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Raw materials
ð Raw materials primarily comprises steel coils ,
aluminum and paints.
ð Imported components are mainly purchased from
Suzuki
ð Buy more parts locally to offset any adverse impact of
foreign currency fluctuations
ð vendors work in close coordination with MSIL
ð MSIL has a delivery instruction system
Manpower
ð It contains 7525 employees
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w
ð whe Iw applications of MSIL runs are mostly
enterprise wide.
ð Systems at the shop floor is connected to the central
database .
ð wo ensure reliability, MSIL chose a meshed network.
ð MSIL has also implemented an enterprise
management system, called Unicenter w
.
ð CRM provides centralized access to the dealers and
provides the best service network.
Research and development
ð whe basic objective of the R&D facility is to provide
for full vehicle development and designing of vehicles
to suit the specific needs of the Indian customer and
component durability testing and performance
evaluation.
ð R & D centre is getting ready to develop the first dual
fuel engine.
ð whe test course would provide for high-speed
evaluation and will also be used for conducting
acceleration tests.
Size
ð Maruti has half of the market share in passenger car market
ð It has 600 outlets spread over 393 towns and cities.
ð It has 500 dealers with strong network.
ð 2,744 workshops across 1,139 cities.

Culture
ð Japanese culture imbibed in the employees like same
uniform, common canteen etc.,
ð Unique identity to its employees, equal rights for decision
making.
6nvironment
ð whreats from the new players
ð whreat from substitutes: Low to medium
ð
overnment policies

w
ð Recently, the company has introduced a peppy k series engine
for its new car, Maruti Suzuki A-star.
ð It is planning to develop hybrid, electrical, and multi-fuel
engines.
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ð whe Company has a multi-tier management structure,
comprising the Board of Directors at the top and followed
by Managing 6 ecutive Officers, 6 ecutive Officers and
Divisional Heads.
MSIL divided management into three levels they are
1. Division
2. Department
3. Section
  Japanese management techniques and cooperation with
Suzuki motor corporation provides a different platform
and e posure altogether.
  Fun element in MSIL
Marketing
Maruti͛s marketing objective is
ð wo continually offer the customer new products and
services that Reduce the customer͛s cost of
ownership of our cars; and
ð Anticipate and address the customer͛s needs and
preferences in all aspects and stages of car
ownership, to provide what MSIL refer to as the ͞360
degree customer e perience.͟
 wransformation process

Sales network
ð Dealer distribution network
MSIL has the largest network of dealers amongst car
manufacturers in India more than 3,500 sales e ecutives .
Sales network is linked through the secure e tranet-based
information network.
ð Dealers agreement
ð 6nhancing dealer performance
ð After sales service network
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Service is a major revenue generator of the
company. Most of the service stations are
managed on franchise basis, where Maruti
trains the local staff.
ð ? 
 
Launched in 2002 Maruti provides vehicle
insurance to its customers with the help of the
ational Insurance Company, Bajaj Allianz,
ew India Assurance and Royal Sundaram
ð ? 


Maruti had started two joint ventures Citicorp
Maruti and Maruti Countrywide with Citi
roup
and
6 Countrywide respectively to assist its
client in securing loan
ð ? 
   
One can buy, sell or e change used Maruti
vehicles with the help of this service in India.
ð  

ð ? 



ð ational Road Safety Mission launched - a nation-
wide Social responsibility (CSR) initiative to train
500,000 people in safe driving in three years.
ð wargets reducing fresh water consumption and
implement rain water harvesting.
ð whe company is moving towards making its entire
fleet of cars green with advanced and efficient
technologies.
ð Promoting energy conservation.
ð

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