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  • A Marketing Strategy

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    Alyssa Mabalot
    48 vizualizări17 pagini
    The document outlines a marketing strategy for the Suzuki Alto 800 2017 targeting males and females aged 25+ seeking a low-maintenance car. It details the 4P's of marketing - product, price, place, and promotion. For product, key features are highlighted. Price will be competitive and decrease over time. Place will be dealers, retailers, and online. Promotion strategies include advertising in automotive magazines, offering test drives, traditional ads, and a referral program. Sales objectives are 25,000 units in the first 3 years and 19,656 units in years 4-5, aiming for a 10-14% market share.

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    A Marketing strategy

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    The document outlines a marketing strategy for the Suzuki Alto 800 2017 targeting males and females aged 25+ seeking a low-maintenance car. It details the 4P's of marketing - product, price, place, and promotion. For product, key features are highlighted. Price will be competitive and decrease over time. Place will be dealers, retailers, and online. Promotion strategies include advertising in automotive magazines, offering test drives, traditional ads, and a referral program. Sales objectives are 25,000 units in the first 3 years and 19,656 units in years 4-5, aiming for a 10-14% market share.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    48 vizualizări17 pagini

    A Marketing Strategy

    Încărcat de

    Alyssa Mabalot
    The document outlines a marketing strategy for the Suzuki Alto 800 2017 targeting males and females aged 25+ seeking a low-maintenance car. It details the 4P's of marketing - product, price, place, and promotion. For product, key features are highlighted. Price will be competitive and decrease over time. Place will be dealers, retailers, and online. Promotion strategies include advertising in automotive magazines, offering test drives, traditional ads, and a referral program. Sales objectives are 25,000 units in the first 3 years and 19,656 units in years 4-5, aiming for a 10-14% market share.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    din 17

    A MARKETING

    STRATEGY
    OUR BRAND NEW CAR
    SUZUKI ALTO 800 2017
    THE 4P’S OF MARKETING

    •PRODUCT
    •PRICE
    •PLACE
    •PROMOTION
    Product

    Target
    Promotio
    n Marke Price
    t

    Place
    TARGET
    MARKET
    Female Male
    25+ 25+

    The target market are females and males that has an intention to buy
    a low-maintenance car. Also intended for bachelors and
    bachelorettes.
    Sales per unit (Other Suzuki Cars)

    46000

    45000

    44000

    43000

    42000

    41000

    40000

    39000

    38000
    2014 2015 2016

    Sales per unit


    MARKETING
    OBJECTIVES
    Sales Objectives (5 Years)
    Year 1-3 25,000 units
    Year 4-5 19,656 units

    44, 656 units


    Market Share Objectives (5 Years)
    Year 1-3 10% - 14%
    Year 4-5 Maintain above 10%
    Cheapest Cars in the Philippines

    14%
    Suzuki Alto 800
    (2017)
    Other Hutchback
    Cars
    86%
    PRODUCT
    •Suzuki is an automotive company with
    products in categories in automobiles,
    outboard motors, ATVs, motorcycles,
    engines. The products in the marketing
    mix of Suzuki can be divided into car and
    bikes broadly.
    WHY DO YOU HAVE TO
    BUY?
     HIGHLY-
    ECONOMICAL
     FUEL – EFFICIENT
     BUDGET
    FRIENDLY
    KEY
    FEATURES
    Refined exterior looks
    Fresh and spacious interiors
    Powerhouse engine
    Leather seats
    Spacious luggage area
    PRICE
    Price will be based on the average prices of key
    competitors
    Market penetration and psychological pricing used
    Launch Price P 398,000 (first 6 months)
    Original Price P 478,000
    After 5 years of production and launch, product price
    will be reduced by 15 % (P 338, 300)
    PLACE
    Europe, Middle-East & Africa, Asia &
    Oceania, America.
    Distribution shall be conducted among
    dealers, retailers, online, and car shows
    Webpage shall be updated for further
    details
    PROMOTION STRATEGY
    PROMOTION STRATEGY
    AUTOMARKET
    PLACES
    Placing ads in magazines and on websites such as
    AutoTrader, Cars.com or CarsDirect

    TEST-DRIVE
    INCENTIVE
    Run an incentive to get people into the showroom.
    PROMOTION STRATEGY
    TRADITIONAL ADVERTISMENTS
    Buy media space in local newspapers and classified
    listings. TV ads , radio ads, billboard will do.

    REFERRALS
    Create a referral program that rewards existing customers
    for sending people towards our way.
    REMEMBER…..
    AIDA MODEL

    A – Get Attention
    I – Hold Interest
    D – Arouse Desire
    A – Obtain Action
    END OF
    PRESENTATION

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