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March 2011

Wards 7 & 8
1) Demographics

2) Markets
• Housing (single-family)
• Office
• Grocery Stores

3) Transportation
• Metrorail

4) Development

5) Development Activity Search tool

March 2011
Wards 7 & 8

March 2011
Wards 7 & 8: Demographics

March 2011
Demographics
Ward 7 + 8 DC Comparison

Population 145,945 600,671 24.3%

Avg. HH Size 2.56 2.17 0.39

HH Ownership 32.5% 40.4% (7.9%)

Median HH Income $36,793 $51,218 ($14,425)

Median HH Value $249,864 $387,674 ($137,810)

Median Age 31.6 35.9 (4.3)

Education
High School + 79.3% 86.1% (6.8%)

Bachelor’s Degree + 16.7% 49.0% (32.3%)

March 2011
Source: ESRI, 2010 Projections; Education based on population 25+ years of age
Unemployment by Ward
ACS (2004-2009) DOES (2010)

Ward 1 7.2% 8.5%

Ward 2 3.9% 4.9%

Ward 3 3.4% 2.6%

Ward 4 7.6% 8.1%

Ward 5 13.2% 13.2%

Ward 6 8.4% 9.7%

Ward 7 18.7% 16.7%

Ward 8 17.4% 24.6%

March 2011
Source: ACS (American Community Survey); DOES data from US Bureau of Labor Statistics (Annual Not Seasonally Adjusted)
Ward 7 & 8: Tapestry Segmentation

March 2011
Tapestry – City Strivers
Households

> 75%

50 - 75%

25% - 49%

< 25%

March 2011
Tapestry Segmentation
45. City Strivers

Demographic
Residents of this young, relatively diverse urban market
have a median age of 32.4 years and a 68 percent mix of
family types, such as married couples, single parents, and
other families. Nearly eight in ten residents are black.

March 2011
Tapestry Segmentation
45. City Strivers
Socioeconomic
The median household income is $41,696; the median net
worth is $18,104. Some households receive Supplemental
Security Income or public assistance income. Education
attainment levels are below those of the U.S.; approximately
43 percent of residents aged 25 years and older have attended
college. The 18 percent rate of unemployment is more than
twice the national level. Approximately half of employed
residents work in the service and health care industry sectors in
the city. Twenty-two percent of the residents who are
employed are government workers, employed primarily by
the local government. Approximately one in five works in an
office/administrative support position.
March 2011
Tapestry Segmentation
45. City Strivers

Residential
City Strivers residents live in densely populated, settled
neighborhoods of major metropolitan areas, especially in
New York City & Chicago. The median home value is $261,271.
Nearly two-thirds of the households are located in the
Northeast, with smaller concentrations in other regions of the
United States. Approximately two-thirds of the households
rent apartments in older, multiunit buildings built before
1960. Small buildings with two to four units are more
common in these neighborhoods. Because of their urban
surroundings, many residents rely on public transportation;
two in five households do not own a vehicle.

March 2011
Tapestry Segmentation
45. City Strivers
Preferences
The rental homes in these neighborhoods are moderately equipped with the
essentials. The high cost of living and rent lowers discretionary income.
Many residents carry renter’s insurance. They shop at wholesale clubs for
most of their groceries, baby products, and children’s essentials. They
prefer accessible grocery stores such as Pathmark and Stop N Shop. A
multitude of department and clothing stores is nearby. They eat fast-food at
White Castle, Popeyes, Checkers, and Dunkin’ Donuts.

Favorite stations include BET and cable movie channels such as Showtime,
Cinemax, the Movie Channel, and Encore. They watch a lot of TV such as
courtroom shows, talk shows, comedies, sci-fi, boxing, and prof.
wrestling. They read music & bridal magazines and listen to urban, all-
news, jazz, and variety radio. They attend prof. football & basketball
games, go to the movies, take trips to Atlantic City, and visit theme parks
such as Six Flags. They also play tennis and basketball.
March 2011
Wards 7 & 8: Markets
• Housing (single-family)
• Office
• Grocery Stores

March 2011
Single Family Home (median sales $)
Median Sale Price (2009 $), thousands of $

March 2011
Source: NeighborhodInfoDC (via OTR)
Single Family Home (# of sales)
1200

1000

800
# of sales

600

400

200

0
1995 96 97 98 99 2000 01 02 03 04 05 06 07 08 2009

Ward 7 Ward 8 High

March 2011
Source: NeighborhodInfoDC (via OTR)
Private Office Market
# Bldgs RBA (mm) Vacancy*

Ward 1 181 3.0 8.0%

Ward 2 1,174 104.2 10.3%

Ward 3 160 6.2 9.0%

Ward 4 79 1.2 15.8%

Ward 5 105 2.2 8.1%

Ward 6 476 26.8 14.3%

Ward 7 45 0.25 12.7%

Ward 8 72 0.72 6.6%

March 2011
Source: CoStar 4Q 2010; *includes direct + sublet
Two Challenges for
Healthy Food in DC

