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Why Retailing is Important?
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ë Retailing
ë a retailer
INDIA
ë A country with diversity in all aspects
ë Area ʹ 3287263 Sq Km
ë Diversity in religion
ë There are more than 200 language, if dialects
included 1600
ë Many Indians do not understand their National
Anthem
ë Diversity in Clothing and dress patterns
ë Diversity in food habits
ë Diversity in culture and values
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ë 12 million outlets ʹ Unorganized retailers
ë 96% are less than 500 sq ft size
ë 9 outlets per 1000 people, India has largest number in the
world.
ë Only 6% is organized - Organized retailing has enormous
potential
ë India ʹthe most attractive Retail Destination as per AT
Kearney Global Retail Development Index.
ë 2007 ʹ Indian retailing was US $385 billion (15,40,000
crores)likely to grow to US $1.52 trillion (Rs60,80,000 crores)
by 2025.
ë That make the share of organized retailing to 20%
ë The industry would require 2.2 million people by 2012
Challenges and Opportunities in Indian
Retail
ë Challenges
Lack of retail space
Manpower
Political opposition for FDI in Retail
Huge investment required in the sector
Supply chain issues
Challenges and Opportunities in
Indian Retail
ë Opportunities
Retail Sector contributes 10% of GDP and 8% of
employment
Consumer want shopping, entertainment and food in
the same roof.
Demographic dividend
ë Large population under age 25
ë Many women started earning
ë Emergence of many nuclear family leading to explosion of
purchase
Industry is expected to grow at 25% annually
Factors that Drive the modern
Retailing in India
ë Low share of organised retail stores
ë Increase in disposable income and customer
aspirations
ë Increase spending on luxury items
Retail Trends in India
ë The emergence of the neighborhood Kirana stores catering
to the convenience of the consumers
ë Era of government support for rural retail
Indigenous franchise model of store chains run by Khadi & Village
Industries Commission
ë 1980s experienced slow change as India began to open up
economy.
ë Textiles sector with companies like Bombay Dyeing,
Raymond's, S Kumar's and Grasim first saw the emergence
of retail chains
ë Titan successfully created an organized retailing concept and
established a series of showrooms for its premium watches
ë Late 1990s wave of new entrants with a shift from
Manufactures to Pure Retailers.
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ë Post 1995 - Emergence of shopping centers Mainly in
urban areas, with facilities like car parking
ë Targeted to provide a complete destination experience for
all segments of society
ë Emergence of hyper and super markets trying to provide
customer with 3 V͛s - Value, Variety and Volume
ë Expanding target consumer segment: The Sachet
revolution - example of reaching to the bottom of the
pyramid
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ë New Types of Retailers
ë Globalization
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Merchandise
The items that are sold in a wholesale or retail
store are called as Merchandise.
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ë Variety (breadth of merchandise)
The number of merchandise categories
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ë Kishore Biyani
ë Mukesh Ambani
ë Kumar Mangalam Birla
ë Etc
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ë Don͛t need college
ë Low pay
ë Long hours
ë Boring
ë Dead-end job
ë No benefits
ë Everyone is part-time
ë Unstable environment
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Ethical Situations for a Retail Manager
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Issues in Department Store Retailing
ë Competition
-Discount Stores on Price
-Specialty Stores on Service, Depth of Assortment
ë Lower Cost by Reducing Services
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Electronic Retailing
Catalog and Direct Mail
Direct Selling
Television Home Shopping
Vending Machines
Electronic Retailing
ë Primarily used by traditional retailers to
compliment store and catalog offerings
ë Exclusive e-tailers target small and dispersed
niche markets
What are Amazon and eBay?
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