APOLLO

HOSPITALS
Porters Generic
Framework
 VITAL ELEMENTS
IN OUR VISION FOR THE
FUTURE.
• An unwavering dedication to clinical
excellence.
• A relentless pursuit of
expertise.
• The ever-tender Apollo
empathy.
• Strong focus on future-ready healthcare
through education & research.
Dr. Pratap C Reddy
Founder Chairman - Apollo Hospitals Group
 Introduction

 Driven by its line of being the “architect of healthcare” in India, the Apollo Hospitals Group, comprising of one
of the largest networks of 26 hospitals, 10 clinics and over 10,000 employees across the country, represents the
changing face of healthcare in India contemporary and corporatized.
 It has been the first private company to administer health insurance in the country and Indraprastha Apollo
Hospital in Delhi is the fourth largest corporate hospital in the world.
 With 2600 beds, Apollo is one of Asia's largest healthcare players. The recent merger between its 3 group
companies, Indian Hospitals Corporation Ltd., Deccan hospitals Corporation Limited and Om Sindoori Hospitals
Limited, will help the group raise money at a better rate and by consolidating inventory, it will save around 10%
of the material cost.
 Apollo claims to maintain the best of medical standards with a record of over 7.4 million treated patients,
3,15,000 preventive health checks done, 98.5 percent success rate in 45,000 cardiac surgeries, etc.
 The work processes hospital are primarily divided into two areas the patient (comprising of in-patient and out-
patient) and the non-patient all the back-end departments like housekeeping, engineering, finance, materials,
purchase and HRD.
 Cost Leadership Strategy
 A Huge Pharmacy Network  Efficient Value Chain Management

• Emergency Room

Admission
• Pay treatment room
• Out-patient Department
• Admitting

• Clinical evaluation

Care
• Diagnostic tests
• Treatment
• Referral

• Sent Home
Discharge • Home against medical Advice
• Referred to other healthcare facilities

• Services –Pricing

Marketing & Sales

• Customer-service , patient satisfaction survey
• Medical social service
• Insurance

• Ambulance
• Monitoring
Service • Follow up
• Health education
• Referred to wellness centres
 Differentiation Strategy
 Clinical E x c e l l e n c e  The New Healthcare Paradigm Is D r i v e n B y
Te c h n o l o g y
• Driven by skilled doctors &
detailed protocols
• 7 JCI accredited hospitals
• Revolutionary scorecard -
ACE@25, which evaluates
25 quality indicators
benchmarked against the
world’s best published
outcomes

 Academic Excellence • First 320 Slice CT Scanner and Cyber-Knife in India

Courses with: • Novalis Tx
• University of Queensland • Over 100 telemedicine centers and mHealth
• University of Sydney • Advanced Robotics
•Royal College of General Practitioners (RCGP), UK
• AHERF
• IGNOU

Courses for paramedics, nurses, physiotherapists and hospital administrators.

 FOCUS STRATEGY

Cost Efficiencies and Focus On Improving key Operating metrics

Optimised Asset utilisation and minimum waste of all resources through standardised SOP’s and Lean management.
Increasing Average revenue Per Day per bed. Higher patient turnover by reducing average length of stay and
optimised ward processes for faster turnaround time of all diagnostic process.

The low-cost focus strategy is adopted by serving the needs of a niche market segment at the lowest possible price.

By focusing on product attributes, Apollo Hospitals Differentiation through Hospitality revises its branding strategies
and brings continuous changes in the product designing and packaging to satisfy the customers’ psychological
expectations and maximize value for money