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Source TRAI
Almost 2/3rd of mobile using households are still
‘single mobile user’ households. There is still a
large ‘play area’ available to increase the user
base and ‘penetration’ of mobile phones than to
play mainly the game of ‘multiple connections’
and increasing mainly the ‘tele-density’.
Advertising
Product
offering
Etisalat DB Signs
Aamir Khan to
endorse Cheers
Mobile Service
Brand in India
Push the brand into consumer’s mind
Keeping the brand in the news
Conspicuous across touch points i.e. Launch
SMS
Local & STD On-Net 10p/160characters
Local & STD Off-Net 30p/160 characters & 50p/160
characters
ISD Rs 5/160
Tie-up with International Airlines
Market Setup
expansion Acceleration
Acquisition Tower
Swan Telecom Sharing RCOM
MergerAllianz IT Solutions
Infratech Tech Mahindra
2008
Etisalat buys 45% stake in SWAN Telecom to enter Indian
‣ Growth rate
‣ Corporate customer
LGMP
Source: TRAI
Priority 1 Priority 2 Priority 3
• Tamil-Nadu • AP • Haryana
• Bihar • Maharashtr
• UP a
• Rajasthan • Gujarat
• MP • Karnataka
• Mumbai
• Delhi
• Punjab
• Kerala
Provide managerial and technical training
◦ This can be achieved by establishing
“Etisalat Academy” which could provide
training courses at International Standards
Presented by-
Rohit Tayal-10020541104
Sandeep Patil-10020541106
Shashank Mohan-10020541107
Shivali Manepa-10020541108
Shreyans Bafna-10020541109
Sneha Thorat-10020541110