Documente Academic
Documente Profesional
Documente Cultură
1. Demographics
2. People and culture
3. Indian English
4. Working with India
The Country
Area:
3,287,590 sq km
Language:
Hindi is the national language and spoken by 30% of the
people; there are 17 official languages + English
Regional States and administrations
28 states and 7 union territories
Population: 1.06 billion
Major cities & population
•Mumbai (Bombay) 18,042,000
•Kolkata (Calcutta) 12,900,000 Religious Composition
•Delhi 11,680,000 • Hindu – 80%
•Hyderabad 6,833,000 • Muslims – 13.4%
• Christians – 2.33%
•Chennai (Madras) 6,639,000
• Sikhs – 1.84%
•Bangalore 5,544,000
• Buddhists – 0.76%
• Jains – 0.4 %
• Others – 1.27%
India Facts…
Democracy India Firsts
• World’s largest • First study of medicine - Ayurveda
• 100% Electronic Voting • Sanskrit – Closest living language to
Economy “proto-Indo-European”,
• 2nd Fastest Growing the great-great-grandmother of English
• 4th Largest (in terms of PPP) • First Martial Art form – 200 BC
Space
• Over 30 Satellites Launched
• Moon mission planned - 2007
People and Culture
National Pastimes
Cricket
• Came to India with the British..played in stadiums as
well as street corners..
• Cricket stars in India – Sachin Tendulkar....compare
to Babe Ruth
Politics
• Average Indian very aware of politics
Bollywood
• World’s largest film industry..over 1,000 films
produced annually
• Not a typical western movie…
Culture
• Land of Diversity..changes at every State border.. Food, dress varies by region
• Women making increasing strides in business, politics and the arts. Education a key driver
for change
Marriage
• Diverse - different between states and regions
• Community affair
Hindu
•Sankranthi - around Jan 14 - South
Holi Diwali
•Holi - in March - North
Guru Nanak’s Birthday
•Ganesh Chathurthi in Sep - South & West
•Dushera - in Oct / Nov - preDushera in East
•Diwali - 20 days after Dushera
Muslim
•Idu’l Fitr - in Oct / Nov
Sikh
•Guru Nanak’s Birthday - North Ganesh Chaturthi Onam
Christian
•Good Friday Mahavir Jayanti
•Christmas
Jain
•Mahavir Jayanti - West
Individual significance varies by religion, region
Cultural pointer to consider…
• Be careful of your shoes
• Left (bad) hand right (good) hand
• Staring is okay…not common in the US
• Getting personal..direct question such as age, salary, etc are common
• Generally, Indian women prefer not to shake hands..wait for indication
• Giving seats / preference to ladies is courteous
• Gestures don't always translate…head nodding does not always mean “No”
• Respectful mistrust..contrary to the US..given that milkman will add water
• Can openly discuss politics..keep religion out
• Many Hindus are vegetarian and many, especially women, do not drink alcohol
or smoke
• Taxis do not expect to be tipped, however, hotel/airport porters and restaurant
servers should be tipped
Indian English
Indian English or Hinglish
• Indian spellings follow British conventions to the point at
which American English variations are considered untenable.
- colour, lessons learnt (vs. learned)
• Indian English took on a divergent evolution and many
phrases that the British may consider antiquated are still
popular in India. E.g: “Please do the needful” or “You will be
intimated shortly” - official language
• ”Grammar of Indian English" must be taken with a grain of
salt. Passive voice considered polite.
• Indian accents vary greatly leaning more towards “vernacular'
(Indian language)-tinted speech. Words such as “Yaar” (Buddy),
“Han Han” (Yes), “Achaa (OK)” are used frequently
Words/phrases unique to Indian English
batchmate or batch-mate Not classmate, but of a schoolmate of the same grade
cousin-brother - male first cousin
cousin-sister - female first cousin;
one's own brother/sister (of one's parent, as opposed to uncle or aunt)
co-brother – wife's sister's husband
would-be - fiancé/fiancée
prepone - the opposite of 'postpone'
upgradation - commonly used in business communication instead of 'upgrade'
AVOID
- dinner plans on first day of arrival – offer them shopping instead
- restaurants with limited vegetarian choices.
OFFER HELP
• one-on-one interaction
• invite them to any activities, places outside of work
• working lunch, ensure meal choices
• advice them on selections of phone company, internet choice, car etc.
• introduce them to APAF members
Communication tips
AVOID
- understating negatives
- overstating positives – “Awesome!”
- speaker phones when possible
- jokes, especially in phone meetings
MAXIMIZE
• one-on-one phone interaction, even for short durations
• the “buddy” system
• global team building – Games (Chess, quizzes), “Your Perfect Day”
• customer interaction with remote teams
Recognize Mannerisms . . .
Communication:
• Be formal outside GE (e.g. visiting customers) use Mr. / Mrs. /
Ms.
• Don’t talk about poverty, human rights, or religious conflict.
• Try not to use commanding / direct language.
• Do be curious.
• Do try to establish a personal connection.
Thank You