V Title : Public

V
V Founded : 1949(chennai)
V
V Headquarters : Chennai, India
V
V Industry : Manufacturing
V
V Products : Car tyres, Motorcycle tyres
 Indian tyre industry

Commercial vehicle Passenger vehicle Others

Farm
MHCV HCV LCV OTR
Vehicle Industrial
Vehicle

motorc
Car Scooters
ycles
 Passenger Cars
 Two wheelers
 Heavy Commercial Vehicles (HCV)
 Light Commercial Vehicles (LCV)
 Of the Road Vehicles (OTR)
 Farm Vehicles (FV)
 Passenger cars

Radial Tyre patterns °
 


x
 
V Radial

 
Tyre Pattern °  

Passenger cars ¦Computer generated tread block ¦Multi layered reinforced
sequence and structure profile steel belt package with
¦Cut resistant tread compounds N-66 ply enhances
ensure superior performance on performance in all
rough/off-road conditions terrains
¦Specially designed for Sports Utility ¦Bold sidewall graphics
Vehicles to give your vehicle a
distinctive look
¦Multi layer hi-modulus
carcass and sidewall for
superior driving
experience
VTM Large tread blocks Superior tyre life and
See through circumferential grooves durability
and wide lateral grooves Excellent traction and
grip in dry and wet
conditions
x
 

  °  

aVTS ¦Carcass incorporates supple ¦Supple sidewalls for
sidewalls comfort and reliability
¦Deeper tread grooves in an ¦Outstanding traction
optimised tread design and responsive braking
¦Tread deign features higher sipe capability
density and computerised tread ¦Optimum traction and a
pitch sequence smooth, quite ride
¦Premium all-season tread ¦Special polymer
compound compound provides
long-term even tread
wear

a P ¦Bold block tread pattern ¦Excellent even on

¦All-terrain tread compound rugged terrains
¦Enhanced breaking and
stability
 V Radial Tyre Pattern
x
 

  °  

a T ¦Futuristic design ¦Excellent Traction
¦Bold block tread pattern ¦Quick Handling
¦Sporty looks Response

aCC ¦Futuristic appearance ¦Bold and imposing block

¦Unique tread compound design gives the car the
¦Dynamic contour designer look
¦Excellent mileage and
low rolling resistance
¦Excellent grip while
cornering
¦Superior wet traction
channelling water away
from tread contact path
¦Improves fuel efficiency
and greater driving
comfort
x
 

  °  

aVT ¦Large tread blocks ¦Superior tyre life and
¦See through circumferential durability
grooves and wide lateral grooves ¦Excellent traction and
grip in dry and wet
conditions
aV2K ¦Carcass incorporates supple ¦Supple sidewalls for
sidewalls comfort and reliability
¦Deeper tread grooves in an ¦Outstanding traction
optimised tread design and responsive braking
¦Tread deign features higher sipe capability
¦Density and computerised tread ¦Optimum traction and a
pitch Sequence smooth, quite ride
¦Premium all-season tread ¦Special polymer
compound compound provides
long-term even tread
wear
x
 

  °  

aVRL ¦Aggressive block pattern ¦ ood for On/Off
¦Computerised tread pitch sequence Conditions
¦Quiter Ride
aEC ¦Lower rolling resistance ¦Better fuel efficiency
¦Lower tyre weight ¦Resulting in lower
¦Premium all-season tread unsprung weight and
compound less strain on suspension
¦Computerised tread pattern design ¦Special polymer
¦Small tread blocks compound provides
¦Four rib pattern long-term even tread
¦Carefully balanced design wear
¦Quieter ride
¦Better ride comfort and
lower noise
¦For improved handling
with specially developed
pattern stiffness ratio
¦All round performance
including adequate tyre
life
x
 

  °  

aSLK ¦Aggressive block pattern ¦ ood for On/Off
¦Computerised tread pitch sequence Conditions
¦Quiter Ride
aEC ¦Premium silica tread compound ¦Eco friendly tyre lower
¦Aggressive looking pattern rolling resistance
¦Computerised tread pattern design resulting in better fuel
¦Four rib pattern efficiency
¦Curvilinear sipes and tread blocks ¦Excellent traction in
wet conditions
¦Better handling
¦Quieter ride
¦For improved handling
with specially developed
pattern stiffness ratio
¦Improved appearance
x
 

  °  

aTX ¦ÿide footprint area ¦Tread design optimised
¦Curvilinear tread pattern for tyre life,
comfortable and quiet
ride
¦ ood tyre life, grip and
traction
aQT ¦Specially Designed tread pattern ¦Excellent mileage
for even wear ¦Enhanced road grip
¦Excellent all-season performance ¦Smooth and quiet ride
x
 