Access
“Food deserts”, or areas with
insufficient access to fresh
food

More information on food


deserts at
www.wdcep.com/industry-
initiatives/retail/grocery-stores

,
% Existing Grocery Stores
Wards (2002)
Population in Food Desert
0 - 10
11 - 50
51 - 150
151 - 450
451 - 1000
March 2011
Source: DC Office of Planning
Major Grocery Stores
Existing Under Cons Pipeline* Totals

Ward 1 7 7

Ward 2 8 1 9

Ward 3 11 11

Ward 4 3 1.5 4.5

Ward 5 3 1 3.5 7.5

Ward 6 7 3 10

Ward 7 4 1 5

Ward 8 3 1 4

March 2011
*potential net new grocery stores in the next 5 years
Major Grocery Stores

I-495

March 2011
Capitol Gateway Marketplace

March 2011
Wards 7 & 8: Transportation

March 2011
Ward 7 & 8: Transportation

Metrorail Access
Five DC Stations = 17,932 avg.
weekday exits*

Traffic Counts**
I-295 = 105,100
Pennsylvania Avenue = 50,400
Suitland Parkway = 44,200
East Capitol Street = 30,600

March 2011
*Fiscal Year 2010 (Annual Averages: July 09 - June 10); **avg. annual weekday volumes (2008)
Metrorail Usage*
Avg. Weekday Exits Avg. Weekend Exits

Benning Road (7) 2,862 Benning Road (7) 2,787

Deanwood (7) 1,683 Deanwood (7) 1,353

Minnesota Avenue (7) 3,228 Minnesota Avenue (7) 2,849

Anacostia (8) 7,702 Anacostia (8) 6,595

Congress Heights (8) 2,457 Congress Heights (8) 2,164

Ward 7 & 8 Total 17,932 Ward 7 & 8 Total 15,749

Capitol Heights (MD) 1,956 Capitol Heights (MD) 1,561

Southern Avenue (MD) 5,643 Southern Avenue (MD) 3,488

Totals 25,530 Totals 20,798

MarchYear
*Fiscal 20112010 (Annual Averages: July 09 - June 10); Weekday (M-F); Weekend (Sat + Sun)
Wards 7 & 8: Development

March 2011
Ward 7 & 8: Development Cycle (by total sq. ft.)

Completed
(since 1/2001)

Under
31% Construction

Pipeline

65% 5%

March 2011
Ward 7 + 8: Development Summary
Under Completed
Pipeline Construction (since 1/2001) TOTAL

# of Projects 68 18 114 200

Total SF 29,422,070 2,243,671 13,904,930 45,570,671

Education SF 630,290 484,528 746,697 1,861,515

Office SF 11,002,678 1,175,000 924,231 13,101,909

Retail SF 1,717,382 5,500 137,269 1,860,151

Residential Units 12,992 321 10,055 23,368

Est. Project Cost $11.1 B $1.6 B $2.4 B $15.1 B

March 2011
*Projects have a minimum valuation of $5 million dollars – Fall 2010
Development Pipeline

% of DC’s Pipeline
Ward 7+8 Pipeline

No. of Projects 68 20%

Total SF 29,442,070 22%

Education SF 630,290 31%

Office SF 11,002,678 23%

Retail SF 1,717,382 25%

Residential Units 12,992 23%

Est. Project Cost $11.1 B 26%

March 2011
Ward 7+8 Development Pipeline

Fall 2010 Fall 2006 +/-

No. of Projects 68 49 19 39%

Total SF 29,442,070 19,880,798 9,541,272 48%

Office SF 11,002,678 6,674,292 4,328,386 65%

Retail SF 1,717,382 879,989 837,393 95%

Residential Units 12,992 8,803 4,189 48%

Est. Project Cost $11.1 B $3.9 B $7.2 B 185%

March 2011
Office Development Pipeline
Office Sq. Ft.
> 15 mm

10 – 15 mm

5 - 10 mm

< 5 mm

Ward 7 & 8:
~11 mm sq. ft.
March 2011
Residential Development Pipeline
Residential Units
> 10,000

7,500 – 10,000

5,000 – 7,500

2,500 – 5,000

< 2,500

~ 12,922
housing units
March 2011
Retail Development Pipeline
Retail SF
> 1,000 k

750 – 100 k

500 – 750 k

250 – 500 k

< 250k

Ward 7 & 8:
~ 1.7 mm sq. ft.
March 2011
Development Pipeline

March 2011 Skyland


Ward 7: Development Potential

1. Parkside

Fort 2. Minnesota & Benning


2
Mahan
Park

March 2011
3. East River Park
Ward 8: Development Potential

~acres
2
1. Poplar Point 110

2. Curtis/Four Points 10

3 6 3. Barry Farm 37
~1 mile

4. St. E – West 176


MLK Jr. Ave.

5. St. E – East 173


Ave

4 13
6. Sheridan Station

Total ~520
5

March 2011