By:

Priyanka Atri 02
Vidhi Malhotra 31
Harshit Maru 32
Nimisha Panchal 94
 Zomato
• Establishment Year 2010
• 14 Lakh Restaurants
• Available in 24 countries
• Offering Services: Restaurant search &
discovery, online ordering, Table reservations
& management, POS Systems, Subscription
services.
• Valuation: USD 3.25 billion
 Targeting, Positioning, Objective
• Targeting:
The main target customer of Zomato is the youth who are between
the ages 18-35 and people who often want to eat out with their
friends and colleagues.
• Positioning:
Zomato has positioned itself as a platform that brings restaurants,
suppliers, consumers, food suppliers, and logistics partners together
• Objective:
Zomato. It’s trying to be a one-stop-destination for foodies
across the country.
Growth Strategy
Print Ads
 Digital Marketing & PR Strategy
Zomato engages with the
audience by posting on trendy
topics. The brand understands
the audience's nature. Hence,
it promotes content which
makes users share it,
comment on it and view it
again and again. It utilizes
trendy topics and posts simple
images in order to interact
with viewers online.
Exciting Creatives to engage with
Customers on Social Media
 Ad words Ads

Display Ads Social Media Ads

TV Commercials
 Loyalty Program
Zomato Gold is loyalty program that the brand launched in 2017. For the
uninitiated, the way it works is simple: Zomato Gold gives members (it’s a
paid loyalty program) a complimentary dish at any restaurant that is a part of
the Gold program. Customer is definitely king here as the restaurant foots the
bill for the extra dish/drink.
 Swiggy
• Establishment Year 2014, available in India.
• 1.4 Lakh Restaurants
• Offering Services: Restaurant search, online
ordering, table reservations.
• Valuation: USD: 3.6 billion
• Targeting:
Swiggy has a great population to
target but its main and ideal target
audience is the ages of 18-35.
• Positioning:
The main positioning strategy of
Swiggy is an app that helped
customers get the food they want,
wherever they want.
• Objective:
It aims to not only make the delivery
for the food, but it also aims to
create a delivery system for
medicine, grocery, gift shops, and
flower shops and capture a larger
share of the delivery market of
India.
Print Ads
 Digital Marketing & PR Strategy
• Swiggy has mastered the
concept of bringing the
food to the customers
rather than the customers
to the restaurants for
food.
• Swiggy does text ads,
display ads and video ads
as well social media
support to get branding
and become success.
Creative use of the Instagram grid to make it
more appealing.
Exciting Creatives to engage with Customers
on Social Media
 Email Marketing
Swiggy has a very good email
marketing strategy in place. It
sends users a lot of coupon
codes that give discounts.
The subject lines are very
click baity. The visuals in the
emails are also very enticing.
Swigy runs Display Ads on Google
TV Commercials
 Loyalty Program
Swiggy has mastered the concept of bringing the food to the
customers rather than the customers to the restaurants for food.
Swiggy does text ads, display ads and video ads as well social media
support to get branding and become success.
 Factors that compliment Swiggy and their
Marketing Strategy
• Swiggy’s aggressive & quick marketing strategy helped them to
gain stay ahead of their competitors.
• Swiggy from the beginning knew that to crack the delivery
market was to build an extensive network for logistics due to
which Swiggy has built a sound and sustainable business model.
• This has allowed Swiggy to deliver its promise to deliver food
within 30 min to the customers with just a tap. Swiggy has
recently launched the Swiggy Access kitchen, which is the ready-
to-occupy kitchen
• Swiggy was a late entrant in the online food delivery and
ordering space in 2014 but it has now become a billion-dollar
company and now Zomato is playing catch up.
Thank you 