  °  

SLM ¦4 rib design ¦Enhanced mileage and
¦Unique tread compound traction
¦Better road grip

aCT ¦Classic rib pattern ¦Optimised for life and

¦aig zag tread design with siping
load carrying capability
with uniform wear
¦ ood lateral grip and
traction for cornering
and braking
x
 


  °  

Legend ¦Premium non-skid depth ¦Higher mileage
¦Unique rib width ¦Increased road contact
¦High sipe density area
¦Thick cross overs ¦Better wet traction
¦ÿrap around shoulder design ¦Easy water drainage
¦Sure grip while
cornering
SM-12 ¦5 rib design for the ultra light truck ¦Excellent mileage and
category traction
¦Siped ribs ¦Improved safety and
¦Extra strong casing retreadability
x
 


  °  

Sÿ99 ¦Unique rib pattern ¦ ood mileage
¦Optimum sipes ¦Low rolling resistance

Estate ¦Rib lug tread pattern ¦Enhanced traction

¦Aggressive all wheel design ¦Excellent performance
x
 

  °  

Big Rover ¦Rib lug combination tread pattern ¦Combines superior
mileage with excellent
traction
¦Aggressive look and
good all round
performance
Twintread ¦Flat tread ¦Excellent mileage
¦Unique rib width distribution ¦Higher road contact
area
x
 

  °  

Safari ¦Unique tread pattern ¦Excellent traction and
mileage
Super Trekker ¦Non-directional treads pattern with ¦All wheel fitment with
rib-lug combination enhanced traction and
excellent performance

NDMS ¦Non-directional trend pattern ¦ ood traction on soft

¦Strong casing and sandy terrain
¦All wheel fitment
= The Indian passenger car owner
= Original Equipment Manufacturer
= Tyre dealers
V Apollo
V JK Tyres
V CEAT Ltd.
V Birla Tyres
V ood year Tyres
V BridgeStone
V Maruti
V Mahindra &Mahindra
V TATA motors
V eneral Motors
 Manufacture

ÿarehouse/ C & F
Agent

Dealer

Consumer
V Car tyre buyer looks for reviews from
different sources such as mechanics, dealers,
OEM endorsements and also from close
friends and family. These sources hold a lot
influence over which brand of tyre the
consumer decides to buy.
V 1)The local mechanic
2)Tyre dealers
3)OEM endorsements
4)Close friends and family
V 1)£

Material quality of the tyre must be very good.
V 2)˜

The tyre must meet national/international safety standards
under high
V stress conditions.
V 3)^
 
The tyre must survive wear and tear for a decent period of
life.
V 4)á 
 The tyre must offer improved mileage (especially true for
Radial tyres).
V 5)u The tyre grips the road firmly under all weather conditions.
V 6)O   

  The tyre must perform well while cutting
corners and
V braking at high speeds.
V 7)ë    
: The tyre must offer a smooth and quite riding
experience.
V Salesadvance scheme
V Credit Terms
V Prompt payment discount
 Cash discount
 Quarterly Turnover discount
V ÿe at tough are using silica instead of carbon
black
V because it will improve the
V durability of tyres.
V
V Tough has worked on replenishment of the
stock.
V
V ÿe have also brought in promotions with
offers such
V as wheel-per-deal
V áë    
 
V
V MRF have long been leaders in the passenger car tyre
segment. By the
V virtue of their market share, they have traditionally been
price makers.
V
V MRF using the Mark UP Pricing Method
V The tyre industry being a very raw material intensive
industry, the input
costs mainly decides the price of tyres. Infact, 90% of a
tyres cost
comprises of its raw material costs. Marup pricing is the
common pricing
method followed across the tyre industry. This involves
adding a
V standard markup to the tyres production cost
V MRF has aggressively pursued a PULL á

˜



V
 

 
V In a pull strategy the manufacturer uses advertising,
promotion
V and other forms of communication to induce the
consumers to
V demand the product from the dealers.
V MRF therefore almost exclusively concentrates °

V

      

 
  


V    

V Compared to other tyre manufacturer, MRF pays a little
attention
V to  
  
 
 
V üet dealer are motivated to stock MRF tyres simply
because they have
V high brand retail recall and so the customer demands it.
V  



 

V ë 

V Its leadership position, coupled with its
strong brand recall and high quality, MRF
commands the Price Maker status. MRF has
strong presence in the T&B segment, the
largest segment of the tyre industry and
commands around 19% market share in the
segment. It holds second place in the
passenger cars.
V ÿhen it comes to top of mind brand recall ,
MRF beats rest of the competition hands
down. MRF has for long concentrated on
aggressive brand promotion. Sports
celebrities and event endorsements have
been a major vehicle for their brand
promotion activities.