ENTRY TO

KOREA
Group 4
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 TABLE OF CONTENTS

05 06 07
TARGET GOALS AND CONTROL
MARKET OBJECTIVES
 PRODUCT
• Vietnamese bread

• Strawberry Milk

• Dalgona Coffee

• Strawberry Matcha Latte 

• Korean Watermelon

Punch

4
 PACKAGING

6
 PRODUCT LINE & MIX

7
 “A Passion for Quality”

Product classificatons: convenience goods

Brand name: " 행운 차 " - /haeng-uncha/ Lucky Tea

Point of Different: Affordable price, Vietnamese flavor,

stronger and
PRODUCT SOURCING
 FAVORABLE ATTRIBUTES

Price Unique Flavor Brand

image
Affordable Stronger and sweeter tea are Green products with 100%
the key to attract customers “homemade” ingredients
of Phuc Long drinks
 PRICING
STRATEGY
Pricing method:
Market-based , competitor-based pricing strategy
Total estimated cost/product of Phuc Long: 3500KRW
Price/1 : 5000KRW
Unit Margin (VND) = price-cost = 1500KRW
Margin (%) = unit margin/ price = 1500/5000 = 30%
PRICE OF COMPETITOR’S PRODUCTS
PRICE SENSITIVE
In 2012, the country’s ratio of household debt to
disposable income hit a record 136%. This
environment of slow growth and high personal debt
has made South Korean consumers cautious. Many
are seeking better value for money when
purchasing undifferentiated goods, and private
brands, which are relatively inexpensive, have
outperformed as consumers have grown more price
conscious.
116 km²
is the area On the road linking Hongik
University Station, one of the busiest
areas in Seoul

₩120,000.00
per day
Rent price/ per day
Distribution strategy: Selective
distribution
 01
NAME OF
THE
SECTION
You can enter a subtitle here if
you need it
 SOLUTIONS

STRENGTH WEAKNESS

●Here you can describe one of ●Here you can describe one of
the problems the solutions

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the problems the solutions

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 SOLUTIONS

OPPOTURNITIES THREATS

●Here you can describe one of ●Here you can describe one of
the problems the solutions

●Here you can describe one of ●Here you can describe one of
the problems the solutions

●Here you can describe one of ●Here you can describe one of
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“This is a quote, words full of wisdom that
someone important said and can make the
reader get inspired.”

—SOMEONE FAMOUS
 DIRECT CHANNEL

Chain Store
Sales
THIS IS A GRAPH

MERCURY MARS
19% Mercury is the closest Mars is a cold place full of
30% planet to the Sun iron oxide dust

25%
26%
VENUS SATURN
Venus is the second planet Saturn is the ringed one and
from the Sun a gas giant
A PICTURE IS
WORTH THAN
THOUSAND
WORDS
 PRACTICAL USES OF THIS SUBJECT

MERCURY VENUS MARS

Mercury is the closest planet Venus is the second planet Despite being red, Mars is a
to the Sun from the Sun cold place

JUPITER SATURN NEPTUNE

It’s the biggest planet in the Saturn is the ringed one and Neptune is the farthest
Solar System a gas giant planet from the Sun
MULTIMEDIA
RESOURCES
Despite being red, Mars is a cold
place, not hot. It’s full of iron
oxide dust, which gives the
planet its reddish cast

Insert your multimedia content here

DID YOU KNOW THIS?

90% of Earth’s population

Mars
lives in the Northern
Hemisphere 70% Venus

Australia is wider than the

Moon

Saturn
Africa is the only
continent that lies in all 47% Jupiter
four hemispheres
15,876
Big numbers catch your audience’s
attention
 CONTENTS OF THE LESSON

TOPIC 1 TOPIC 2 TOPIC 3

Mercury is the Venus has a beautiful Mars is actually a

LESSON 1
smallest planet name cold place

Jupiter is the biggest Saturn is the ringed Neptune is the

LESSON 2
planet planet farthest planet
AWESOME
WORDS
 PROCESS
DAY 1 DAY 3
Earth is where we Pluto is a dwarf
live on planet

DAY 2 DAY 4
Jupiter is a gas Mars is a cold
giant place
 OVERVIEW DIAGRAM

JUPITER

Despite being red,

Mercury is the closest Venus is the second
Mars is actually a cold
planet to the Sun planet from the Sun
place
 EXERCISE
Mercury is the closest planet to the Sun, but does
its name have anything to do with the liquid
metal?
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 JANUARY FEBRUARY MARCH APRIL MAY JUNE

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