security. Safeguard company data across PCs,

4. Simplified for business. Easy employee setup and

Windows 10 Commercial Storybook | Fall Creators Update

Microsoft 365 Business

“A single platform and security solution designed with you in mind.”

Windows 10 Commercial Storybook | Fall Creators Update

Microsoft 365 Business Resources

Windows 10 Commercial Storybook | Fall Creators Update

Windows 10 Commercial Storybook | Fall Creators Update

Who is Microsoft What does Microsoft matter

Microsoft made personal computing Because this is the age of

People of action. To make sure no one is ever limited in

Windows 10 Commercial Storybook | Fall Creators Update

Excitement around Windows 10

Windows 10 Commercial Storybook | Fall Creators Update

Momentum since Windows 10 launch

500M+ Nearly 2/3 85%

14 months 33% 49%

* Build May 2017 and Q4 Earnings FY17

Windows 10 Commercial Storybook | Fall Creators Update

Excitement around Windows 10

Scott Campbell Kane Steel Gary McAllister

Windows 10 Commercial Storybook | Fall Creators Update