House of Quality Examples

Dr. Everette S. Gardner, Jr.

 Rock-Climbing Harness
 Blank House
 Suntex Process
 Windshield Wiper
 Restaurant Design
 Auxiliary Power Unit
 Refrigerator
 Continental Airlines
 K e y t o r o o f / c o r r e la t io n -
m
+
a t r ix s y m b o ls
P o s itiv e / S u p p o r tin g
+
- Rock-Climbing Harness
-
- N e g a tiv e / T r a d e o ff
+ +
-

D IR E C T IO N O F IM P R O V E M E N T
P e rfo rm a n c e S iz e o f T e c h n ic a l
T E C H N IC A L P L A N N IN G M A T R IX
m e a s u re s ra n g e d e t a ils
R E Q U IR E M E N T S

C U S TO M E R
R E Q U IR E M E N T S

E a s y to p u t o n 2 3 3 4 4 1 .2 1 .1 2 .6 7

C o m fo r ta b le w h e n h a n g in g 5 4 4 2 5 1 .2 1 .4 8 .4 22

F it s o v e r d iff e r e n t c lo t h e s 1 1 1 5 2 1 .2 1 .0 1 .2 3

A c c e s s ib le g e a r lo o p s 3 3 4 1 3 1 .0 1 .0 3 .0 8

D o e s n o t r e s tr ic t m o v e m e n t 5 2 2 3 5 1 .6 1 .4 1 1 .2 29

L ig h tw e ig h t 3 3 2 5 3 1 .0 1 .0 3 .0 8

S a fe 5 4 3 3 4 1 .0 1 .2 6 .0 16

A ttr a c tiv e 2 2 2 5 3 1 .2 1 .1 2 .6 7

T E C H N IC A L P R IO R IT IE S 54 8 1 .2 63 2 3 .4 7 0 .2 1 9 1 .6 9 8 .6 30 612 T o ta l (1 0 0 % ) 38

P E R C E N TA G E O F TO TA L 9 13 10 4 12 31 16 5

O u r p ro d u c t Y 174g 250 5 4 4m m 1 4 K e y t o in t e r r e la t io n s h ip m a t r ix s y m b o ls

C o m p e t it o r A 's p r o d u c t Y 193g 321 3 5 8m m 4 5 S tr o n g in t e r r e la tio n s h ip

C o m p e t it o r B 's p r o d u c t Y 157g 198 6 4 3m m 1 3 M e d iu m in t e r r e ltio n s h ip

D E S IG N T A R G E T S Y 160g 250 8 6 4m m 2 4 W e a k in t e r r e la t io n s h ip
 Correlation:
Very Strong Relationship
Strong Relationship
Suntex Process Weak Relationship

Engineering Characteristics

Chemical Film Removal

Packaging: Appearance

Soil Residue Removal

Product Preservation
Packaging Material:
Quality of Suppliers

Pathogen Removal

Wax Removal
Customer Importance to
Selling Points
Requirements Customer

Brand 2

Taste 5

Appearance 5

Price 3

Germ-free 4

Pesticide-free 3

Convenience 3

Importance Weighting 4 4 2 5 5 3 4

Target Values 5 4 5 5 5 3 4

Deployment
Windshield Wiper
Restaurant design for
Conference center
Refrigerator