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Advertisements on
TV
Who are we
• Co-founders
– Serial entrepreneurs, co-founders of Impulsesoft
• Baskar S
• Srinivasan KA
• Srividhya S
Local ad in Hyderabad
Local ad in Bangalore
Geograp
Same ad spot used by different regional hic
targeting
advertisers in different regions 4
Roll-out plan
Star News
Aaj Tak
Headlines Today
Available in
Hyderabad & AhmedabadAmagi proprietary & confidential 6
Why advertise with news?
• Reaching the bread-winner of the family
– Reaches hard-to-reach SEC AB Male 25+ audience
TV Operators
(Hathway, Siticable)
Viewers
ds
ith A
ed w
splic
tent
Con
Viewers in region2
spot
in ad
Viewers in region1
er
mark
with
Regional ads
tent
Con
More
Effective
Less
Effective
Less
Targeted
Source: Nextcenturymedia.com
Amagi proprietary & confidential 14
National TV ads: drawbacks
Target specific
cities only
Run one month campaign on premium TV for the cost of one print ad
Real estate brand looking to build strong image and generate response
Mahavir auto
Previoust Week
Rank Top 5 Programmes of Genre Channel TVRs 000's
Channel
1 Saas Bahu Aur Saazish-ky Star News 378
Presentation/Promotion
3 Vishesh-rakhi Shaadi Nahi Kare Reality Shows Aaj Tak 348
5 Saas Bahoo Aur Betiya (tv) Reviews/Reports Aaj Tak 297
6 Special Report-reality Me Cast Reviews/Reports Aaj Tak 290
7 24 Ghante Reporter News Bulletin Star News 285
~58,00,000 people in
Bangalore
Cost-effective