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Questionnaire design is one of the important area of research. It is most
commonly used. The accuracy and relevancy of data collected depends
upon the questionnaire. There are certain function which a questionnaire
performs and these are:-
Ô ëives to the respondent clear idea and understanding of the questions.
Questions should not be vague.
Ô Motivate the respondents to give answers.
Ô Stimulate the responses.
Ô How respondents should answer, clear cut instructions.
Ô Information must be treated confidential.
There are 2 types of research instruments (Fig. 3.00):-
Research Instruments

Questionnaire Mech. Device

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Questions should be properly worded, simple, clear and not vague.
Unbiased. It can be Closed ended or Open ended.
Sequence of questions is important. Lead questions should create
interest. Difficult questions in the end. Personal questions in the end.
They should be in a logical order.

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Questions can be of 2 types i.e. close ended and open ended. Let us
discuss each one of them.
A. CLOSE ENDED
Yes No

(a) Two Choices

(b) Multiple Choices a, b, c, d etc.
(c) Scale (Likert) here the amount of agreement or disagreement is
shown.
(d) Semantic differential A scale is given between 2 words and
Respondent shows his opinion e.g.,
Large _______ ________ ________ ______ ______ Small
Experienced ____________ _________ _______In experienced
Modern _______ _________ _________ _______Old fashioned
(e) Importance Scale
Extremely Very Some what Not very Not at all
Important Important Important Important Important
1 2 3 4 5
(f) Rating Scale
Excellent Very ëood ëood Fair Poor
1 2 3 4 5
(g) Intention to buy Scale
Must Probably Not Probably not Must not
buy buy buy buy buy
1 2 3 4 5

B. OPEN ENDED
Ô Completely unstructured e.g., What is your opinion of Indian Airlines.
Respondent replies they way he deems fit and as much as he likes.
Ô Word Association
What is the first word that comes to your mind when you hear the
following:-
Airline ________________________
Indian ________________________
Travel ________________________
Ô Sentence Completion
When I chose an airline, the most important consideration in my decision is:-
____________________________________________________________
____________________________________________________________
Ô Story Completion
An incomplete story is presented and respondent have to complete it.
Ô Picture Completion
Some figure is drawn and respondent has to explain it.
Ô Thematic Apprecetion Test (TAT)
Some picture is shown and respondents are asked to write a story.
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Questionnaire should be brief, to the point and as small as possible. It
should meet the desired objectives. Suppose we have to conduct a study
on "Consumer perception of Yamaha RXë Motor Cycles vis a vis
Competitors. We will first design a pilot questionnaire (Annex-I). It should be
administered to about 10% of the sample. After analysing this data, the final
questionnaire should be prepared (Annex-II) and administered to entire
sample for final analysis.
  
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Q.1 Which Bike do you own?
Q.2 Why did you select this bike? (Multiple)
(i) Performance (iv) Economy
(ii) Style and convenience (v) Safety
(iii) Ruggedness
Q.3 Would you feel a sense of pride in possessing an eco-friendly bike?
i) Yes
ii) No
Q.4 Does you bike possess the above attribute?
i) Yes
ii) No
Q.5 Who decided the purchase of your bike?
i) Yourself ii) Wife/ëirl friend
ii) Father/ Mother iv) Children
iii) Any other
Q.6 What was the major consideration of decider? (Please rank 1,2,3 etc.)

Speed Performance Price Economy Safety Style

Q.7 What were your motorcycle options immediately before your purchase?
Q.8 Have you seen Yamaha RXë ad?
(i) Yes Where ___________________
(ii) No
Q.9 Rate RXë & RX-100 on the following attributes on a scale of 1-4
(1- Below average 2- Average 3- ëood 4 - Excellent)
RXë RX-100
Power
Performance
Pick up
Maximum speed
Initial pick up
Ability to over take
Q.10 Which Ad. among the following strikes you the most?
i) RXë iii) KB 125
ii) Suzuki Shogun iv) Hero Honda Splendor
Q.11 How do you rate the below ads on a scale of 1-4?
( 1- Poor, 2- Fair, 3- ëood 4- Best)
HH KB EY SS
Newspaper Ad.
Magazine Ad.
TV Ad.
Q.12 How do you rate the service provided by the manufacturer/ dealer
after you purchase the motorcycle?

Unsatisfactory Average Satisfactory

Q.13 How do you rate the overall performance that your bike is giving
you?

