Documente Academic
Documente Profesional
Documente Cultură
(Marketing Management)
By group-11,
Kripakaran Krishnan
Denny Babu Paul
Chandni. C. S
Rohith Shetty
Alok Kumar
Objectives
ØIntroduction to ethics and marketing
Ø
ØCategories of approaches within ethics
Ø
ØIs marketing inherently evil or unethical?
Ø
ØEthical issues in marketing
ØConclusion
Introduction to ethics and marketing
Ethics
Ø A branch of philosophy
Ø It is a criteria that may be used in judgment of what is good and
right for human beings
Ø Often the terms ‘ethic’ and ‘morality’ are used interchangeably
Marketing
Ø It is an organizational function
Ø A set of processes for creating, communicating, and delivering
value to customers
Ø Managing customer relationships in ways that benefit the
organization and it’s stakeholders
Introduction continued…
Categories of approaches within ethics
Ø Descriptive ethics is known as comparative ethics, is the study of
people's beliefs about morality
Is marketing inherently evil or unethical?...
Accept
No decision as
No
No
Yes
ethical
No No
Stop Stop
Conclusion
• Good Marketing Citizens All in all, it can be seen that ethical
issues in marketing in the context of developing countries is
highly sensitive to cultural, social and ethnical issues