Type of `

media:
print,
broadcast,
new media
 MOTIVATION
•Mega Tsunami

•Miss Universe Pia Wurtzbach

MOTIVATION
What are the reaction of the
people affected in the news:
1. Personality who were in the
video
2. People who watched and
read the news
3. Media men who featured the
article
4. Your own personal reactions
Print Media
•Print media is one of the oldest and basic forms of
communication. It includes newspapers, weeklies,
magazines, monthlies, banners & graphics, posters and
other forms of printed material

•The contribution of print media in providing

information and transfer of knowledge is remarkable.
Even after the advent of electronic media, the print media
has not lost its charm or relevance.
•Print media has the advantage of making a longer
impact on the minds of the reader, with more in-depth
reporting and analysis.

•Magazines and newspapers are the dominant traditional

print media used in advertising. Brochures, flyers and
other collateral pieces also are sometimes referred to
as print collateral. While digital media expansion has
affected use of print, it remains a viable way to advertise.
•Primary strengths of print relative to digital
include tangibility, an enduring message and high
credibility. Some people prefer to read media in print
as opposed to digital formats.
BROADCAST MEDIA
•Broadcast media describes the traditional forms of
media that include television and radio. Technically,
the term ‘broadcast media’ can include the internet as
well and even such things as Bluetooth marketing
and other forms of location-based transmissions.
NEW MEDIA
•New media is a catch-all term used
for various kinds of electronic
communications that are conceivable
due to innovation in computer
technology. In contrast to “old”
media, which includes newspapers,
magazines, books, television and
other such non-interactive media,
new media is comprised of websites,
online video/audio streams, email,
online social platforms, online
communities, online forums, blogs,
Internet telephony, Web
advertisements, online education
and much more.
MEDIA CONVERGENCE
•Media convergence, phenomenon involving
the interconnection of information and
communications technologies, 
computer networks, and media content. It
brings together the “three C’s”—computing, 
communication, and content—and is a direct
consequence of the digitization of media
content and the popularization of the Internet.
Media convergence transforms established industries,
services, and work practices and enables entirely new
forms of content to emerge. It erodes long-established
media industry and content “silos” and increasingly
uncouples content from particular devices, which in
turn presents major challenges for public policy and
regulation. The five major elements of media
convergence—the technological, the industrial, the
social, the textual, and the political—are
discussed below.
•The ability to transform different kinds of
media into digital code, which is the
accessible by a range of devices (ex. From
the personal computer to the mobile phone),
thus creating a digital communication
environment.
 Activity
•Using the matrix below, fill up the second and third columns.

Media Platform Specific Example

Convergence in
Communication
Education
Advertisement/
Commercial
News
Entertainment
 Activity
Examine the types, purpose and audience of various media forms.

TYPE PURPOSE AUDIENCE

EXAMPLE: -LEARN
BOOKS -READ/SMARTER BOYS-action
-INFORMATION GIRLS-fantasy
-LIKES INTEREST