Poor Unsatisfactory Average Satisfactory Excellent

Q.14 ëive the attributes you would like your bike to posses but it does not
have?
______________________________________________________
______________________________________________________
Name _______________________________________
Age _______________________________________
Education _______________________________________
Occupation _______________________________________
Bike No. _______________________________________
Income _______________________________________
 (Monthly family income)
(i) 10,000 ± 15,000/-
(ii) 15,000 ± 25,000/-
(iv) 25,000 ± 40,000/-
(i) 40,000 ± above
   
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Rate the bikes according to the attributes listed
Attributes RXë Shogun KB125 Splendour
1. Performance
(i) Initial pick up _______ _____ _________ _______
(ii) Passing acceleration _______ _____ _________ _______
(Overtaking)
(iii) Maximum Speed _______ _____ _________ _______
Attributes RXë Shogun KB125 Splendour
2. Style & Convenience
(i) Basis esthetics (looks) _______ _______ _________ _____
(ii) Maneouverability _______ _______ _________ _____
(iii) Utility attachments _______ _______ _________ _____
3. Ruggedness
(i) Burability / Longer life _______ _______ _________ _____
(ii) Luggabilit _______ _______ __________ _____
(More carriage)
(iii) Serviceability _______ _______ __________ _____
(frequency)
Attributes RXë Shogun KB125 Splendour
4. Economy
(i) Initial Price _______ ______ ________ ____
(ii) Fuel economy _______ ______ ________ ____
(iii) Maintenance cost _______ ______ ________ ____
5. Safety
(i) Braking _______ ______ ________ ____
(ii) Large wheel base _______ ______ ________ ____
(iii) Locking _______ ______ ________ ____
6. Maintenance & Spares _______ ______ ________ ____
availability
Attributes RXë Shogun KB125 Splendour
7. Comfort level
(i) Seating ______ ______ ________ ____
(ii) ëear Changing ______ ______ ________ ____
(iii) Braking ______ ______ ________ ____
8. Product image
(i) ëood company name ______ ______ ________ ___
(ii) ëood bike image ______ ______ ________ ___
      
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 £
Q.1 Which Bike do you own?
Q.2 What were your motorcycle options immediately before your
purchase?
Q.3 What was the major consideration of decider? (Please rank 1-6)

( Speed Performance Price Economy Safety Style)

Q.4 Who influenced your purchase?
i) Yourself ii) Wife/ëirl friend
ii) Father/ Mother iv) Children
iii) Any other __________________
Q.5 Would you feel a sense of pride in possessing an eco-friendly bike?
i) Yes
ii) No
Q.6 Is your bike eco-friendly?
i) Yes
ii) No
Q.7 ëive the attributes you would like your bike to posses but it does
not?
_____________________________________________________
_____________________________________________________

Q.8 Rate RXë & RX-100 on the following attributes on a scale of 1-4
(1- Poor, 2- Average, 3- ëood, 4 - Excellent)
RXë RX-100
Power
Performance
Pick up
Maximum speed
Initial pick up
Ability to over take

Q.9 Have you seen Yamaha RXë Ad.?

i) Yes Where ________________
ii) No
Q.10 How do you rate the below ads on a scale of 1-4?
( 1- Poor 2- Fair 3- ëood 4- Excellent)
HH KB EY SS
Print Ad.
TV Ad.

Q.12 How do you rate the service provided by the manufacturer/ dealer
after you purchase the motorcycle?

Unsatisfactory Average Satisfactory

Q.13 How do you rate the overall performance that your bike is giving
you?

Poor Unsatisfactory Average Satisfactory Excellent

 Name _______________________________________
Age _______________________________________
Education _______________________________________
Occupation _______________________________________
Bike No. _______________________________________

(Monthly family income)

(i) 10,000 ± 15,000/-
(ii) 15,000 ± 25,000/-
(iii) 25,000 ± 40,000/-
(iii) 40,000 ± above
    
 £
 

Rate the bikes according to the attributes listed
Attributes RXë Shogun KB125 Splendour
1. Performance
(i) Initial pick up _______ ________ _________ _______
(ii) Overtaking case _______ ________ _________ _______
(iii) Maximum Speed _______ ________ _________ _______
2. Style & Convenience
(i) Looks _______ _______ _________ _______
(ii) Maneouverability _______ _______ _________ _______
3. Ruggedness
(i) Durability / Longer life _______ _______ _________ _______
(ii) Weight carriage _______ _______ __________ ______
(iii) Service frequency _______ _______ __________ ______
4. Economy
(i) Initial Price ________ ________ _________ _______
(ii) Fuel economy ________ ________ _________ _______
(iii) Maintenance cost ________ ________ _________ _______
Attributes RXë Shogun KB125 Splendour
5. Safety
(i) Braking ________ ________ _______ ________
(ii) Locking ________ ________ _______ ________

6. Maintenance & Spare ________ ________ _______ ________

availability
7. Comfort level
(i) Seating ________ ________ _______ ________
(ii) ëear Changing ________ ________ _______ ________

8. Product image
(i) Company name ________ ________ _______ ________
(ii) Bike image ________ ________ _______ ________