Consumer Profitability

Merchandising
 B&M Design

B&M

Space Category Inventory

Sourcing
Planning Management Planning

Layout Product Markdown

Buying
Planning Management Management

Fixture Category Inventory Quality

Planning Planning Deployment Assurance
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ZONE 1- Entry to the Brand
Section
 Core / Core Plus Products Of The
Brand
Entry Price Points & Power Pricing To Be
Highlighted
 Display Fixtures
-Table
2 Way And 4 Way Browsers On Either Side
May Have Core Plus Or Fashion Basics
ZONE 2- Between Zone 1 & Zone ZONE 3- The
3 Wall
Fashion By Product Type Usually Modal  Wall Establishes Brand
Price Points Image.
Fashion & Fast Fashion/ Higher
The Display is Product/ Silhouette Types Like
Mrp Merchandise Color/Theme Or
Dresses, Tunics, Etc Story Coordinated.
Best Out Of The Last , Cut Sizes Are Branding , Props, High Point Visuals
Normally Displayed In Zone 2, Ratio Of Cut , Fashion Communication
Size Browser Could Be 1 Out Of 5
2 Way And 4 Way Browsers Are Generally
Used In This Zone.
 Brand Navigation
Priority

Denim Jack & Jones Levis Pepe Spykar

Customer Navigation
Casual Celio GAP Basics

Sport Allen Solly LPS US Polo

Formal PE VH LP/BB Arrow

Occasion Manyavar

Active Sprint

Plus Size All

 Sales Per Square Feet Per Day Daily Sales / Brand Area

Gross Margin of Brand

Gross Margin Return on Footage X
SSPD
 SS 17Carpet
World Area NSV MIX Area Mix GM% SSPD GMROF Plan Of Action

Men 1,058,943 33% 33% 51.29% 19.4 3,637

Women Western 715,075 24% 23% 55.09% 20.6 4,132

Women Ethnic 599,321 22% 19% 52.80% 22.5 4,339

Kids 443,436 13% 14% 50.74% 17.6 3,260

Non Apparel 349,930 9% 11% 42.30% 15.8 2,445

Grand Total 3,166,705 100% 100% 51.65% 20 3,697

9
 Expand Retain or Expand
HIG
H
Sales Mix
& GMROF

LO Exit Optimize or Exit

W

LO HIG
W H

Area Mix
9
Sell Through Sal
es
OTIF Availability(x)

Priority Display
Planning Options(w)
Profitability Gross Margin
Trend Fashion & Fabric
Positioning EPP (Entry & Exit)
 Men’s Product AW19 AW19 AW19 AW20 AW20 AW20
Option Quantity Depth Option Quantity Depth
Men’s Shirt 389 632,993 1,627 362 1,072,436 2,963
Men’s T-Shirt 347 705,226 2,032 336 1,009,337 3,004
Men’s Trouser 145 233,072 1,607 148 370,738 2,505
Men’s Jeans 133 234,970 1,767 72 278,529 3,868
Men’s Jacket 50 50000 1000 100 75000 750
Men’s Sweater 10 12000 1200 75 90000 1200
Men’s Sweatshirt 100 120000 1200 30 30000 1000

Solid Colour Size

Checks
Normal
Full Collar
Striped
100% Sleeves Mandarin
Cotton Half Collar
Prints
Sleeves
Store Brand Shirt
Full
Supima Sleeves
Cotton Half
Sleeves
 Deployment
(D2)

Stay S1 Full Price

( CFS) Sales Period

Stay S1 EOSS TRF WH

Deployment Full Price
(D1) Sales Period
IST S2 EOSS IST S3

www.commonsenselife.in
 Sell
Throug
h

Markdow
n

EOS Full
S Price
 Quality &
Quantity
Cost

Vendor Reliability
 Inventor
y
Planning

Category Sourcing
Manager
(Quantity
)

Vendo Vendo
rx r y
Sourcin
g
(Specs)
Vendo Vendo Reliability
rx r y
Delivery
Quality Process
Performance
• % Option • Right First time
Fabric CMP Trims Wash/VA Product Season Launch Fit & Fabric
60% 25% 9% 6% Cost
• On Time • Average
Delivery Outgoing
Quality