Color

psychology
World of color
emotions
 What is COLOR?

Color is commonly referred to as a property of

things:
• The sky is blue,
• blood is red,
• bananas yellow.
Color psychology
• Relation ship b/w color and the viewer's
psychological response.
• Color psychology is the study of color as a
factor in human behavior
 How does color affect our
.

life?
We are all affected
emotionally by the
Colors that
surround us.
the colors that we
choose reflect our
personality and our
feelings at that time
Red
• Red indicates
• love
• passion,
• courage,
• enthusiasms,
• excitement.
Red
• Red is the color of fire and blood
• Reds make us feel empowered and
energetic.
• great for areas where physical activity
is happening, like a workout room.
• Do you have trouble getting out of bed
in the morning? Paint your bedroom red
and you'll jump out bed.
orange
• Orange indicates
• enthusiasm
• fascination
• happiness
• creativity
• determination
• energy
• optimism
• Positive thoughts
orange
• To the human eye, orange is a very hot
color, so it gives the sensation of heat
• Presence of this color makes you feel
hungry and want to eat a lot
• It is a great color for a dining room as
it helps people loosen up and laugh more.
• orange dining room, dinner parties will
last longer and seem more interesting
Pink
• Pink indicates
• friendship
• Affection
• Romance
• Love
• devotion
• tenderness.
Pink
• Pinks offer a sense of well being and
make people feel affectionate and
positive toward others.
• Pink was once the staple of little girls
bedrooms
• Basically used for living rooms for
pleasantness
yellow
• Yellow indicates
• Luck
• Intelligence
• Academics
• joy
• happiness
• energy
yellow
• It is the color of sunshine
• When overused, yellow may have a
disturbing effect; it is known that
babies cry more in yellow rooms
• Basically light yellow used in study
rooms because it increases
concentration
Green
• Green indicates
• Health
• New beginnings
• youthfulness
• growth
• prosperity
• money
• fertility
Green
• Green is the color of nature
• Green has great healing power. It is
the most restful color for the human
eye
• Green suggests stability and
endurance. Sometimes green denotes
lack of experience
• Shows love for the nature it basically
denotes culture
Blue
• Blue indicates
• peace
• Calmness
• communication
• trust
• loyalty
• wisdom
• confidence
Light Blue
• Light Blue indicates
• spiritual
• Psychic development
• compassion.
• Health
• Healing
• softness
Blue
• Blue is often associated with depth
and stability
• blue suppresses appetite
• It is highly accepted among males.
• it represents consciousness
Purple
Purple
• Purple indicates
• intuitiveness
• Confidence
• spiritual advancement
• royalty
Purple
• Purple combines the stability of blue
and the energy of red.
• Purple is a deeply spiritual color and
inspires awe and respect
• For people suffering from insomnia
(sleeplessness) there bedrooms are
colored with purple as it lowers blood
pressure and relaxes the mind.
Purple
• Dark purple may cause frustration
• pre-adolescent children prefer purple
to all other colors.