PRESENTATION ON

ORGANISATIONAL ATTITUDE
 DEFINITION

Attitude is a persistent tendency to feel and

behave in a particular way towards some object.
- FRED LUTHANS

Attitudes are likes and dislikes.

- BEM

When a person feels about something ,about a

place, commodity and a situation or an idea is
called attitude.
Nature of Attitude
• Attitude are learned

• It is the feeling ,Beliefs of individual and

groups.

• It is not permanent it changed

Components of Attitude

Emotional
Cognitive Components

Behavioral
Components
COMPONENTS OF ATTITUDE

 Cognitive/Informational Component –
Opinion, values, belief, ideas segment of an
attitude.
 Emotional/Affective Component -
Emotional or feeling segment of an attitude in
terms of likes and dislikes.
 Behavioral Component –
An intention to behave in a particular way.
Cognitive Components- The Belief , Information, Knowledge and
information.

Eg-If a Person does not like or negative attitude about the nuclear
bomb ,In interview if he asked about the nuclear bomb he give
negative points only means he does not like the nuclear bomb that
means his belief and information is negative for that.

Affective Components- Feelings, Sentiments and moods of emotions

towards a particular object

Eg-Wanted to go for a night shift job rather that a General Shift Job

Behavioral Components-Way of thinking ,Behaving and feelings.

Tendency to behave in a particular manner.

Eg-If some one like the Principal of the college, his attitude is made by
feelings and behavioral aspects
 Model of Attitude
Ideas Positive
Tendency to
Belief Negative
behave
Information's Feelings

Attitude

Attitude Objects
SOURCES OF ATTITUDE
 Family and Classical
Peers Condition
Group

Attitude Mass
Communication

Neighborhood Economical
Status
1. Family and peer group-If the parents has a positive attitude or
negative attitude for a object the children's will follow the same
attitude.

2. Neighborhood-The Cultural Facilities, Religious group possible

ethnic which affects the attitude.
3. Direct Experience: Attitude generated from the direct experiences
4. Association: In a group
5. Economic Status and occupation-The economical status of an
individual change the attitude and belief towards the Trade Unions
and Workers and Manager is different.
6. Mass Communication-The Medias like TV, Radio, News Paper from
which they got the information's can changed the attitude.
7. Classical Conditions- When we belief that the condition of the
environment is good rather is bad but we belief that it is good.
Eg- Sale a Sachine’s bat with Rs.2000000000 But is has no meaning
only Sachine use it that is the condition.
8. Role-models (Ideal can change individual’s attitude).
Cause dissatisfaction and Negative attitude-

1.No Promotion and security of job

2.Less Salary and Unfair reduction.
3.Working Condition is poor.
4.Behavioural aspects are bad .
5.No Support from Management.
6.No welfare in Organization.

Which Cause a Dissatisfaction and a Negative

attitude for the Organization
Function of Positive attitude

1.Maximize the Productivity.

2.Team Work.
3.Self Management and Problem Solving.
4.Improve quality.
5.Reduce Stress.
6.Loyal to Organizations
 Exit Voice

Suggestion to Improve the Condition

Leaving the Organization

Neglect
Loyalty

Go Slow and Negative attitude towards Waiting for the improvement of the
work Conditions
Process to change ones Negative attitude to
positive Attitude
Channing attitude of self-
1.Employee has to make positive attitude (Belief, Proper
Information and Ego)
2.Think about yourself and develop your own attitude.
3.Listen others and develop the positive attitude.
4.Get in to continuous development and communication
program
5.Build a self esteem and prestige
6.Stay away from negative influences.
Changing the attitude of Employees

1. Give feedback-Employees are told about their negative

attitude and if it is harmful and manager needs to offer
alternative attitude.

2. Good Working Condition to work in the culture.

3. Positive Role Model means if the Manager is the positive

attitude and the role model the workers provides the positive
attitude.

4. Providing new information's means updated information and

do not ignore the information's.

5. Use of fear to change some unethical negative attitude.

6. Degree of commitment on target, It means morale

development.
FUNCTIONS OF ATTITUDE
 Functions of attitude
1.Attitude is a determine function-Attitude determine the meaning of what is seen in
the environment may be good or bad means favorable attitude has good
meaning and unfavorable attitudes are bad meaning.

2.Attitude is a contradictions –means some time they give two meaning words and
diplomatic opinions about the same things.

3.Attitude is a adjustment function-Attitude is provides a function to adjust in the

proper environment to adjust themselves in that environment. Treated them badly
negative attitude and treated them good a positive attitude.

4.Ego Defense Function- Employees in organization want to protect their own

image and adopt some negative attitude for the new comers and they have ego
defensive function when may not be changed.

5.Expressive Function- It provides someone values and self identity of a person.

A Manager is belief in ethics so his attitude shows the voice of a quality of work.

6.Attitude is a knowledge function- Maintain stable ,Organized and meaningful

structure of a person not bluff anything. If we have positive attitude towards
anything. We need knowledge related to that thing, person or place.
 TYPES OF JOB ATTITUDE
 JOB SATISFACTION
 High level of job satisfaction : +ve attitude

 Dissatisfaction : -ve attitude

 JOB INVOLVEMENT

-Maximum involvement: +ve attitude

-Less involvement: -ve attitude
 ORGANIZATIONAL

COMMITMENT
-More commitment: +ve attitude
-Less commitment: -ve attitude
 ATTITUDE

ORGANIZATIONAL
JOB SATISFACTION JOB INVOLVEMENT COMMITMENT

ORGANISATIONAL
BEHAVIOR
 Barriers to Changing an Attitude
 Cognitive Dissonance- When a person behaves
in a fashion that is inconsistent with his or her
attitude, Means he or she knows it is wrong but
still continue to inconsistency .

 Prior Commitment- Means the belief is

unchanged and unwilling to change.

 Insufficient Information- Two Way

Communication is not possible from TOP
Management and Workers which creates a
negative attitude.
 ASSIGNMENT 2
Role play on various types emotions

 Happiness
 Anger
 Disgust
 Sad
 Surprise
 Fear
 Frustration / Disappointment
 Empathy
 Guilt
 Nervousness
 Aggressiveness