Documente Academic
Documente Profesional
Documente Cultură
Concept for
TeaMax
EXHIBITION
SAMPLING LAUNCHING
BRAND ACTIVATION
1. Planning (strategy, creative, visualization)
2. Management (project coordination, client servicing,
IN-STORE account management, implementation) Community to
Activity Community
Campaign measurement
(Sales/database target setting
ROAD TALK SHOWS /
and evaluation) Seminars
SHOWS
Our Team Workflow
Brand / Client
We know the business inside out!
Account
Management &
Client Servicing
Project / Creative
Activities Idea
Implementations Development
Research
Strategic
Planning
& Measurement
Theme : JEET HAI !!
ATL : Dabbang based
We know the business inside out!
Tea Max
Liquid Tea Whitener
Campaign Brief
We know the business inside out!
Demographics:
Gender: dominantly males and females as well.
Age: 25 to 45
SEC: B, C and D
Psychographics:
Switch brands for some better deals but never
compromise on quality
Brand conscious due to quality
Smart decision makers
Tea Lovers, have at least two to three cup a day.
We know the business inside out!
Ground
Strategy &
Activation
Concept
We know the business inside out!
Activations at Dhabbas
&
Roadside Tea Stalls
Why Dhabbas?
We know the business inside out!
Target Areas
• All Cafes, Petrol Pumps & Major Restaurants'/Hotels
- G T Road & Motorway
- Railway Stations
- Major Metro Bus Stands
Concept Brief
Railway Station’s Tea stalls
We know the business inside out!
Duration : 01 Month
Initial Launch : Nationwide ( KHI – LHR – RWP/ISB )
Annexure 1
Outdoor Activation: Identify key locations along with space for branding
Gain Permission for brandings and items
Objective: Attain more visibility & Strong presence at Hotels, GT Road, Motorway & Railways Stations
( LHR to PSH)
Annexure 2
Indoor Activation: Placement of Promoters at Hotels & Dhabbas
Promoters Requirement: C Category
( excellent vocal and communication skills)
Target Audience: C, D & E Categories, Urban Areas, Downtowns
Trainings: Initial Product Knowledge will be provided by Haleeb
Objective : Awareness & Brand recognition
Data Collection & MIS
Locations – KHI
We know the business inside out!
10
ABBOTTABAD MULTAN
PESHAWAR
TEAMAX
FAISALABAD
Targeted
CITIES in
RWLP/ISB
Punjab GUJRNWALA
Region
CHAKWAL SIALKOT
JEHLUM
We know the business inside out!
OBJECTIVES
• Brand name recognition and enhancement
in both Urban & Rural Markets.
• Reaching target audience effectively by
activating Top of the Line BTL
Concepts to compete in
Juice Industry.
• Refresh & evolve the brand’s equity
by making the entire communication
more vibrant & engaging.
• Make people buy TEAMAX
as a preferable brand.
• Speak out loud about the core
benefits and variants of the Brand.
OUR EASIEST CUSTOMER
We know the business inside out!
REPRESENTATIVES
18 UNIFORMED PROMOTERS
12 Misc. Sales & Marketing
Representatives
Total Representatives: 30 - 35
REPORTING
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DAILY REPORTING TO
HEADOFFICE FOR THE ACTIVITY
We know the business inside out!
ESTIMATED COST
One Month Activity – Covering 3
Cities
One time basic cost Rs.
1,000,000/-
Tea Shops
We know the business inside out!
Tea Shops
THANK
YOU!